ITV

Tag: Rudolph

  • X’mas classics popular with American kids on TV: Nielsen

    X’mas classics popular with American kids on TV: Nielsen

    MUMBAI: Several of American television’s perennial favourites during the holiday season did well with children of all ages in the seven local markets where Nielsen Media Research has introduced Local People Meter (LPM) service.

    In the 40 years or more that these four Christmas classics A Charlie Brown Christmas, How the Grinch Stole Christmas, It’s a Wonderful Life and Rudolph the Red-Nosed Reindeer have been presented on television, this is the first holiday season that local demographic ratings have been widely available.

    Because December is not a traditional sweeps month, Nielsen was unable to provide demographic information on local programming until it introduced its Local People Meter service, which electronically and continually records audience viewing. The LPM demographic information demonstrates the enduring appeal of the four classic specials, whose popularity appears to be driven by Baby Boomers watching these programs with their children.

    Among the four specials A Charlie Brown Christmas, which celebrated its 40th anniversary on television this year had the highest overall average ratings, with Rudolph the Red-Nosed Reindeer scoring the highest with kids.  

    The most popular classic holiday special overall in the LPM markets Charlie Brown delivered its biggest ratings among all viewers (over age 2) in Chicago. It appealed to all ages, with strong performance among viewers age 25-54.

    The programme was especially popular with children, delivering double digit ratings for children age 2-11 in Chicago, Philadelphia and Washington, DC.

    The movie How the Grinch Stole Christmas with Jim Carrey had its biggest overall local rating among all viewers in Philadelphia. The Grinch’s highest rating among children age 2-11 was also in Philadelphia, with Boston and Chicago as strong runners-up.

  • CBS features Rudolph the reindeer in X’mas promos

    MUMBAI: US broadcaster CBS has announced that it will use one of the iconic characters of the Christmas holiday season, Rudolph the reindeer in a new Animagic on-air promotional campaign.

    The campaign has a behind the scenes theme and features Rudolph’s North Pole friends and an array of 3-D caricatures of stars of CBS’ shows.

    It airs tonight 30 November 2005 on CBS

    Rudolph and Sam the Snowman are joined in their Animagic world by similarly hand-crafted likenesses of CBS stars including Jon Cryer, Marg Helgenberger CSI, Kevin James, talk show host David Letterman, William Petersen CSI and Charlie Sheen. They participated in holiday promotional spots. In the promos, the actors portray their characters from their shows.

    The 8 to10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30-second promo took 12 weeks to complete.

     
     
    The promos start with Rudolph excitedly relaying to Sam the Snowman that “This is going to be the best holiday ever.” However, after someone suddenly yells, “Cut! That’s a wrap,” the camera pans back to reveal the twist: Rudolph and Sam the Snowman have been shooting the familiar North Pole scene in a CBS studio in sunny California.

     
    This is the second time that CBS is using Rudolph in its promos. Last year’s Rudolph Holiday Campaign won a Promax Gold for Best Holiday Image Campaign.Meanwhile, the holiday special, Rudolph The Red-Nosed Reindeer is in its 41st year.