ITV

Tag: Ruchir Tiwari

  • &pictures takes interactivity a notch higher!

    &pictures takes interactivity a notch higher!

    MUMBAI: &pictures, the channel known for providing ground-breaking interactive content to its viewers since its launch, created a first time record of a LIVE interactive initiative with Bollywood’s superstar, Aamir Khan. Taking interactivity to the next level, &pictures hosted Aamir Khan in a LIVE event where he interacted with his fans through calls, tweets and sms. Separately, the channel also gave an opportunity to select lucky winners across India to watch the film with Mr. Perfectionist himself in Mumbai.

     

    During the interactions, Aamir disclosed that ‘Chale Chalo’ – the making of ‘Lagaan’ is very close to his heart. It was not only the story and script that appealed to him but also the on-set experiences that made this film special for him. Interestingly, while Lagaan was directed by Ashutosh Gowariker who is known for his remarkable cinematic style, ‘Chale Chalo’ was shot by an amateur cinematographer. Supremely talented director-producer and TV chat show host, Karan Johar added to the excitement as he came with Aamir to curate the event and the screening of the movie. Karan Johar who once said that ‘Aamir Khan is Indian Cinema’s game-changer’ was truly excited himself as he found the real life drama and content of Chale Chalo really intriguing.

     

    Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “&pictures being a true reflection of the subtle evolution of movies and movie viewing experience, has its positioning revolving around two keywords- interactivity and engagement. For this movie, we built up an extensive curiosity campaign to intrigue our audiences and we are very excited with the response we have received. It has been a pleasure to work with Mr. Aamir Khan and we look forward to creating any more such interactive experiences for our viewers in the future on &pictures”.

     

    Mr. Ruchir Tiwari, Vice President -Head of Programming, ZEEL – Hindi Movie Channels, said, “At &pictures we always aim at providing interactive content and Chale Chalo is the proof of the pudding. While the movie was an enthralling experience in itself, the live segments, tweets and sms’ by Aamir himself took created very exciting break content.”

     

    A very excited Aamir Khan said “This movie is closest to my heart. When we were making the film, we were not thinking of releasing it at all… we just made it out of passion. I am really excited that I have got this opportunity with &pictures to showcase my film to the television audiences.”

     

    Hurdles, obstacles, tears of joy, real emotions and feelings – ‘Chale Chalo’ had it all; and so did Aamir. &pictures gave its audiences a one of its kind opportunity to watch the film and have a t?te-e-t?te with their favourite star, the one and only, Aamir Khan!

  • Zee Hindi Movie Cluster comes out with a roaring win at the PromaxBDA India Awards

    Zee Hindi Movie Cluster comes out with a roaring win at the PromaxBDA India Awards

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), the 24×7 entertainment destination which has various entertainment channels under its portfolio has out done itself in the Hindi Movie Cluster segment. Winning the hearts of millions of viewers across the country, the Hindi movie channel Cluster of ZEELhouses the world’s largest Hindi film librarywon clean sweeps at the PromaxBDAIndia Awards, 2014. The channels namely Zee Cinema(South ka super punch) and Zee Classic(Iconic Villains) had a final tally of 3 Gold and 4 Silver trophies in categories such as Best Entertainment promo, Best Comedy promo, Best Movie Promo, Drama promo and Best Original Music compositionamongst many others.

    The awards which were held at The Westin Mumbai Garden Cityfrom May 27 – 28, 2014, saw some of the most prominent members of the entertainment industry coming together. Amidst tough competition, Zee Hindi Movie cluster won in 6 categories, adding more feathers to its cap. These awards have prominent members of the entertainment industry on the panel and it is a matter of great pride that Zee Cinema and Zee Classic have which has been in the industry over a decade has won so many awards across various platforms.

    Thrilled on receiving the awards, Ruchir Tiwari, Deputy Vice President -Head of Programming, ZEEL – Hindi Movie Channels added,“It feels great that we emerged victorious in so many categories in the most prestigious entertainment award ceremony. Constantly creating clutter-breaking and innovative campaigns, our on-air promotions team has infused novelty and vigour into both our campaigns – ‘South ka super punch’ on Zee Cinema and ‘Iconic Villains’ on Zee Classic. The creative route these channels chose to promote the movie festivals involved very unique, innovative and path-breaking promotional activities which have worked wonders with the viewers. We are proud to have a team who is so high on talent and sets benchmarks in effective communication for the industry to follow.”

    The PromaxBDA Awards aims to recognize the passion engaged in the marketing of television and video content on all platforms – on-air promotion, branding, advertising, etc. along with inspiring creativity, driving innovation and honoring excellence. The association is considered to be the leading global resource for education, creative inspiration and career development in the media and marketing sectors.

     

  • Aamir Khan’s first unreleased movie – Exclusive on &pictures

    Aamir Khan’s first unreleased movie – Exclusive on &pictures

    MUMBAI: Did you know that there is one film of Aamir Khan, which he says is the closest to his heart, and could not be release in the theatres? Aamir says that this movie unlike others is not fiction but a real life film. This June, &pictures, India’s premium television movie channel, known to be airing path-breaking content and helping viewers come closer to their favourite stars is taking a step further by releasing Aamir Khan’s first unreleased movieon your television screens. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.

    This first unreleased movie of the actor – superstar is not a regular Bollywood run-of-the-mill film. Full of drama, love, dreams, action and tragedy, this movie showcases real content.It is different and engulfs Aamir’s feelings, hard-work and dedication, and includesentertainment in the truest form!

