MUMBAI:AI, aye, captain! This festive season, Seagram’s Royal Stag packaged drinking water is taking celebrations to the next level with an AI twist. Its new campaign, Celebratelarge – Hum Hain Generation Large, Humaara Har Celebration Large, turns the art of wishing into a tech-powered experience, with none other than Rohit Sharma helping India “live it large.”
Unveiled in Gurugram, the campaign reimagines how the country swaps festive greetings. Using regenerative AI and advanced voice synthesis, fans can now create personalised video messages featuring Rohit Sharma himself, transforming a simple wish into a hyper-real moment of connection.
Adding another layer of sparkle is a 3D Festive Map, an AR-driven visual playground that captures the vibrancy of India’s celebrations. Meanwhile, India’s T20 captain Suryakumar Yadav steps in with curated festive tips spanning gifting, food, fashion and music, making every celebration feel a touch grander.
The campaign is also teaming up with Gaana to amplify the festive mood through music. “Festivals in India are about culture, expression and togetherness, and music makes these moments even more special,” said ENIL CEO Yatish Mehrishi. “This collaboration reimagines celebrations through creativity and innovation, encouraging today’s generation to live large.”
Consumers can craft their own personalised greeting with Rohit Sharma and even win ICC T20 World Cup tickets by visiting royalstagliveitlarge.com. True to its name, Royal Stag’s latest campaign doesn’t just celebrate festivals, it celebrates them large.
Mumbai: Strengthening its long-standing association with cricket at the global level, Seagram’s Royal Stag is thrilled to announce the launch of an innovative and immersive AI-led fan experience ‘A Billion Films for A Billion Fans’. The campaign features three of India’s most talismanic cricketers, team captain Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Fueling the larger-than-life emotions associated with cricket, the brand aims to ignite a whole new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults.
This World Cup is happening in India and is already slated to be the “Greatest World Cup Ever.” Syncing with the brand’s ‘Live it Large’ philosophy, the AI-integrated campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers. Conceptualized in association with creative agency partners FCB India, Digital Agency partners Dentsu India, Technology Partner Artizens Events, and Experiential solutions & media partners Wavemaker; the campaign is groundbreaking where every fan is able to not merely live their dream, but also, live large.
The whole fan experience has been curated keeping today’s youth, aka, the digital natives, in mind by offering them a simplified user journey. A selfie and a voice sample coupled with the power of regenerative AI creates an ultimate fan experience. With these tools, the campaign uses the power of generative AI technology and machine learning, to create a platform that enables each fan to feature themselves as part of the Royal Stag Live It Large star cast. With the aid of this innovation, each fan can create a personalized edit of the film. Face-mirroring algorithms precisely map the unique facial features of fans onto the characters in the main film. In addition, with just a brief voice sample it also emulated the tone, pitch, and nuances of the fan’s voice. In essence, this campaign will transform the consumer journey into an extraordinary yet personal experience. The consumer experience also gives the fans a chance to go beyond boundaries and get close to their favorite players and World Cup trophy.
The campaign will be amplified through a high-decibel 360-degree plan spread across digital, print, radio and OOH to offer an immersive, unforgettable experience.
Pernod Ricard India chief marketing officer Kartik Mohindra stated, “Royal Stag aims to share the electric atmosphere in the stadium with cricket fans across the world. As a partner of ICC, AI allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. While on one hand we celebrate cricket’s heritage, on the other we have embraced cutting-edge technology to broaden brand engagement and inspire cricket fans to immerse themselves in their favorite sport like never before.”
FCB India president Abhinav Kaushik added, “In an age where experience is the only currency amongst the digital natives, how can a cultural icon like Royal Stag do something that epitomizes ‘large’ during the biggest sporting spectacle of the year. This was the starting point of the brief, and we are excited that this idea truly allows every cricket fan to create their own unique ‘Live it Large’ experience. I am confident that this power of creativity fuelled by technology, will not only deliver brand engagement but enhance the love for the brand multi-fold.”
