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Tag: Ruchi Soya Industries

  • Dhaval Masrani gets new role as sales head – general trade at Wipro Yardley

    Dhaval Masrani gets new role as sales head – general trade at Wipro Yardley

    MUMBAI: Dhaval Masrani has got the new position of head of sales for general trade (GT) for Wipro Yardley. With over 15 years of extensive experience across media planning, brand management, and FMCG marketing, Masrani brings a wealth of expertise to the role.

    Masrani has a distinguished career in leading Indian brands and driving their growth by challenging market conventions. He has played pivotal roles in marketing strategy, product innovation, and go-to-market execution across several sectors.

    Prior to his new role, Masrani served as marketing manager at Wipro Yardley for over six years, where he spearheaded successful campaigns and category expansions. His previous experience includes leadership stints at JK Helene Curtis, where he revitalised Park Avenue’s deodorant and soap lines, and Ruchi Soya Industries, where he led strategic initiatives for Nutrela.

    He also contributed significantly to Zydus Wellness, managing key brands such as Sugar Free Gold and ActiLife. His early career involved media planning roles at Mudra Communications and Madison Communications, handling major accounts like Reliance ADAG and P&G.

    Masrani holds an MBA in Marketing from Narsee Monjee Institute of Management Studies and a bachelor’s degree in Mechanical Engineering from MS University. He is currently pursuing a strategic digital marketing programme at Cambridge Judge Business School in collaboration with UpGrad, underscoring his commitment to staying ahead of evolving business trends.

  • Madison wins Ruchi Soya media biz

    MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai.

    Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 300 million.

    The account was previously handled by WPP’s MEC.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership.”

    Ruchi Soya Industries Consumer Brands Division AVP marketing Sandipan Ghosh said, “We wanted a Partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same.”

    The company’s brand Nutrela is a pioneer and market leader in the soya food category and other healthy food products which includes Soya Chunks and Granules, cooking oils, and Table Spread.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.