Tag: Ruder Finn

Volkswagen drives into a new PR lane with Ruder Finn India

MUMBAI: Volkswagen India is switching gears on the communications front, awarding its press communication mandate to Ruder Finn India, one of the world’s heavyweight integrated communications and creative agencies.

Effective 1 May, Ruder Finn will roll out a full-throttle strategy covering corporate storytelling, media relations, strategic counsel, and brand campaigns — all aimed at turbocharging Volkswagen’s innovation narrative and sharpening its profile in the fiercely competitive Indian market.

Volkswagen India lead – marketing communications and press Gagan Mangal said the company is revving up its brand positioning for a fast-evolving automotive and media landscape. “We are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep brand storytelling expertise made them the right fit for the road ahead,” he said.

Ruder Finn India CEO and head, Middle East Atul Sharma added: “Winning this mandate reflects our growing strength in integrated communications and corporate positioning. Volkswagen is an iconic brand that has defined the global and Indian automobile industry — we are thrilled to partner with them at such a pivotal moment. Our goal is to create compelling storytelling that mirrors Volkswagen’s legacy and future ambitions.”

As part of the mandate, Ruder Finn will embed itself closely with Volkswagen’s internal communications team, ensuring consistent, insight-led messaging across earned and owned channels.

April 28, 2025
Ruder Finn bags communications mandate for WazirX NFT Marketplace

Mumbai: Integrated communications consultancy Ruder Finn has been entrusted with communications mandate for WazirX NFT Marketplace – a homegrown non-fungible tokens (NFTs) marketplace.

WazirX NFT Marketplace provides creators a platform to capitalise on unique assets, engage with their fans, and potentially generate revenue. Driving strategic communications for WazirX NFT Marketplace, for both corporate and products/services for the brand, Ruder Finn India draws attention to the value NFTs bring to creators and expand the brand’s footprint in the country, said the statement.

“With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India,” stated WazirX NFT Marketplace VP Vishakha Singh. “Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes. Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business.”

Cementing this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to mint its own NFT. “Our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness,” said Ruder Finn India managing director Atul Sharma. “Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”

November 30, 2021
Independent US PR firm makes entry into India

NEW DELHI. Demonstrating its commitment to securing a larger role in the fast growing South Asian economy, Ruder Finn, which is one of the world’s largest independent public relations firms, has opened its first office in India.

With its head office located in New Delhi, Ruder Finn India has made two key hires to drive its expansion: Radha Roy and Shruti Das. As country head, Roy reports to Ruder Finn Asia Pacific chairman Jean-Michel Dumont.

Ruder Finn has already bagged the retainer account for Automobili Lamborghini for this region. Ruder Finn India team has also successfully undertaken projects to help drive communication mandates for some key global names in the Pharma and not-for-profit sector.

Roy has over sixteen years of experience in public relations, communication and advocacy. Her expertise includes strategic counsel, promotional campaigns, corporate social responsibility programs, media and presentation skills training, crisis and issues management and marketing and business planning for clients in the corporate and not-for-profit sector. She has counselled and represented leading corporations like PepsiCo, Max Newyork Life, Danone, Dr Reddy’s, Thomson, Timken and ITC in Kolkata,Delhi, Bangalore, Mumbai, Hyderabad and Chennai. She has also worked for many years on campaigns for child rights.

Das, account director, has more than 10 years of experience in marketing & communication. Having undertaken cross-functional roles such as Marketing, Business Development, and Public Relations, she now specialises in strategic planning, development and execution of integrated communications programs. In her previous assignments, she managed communication mandates for organisations like Microsoft, Oracle, NetApp, HTC, ZTE and Unicef.

“On the heels of our record-level revenues and earnings for the 2010 fiscal year, combined with market demand, it was a logical next step for us to expand our presence to a new part of the world,” said Ruder Finn Inc. CEO Kathy Bloomgarden. “A presence in India will benefit our increasing number of multinational clients throughout North America, Europe and Asia by leveraging the synergies between business units, assisting in securing new opportunities and providing regional support to their existing global customer base.”

‘Khushiyaan Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore and New Delhi in Asia. Through these offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organisations.

October 11, 2011