Tag: RummyCircle

  • Game over? Gaming giants roll the dice on life after India’s RMG ban

    Game over? Gaming giants roll the dice on life after India’s RMG ban

    MUMBAI: When the house always wins, sometimes the only move left is to change the game. That’s exactly what India’s biggest online gaming giants are scrambling to do after the Promotion and Regulation of Online Gaming Bill, 2025 pulled the plug on all real-money contests skill or chance alike.

    Fantasy sports kingpin Dream11, India’s largest operator, is preparing to close its real-money business. CEO Harsh Jain told employees there was “no legal pathway to continue operations once the law takes effect.” In public remarks, Jain added, “We have always been a law-abiding company and have always conducted our business in compliance with the law. While we believe that progressive law would have been the way forward, we will respect the law and fully comply with the Promotion and Regulation of Online Gaming Bill 2025.”

    Winzo has officially launched in the United States, following its Brazil entry in 2023. With this, the company now straddles three of the world’s top four mobile gaming markets India, Brazil, and the US together worth 65–70 billion dollars. Positioned as a Tech Exports 2.0 story, Winzo aims to take Indian gaming IP, talent, and culturally relevant content global through its plug-and-launch distribution model. Backed by 250 million users, 100 plus games, 15 languages, 100 plus patents, and its 50 million dollars Zo Fund, Winzo is scaling innovation beyond India while responsibly exiting real-money formats at home.

    “The launch of Winzo in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission. We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens Winzo’s position as a global hub and one stop destination for interactive entertainment,” said Winzo co-founders Saumya Singh Rathore and Paavan Nanda.

    The financial impact was immediate. Jain revealed that after the bill’s enactment, “95 per cent of revenues disappeared,” describing the legislation as a “knockout blow.” Still, he struck a note of resilience, insisting Dream Sports has “sufficient reserves to sustain its business during this transition” and can adapt by leaning on other ventures like Fancode, Dreametgo and Dream Game Studios.

    The pivot is not just about apps. Dream Sports is now pushing an AI-first strategy, with Jain saying the technology could disrupt “every part of sports: content, commerce, performance, and coaching.” Beyond tech, it is doubling down on grassroots development. At the first Telangana Sports Conclave, COO Sumit Pandey highlighted how the Dream Sports Foundation is backing long-term athlete journeys. “By investing in inclusivity and accessibility,” he noted, the company hopes to carve a sustainable role in India’s sporting ecosystem beyond gaming.

    Meanwhile, Zupee has pulled the plug on its cash contests, but insists the fun isn’t over. Announcing the withdrawal of its RMG offerings, the Gurugram-based company reassured its 150 million-strong user base that its platform will continue to host fan favourites like Ludo Supreme, Ludo Turbo, Snakes & Ladders and Trump Card Mania.

    “Our foremost priority has always been our users, and we remain committed to offering them innovative, responsible, and joyful gaming experiences,” the company said in a statement. “We will continue to focus on engaging, and culturally rooted free-to-play gaming formats…” It added that the aim now is to serve players with entertainment that is “fun, engaging and responsible.”

    MPL (Mobile Premier League), backed by Sequoia and Pegasus, has also hit pause on money-based offerings in India. The platform is funnelling resources into free-to-play titles at home, while going aggressively global with eyes on Europe, the US, and Latin America.

    Games24x7, operator of Rummycircle and My11circle, has stopped accepting deposits and shut its real-money engine. While tight-lipped publicly, industry watchers note the company’s focus may shift towards broader tech plays such as Techxpedite, its accelerator for AI, gaming and tech startups.

    For some, the ban was simply the end of the road. Flutter Entertainment, the global gambling powerhouse behind Junglee Rummy, announced a full India exit, cutting off over 1,100 employees and chalking up a 200 million dollars revenue loss for 2025. CEO Peter Jackson voiced frustration: “We were disappointed… this regulation might push users toward unregulated markets lacking consumer protection and economic contributions.”

    Gameskraft, one of India’s biggest rummy operators, also chose compliance over confrontation. “As a responsible and law-abiding corporate entity, Gameskraft has no intention of pursuing any legal challenge to the legislation. We fully respect the legislative process and remain committed to operating within the framework of the law…” a spokesperson said. They stressed the company’s ongoing commitment to “constructive dialogue with policymakers and stakeholders, responsible innovation, player protection, and regulatory alignment.” Gameskraft noted it had stopped all ‘Gameplay’ and ‘Add Cash’ services as of August 21.

    Not every player was equally exposed. Nazara Technologies, whose stock briefly dipped seven per cent on the news, clarified that it has no direct involvement in real-money gaming and therefore faces little business impact. “The bill is unlikely to significantly affect our financial performance,” the company said.

    Industry associations, however, remain combative. AIGF, EGF and FIFS warned in a letter to home minister Amit Shah that a blanket ban could wipe out Rs 20,000 crore in annual tax revenue and drive players to offshore platforms raising risks of fraud, money laundering and data breaches.