Wavemaker CEO – South Asia Ajay Gupte said, “Cricket World Cup is undoubtedly one of the most celebrated sports properties and this World Cup 2023 is touted to be the greatest ever. Through this collaboration, we aim to extend brand synergies and offer a unique, memorable, and thrilling ‘Live it Large’ experience to each and every cricket fan”.
Dentsu Creative India CEO Amit Wadhwa said, “This campaign provided us a big platform where we could showcase how modern creativity can be infused into the Indian Cricket fandom. It’s a great example of how technology can be used to enhance and enrich our connection to sports and entertainment. This multi-faceted campaign has the potential to inspire fans to become more deeply involved in their favorite sport, creating memorable moments and experiences that will stay with them for a long time.”
Artizens Events & Experiential Solutions founding partner Aditya Joshi said, “As technology partners to this innovative campaign, we are trying to harness the connection with the Generation Large who crave for social currency and vicarious thrills by bringing together AI and Machine learning and creating a never seen before immersive experience.”
The ICC Men’s World Cup is scheduled to take place in India from 5 October to 19 November. Royal Stag is an associate partner for all ICC events.
MUMBAI: Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.
Welcoming Bumrah to the ‘Royal Stag Dream Team’, which comprises of names like Yuvraj Singh and Mahendra Singh Dhoni, Pernord Ricard CMO Kartik Mohindra said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve, and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats.”
Sharing similar views, Pernord Ricard India general manager marketing Ishwindar Singh told Indiantelevision.com that the brand is proud to have Bumrah onboard.
Elaborating more on the process of getting Bumrah to be a part of the dream team, he shared, “We had associated with the ICC for the world cup and once that got over, we thought of bringing someone (from the team) on board, as sports is a continuous and dynamic medium. We were looking for someone who is living our brand philosophy of ‘Make it Large’. And when we met Bumrah, we realised that he is a perfect fit, as he is someone who came from a small town, started his career young, and has worked really hard to achieve what he has achieved.”
Singh added, “It was a small conversation with Bumrah, it did not go back-and-forth for long because when he saw the brand, he also realised that our philosophies were matching.”
Bumrah, indeed, seemed much excited to be associated with the brand that has had a long connection with cricket. He commented, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of ‘Making it Large’ irrespective of the challenges and hurdles I faced.”
MUMBAI: India’s cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space – bagging its spot as the associate sponsor for the upcoming Asia Cup 2018.
Watching a live cricket match between India and Pakistan is always a dream for any cricket fan. Strengthening its association with cricket, the iconic brand provides a once-in-a-lifetime opportunity to cricket enthusiasts across the country to travel to Dubai and get a chance to witness India take on Pakistan live at the Asia Cup. Fans can participate in the ‘India’s Largest Fan’ contest by Royal Stag and be among the 100 lucky winners from India to see the live clash between the two arch-rivals in Dubai.
Cricket is more than just a sport in our country and Royal Stag is all set to provide this opportunity to the die-hard cricket worshippers by fulfilling their wishes of witnessing an international Indo-Pak match and cheer for the men in blue in Dubai cricket grounds.
Pernod Ricard India chief marketing officer Kartik Mohindra says, “Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching India play Pakistan live at the cricket stadium and we will leave no stone unturned in making this a once in a lifetime experience for them. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with Asia Cup 2018 will further reinforce our association with cricket. Royal Stag has always lived up to its brand philosophy of ‘Make it large’. With India’s Largest Fan, we hope to give cricket lovers a ‘money can’t buy experience’ in Dubai, truly making it large in full glory.”
MUMBAI: Nokia is back after an absence of three seasons at the Indian Premier League (IPL) and has reunited with former partner Kolkata Knight Riders (KKR) for the next two seasons.
Nokia is the principal sponsor of the Shah Rukh Khan-owned KKR in the IPL.The duo unveiled the new official team jersey for the 2018 season sporting the Nokia logo.
HMD Global VP and country head India Ajey Mehta said, “Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is amongst the most successful IPL franchisees and teams on the IPL circuit and like Nokia brand enjoys a pan India appeal.”
