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MUMBAI: Across the world, efforts are on to make audience measurement systems more reliable and tamper-proof so that advertisers can get the right value and content...
MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up with Airtel Digital TV, Airtel’s DTH...
NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is in talks with DTH operators and MSOs for return path data...
