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Tag: RPSG Capital Ventures

  • Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    MUMBAI: Looks like the kids’ wellness space just got a little more Ayur-mazing. BabyOrgano, the homegrown Ayurvedic wellness brand for children, has raised Rs 20 crore in a Pre-Series A round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. The new capital will fuel product innovation, marketing, and operations as the brand eyes Rs 100 crore+ revenue by FY27.

    Born in 2020 from a mother’s quest to find authentic, chemical-free care for her child, BabyOrgano was founded by Riddhi and Ripul Sharma. In just five years, the duo has turned the brand into one of India’s fastest-growing Ayurvedic wellness companies for kids earning the trust of over a million parents and achieving a 40 per cent plus repeat purchase rate.

    “At BabyOrgano, our mission has always been to bring the science and purity of Ayurveda into every child’s growing-up journey,” said BabyOrgano founder & CEO Riddhi Sharma. “This investment comes at a time when awareness and trust in natural, Ayurvedic care for children are growing rapidly. With a strong innovation pipeline, we’re committed to redefining kids’ health and wellness for a new generation of parents.”

    The brand’s flagship product, Baalprashan Swarnaprashan Drops, is India’s first clinically approved Swarnaprashan, an immunity-boosting, memory-enhancing Ayurvedic formulation rooted in centuries-old wisdom. Alongside, products like Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies blend traditional ingredients with modern formats that appeal to today’s parents and kids alike.

    RPSG Capital Ventures managing partner Abhishek Goenka called BabyOrgano “a brand at the confluence of two powerful trends, Ayurveda’s modern resurgence and the growing demand for safe, chemical-free childcare.” He added, “The founders have built strong consumer trust and category clarity. We believe BabyOrgano can become a defining brand that carries India’s holistic wellness heritage into the global future.”

    Echoing this sentiment Sauce.vc partner Yash Dholakia said, “BabyOrgano has built a trusted Ayurvedic brand for kids with high repeat purchases and consumer love. We’re excited to continue backing Riddhi and Ripul in their mission to make Ayurveda a natural part of every child’s routine.”

    What began as one mother’s search for gentle, natural care has now blossomed into a brand that champions Ayurveda for the next generation. As BabyOrgano continues to expand its product range and reach, it’s proving that when ancient wisdom meets modern parenting, wellness grows naturally.

     

  • Miraggio raises Rs 55 crore in Series A to bag bigger ambitions in India’s accessories game

    Miraggio raises Rs 55 crore in Series A to bag bigger ambitions in India’s accessories game

    MUMBAI: India’s fashion handbag market just found its next contender for the spotlight. Miraggio, the homegrown accessories label known for trendy handbags, secured Rs 55 crore (approximately $6.5 million) in a Series A round led by RPSG Capital Ventures and Client Associates Alternate Fund, with Prath Ventures joining the cap table.

    Founded in Gurgaon, Miraggio has racked up over one million orders and plans to scale fast. With the fresh capital, the brand aims to expand its product portfolio, tap into tier two and three cities, and build a sturdy omnichannel strategy to make aspirational handbags accessible to India’s modern woman.

    “We are thrilled to welcome our new investors on board and truly value their belief in Miraggio’s long-term vision. This funding marks a pivotal moment for us as we accelerate our journey toward becoming an omnichannel fashion handbag and accessories brand. With a sharper focus on delivering elevated retail experiences, expanding our product portfolio, and building deeper connections with customers across India, we’re excited to shape the next chapter of Miraggio’s growth story”, said Miraggio founder & CEO Mohit Jain.

    The brand is set to launch over 500 new products in the next 18 months and expand its sourcing network across Asia. This includes strengthening supply chains across multiple countries to meet growing demand. With India’s handbag market projected to grow by $2 billion between 2024-2029, the runway appears long.

