ITV

Tag: RS Subramanian

  • DHL shows how football and business are alike

    DHL shows how football and business are alike

    MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and the business landscape. The campaign was released during the Indian Super League (ISL) 2017 season for which DHL is an associate sponsor.

    Anchored by three TVCs, the overall brand campaign is expected to engage over 500 million people across the country during five months of the ISL season. The campaign will leverage print, radio, OOH, in-Stadium and digital activation initiatives to amplify the messaging and reach its consumer base beyond the 10 ISL cities and across the country.

    The TV commercial is the first in a series of three that highlight DHL’s core proposition of ‘Excellence. Simply Delivered.’ through rich visuals and use of light-hearted humour. Each TVC showcases a different scenario in a football match and is a metaphor for describing the challenges faced by businesses and how DHL as an expert enables them to overcome these hurdles. The use of humour is intended to provide a mood break to the viewers in between tense football matches and, at the same time, convey DHL’s brand message.

    DHL express India country manager RS Subramanian says, “The single line brief for the campaign was to position DHL as an enabler that helps businesses overcome challenges in the marketplace and win. The creative treatment given to the campaign highlights our brand promise of Excellence, Simply Delivered.”

    Williams Lea Tag India managing director Amit Chandra adds, “We have designed the campaign to create brand resonance for DHL by communicating its message linked to football, which the ISL’s target audience will relate to. We are confident that the use of humour and exaggeration through the match scenarios showcased in the TVCs will strike a chord with the audience.”

    This year’s campaign is set to be bigger in scale and aims to reach an even larger audience through sustained outreach over the extended ISL season.

  • ISL: DHL unveils campaign; to engage 450 million

    ISL: DHL unveils campaign; to engage 450 million

    MUMBAI: DHL Express, the world’s leading international services provider, and the ‘Official Logistics Partner’ of the Hero Indian Super League’s (ISL) has announced its launch of an interactive 360 degree brand campaign – “We know, great is in the detail”.

    The campaign is poised to reach over 450 million people across the country, and will leverage an array of engaging touch-points. These include a four-part television commercial series aired on national television, DHL-ISL branded fleets across four cities -Mumbai, Pune, Cochin and Chennai, social media contest across the eight match venues and in-stadia branding throughout the duration of the ISL. Additionally, the campaign will roll out OOH hoardings, tie-ups with online ticketing partners as well as BTL activations to increase engagement with ISL fans.

    “The brand campaign – We know, great is in the detail – has been shaped around DHL’s ability to achieve success through its devotion to detail. As Official Logistics Partner to several prestigious events across the globe, we know that it is the little details that come together to bring the moment alive. Be it in art, music, sport or business – the attention to detail is critical to success,” says DHL Express SVP & Country Manager, India, RS Subramanian,  “This year, the campaign’s mainstay is the four-part TVC that engages football fans by creating that ‘wow’ factor and surprises them with details about the sport that they might not yet know about.”

    Williams Lea Tag India, managing director Amit Chandra said, “We took the creative route of presenting “Unknown Facts”: highlighting little-known aspects about the sport that would amaze and enthuse football fans. At the same time, the TVCs were developed to deliver the message that DHL knows that great is in the detail – in a tone and manner relevant to the target audience. I wish them and the campaign huge success in garnering eyeballs.”

    https://www.youtube.com/channel/UC1EC6mvTp8iIaPNB_AX5IXg

  • ISL: DHL unveils campaign; to engage 450 million

    ISL: DHL unveils campaign; to engage 450 million

    MUMBAI: DHL Express, the world’s leading international services provider, and the ‘Official Logistics Partner’ of the Hero Indian Super League’s (ISL) has announced its launch of an interactive 360 degree brand campaign – “We know, great is in the detail”.

    The campaign is poised to reach over 450 million people across the country, and will leverage an array of engaging touch-points. These include a four-part television commercial series aired on national television, DHL-ISL branded fleets across four cities -Mumbai, Pune, Cochin and Chennai, social media contest across the eight match venues and in-stadia branding throughout the duration of the ISL. Additionally, the campaign will roll out OOH hoardings, tie-ups with online ticketing partners as well as BTL activations to increase engagement with ISL fans.

    “The brand campaign – We know, great is in the detail – has been shaped around DHL’s ability to achieve success through its devotion to detail. As Official Logistics Partner to several prestigious events across the globe, we know that it is the little details that come together to bring the moment alive. Be it in art, music, sport or business – the attention to detail is critical to success,” says DHL Express SVP & Country Manager, India, RS Subramanian,  “This year, the campaign’s mainstay is the four-part TVC that engages football fans by creating that ‘wow’ factor and surprises them with details about the sport that they might not yet know about.”

    Williams Lea Tag India, managing director Amit Chandra said, “We took the creative route of presenting “Unknown Facts”: highlighting little-known aspects about the sport that would amaze and enthuse football fans. At the same time, the TVCs were developed to deliver the message that DHL knows that great is in the detail – in a tone and manner relevant to the target audience. I wish them and the campaign huge success in garnering eyeballs.”

    https://www.youtube.com/channel/UC1EC6mvTp8iIaPNB_AX5IXg