Nokia was the principal sponsor of KKR from 2008 till 2014.
Meanwhile, KKR has revealed all nine sponsors and six commercial partners for the IPL 2018 season. In addition to the title sponsors Nokia, it has signed on board Jio Digital Life, LuxCozi, Excide batteries, SRMB TMT, Royal Stag, Greenply, Khadim’s and JBL Harman as official sponsors.
IPL 2018 commences on 7 April and the first KKR match is scheduled on 8 April with the Royal Challengers Bangalore. Dinesh Karthik will be captaining KKR.
MUMBAI: MTV Unplugged season 7 is back, this time giving us an insight into musical maestros like Vishal Bhardwaj, Shankar Mahadevan, Farhan Akhtar, Papon, Monali Thakur and Armaan and Amal Malik. The musical property will air from 9 December at 8 pm on MTV.
After garnering success in its sixth season by raking in an overall reach of around 130 million viewers on social media platforms, the latest season of MTV Unplugged ensures to be nothing less than the best.
Viacom18 COO Raj Nayak said, “This is a show that people wait for with a lot of anticipation every year and we aim to continue to deliver quality content and rule the hearts of our fans with the season seven of MTV Unplugged as well.”
Viacom18 head—youth, music and english entertainment Ferzad Palia said, “The latest season features a unique and beautiful confluence of soul- stirring vocals and interesting musical arrangements, doing away with anything that distracts from what is pure. This year as well, the audience will be privy to a great line up of artists who will be transforming some of their biggest musical numbers to the unimaginable in a more vulnerable and intimate setting.”
Pernod Ricard India assistant vice president (marketing) Raja Banerji said “India’s finest singing stars will be performing unplugged to bring a music in most pristine form. It has become a perfect stage for musical perfectionist to bring alive the brand’s philosophy of “Make it Perfect” in every way.”
NEW DELHI: “Interior Café”, a light hearted film by Adhiraj Bose starring the legend of parallel cinema Naseeruddin Shah and distinguished theatre personality Shernaz Patel is the next presentation by Royal Stag Barrel Select Large Short Films after Sujoy Ghosh’s ‘Ahalya’ and Jaydeep Sarkar’s ‘Nayantara’s necklace’.
Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world.
With short films like ‘Last Day’ and ‘Goonj’ to his credit, Adhiraj Bose has explored the nuances of human relationships in a 12 minute time frame where both the lives of the characters revolve around love, loss and reunion. Set in an old school café in Mumbai, the characters of Naseeruddin Shah and Shernaz Patel are shown conversing with each other, thereby signifying the lost love and longing which they have treasured amongst themselves. It is a perfectly told love tale which resonates with the idea of youthful love which had faded away and has come back to find itself again.
Pernod Ricard India Marketing Assistant Vice President Raja Banerji said “Today the approach of filmmaking has transformed completely and being digitally connected has opened up various suitable outlets for filmmakers to express themselves in their own style to the audiences they want to connect to. Royal Stag Barrel Select Large Short Films has built its credibility by collaborating with top Bollywood directors regularly. It is also the most inspiring platform for aspiring directors to showcase their creativity. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market. We are very excited to associate ourselves with the relentless creative spirit of Adhiraj Bose’s new film – Interior Café”.
Bose said, “The story of Interior Cafe is an amalgamation of human emotions and what we as humans deal with in some point in our life. As a story, I approached it in a very realistic way, as every short film you see nowadays concludes with a social cause but what excited me to do this project was the opposite. With the legendary Naseeruddin Shah and Shernaz Patel on board I was pretty convinced of the choices I made in this film. As a filmmaker it is very important to have an outlet to showcase your creativity and Royal Stag Barrel Select Large Short Films has truly made this a great experience for me and helped me connect to the audience. I was also excited to work with my long time best friend Shweta Basu Prasad as an actor and producer and my cinematographer Santhana Krishnan Ravichandran who executed his brilliant camera skills in this film”.
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment.
