ITV

Tag: Rubina Dilaik

  • Shaadi, shots and showdowns as colors serves up a spicy new reality dish

    Shaadi, shots and showdowns as colors serves up a spicy new reality dish

    MUMBAI: Move over roses and violins Colors is gatecrashing dinner with a side of drama, as it unveils its first ever real-ationship reality show, Pati Patni Aur Panga – Jodiyon Ka Reality Check. Premiering on 2nd August, this shaadi-meets-showdown series will air every Saturday and Sunday at 9:30 pm, promising a generous dollop of laughter, love, and ludicrous household fights.

    Fresh off the finale of Laughter Chefs, the channel has traded spoons for squabbles, roping in seven celebrity couples to bring their private quirks to primetime. These aren’t rehearsed roles, they’re raw, real, and ready to air their laundry (possibly quite literally) in front of the nation.

    The show features a power-packed lineup of couples, Debinna Bonnerjee–Gurmeet Choudhary, Hina Khan–Rocky Jaiswal, Rubina Dilaik–Abhinav Shukla, Avika Gor–Milind Chandwani, Swara Bhasker–Fahad Ahmad, Geeta Phogat–Pawan Kumar, and Sudesh Lehri–Mamta Lehri. From love to laughter and every little panga in between, these jodis bring their quirks, chaos and chemistry to the screen.  

    The show’s glossy, high-energy finish owes much to the behind-the-scenes crew that stitched it all together. Director of photography Tribhuvan Babu lends a vibrant visual grammar to the episodes, while Swapnil Patole, Chief Colourist at the Independent Colourists Guild (ICG), ensures every frame carries emotional weight and tonal harmony. Technical finesse is handled by DI Technician Sachin More, Line Producer Sameer Shaikh, and DI Colour Assistant Kiran Gulgule, with Famous Studios Ltd leading post-production duties. Together, the team brings a cinematic sheen to the dinner-table chaos that unfolds in every episode.

    On the brand front, the show has attracted a wide swathe of consumer-facing names as sponsors each with a strategic reason to align with a format rooted in everyday intimacy and relatability. Nivea, as presenting sponsor, ties in seamlessly with themes of care, comfort, and authenticity, reflecting the emotional subtext of the show. Sugar Free Green, Rajdhani Besan, Cadbury Dairy Milk, and Pour Home Air Fresheners are all brands woven into the domestic fabric of Indian households just like the show’s celebrity couples navigating real-life love and laundry. Supporting brands like Envy Perfumes, Vikram Tea, Colgate, and Catch Masale see the high-engagement, weekend primetime slot as a direct route to the hearts and kitchens of Indian families. For these partners, ROI isn’t just about impressions or TRPs; it’s about cultural salience, brand recall, and showing up where the emotion is most real right between a laugh, a fight, and a plate of hot pakoras.

    Hosting this panga-packed party are Sonali Bendre, bringing poise and patience, and Munawar Faruqui, the designated “towel crime” police and chaos coordinator. Dubbed The Sonu-Monu Show by the crew, their repartee is already the stuff of reality-TV legend, a mix of zingers, comebacks, and cringe confessions.

    Behind all the glam, the show peels back layers of public personas to reveal unfinished sentences, kitchen fails, love languages, and one-word replies that spark weeklong sulks. Viewers are invited to peek behind the velvet curtains of celebrity marriages from ridiculous pet names to strategic foot rubs and witness the delicate art of surviving, thriving and occasionally fighting in love.

    To up the stakes, family members and housekeepers also chime in with their versions of truth bombs, making this not just a couples show but a full house of fun and friction.

    Speaking about the channel’s pivot to deeper emotional territory, Alok Jain of JioStar said, “We’ve always led from the front in non-fiction formats, and Pati Patni Aur Panga is our next big bet. This isn’t just content, it’s connection, showing the real, raw parts of celeb relationships that mirror our own homes.”

    Shweta Dalal, Marketing Director of Nivea India, added, “This show mirrors the same values we believe in care, trust, and authenticity. We’re thrilled to be part of a format that speaks so honestly to everyday companionship.”

    Sonali Bendre, returning to TV in a more emotionally hands-on avatar, shared, “This is not just about tasks or points. It’s about catching those in-between moments the real stuff that makes or breaks a relationship. And Munawar brings the madness to my method!”

    Munawar Faruqui, never one to hold back, quipped, “Main hoon yahan ka certified panga maker. I say what most husbands are thinking but are too scared to say out loud and I love every awkward second of it.”

    So if you’re ready for a hearty laddu of shaadi reality, not just the goals, but the gaffes too mark your calendars. Pati Patni Aur Panga is not your average reality show; it’s reality in all its messy, mushy, magnificent glory. Premieres 2 August, Saturdays & Sundays at 9:30 pm only on Colors.

     

  • Philips introduces Philips Avent connected baby monitor

    Philips introduces Philips Avent connected baby monitor

    Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.

    The film resonates with parents, showcasing Rubina’s journey as she balances her personal and maternal responsibilities. It highlights the monitor’s advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.

