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Tag: RS Iyer

  • Esha Media Research to launch stock monitoring system

    Esha Media Research to launch stock monitoring system

    MUMBAI: Media monitoring company – Esha Media Research is all set to launch its stock vigilance monitoring system in April this year.

     

    The company has completed the trial run for its new product, which will measure media impact and stock behaviour of any scrip mentioned in broadcast media.

     

    During the trail runs, the system captured references or comments made about a particular scrip by anchors, journalists, analysts, spokespersons or government officials and aided in understanding the trend and the stock market impact made by the anyone’s comment with utmost accuracy.

     

    “The pricing of the product will start from Rs 6 lakh onwards per scrip and it will be of great benefit to the stakeholders including the FIIs, domestic institutions like mutual funds, stockbrokerage houses, corporate and high net-worth individuals among others. Content for the sector like sugar or power or any sector can be customised depending upon the client’s requirement,” said Esha Media Research managing director RS Iyer.

     

    “Keeping in mind the full market capitalisation of over Rs 96,00,000 crore and free float market capitalisation of close to Rs 44,00,000 crore for the top 500 companies on the two premier stock exchanges, it will make more sense for the stakeholders to have this system under their belt at an extremely value added proposition,” Iyer informed.

     

    The output from the new system will be tracking all business channels in India during market hours. The relevant clips can be viewed at click of the button.
     

  • Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and regional television channels in the month of January 2015, as per media monitoring agency Esha Media Research.

     

    The study conducted by Esha Media further finds that SUVs and sedans occupied 16 per cent and 15 per cent respectively out of the total coverage for the month. 

     

    Among the auto companies, Maruti accounted for 10 per cent of the coverage followed by Mercedes and Tata Motors at seven per cent and 6.5 per cent respectively.

     

    Segment-wise, Maruti led the coverage in hatchback model followed by Nissan, while in the SUV segment, Volvo was ahead of Mahindra. In the sedan segment, Mercedes led the coverage with 4.78 per cent followed by Audi at 2.9 per cent.

     

    Talking on the news trend, Esha Media Research managing director RS Iyer said the data indicates that business news channels accounted for 88 per cent of the total news coverage of 99 hours across all channels while the general and regional news channels accounted for the rest. “We intend to capture key data across several industry verticals and provide them with an invaluable analytical tool for their in-house and outsource PR professionals,” he said.

     

    Though Ford Motors did not figure in any of the segment from news coverage, the company’s executive director Don Butler appeared the most with 1.20 hours of coverage followed by Rajiv Bajaj of Bajaj Auto and Mayank Parekh of Tata Motors with 1.16 hours and 1.13 hours respectively, the report further illustrates.

     

    Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

  • Esha Media Research inks media monitoring deal with Clipbyte

    Esha Media Research inks media monitoring deal with Clipbyte

    KOLKATA: Esha Media Research, a media monitoring and research company, has signed a deal to support clipbyte.com, an e-commerce portal for media monitoring, which will monitor bytes and provide analyses.

     

    Clipbyte.com, which is an e-commerce media monitoring portal for television, print, internet and social media, will be operational in a week’s time. The beta version of the site, however, is live. Apart from monitoring TV channels, the e-commerce portal will track social media posts like Instagram, Facebook and Linkedin among others powered by Everymedia Technologies. Clipbyte.com has also inked a tie-up with a payment gateway solution company also, it is further learnt.

     

    Speaking to Indiantelevision.com Esha Media Research managing director RS Iyer said, “The clients from across the world can request media clips, which can be viewed or downloaded. EMR has business channels archived from 2004 onwards and we monitor print media from 900 publications.”

     

    Apart from providing clips of events and news of any nature, the portal aims to be dynamic in nature and provide good analytical reports on the media sector especially television and digital media trends. “It will be the first single dashboard media monitoring portal in the country including broadcast, print, Internet and social media. Going forward many more services within the media space will be added,” Iyer said, without getting into specifics.

     

    When asked on how the company will provide clips of so many regional newspapers, Iyer assured that the company was working on providing clips of all INS recognized newspapers and magazines. “However, this will take some time as India has publications in multiple regional languages,” he said.

