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Tag: RSA Films

  • Turkish Airlines launches new commercial ‘The Journey’ at Super Bowl LIII

    Turkish Airlines launches new commercial ‘The Journey’ at Super Bowl LIII

    MUMBAI: To mark the opening of Istanbul airport, its new home, Turkish Airlines teamed up with acclaimed filmmaker Ridley Scott to release a new commercial, ‘The Journey’, during the Super Bowl LIII on 3 February. A six-minute cinematic short film was simultaneously released on YouTube as well.

    It is Scott’s first commercial in 15 years and stars actresses Sylvia Hoeks and Aure Atika. It has been produced by RSA Films. ‘The Journey’ shows the story of a chase across the city’s iconic landmarks.

    Commenting on the campaign, Turkish Airlines chairman of the board and the executive committee M İlker Aycı said, “When viewers tuned into the Super Bowl on Sunday they were treated to a stunning portrayal of Istanbul in this thrilling film from Ridley Scott. We invite travelers around the world to join us on our journey and experience true Turkish hospitality at our brand new home at Istanbul airport.”

    Director and producer Ridley Scott said, “Istanbul is an inspiring city to build a story around with  its beautiful     topography surrounded by water. The city is a powerful backdrop to the story that brings together the main characters in an exciting and spectacular way, much as Istanbul has done for generations.”

    ‘THE JOURNEY’ showcases Istanbul as the hub of Turkish Airlines and the new center of aviation for global travelers, which will be the world’s largest aviation hub with an annual capacity of 200 million passengers. Flying to more countries than any other airline, Turkish Airlines currently connects 306 destinations in 124 countries, which will expand as it moves its hub from the current Istanbul Ataturk Airport to the newly opened Istanbul airport.

    Four promotional versions and a six-minute cinematic short film were created as well as a behind-the-scenes special that details the entire experience including interviews with the director and cast.

  • Qatar Airways launches Hollywood-style campaign ‘A World Like Never Before’

    Qatar Airways launches Hollywood-style campaign ‘A World Like Never Before’

    MUMBAI: Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts and imagination.

    The campaign includes film, digital, print, events and product campaigns featuring the airlines award-winning cuisine, service, in-flight entertainment, and Oryx Kids Club.

    Qatar Airways group chief executive His Excellency Akbar Al Baker said, “This campaign embodies everything at the heart of Qatar Airways’ brand values, as well as the pride we share in providing exceptional service to our passengers across the globe.”

    He added, “The aim is to inspire and delight the viewer, and open them up to the possibilities that Qatar Airways, as the world’s fastest growing airline, has to offer with gateways to more than 160 exciting destinations around the world. We want people to see the world in a new and exciting way… Like Never Before.”

    Qatar Airways senior vice president marketing and corporate communications Salam Al Shawa said, “This brand film is different than anything Qatar Airways has ever done before. In many ways travel is a dream, a fantasy – and we have focused on these elements to create a film that takes the passenger on a magical journey. Our ultimate goal was to create a Hollywood-style film that would not look out of place on the big screen and which epitomises the five-star image passengers have come to associate with the airline.”

    Director Ben Scott of RSA Films said, “Qatar Airways have been extremely bold in giving me the freedom to make this film. It takes its cue from the period of first-class travel, by using the craft and technique from the golden days of the Hollywood musical. We have created a fantastical journey around the world. Something I hope feels like a dream come true.”

    180 Kingsday executive creative director Kalle Hellzen said, “Qatar Airways is a remarkable brand that creates experiences that transform. I am very proud of the way creative ambition, talent and teamwork have combined to deliver this campaign – the next evolution in the brand’s incredible story.”