MUMBAI: Mindshare has been appointed as the media agency for LimeRoad.com. This account will be handled from the Delhi office under Mindshare leader – North RuchiMathur.
LimeRoad CEO & founder Suchi Mukherjee said, “LimeRoad is revolutionizing the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform. The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility.”
Mindshare South Asia CEO Prasanth Kumar added, “We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively which makes this an exciting time to be partnering with them. Through our Original Thinking Framework and adaptive approach, we will ensure better outcomes to take this brand to the next level.”