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Tag: RSCG

  • Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    MUMBAI: FCB Ulka Group chairman and CEO Rohit Ohri announced the appointment of Suman Srivastava as vice chairman and chief strategy officer, FCB Ulka Group.

    Commenting on the appointment, Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

    Going forward Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.  

  • Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group

    MUMBAI: FCB Ulka Group chairman and CEO Rohit Ohri announced the appointment of Suman Srivastava as vice chairman and chief strategy officer, FCB Ulka Group.

    Commenting on the appointment, Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

    Going forward Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.  

  • Alok Agrawal quits Cheil Worldwide

    MUMBAI: After a stint of over four years, Cheil Worldwide South West Asia chief operating officer Alok Agarwal has decided to move on.

    Agarwal‘s next assignment is still unknown.

    He has an experience of over two decades in advertising, branding, communication and marketing. He had joined Cheil Worldwide, India in 2008.

    Prior to joining Cheil, he had worked with Bates as executive vice president for almost five years. He had also worked with Grey Worldwide and IndiaEuro RSCG, India.

  • Nokia awards digital biz to Euro RSCG

    Nokia awards digital biz to Euro RSCG

    MUMBAI: Making an exception for India, mobile phone manufacturer Nokia has appointed Euro RSCG 4D to handle its digital mandate.

    Globally, Wunderman has been the agency handling the digital mandate since 2009.

    Nokia called for a multi-agency pitch and Euro RSCG 4D emerged winner.

    “Since the first round of the pitch, Euro RSCG had managed to impress Nokia. The agency knew that it would have to fully convince Nokia to break away from their global agency,” sources familair with the development said, while Nokia and Euro RSCG officials declined to comment.

    The account will be handled by the agency‘s Delhi office. Euro RSCG will be handling the complete digital portfolio and the aim will be to promote greater consumer engagement.

    Rajesh Bhatia who heads Euro RSCG 4D is likely to lead the operations on this account, industry sources said.