    RPSG Capital Ventures Abhishek Goenka praised the startup’s ability to mix style with value. “Miraggio is rapidly emerging as a defining force in India’s fashion accessories space. In a highly fragmented and dynamic market, Miraggio stands apart in its ability to offer exceptional value for money, seamlessly combining aspirational design, quality, and experience with premium affordable pricing, making it especially relevant to India’s new-age consumers. We’ve been deeply impressed by the clarity of Mohit’s vision and are excited to support him and the team as they lead the charge towards becoming India’s go-to destination for fashion-forward accessories”.

    Echoing the sentiment, Client Associates Alternate Fund Shivam Diwan added, “Miraggio has quickly captured attention with its fresh approach. Their commitment to innovation stands out, and it positions them well to make a big impact in the market. We’re excited to be a part of their journey, as we believe they have the potential to reshape the handbag and accessories industry in India. This investment is in line with our mission to support companies that are not just growing, but driving real change and offering something new to the market”.

    Prath Ventures Piyush Goenka also remarked, “We see in Miraggio a rare combination of design-led thinking and execution excellence. We are proud to back a brand that is not only scaling rapidly but is also setting new benchmarks for what Indian fashion brands can achieve”.

    As India’s appetite for fashionable yet functional accessories rises, Miraggio now looks to stitch together scale, relevance, and retail punch.

  • Good Monk raises $2M in pre-series A led by RPSG Capital to spice up India’s nutrition game

    Good Monk raises $2M in pre-series A led by RPSG Capital to spice up India’s nutrition game

    MUMBAI: In a world where nutrition advice changes faster than Instagram trends and “health drinks” taste like sadness, one Indian brand is turning tables—and taste buds. Good Monk, the Shark Tank Season 4 breakout star and flagship brand of Bengaluru-based Superfoods Valley, has raised $2 million in a pre-series A round led by RPSG Capital Ventures. The round also saw existing investors—Multiply Ventures, Sharrp Ventures, and Thinkuvate—double down on their belief in the clean-eating disruptor.

    Announced on 17 April 2024, the fundraise signals a strong vote of confidence in Good Monk’s refreshingly no-nonsense approach to health. Co-founded by Amarpreet Singh Anand and Sahiba Kaur—two parents tired of navigating the nutrient jungle—Good Monk has made it its mission to “smuggle” nutrients into Indian households, minus the taste tantrums and pill fatigue.

    “At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. We are thrilled to have RPSG Capital Ventures partner with us in this journey and are grateful for the continued belief by existing investors – Multiply Ventures, Sharrp Ventures & ThinKuvate who participated in the round,” said Good Monk co-founder Anand.

    The brand’s hero product is a nutrition mix that invisibly boosts meals for kids, adults, and even the 50+ crowd.

    No smell.

    No weird taste.

    No complicated regimen.

    Just modern science meets traditional wisdom—served in stealth mode. Sounds like the kind of ninja every kitchen needs.

    “Unhealthy wellness products masquerading as healthy options… that’s one of the biggest challenges today,” said co-founder Kaur. “The partnership with RPSG Capital Ventures will facilitate investing in R&D and product development to present better nutritional alternatives.”

    The company, which recently scored a deal from Vineeta Singh on Shark Tank India, claims to have grown 11 times in just 12 months. Fuelled by innovation, diversification, and mentorship from industry stalwarts like Sanjay Ramakrishnan (Multiply Ventures) and Rishabh Mariwala (Sharrp Ventures), the brand’s upward curve shows no signs of slowing.

    RPSG Capital Ventures’ managing partner Abhishek Goenka is betting big on that momentum. “We have strong conviction in nutrition, health and wellness as a space… Consumers are seeking innovative formats that make dietary supplements uncomplicated, convenient & effective. Good Monk has demonstrated impressive, clutter breaking, product innovation which we believe will disrupt the market significantly,” he said.

    Good Monk currently retails on its own website (www.goodmonk.in) as well as major platforms like Amazon and Flipkart. The brand has been expanding its digital footprint with the same gusto it shows in your morning smoothie.

    From ‘Shark Tank’ to supermarket shelves, Good Monk is proving that nutrition doesn’t have to be a chore—it can be cleverly disguised and clinically backed.

    If there’s one monk who doesn’t believe in suffering for health, it’s this one.