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Tag: Royale Glitz

  • Deep shades of Glitz as Asian Paints, Deepika reimagine luxe walls

    Deep shades of Glitz as Asian Paints, Deepika reimagine luxe walls

    MUMBAI: Walls are talking and they’re doing it in style. Asian Paints has unveiled a bold new chapter for its luxury brand Royale Glitz, taking it beyond high-end wall finishes to the realm of full-blown décor inspiration. At the centre of this glossy makeover is none other than Deepika Padukone, making her much-awaited return as brand ambassador, lending her effortless grace to a campaign that paints luxury in fresh colours.

    Royale Glitz now positions itself not as the finishing touch but as the starting point of design stories. With curated textures, statement wallpapers, and a “Glitz Up Your Décor” guidebook packed with QR-linked demos, the campaign shows how a single wall can spark the reinvention of entire living spaces. “It’s about creating emotionally charged spaces that reflect who you are,” said Asian Paints MD & CEO Amit Syngle. “A single wall can bring alive the entire space.”

    Padukone embodies this shift, gliding through a home where walls are canvases of memory, mood, and meaning. With a super-smooth Crème Finish, Teflon Surface Protector, and an 8-year warranty, Royale Glitz mixes artistry with performance, offering homeowners both beauty and durability. Mccann Worldgroup India CEO & CCO Prasoon Joshi  described the film as “an artistic journey every frame as elegant and fluid as the product itself.” For Asian Paints, the message is clear: walls are no longer silent backdrops, they’re storytellers of personal expression.

  • Asian Paints launches campaign to promote new offering

    Asian Paints launches campaign to promote new offering

    Mumbai: Asian Paints has come up with a fresh campaign to promote its latest luxury offering, Royale Glitz. Conceptualized by Contract, the quirky ad-film features brand ambassador Deepika Padukone.  

    With a modern rendition of the classic song ‘Baar Baar Dekho’ playing in the background and tongue-in-cheek humour, the TVC shows how the new paint steals the spotlight from Padukone during a photo-shoot, leaving her visibly bemused. The 50-second #StealYourSpotlight campaign also highlights the stain-resistant feature of Royale Glitz.   

    Commenting on the launch of the new product and the campaign, Asian Paints – MD & CEO, Amit Syngle, said, “Consumers today are looking for that ‘X factor’ in their home interiors; something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of their home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. The campaign conveys the same thought through our quirky and stylish TVC. We are happy to be working with Deepika once again on this ad, the concept and treatment of which is quite different from the ones she has done previously with the brand.”

    Royale Glitz comes in a range of designer shades under the exclusively curated ‘Royale Designer Palette’. Inspired by the heartland story of India, these shades carry names such as Chutney green, Calcutta rains, and Coromandel Indigo which reflect Indian culture.