    The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.

    Philips growth region – head of personal health, Vidyut Kaul said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”

    Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”

    Shukla said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”

    The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.

  • Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Mumbai : Viacom18 Network’s branded content team has once again collaborated with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India to celebrate Diwali, the festival of lights.  

    This association is an extension of their collaboration following the huge success of their Holi campaign earlier this year.

    Viacom18 and Wavemaker collaborated to create the lighthearted campaign videos, which are being widely promoted across platforms.

    Ex-Bigg Boss contestants Rubina Dilaik, Karan Kundrra, Pratik Sehajpal, Nishant Bhat, and ex-Bigg Boss Marathi contestants Jay Dhudhane, Meenal Shah, Vikas Patil, and Vishal Nikam appear in the campaign.

    The campaign features these celebrities, who are also friends, as they celebrate the festival of lights. The campaign video celebrates the oddities associated with the exchange of sweets and gifts during Diwali.

    The lighthearted and entertaining video capitalises on a common and very popular emotion that every Indian probably feels when they receive a box of soan papdi as the rotational gift every year. What happens when this group of friends is faced with the same dilemma, and it is presented by someone you cannot refuse? The film concludes on a lighthearted note that will make viewers smile.

    Commenting on the association, Viacom18 branded content head Vivek Mohan Sharma said, “We are thrilled to be to partnering with Imperial Blue packaged drinking water again and celebrate the festival of lights. The campaign is a beautiful rendition of friends coming together and celebrating Diwali with loved ones. Though the spirits are visibly low at the beginning, the mood lights up when a loved one comes in to share the joy. We are sure this fun filled campaign will strike a chord and help the brand message be more conspicuous, leaving an impact on the audience.”

    Pernod Ricard India Marketing general manager Ishwindar Singh commented, “The festival of lights, Diwali, is the symbol of joy and prosperity bringing loved ones together for celebrations. The brand Imperial Blue inspires its consumers to embrace life with a smile and with this campaign we bring forth a light-hearted take on the festivities and the art of ‘gifting’ around Diwali.”

     Wavemaker India  chief content officer and GroupM India  branded content head  Karthik Nagarajan commented, “It is a great collaboration on Wavemaker’s part with Pernod Ricard India
    and Viacom18 of putting together this creative and innovative campaign. We are sure this campaign will connect well with the audience and elevate their festive spirits through brand messaging of celebratory times of the year.”

    The campaign is aimed at the Hindi and Marathi markets and is intended to convey the message of unconditional love and celebration with loved ones. The video is available on the COLORS and Colors Marathi television channels, as well as VOOT and the networks’ and artists’ social media accounts.

  • Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Mumbai: India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their innermost fears in the beautiful boulevards of Cape Town. 

    With central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’ the show is packed with lots of Darr and Terror, infused with tonnes of Dare and Josh, the contestants will have to showcase a lot of Jigar and Himmat to tread through the Khatras

    Along with Maruti Suzuki as the presenting sponsor and Charged by Thums Up as the powered by sponsor,  the show also welcomes Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors for the season. Produced by Endemol Shine India, Khatron Ke Khiladi will premiere on 2 July and air every Saturday and Sunday at 9 pm, only on Colors.

    Viacom18 head – Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “At Colors, it has been our continuous effort to deliver a variety of content through our fiction and non-fiction properties. In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the number one non-fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season.” 

    She further added, “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

    The daredevils who will be competing this season are TV personalities including Rubina Dilaik, Shivangi Joshi, Sriti Jha, Mohit Malik, Kanika Mann, Aneri Vajani and Chetna Pande. Ace choreographer Tushar Kalia and Nishant Bhat along with social media sensations Faisal, Jannat Zubair, Erika Packard and Bigg Boss season 15 contestants Pratik Sehajpal and Rajiv Adatia are also on the list.

    Viacom18 chief content officer – Hindi Mass Entertainment Manisha Sharma said “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reigning host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mixes of contestants. This time the contenders will be seen exploring new arenas of Cape Town which will test their mental and physical tenacity like never before.”

    Host and action maestro Rohit Shetty said, “Every year, Khatron Ke Khiladi gets bigger and better with larger-than-life stunts and I am looking forward to elevating the action quotient this season. This year, we have an extremely promising line-up of contestants who have been giving each other a tough competition. The show has been built on a larger scale wherein the viewers will see many new stunts in the unexplored locales of Cape Town. Being a part of Khatron Ke Khiladi has always been extremely special to me.”

    Maruti Suzuki India senior executive director – marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country. At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionised the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasises individuality. Our partnership with the show resonates with Swift’s proposition of performance and being Limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring limitless action to the viewers through their limitless performances on the show.”

    Coca-Cola, India & Southwest Asia, head – integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are absolutely thrilled to be part of this season.”

    Endemol Shine India CEO Rishi Negi said, “Over the years, Khatron Ke Khiladi has become the most sought-after destination for action on television. The show has carved a niche for itself and this season is going to be nothing short of a blockbuster. With Rohit Shetty as the host and 14 incredible and popular contestants, the bar is already set high. The viewers will see many jaw-dropping stunts that have been designed on a bigger scale with immense precision whilst enhancing the thrill. With some intense action unfolding in Cape Town, we look forward to a great season ahead.”