     

    “This will be a subscription based service and everything will be maintained from a single dashboard from our Mumbai office,” he further added.

     

    Clipbyte.com is mobile compatible; very soon mobile apps also would available.

     

    A few months back, Esha was also considering radio monitoring services with the Centre allowing privately-owned FM radio channels to start their own news broadcast. Whether Clipbyte.com will provide radio bytes it not known as of now.

  • Esha Media Research sees surge in demand of Railway Budget 2014 news clips

    Esha Media Research sees surge in demand of Railway Budget 2014 news clips

    KOLKATA: As the Union Railway Minister Sadananda Gowda started presenting his maiden Rail Budget in Lok Sabha on 8 July, Esha Media Research, a media monitoring and research company, saw an increase in inquiries, seeking news clips of the Railway Budget.

     

    The enquiries were for news clips in parts or as a whole from different stakeholders and interested parties across the ecosystem including big information technology (IT) companies and foreign direct investors (FDIs). The BJP-led government has mooted railway digitisation and foreign investment to improve the country’s railway system.

     

    Esha Media Research says that it currently monitors 140 channels across the nation in all languages. “We are tracking the entire railway budget and also certain areas like IT, FDI, freights in parts,” Esha Media Research managing director R S Iyer informed indiantelevision.com.

     

    “Tracking for railways is more as compared to last year,” Iyer said. “Apart from business houses, we are also receiving inquiries from media agencies tracking the economic content,” he added. Without mentioning the names of the clients and agencies, he revealed that there are some forums across the world that are interested to know and analyse the seriousness of the Prime Minister Narendra Modi-led BJP government.

     

    “We have been tracking from morning all the government interviews across channels, and they will continue to take place till the end of prime time today, maybe until 11pm. We have also started uploading the files,” Iyer informed.

     

    Gowda, during his budget presentation, said that his Ministry would seek cabinet approval for allowing foreign direct investment in the state-owned network, but passenger services would be excluded.

     

    The Railway Minister proposed work stations in select trains as a pilot project this year apart from offering technology for automatic closing of doors both in main line and suburban sections.

     

    He also said that the e-ticketing mechanism would be strengthened to allow 120,000 simultaneous bookings. The proposed overhaul of the e-ticketing system would support 7,200 tickets per minute as against the current 2,000 tickets per minute

     

    The budget also talked about the expansion scope of online booking, including streamlining of booking on mobiles, and providing Wi-Fi in A1 and A category stations and in select trains. E-procurement would be made compulsory for procurements worth Rs 25 lakh and more said Gowda.

     

    “Overall the budget was crisp and concise and the government played safe by not hiking the fare on the day of the budget but two weeks before it,” said a financial expert.

     

    Stock markets have not reacted very favourably to the railway budget-the BSE closed 562 points down at 4pm today as compared to the its pre-opening at 9am. The NSE CNX Nifty index also closed 2.11 per cent lower than its opening today.

  • Esha Media Research may foray into radio monitoring

    Esha Media Research may foray into radio monitoring

    KOLKATA: Esha Media Research, a media monitoring and research company, which currently monitors 140 channels across the nation, in all languages, is mulling to start radio monitoring.

     

    The centre is considering allowing privately-owned FM radio channels to start their own news broadcast.

     

    Information and Broadcasting Minister Prakash Javadekar in an earlier statement to the media had said, “My heart goes out to all the private FM players. I see no reason why it should not be allowed or why only All India Radio (AIR) can air news. Soon the auction for phase III will start and after that, one will hear the good news.”

     

    The Bombay Stock Exchange (BSE) listed Esha Media already has the system and technology for radio monitoring in place.

     

    “We will start radio monitoring if the privately-owned FM radio channels start having dedicated news slots. We will see how many stations come up and what kind of news slots and contents are created for their news broadcast,” says Esha Media Research managing director RS Iyer.

     

    He pinpoints that since radio can be played while on the move, so if the platform can create good programme schedules, then Esha is likely to do well in that vertical as well. Around 95 per cent of the research agency revenue is generated from the institutional clients, that is, corporate.

