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Tag: Royal Stag

  • Royal Stag is now ‘India’s most valuable brand’

    Royal Stag is now ‘India’s most valuable brand’

    MUMBAI: Royal Stag, the leading whisky brand from Pernod Ricard India has been chosen as ‘India’s Most Valuable Brand’ in the liquor category in an in-depth ranking of Indian brands. The ranking was undertaken by one of Asia’s leading brand rating companies, World Consulting & Research Corporation (WCRC) in association with KPMG. 

     

    Royal Stag has been awarded “The 100 most valuable brands of the year” in the country in terms of innovation, aspiration and admiration from a shortlist of nearly 750 brands. The WCRC ranking is the largest multi-platform ‘brand trust’ and ‘loyalty benchmark’ project involving the most prestigious brands in the Indian market.

     

    Royal Stag, by virtue of its unique value propositions and attributes was adjudged as the leading brand, having successfully reinforced a profound and meaningful connect with its customers.  In line with the brand philosophy of “It’s your life, Make it Large”, Royal Stag, reaches out to consumers who believe in looking beyond materialistic success, and for whom it is important to earn stature, dignity and respect.

     

    Speaking about the award, Raja Banerji Assistant Vice President Pernod Ricard India said, “The award is a testament of the hard work that has gone into making Royal Stag – an iconic brand. I take this opportunity to thank everyone who has contributed in taking this brand to exhilarating heights. This was an outcome of a rigorous ranking exercise and we are pleased to be recognised as one of the best brands in the country. We are confident that Royal Stag will continue to power ahead with the same passion and commitment”

     

    Created in 1995, Seagram’s Royal Stag and Royal Stag Barrel Select (more recently in 2011) are the flagship brands of Pernod Ricard India. A delectable blend of Indian spirits and imported Scottish malt, Royal Stag set an industry benchmark by becoming the first liquor brand in India without artificial flavouring. With this award, Pernod Ricard intends to continue to its strategy of building strong premium brands.

  • Govt still to take action against misleading & surrogate ads of liquor brands

    NEW DELHI: The Government has not been able to take a decision on allegations of surrogate or misleading advertising in television advertisements of as many as 37 products in the last two years.

    A reply given in Parliament earlier this week by Information and Broadcasting Ministry Ambika Soni lists 17 advertisements of 2011 and 20 of 2012 as ‘under consideration’ of the Ministry.

    While there were no complaints during 2009, action was taken on all seven complaints during 2010.

    The advertisements ‘under consideration’ in 2011 are for products like Bagpiper Club Soda, Bacadardi Together Music CD, Imperial Blue Music CDs, McDowell No. 1 Platinum Soda, Royal Stag (five different versions), Imperial Blue (two versions), Royal Challenge, Kingfisher Premium, Blender’s Pride, Howard 5000 (two versions), Kingfisher Beer, and VB Best Cold Beer.

    In 2012, the complaints are for most of the above-mentioned brands, in addition to Carlsberg Beer, Seagram’s Imperial Blue Superhits music CDs, Signature, Tuborg, 100 Pipers Music CDs, Seagram’s Royal Stag Mega Cricket, McDowell Century Soda, Kingfisher Premium Packaged Drinking water, Signature Natural Mineral Water, ICE Music CDs, Teacher’s Music CDs, Signature Parties (sponsored by Karbonn Mobiles), Seagram’s Royal Stag Mega Music, and Seagram’s Natural Mineral Water.

    In addition, there was a complaint this year about a misleading advertisement of Garnier Fructus shampoo, and another about Bhavishya Jeevan Amrit which are under consideration.

    In most other cases, the matter was referred to the Advertising Standards Council of India (ASCI), the Indian Broadcasting Foundation (IBF) or the News Broadcasters Association (NBA) and these self-regulatory bodies advised the TV channels not to carry the advertisements.

    Most prominent among these was the daily telecast of the advertorial on ‘Third Eye of Nirmal Baba’ on some channels.

    A total of 43 cases of misleading or surrogate advertisements were received by the Ministry during 2011 and 2012, many of them for the same product telecast in different channels.

    Soni said complaints also came for 18 advertisements in the print media between 2009-10 and 2011-12, including three this year which were under process with the Press Council of India.

    Earlier this year, MoS C M Jatua had said the Department of Consumer Affairs is holding a series of consultations and workshops with all stakeholders in different parts of the country to create awareness about this issue.

    He said the Consumer Protection Act 1986 had ample provisions to act against advertisements making false or misleading representation and these had been duly notified as Unfair Trade practices for which a consumer could approach the Consumer Courts.

    The Press Council Act and the Journalistic Norms drawn up by the Council, and the Cable TV Networks (Regulation) Act apart from the ASCI also had powers to deal with such complaints.

    In reply to another question, Parliament was informed that a representative of the Department of Consumer Affairs was now represented on the Inter-Ministerial Committee which hears complaints against TV channels.

  • Cricket’s first test after IPL amid ad slowdown

    MUMBAI: Cricket‘s ability to hold on to advertising rates in the midst of a slowdown comes to its first test in the India-Sri Lanka series after the lucrative IPL failed to match its last year‘s revenues.

    Handset manufacturer Micromax continues to be bullish on cricket, coming on board as title sponsor for the bi-lateral series featuring five One Day Internationals and two T20 internationals beginning 22 July.

    Zee-owned Ten Sports revealed the main sponsor but was not willing to spell out the revenues it would be able to rake in from the live telecast of the event. The series that concludes on 7 August will air on Ten Cricket and Ten HD.

    Sources said Ten Sports was looking at revenue of Rs 900 million from the Micromax Cup series, but media buyers said that that seemed too high a target. A media report pegged the figure at Rs 550-600 million but Indiantelevision.com found the market estimates too varied to come out with its own valuation at this stage.

    Ten Sports, which also holds the on-ground sponsorship rights, has roped in Royal Stag as on-ground associate sponsor and is looking to add at least two more sponsors.

    The series, which is the first major bi-lateral series post the IPL, will mark the return of Micromax to the cricket bandwagon. The brand has been investing heavily on cricket as it looks to deepen its association with its core target group, the youth.

    Said Micromax Informatics marketing head Pratik Seal said, “The idea behind any sponsorship is to connect with our customer beyond our products offerings and drive our saliency amongst them. We hope to reinforce our brand charisma in both the countries. Being a youth brand, we have identified sports, movies and music as three main passion points for our target group.”

    Coming first after the IPL that ended on 27 May, Micromax is hoping that the series will grab a lot of viewership. The sponsorship comes in the wake of Micromax‘s aggressive plans to make deep inroads into the Sri Lankan market.

    “Micromax has already marked its presence and the customers have widely accepted our products not only in India but in Sri Lanka too and through this sponsorship we expect to further extend our customer engagement in the island country,” said Seal.

    The India-Sri Lanka series will have to contest for viewership against the Olympics that kicks off on 27 July. ESPN Star Sports is targeting Rs 550 million from the Olympics.

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