ITV

Tag: Rupa

  • Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’

    Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’

    MUMBAI: This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

    In line with its brand philosophy ‘Effortless You’, the TVC will emphasise on the benefits of Pocket in women’s daily wear. With the launch of Softline Comfort Fit Pocket Leggings, the brand aims at empowering the women with enhanced mobility and convenience.

    Along with the TVC, the brand has also launched an interactive online game called ‘Softline Pocket Game’, which will a pivotal role in creating saliency for the product. The users can compete virtually with other players and the highest scorer will get an exciting gift hamper from Softline.

    Commenting on the campaign, Rupa & Company Ltd president and brand director Vikash Agarwal said, “We are introducing a new category to women’s daily wear and trying to create conversation around Softline Comfort Fit Pocket Leggings by engaging with the consumers in a meaningful way. The festive season always calls for an effortless style statement and with the inclusion of pockets in women’s daily wear we aim at empowering them with enhanced mobility and convenience. To create awareness about the product we have chalked out an aggressive marketing plan touching all the promotion avenues and we are confident of striking the right chord with the audience.”

    In addition to that, Softline has also introduced another customer engagement initiative to promote India’s First Comfort Fit Pocket Leggings. As part of the offer, customers of Softline Leggings and Outerwear will be eligible for an assured free gift of Nivea Crème worth Rs. 50 and will stand a chance to win a Smartphone worth Rs. 12,900.

  • Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    MUMBAI: In a first-ever brand exercise, celebrating 50th anniversary of the organisation, Rupa and Company Ltd, created history when the brand proudly held its flag right on the summit of the world’s highest peak – Mount Everest. This also coincides with another historical milestone – the 100th birth anniversary of Sir Edmund Hillary, the first man to ever climb to the summit of Mount Everest along with Tenzing Norgay.

    Over the years, Rupa with nine brands under its portfolio (Frontline, Euro, Softline, Macroman, Jon, Bumchums, Torrido, Thermocot, Frontline) covering the entire range of knitted garments from innerwear to casual wear for men, women and children of all age groups has emerged as one of the leading players in the hosiery industry in India. In an attempt to further cement its position in the industry, brand Rupa has declared to the world once again that nothing is impossible for a true winner.

    Rupa has always been a pioneer in the branding space. While it introduced celebrity endorsement for the first time in the Indian hosiery space with Govinda as the brand ambassador, the brand is currently endorsed by Ranveer Singh, Anushka Sharma and Siddharth Malhotra. It has also been endorsed by Hrithik Roshan and Ranbir Kapoor in the past.

  • Ranbir Kapoor unveils first look of Ronnie Screwvala’s book

    Ranbir Kapoor unveils first look of Ronnie Screwvala’s book

    MUMBAI: Ronnie Screwvala’s entrepreneurial journey is an inspiration, to say the least. Founder of one of India’s largest media & entertainment conglomerates UTV, Screwvala has now penned a book on his journey called Dream with your Eyes Open. 

     

    Published by Rupa, Ranbir Kapoor unveiled the cover of the book, which will be on stands from 2 April, 2015. In the meanwhile, online bookings have commenced for for Dream With Your Eyes Open.

     

    Encompassing Screwvala’s journey from cable TV to toothbrushes manufacturing, from theatre to media and entertainment, Dream with your Eyes Open, aims to champion entrepreneurship in the country.

     

    “Ronnie is an inspiration for everyone who dares to make their dreams come true. His conviction in an out-of-the-box film like Barfi made me realize that when belief meets innovation, it creates magic! I am delighted to launch the cover of his book and look forward to its release. I will definitely be buying the first day, first copy,” said Kapoor.

     

    Screwvala added, “Dream With Your Eyes Open shares failures and triumphs, thoughts and anecdotes of my journey. It details out my vast experiences and myriad lessons learned from more than two decades of building some successful (and some not-so-successful) businesses. This book is about ‘it can be done’, not ‘I did it’. It’s all possible. Just dream your own dream—and when you do, dream with your eyes open.”

     

    Demonstrating an innate ability to merge creativity with commerce, Screwvala is credited with pioneering Cable TV in India, building one of the largest toothbrush manufacturing operations – before founding UTV, which he later divested to The Walt Disney Company.

     

    Onto his second innings, Screwvala is driven by his interest in championing entrepreneurship in India, and is focused on building his next set of ground up businesses in high growth and impact sectors. His more recent commitment to being a first mover in sports has made him lend his support to Kabaddi and football.

  • Foreseegame targets 500 brand tie-ups by FY16 end

    Foreseegame targets 500 brand tie-ups by FY16 end

    KOLKATA:Kolkata-headquartered Foreseegame.com, a digital media company for consumer engagement, which has tie ups with more than 70 brands like Emami, Rupa, Spencer’s, Airtel, and Citibank among others, is aiming to partner approximately with 500 brands by the end of next fiscal (2015-16).

     

    The engagement media company, which is a wholly owned subsidiary of Microsec Enterprises, allows brands to integrate with advertisements on TV, radio, newspapers, on-ground promotional activities, direct communication and most importantly, social media and mobile platforms.

     

    Foreseegame.com chairman BL Mittal said, “Through our platform and engagement games like opinions and surveys question and answer sessions, the brand can engage with people in the age group of 18 – 45 years. By registering the brands in the minds of people, companies can see tremendous growth in online sales. Some of the major brands have already partnered with us and we are eyeing 500 brands by the end of next fiscal.”

     

    “It is the media, which covers the full cycle of engagement by providing solution of rich engagement, testing the product and ultimately making the consumers emotionally connected persons with the brand. Our platform provides a focused consumer engagement. Brands stand to gain undiluted consumer attention towards its products and offerings by the way of fun-filled interaction,” Mittal added.

     

    At Foreseegame.com people can play games of prediction and get rewarded. Through such engagement programmes, the brands can see these people converting into customers sooner. “The constant engagement with brands excites consumers to test the product and ultimately become the customer of the brand,” Mittal said.
     
    “Brand engagement is required, but that shouldn’t just be interacting with the customers. It should be more like a long-term affair with the consumers, wherein key consumer insights should also be taken into account,” opines Abhishek Sengupta, a city-based advertising expert.
     
    When asked if the company takes consumer insights into account, Mittal said, “Brand ideas are often the culmination of consumer insight and the brand offer.”