    There are a lot of firsts to this initiative… the channel known for providing ground-breaking interactive content to its viewers will now create a first time record of a LIVE interactive initiative with the only unreleased movie of Aamir Khan. This movie of the suave actor will see the channel giving a chance to select lucky winners across India to watch the film with Mr. Perfectionist. Alsofor the first time ever, the stellar actor Aamir Khan will be taking LIVE Call-in’s and answering questions to his fans during the breaks of the film. He will be interacting with his admirersand will give them a chance to ask him about his experience and talk to him about the movie, his performance and more!

    Commenting on this initiative, Mr. Akash Chawla, ZEEL Marketing Head, National Channels says, “We are very excited to have Aamir Khan on &pictures in the first ever LIVE conversation with audiences. This is truly India’s first ever initiative by any movie channel. Less than a year old, it is a matter of great pride for &pictures to have Aamir Khan on board for this amazing film. I am sure our viewers will love this novel concept.”

    Ruchir Tiwari, Deputy Vice President -Head of Programming, ZEEL – Hindi Movie Channels said,“We are absolutely delighted to be the channel that is spearheading this unique initiative. We constantly strive to carve a niche for &pictures and establish it as an interactive channel through its programming and content.”

    You don’t want to miss an experience that will go down in the history of Indian television, an experience that is revolutionary and radical! Stay tuned-in to &pictures on Sunday, June 8, 8:00pmonwards and pick up your phones to experience the magnitude of the channel’s pioneering yet entertaining initiative!

  • Zee Classic presents Rajendra Kumar hit films in a fest titled ‘Jubilee Kumar Festival’

    Zee Classic presents Rajendra Kumar hit films in a fest titled ‘Jubilee Kumar Festival’

    MUMBAI: Through its 100 glorious years of existence, Hindi cinema has steadily built a fabulous guild of talented actors. From the talkies era to masala potboilers to current day art films, the Indian movie industry has grown and audiences have many memorable performances to cherish for life.  Through its dedicated film festivals, Zee Classic is set to keep the best of such performances from the Golden era alive for current day movie-goers and will present a festival of the superstar – Rajendra Kumar. Starting April 19 to May 31, 2014, the ‘Jubilee Kumar’ Festival will see some of the most acclaimed and evergreen movies of Rajendra Kumar every Saturday at 8:00pm.

     

    The festival kicks off with a romantic drama ‘Gaon Humara Sheher Tumhara’ on Saturday, April 19.  The month long festival will see a mix of romantic and thriller movies like Arzoo for which he won the Filmfare Best Actor Award, Sangam where he bagged the Best Supporting Actor award, followed by Geet, Do Jasoos and Ganwaar. Geet received global acclamation as it became one of the longest running film in Sri Lanka and created history in the country for being the only language film running for over a year.

     

    Commenting on the new festival, Ruchir Tiwari, Deputy Vice President -Head of Programming – Hindi Movie Channels said, “As a channel that aims to recreate Hindi cinema’s golden age for today’s viewers, Zee Classic is happy to showcase ‘Jubilee Kumar’ – a month long festival to celebrate and pay tribute to the inspirational actor – Rajendra Kumar.  He is an actor who carved a niche in the film industry and played varied and challenging memorable roles. With many more festivals lined up to give viewers the ultimate cinema experience at home, Zee Classic will continue to enthrall movie lovers with its latest tribute to Rajendra Kumar. ”

     

    Go back in time to the era of the Jubilee King all this month on India’s only classic Hindi movies channel – Zee Classic – and relive the ‘Timeless Movies. Timeless Moments’.

  • Zee Classic presents Rajendra Kumar hit filmsin a Fest titled ‘Jubilee Kumar Festival’

    Zee Classic presents Rajendra Kumar hit filmsin a Fest titled ‘Jubilee Kumar Festival’

    MUMBAI: Through its 100 glorious years of existence, Hindi cinema has steadily built a fabulous guild of talented actors. From the talkies era to masala potboilers to current day art films, the Indian movie industry has grown and audiences have many memorable performances to cherish for life.  Through its dedicated film festivals, Zee Classic is set to keep the best of such performances from the Golden era alive for current day movie-goers and will present a festival of the superstar – Rajendra Kumar. Starting April 19 to May 31, 2014, the ‘Jubilee Kumar’ Festival will see some of the most acclaimed and evergreen movies of Rajendra Kumar every Saturday at 8:00pm.

    The festival kicks off with a romantic drama ‘Gaon Humara Sheher Tumhara’ on Saturday, April 19. The month long festival will see a mix of romantic and thriller movieslike Arzoo for which he won the Filmfare Best Actor Award, Sangamwhere hebagged the Best Supporting Actor award, followed by Geet, Do Jasoos and Ganwaar. Geetreceived global acclamation as it became one of the longest running film in Sri Lanka and created history in the country for being the only language film running for over a year.

    Commenting on the new festival, Ruchir Tiwari, Deputy Vice President -Head of Programming – Hindi Movie Channelssaid, “As a channel that aims to recreate Hindi cinema’s golden age for today’s viewers, Zee Classic is happy to showcase ‘Jubilee Kumar’ – a month long festival to celebrate and pay tribute to the inspirational actor – Rajendra Kumar. He is an actor whocarved a niche in the film industry andplayed varied and challenging memorable roles.With many more festivals lined up to give viewers the ultimate cinema experience at home, Zee Classic will continue to enthrall movie lovers with its latest tribute to Rajendra Kumar.”

    Go back in time to the era of the Jubilee King all this month on India’s only classic Hindi movies channel – Zee Classic – and relive the ‘Timeless Movies. Timeless Moments’.