    Colors has designed a mega marketing and digital campaign to announce the arrival of its flagship action-based reality show Khatron Ke Khiladi. A seven-day on-air campaign has been initiated on network channels across Hindi movies, Hindi news, music and regional channels with upto 1,000 spots. High-impact billboards featuring Rohit Shetty and the contestants have been installed in more than 200 sites across prominent sites in Mumbai, national highways, Mumbai Airport digital screens and Delhi. 

    On the digital front, in keeping with the show’s central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’, fans can use interactive Instagram filters to match the expressions of their favourite khiladis. A series of fun videos showcasing contestants’ preparation where they test their reflexes and guess what is in the boxes provided to them has been creating a storm on the internet. Elevator-style contestant-unveil videos wherein they are seen entering the stunt arena have been uploaded on the channel’s social media platforms. The meticulous planning that has gone into the campaign has set the stage for another blockbuster season of Khatron Ke Khiladi. 

  • COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    As weekly traditions follows, the BARC ratings for the week gone by are out! COLORS’ social drama Shakti… Astitva Ke Ehsaas Ki has charged into the Top 5 Program list. The show’s path breaking concept is one of the key reasons for the success of the riveting series. On screen for over 2 years now, Shakti… Astitva Ke Eshaas Ki has managed to conquer the imagination of audiences across the country. Bringing alive a concept that breaks all stereotypes, the story revolves around the life of a transgender, Soumya, beautifully portrayed by Rubina Dilaik and her better half Harman played by Vivian DSena.

    Commenting on the success of the show, Rubina Dilaik said, “Shakti… Astitva Ke Ehsaas Kii, will always be one of the first shows to start a revolution of bold concepts on Indian television. The trials and tribulations of a kinnar has been beautifully shown along with a heart-warming storyline. Saumya’s character in no time has been accepted by the audience because the show managed to mirror the harsh realities of the society we live in. And I am glad to have been able to sustain that love and relatability. It’s surely one of the most special character and it’s overwhelming to see the ever growing positive response of the audience. I would like to thank everyone who has made this so special. “

    Vivian Dsena added, “Shakti… Astitva Ke Ehsaas Ki has always echoed a very powerful social message, and it’s a delight to see the love we have received till now. It was our faith in such a path breaking concept that has helped reach where we are. We all hope to live up to the expectation of each and every person who has been a part of this outstanding journey, we only hope to grow from here.”

    In a recent episode, Maharani was seen holding Preeto and Soumya at gunpoint, threatening to kill Preeto, while the rest of the family remained unconscious. Harman chases her, with Maharani fleeing from the house and they reach a cliff where Maharani tries to kill Harman.

  • TV’s leading ladies get into the CAF act

    TV’s leading ladies get into the CAF act

    MUMBAI: In an attempt to speed up the filling of consumer application forms (CAFs), the Indian Broadcasting Foundation (IBF), along with major broadcasters, has relaunched its on-air promo campaign urging cable TV subscribers to fill them at the earliest as mandated by Telecom Regulatory Authority of India (TRAI).

     

    The campaign features television’s leading ladies like Sakshi Tanwar, Toral Rasputra, Rubina Dilaik and Nia Sharma. It urges consumers to fill their details and hand over the CAFs to their cable TV operators, failing which they will have their cable TV connection snipped off.  The deadline for the submission for the forms was 15 December which again wasn’t met and extended to 31 December.

     

    Says an IBF official, “From the time the campaign was launched first, we have been playing it across channels. And for a few weeks that it was taken off the screens, a scroll/ticker ran, reminding subscribers about the imperative to fill up CAFs.  We have started airing it again so that concerned parties take a note of it and help us achieve the goal.”

     

    However, he isn’t optimistic about the procedure winding up by the end of the year as well. “And if MSOc and LCOs don’t do it, they will get in trouble, this time,” he says firmly.

     

    The channels have been told to show the campaign as many times as possible throughout the day.

     

    In the earlier phase of the campaign in 2012, actresses (Shweta Tiwari, Pooja Gaur, Ragini Khanna) educated and sensitised DAS subscribers about the issue. As per the Digital Addressable Cable TV Systems Regulations, 2012, the MSOs can transmit digital signals and activate the set top boxes only after receiving the CAF from the consumer with his/her preference. If there is no form, the MSOs were obliged under law not to transmit the signals and deactivate the cable connection. However, no such switch off took place in the first phase of digitisation. On the contrary, the deadlines of various phases have been extended time and again.

     

    So what is the reason for this delay? The official feels that the delay in the process is either from the consumers’ side or the local cable operators who have not taken the form collection seriously.  “We still can’t figure out what is the reason for this blockage?,” he says.

     

    The agenda is that by end-2014, India’s 100 million-odd cable TV homes will phase out the analog version, and switch on digital TV.