MUMBAI: You are the aura you emanate and you attract or repel those around you depending what you are radiating at a specific moment.
Colours by Rupa, a brand under Rupa & Co, has taken this philosophy quite seriously and is urging young folks to wear their energy through its latest TVC campaign. Titled Wear Your Energy, the ad introduces the Dry Fit athleisure wear collection within the Playsure range. The new line aims to combine comfort, performance, and style for today’s active lifestyles.
Designed for versatility, the Dry Fit collection offers seamless transitions from intense workouts to casual outings. Crafted from advanced polyester and elastane-based materials with strategically placed mesh panels, the range ensures superior stretchability, breathability, and a feather-light feel.
The collection features ergonomically engineered pieces for both men and women, including women’s round neck and polo t-shirts, tank tops, leggings, and cycling shorts. For men, offerings include raglan sleeve t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts. The vibrant colour palette adds individuality, making each item both functional and stylish.
Rupa & Co director Mukesh Agarwal commented, “The Dry Fit collection blends innovative design with vibrant aesthetics, meeting the evolving needs of today’s dynamic consumers. We are confident it will inspire people to embrace both functionality and leisure with unmatched style.”
The collection is available at leading retail outlets and online platforms, including Amazon, Live Colours, and the Rupa Online Store.
