MUMBAI: B.A.G Films Ltd share listed yesterday at the bourses at a price of Rs 14.80 per share. The Stock Exchange, Mumbai, organised the listing ceremony, where B.A.G Films managing director Anuradha Prasad rang the ceremonial gong to commemorate the occasion and the commencement of trading for the day.
The IPO of 1,48,60,000 equity shares of Rs 2 each for cash at a premium of Rs 8 per share aggregating Rs 148.6 million from B.A.G. Films, one of the established production houses in the industry established in 1993 with multi-lingual, multi-genre and multi-time band products in its portfolio, was opened for subscription on 6 September 2003 and was subscribed over six times.
The company is promoted by a team of core media professionals, having more than 15 years of experience in the Indian media industry. With successful on-air programming of more than 1500 hours in diversified software categories and strong relations across all major channels including Star Network, Zee Network, Sahara Television, Doordarshan (DD) and a host of regional channels, B.A.G. today stands out as a respected television software producer in the Indian entertainment industry, a company release says.
At present, B.A.G. Films is mainly into production of TV software for various channels in India. Currently the following programs, produced by B.A.G. Films, are on air: Kumkum – Pyara Sa Bandhan and Hai Na Bolo Bolo on Star Plus, Haqeeqat on Sahara TV, Rozana and Khaberein Bollywood Ki on DD Metro, Poo Villangu on Vijay TV and Gramin Bharat for the ministry of rural Development (DD1 and all regional channels).
The company also produces corporate and advertisement films, promotional capsules and other non-broadcast videos. The company has also started work on alternative sources of revenue through delivery of content on different media such as interactive coice response on mobile phones, automatic speech recognition and short messaging service platforms.
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Tag: Rozana
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B.A.G Films lists on BSE
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BAG films confident that ‘Rozana’ will make news on DD Metro
NEW DELHI: The war of soaps is on and the media covers the TRP & TVR to the hilt. But of late news is back in news. Amidst this scenario, what the media has forgotten is that TV is not just the cable & satellite world. It’s much larger; the audiences are wider and spread across. The C&S world is miniscule compared to all TV homes and that’s what the New Delhi-based BAG Films is trying to exploit through its news programme called Rozana which will soon resurface on DD Metro in the post-10 pm slot.
Rozana, with the essence of last 24 hours encapsulated in 24 minutes, is being given a different flavour, a flavour of the way the news is going to affect a commoner.
The capsule will have 12 broad platforms, from news headlines and analysis to investigative reporting to public concern areas to crime reports to la Ru-ba-ru and a dialogue with the most controversial personality of the week.
Why DD2? Pointing out that the same programme on the now defunct DD News was watched Anurradha Prasad, managing director of BAG Films said: “There are 8 crore plus (80 million) TV homes in India while C&S caters to just 47 per cent of the lot. For the rest DD is the window to the world. Moreover DD has almost 100 per cent coverage.”
The slot vacated by Aaj Tak two years back was taken up by BAG Films, a production house with expertise in TV software. Starting August 19, 2002, every week day at 10:30 pm, Rozana will be aired in the sponsored slot.
Will it get viewership? Will it attract advertisers? Prasad is confident it will. There are 80 million homes and just the cow belt (mostly north India) alone has 29 million TV homes and this in itself can contribute a lot in the form of advertising.
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BAG films confident that ‘Rozana’ will make news on DD Metro
NEW DELHI: The war of soaps is on and the media covers the TRP & TVR to the hilt. But of late news is back in news. Amidst this scenario, what the media has forgotten is that TV is not just the cable & satellite world. It’s much larger; the audiences are wider and spread across. The C&S world is miniscule compared to all TV homes and that’s what the New Delhi-based BAG Films is trying to exploit through its news programme called Rozana which will soon resurface on DD Metro in the post-10 pm slot.
Rozana, with the essence of last 24 hours encapsulated in 24 minutes, is being given a different flavour, a flavour of the way the news is going to affect a commoner.
The capsule will have 12 broad platforms, from news headlines and analysis to investigative reporting to public concern areas to crime reports to la Ru-ba-ru and a dialogue with the most controversial personality of the week.
Why DD2? Pointing out that the same programme on the now defunct DD News was watched Anurradha Prasad, managing director of BAG Films said: “There are 8 crore plus (80 million) TV homes in India while C&S caters to just 47 per cent of the lot. For the rest DD is the window to the world. Moreover DD has almost 100 per cent coverage.”
The slot vacated by Aaj Tak two years back was taken up by BAG Films, a production house with expertise in TV software. Starting August 19, 2002, every week day at 10:30 pm, Rozana will be aired in the sponsored slot.
Will it get viewership? Will it attract advertisers? Prasad is confident it will. There are 80 million homes and just the cow belt (mostly north India) alone has 29 million TV homes and this in itself can contribute a lot in the form of advertising.