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Tag: Ruchira Bhattacharya

  • The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    Mumbai: Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.

    In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their way of relaxation. As a supportive ally in this quest, the brand offers two great-tasting flavours, Lemon-Tulsi and Mango.

    To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by WPP Open X, the campaign film, captures a relatable moment as Twinkle confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea and says “It’s up to you to decide what’s good for you.

    Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the every day, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”

    Commenting on the launch of the new campaign, The Coca-Cola Company, India and South-West Asia operating unit senior director of marketing Ruchira Bhattacharya,= said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, WPP Open X executive creative director Mukund Olety said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for the well-being of women, she naturally conveys the nuances we wish to communicate through this campaign.

    Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia. 

  • #TravelWithLimca on an exhilarating exploration of your city

    #TravelWithLimca on an exhilarating exploration of your city

    Mumbai: Coca-Cola India’s homegrown heritage brand Limca has launched its exciting new campaign, #TravelWithLimca. Launching Triptii Dimri as the Limca girl, the campaign is built on the idea that there is a whole world waiting to be discovered right in our neighborhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities.

    Conceptualized by Studio X, the campaign film takes viewers on a vibrant journey alongside Triptii Dimri as she embarks on a bus ride that takes her on a delightful city exploration. As the bus rattles through the streets, with the first sip of the ultimate thirst quencher, Limca, a layer of happiness envelops her, igniting a sense of excitement and curiosity. Energized by the refreshing taste, Triptii’s journey takes an enchanting turn, setting out to traverse through the hidden gems of her city. From bustling markets to sizzling street snack shops, she uncovers the rich experiences, inspiring consumers to tour the city with a refreshing Limca.

    Expressing her excitement about joining the Limca family, Triptii Dimri said, ” I am very happy and excited to be a part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery.”

    The Coca-Cola Company Sr director, marketing – hydration, sports and tea category, India and South-West Asia operating unit Ruchira Bhattacharya said, “With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers with its unique taste for 5 decades. We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!

    Studio X chief strategy officer Mukund VML said, “There are so many places in one’s own city that are waiting to be discovered. The #Travel with Limca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city – from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl.”

    As part of the campaign, the brand will be running a promotional offer until 30 June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. Dive into the world of exploration and unlock access to a plethora of travel-related content on www.travelwithlimca.coke2home.com.

    For more information about the #TravelWithLimca campaign and to join the adventure, follow Limca on Instagram or visit www.travelwithlimca.coke2home.com.

  • Coca-Cola appoints Ruchira Bhattacharya as director, marketing – emerging categories

    Coca-Cola appoints Ruchira Bhattacharya as director, marketing – emerging categories

    Mumbai: The Coca-Cola Company has recently appointed former Tata Consumer Products executive Ruchira Bhattacharya as its new marketing director for emerging categories. Bhattacharya confirmed the development in a LinkedIn post.

    Bhattacharya is an experienced marketer with over 13 years of experience in the consumer goods industry. She worked with Tata Consumer Products as director of innovation, packaged beverages for around two years. Prior to that, she was with Tata Global Beverages for nine years. Her past stints also include Hindustan Unilever, KPMG.

    “Ending a fantastic 11-year run with Tata Consumer Products. Privileged to have been part of the Tata culture working alongside wonderful colleagues, partners, and mentors. Loved being a part of some incredible brands, campaigns, and innovations. Grateful for it all. Excited to start my chapter with The Coca-Cola Company today. Looking forward to this new adventure,” she wrote.