    Delta Corp’s Adda52, India’s top poker platform, is also feeling the squeeze. Its stock has plunged nearly 34 per cent in a year, with an additional nine per cent shaved off after the Bill passed. But unlike pure-play fantasy or rummy firms, Delta still has chips left on the table, its casinos in Goa, Sikkim and Daman remain unaffected. Even before the ban, Delta had lined up a demerger of its hospitality and real estate arms, ring-fencing casino operations for the long haul.

    Between AI-powered sports labs, grassroots investments, free-to-play contests and casino strongholds, the industry is scattering in every possible direction. The only certainty? Real money has left the building but the game is far from over.

  • RummyCircle unveils new TVCs featuring Hrithik Roshan

    RummyCircle unveils new TVCs featuring Hrithik Roshan

    Mumbai: Online skill gaming platform RummyCircle on Monday unveiled two new TVC campaigns featuring Bollywood star and brand ambassador Hrithik Roshan.

    The TVCs highlight the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life, much like the game of Rummy, in a unique, fun and action-packed manner.

    The brand unveiled both new ads via a high decibel television commercial. The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead. Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.

    One of the ads- “Photoshoot,” as the name suggests, is set in a background where an action scene is shot but the harness snaps. Energetic in his demeanour, Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad “Yacht” showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations in an even more interesting manner. Both the TVCs convey a powerful message that presence of mind paired with the right attitude can help deal with situations logically illustrates ‘Jo hoshiyari se khele, use jeetne se koi rok nahin sakta’ and inspires the audience to stay resilient.

  • Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign

    Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign

    NEW DELHI: Games24x7, one of India's leading online gaming companies, unveiled a new positioning — 'Apna Game Dikhao' for its rummy platform, RummyCircle. The new marketing campaign aims to bring out light-hearted competitiveness of the game among the players and invites players from all over India to join the platform and show off their rummy skills.

    RummyCircle is the flagship product of Games24x7's full-stack gaming portfolio of skill games (RummyCircle and fantasy sports platform My11Circle) and casual games. Launched in 2009, RummyCircle is currently the most popular online skill gaming platform in India.

    The new positioning campaign portrays a myriad of emotions that goes on in the mind of a rummy player while playing the game online. Through a slice-of-life format, the brand film perfectly captures the fun, entertainment, and immersive game playing experience that RummyCircle offers.

    The marketing campaign includes a high-decibel television campaign that will air across genres on all leading television channels. Apart from Hindi Speaking Market, customised versions of the TVC will run across major regional channels in West Bengal, Gujarat, Maharashtra, Punjab and Uttar Pradesh. 

    The campaign will also run across all major OTT platforms and YouTube and the new positioning will be further amplified through high-frequency campaigns on social media and other digital platforms. The company aims to widen the reach of the campaign through strategic sponsorships and tie-ups with influencers across different regions of the country.

    Games24x7 director – brand and marketing strategy Avik Das Kanungo said, "As one of the pioneers of mobile gaming in India, we aim to establish the popularity of rummy as a competitive skill game of great entertainment value. We have seen a consistent increase in interest for the game from players across the country. While online rummy as a category is popular in the South markets, our research has shown a substantial rise in interest from players in the other parts of the country. The primary objective of this new positioning campaign is to expand our brand footprint beyond the South market, which includes Hindi Speaking Markets (HSM), Maharashtra, Gujarat and West Bengal. The #ApnaGameDikhao campaign brings alive rummy as a thinking person's game, and we hope new players visit www.rummycircle.com and discover the awesome game playing experience."

    Spring Marketing Capital founder and creative partner Arun Iyer said, "Rummy has always been part of our culture. It is often played as a fun, inclusive, engaging game in different Indian households and by every family member. Rummy is also a game of skill. Rummy Circle's 'Apna Game Dikhao' campaign aims at bringing newer and diverse players into the world of online Rummy to test their skills and have fun, just like they would at home."

  • 36% more active digital display ads this month

    MUMBAI: There were 36 per cent more active digital display ads in the month of August as compared to July. The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the competition.

    Adby Ventures, an opportunity consulting company, along with BiScience presents the tools to beat the competition at its own game with its competitive media buying intelligence services. The comparison is between July data and August. Adby has seen a surge of new advertisers coming on to the digital display ad world in this month.

    Adby Ventures co-founder Vivek Singh says, “Like in the field of sports, having a hold on your competition’s strategy helps you win the game. On the other hand, an inside-out view limits your vision. I’ve spent hundreds of crores on marketing but all the available analytics couldn’t give me an idea of the unseen possibilities. At Adby, we’re empowering marketers by bringing in those competitive insights.”

    “BiScience acknowledges the potential of the Indian market by deploying the best digital ad intelligence platform to cover the Indian market, and partnering with Adby Ventures to provide valuable BI to the great businesses in India,” says BiScience chief revenue officer Shai Etzion.

    The company is already working with HDFC Life, HT Media, RummyCircle, Jagran, MoneyControl, JungleeGames, Vodafone, Maxus, Mindshare/GroupM, Angelbroking, FirstPost, News18, Birla Sunlife, Marks&Spencer, LogicServe and more their offices in Bangalore and Gurgaon.

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.