     

    “If there is more corporate and current affairs content, it would be beneficial for us,” he says.

     

    Presently, all the FM broadcasters, apart from AIR, are not allowed to air any news on current affairs, except for weather reports, stock market news and local traffic updates.

     

    A city-based expert on the development says, “Once radio stations start airing news, the way advertisers and audience look at the medium will change. Apart from this, a lot of potential change in programming and tie ups with news agencies could be expected once the guidelines are clear.”

     

    On Esha entering the radio monitoring space, he says, “It is a very progressive and logical step for Esha to foray into a similar business interest.”

     

    Similarly, Incubators Group chairperson Kaushlendra Singh Sengar too feels that it is an innovative and good effort initiated by the company.

     

    He, however, sounded a note of caution. He believes that keeping the future trend in mind it does not seem productive as today one can get news updates on phone, social networking portals and other web portals. “Listening to music on radio is one thing, but we can’t expect much growth in the near future for radio channels dedicated to news updates only.”

  • Esha Media Research to go the TAM way

    Esha Media Research to go the TAM way

    KOLKATA: Esha Media Research, a media monitoring and research company, which currently monitors 140 channels, across the nation in all languages is looking at expanding its services. The company has plans to foray into giving out television rating points (TRP) data soon, like Television Audience Measurement (TAM).

     

    The company, for accurate data, is looking at installing around one lakh peoplemeters, which will be attached to the TV sets in different geographical and demographic sectors.

     

    Also, a venture capitalist (VC) may infuse around Rs 10 crore into Esha Media as it aims at increasing its reach.

     

    “We are working on the TRP project from last six months. We are waiting for the new government to settle,” Esha Media Research managing director RS Iyer told indiantelevision.com.

     

    TRP gives an index of the choice of the people and also the popularity of a particular channel and show. The device, peoplemeter, records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30 day period which gives the viewership status for a particular channel.

     

    Iyer talking about the current TV programmes rating system said that at present for the calculation purpose, many states, especially the north eastern region is not covered. “We will install the device in tier III and IV cities as well,” he added.

     

    As earlier reported by indiantelevision.com, Esha Media, which currently monitors News channels is also looking at foraying into entertainment genre channels and other new verticals. “We will use the fund pumped by VCs,” informed Iyer.

     

    The company also has plans to take its channel monitoring number to 200, from the current 140 channels, in the next two months.

     

    At present the monitoring of channels is done using state of- the-art equipment that allows the agency to record, retrieve, transcribe, translate and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customised web page. “This enables the client to log in and access news of their interest, anytime and anywhere,” he concluded.

  • Esha Media Q1 net profit swells to Rs 62.14 lakhs on revenue rise from web-monitoring solutions

    Esha Media Q1 net profit swells to Rs 62.14 lakhs on revenue rise from web-monitoring solutions

    MUMBAI: India’s premier media monitoring agency – Esha Media Research Ltd has posted a robust rise in Apr-June net profit to Rs 62.14 lakhs, up over 4 times from the corresponding quarter last year and over seven times from the immediate preceding quarter of Jan-Mar.

    The profit for the first quarter was driven by 142% rise year-on-year and 18.7% rise quarter-on-quarter in net sales to Rs 702.39 lakhs, aided by the positive impact of the web-media solutions launched during the quarter under review.

    Total expenditure for the quarter grew by 134% year-on-year and 9.6% on quarter to Rs 640.25 lakhs.

    Commenting on the quarter performance, Esha Media Research, Managing Director, RS Iyer said, “The launch of the web monitoring solution of TV content has received a phenomenal response from the corporate world as well as media agencies leading to an increase in revenue during the quarter. The web-based solution has been a win-win situation as it brought down the per unit cost for the subscriber as volume increased for a fixed price while Esha Media was assured of revenue subscription.”

    Going forward, we are hopeful that more corporates and agencies would subscribe to our web-based services and the trend set in the first quarter is expected to continue in the subsequent quarters, Iyer said.

    Esha Media is also in the process of expanding the ambit of its coverage by increasing the number of television channels monitored by it, he added.