NEW DELHI: “Interior Café”, a light hearted film by Adhiraj Bose starring the legend of parallel cinema Naseeruddin Shah and distinguished theatre personality Shernaz Patel is the next presentation by Royal Stag Barrel Select Large Short Films after Sujoy Ghosh’s ‘Ahalya’ and Jaydeep Sarkar’s ‘Nayantara’s necklace’.
Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world.
With short films like ‘Last Day’ and ‘Goonj’ to his credit, Adhiraj Bose has explored the nuances of human relationships in a 12 minute time frame where both the lives of the characters revolve around love, loss and reunion. Set in an old school café in Mumbai, the characters of Naseeruddin Shah and Shernaz Patel are shown conversing with each other, thereby signifying the lost love and longing which they have treasured amongst themselves. It is a perfectly told love tale which resonates with the idea of youthful love which had faded away and has come back to find itself again.
Pernod Ricard India Marketing Assistant Vice President Raja Banerji said “Today the approach of filmmaking has transformed completely and being digitally connected has opened up various suitable outlets for filmmakers to express themselves in their own style to the audiences they want to connect to. Royal Stag Barrel Select Large Short Films has built its credibility by collaborating with top Bollywood directors regularly. It is also the most inspiring platform for aspiring directors to showcase their creativity. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market. We are very excited to associate ourselves with the relentless creative spirit of Adhiraj Bose’s new film – Interior Café”.
Bose said, “The story of Interior Cafe is an amalgamation of human emotions and what we as humans deal with in some point in our life. As a story, I approached it in a very realistic way, as every short film you see nowadays concludes with a social cause but what excited me to do this project was the opposite. With the legendary Naseeruddin Shah and Shernaz Patel on board I was pretty convinced of the choices I made in this film. As a filmmaker it is very important to have an outlet to showcase your creativity and Royal Stag Barrel Select Large Short Films has truly made this a great experience for me and helped me connect to the audience. I was also excited to work with my long time best friend Shweta Basu Prasad as an actor and producer and my cinematographer Santhana Krishnan Ravichandran who executed his brilliant camera skills in this film”.
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment.
MUMBAI: As Team India under the leadership of Virat Kohli is set to take on Sri Lanka tomorrow (12 August, 2015),Multi Screen Media’s sports expertise Sony Six and Kix have roped in multiple sponsors for the series, which comprise three Test matches.
Sony Six, which acquired the series’ rights for a speculated $3.2 million, has brought on board Cricbuzz as the title sponsor along with other brands such as Idea, Apple, Royal Stag, Cycle Pure Agarbathies and Think and Learn Pvt Ltd. Additionally, the channel’s ad sales team is also in last stages of formalities with a few more brands.
While the India – Sri Lanka series will be Lanka legend Kumar Sangakkara’s last encounter with international cricket, it will also be the first real test of Kohli’s leadership skills.
Speaking to Indiantelevision.com, MSM president Rohit Gupta said, “The series is highly awaited as this becomes the first real test of Virat Kohli. Also this is the final outing for Kumar Sangakkara. Test matches have its own flare and audience and we are sure that it will garner good viewership. We have sold the slots at normal rates and are happy with the reaction from advertisers so far.”
Sony Six and Sony Kix business head Prasana Krishnan had earlier said, “We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”
MSM’s new launch Sony Kix will be telecasting the Hindi feed, while Sony Six will air the English version of the coverage. Krishnan is of the opinion that the India VS Sri Lanka series will play a pivotal role is enhancing the reach of the channel. “The three month old channel has already created a huge demand and the series will certainly enhance its presence,” he said.
A cricket expert on condition of anonymity asserted, “The test will not only be of two teams but of the Test format. Test cricket is still the real test of skill; we saw that in Ashes recently but at the same time the format is losing it commercial value, which poses a threat over it in the long run. As a cricket fan, I am waiting for the series to unfold. I feel Harbajjan Singh will come out of the series with flying colours. Also a great of the game will be hanging his boots, which makes it all the more interesting. Overall, I would like to see quality cricket, packed stadium and overwhelming viewership statistics.”
According to sources in the media planning fraternity, MSM is selling a 10 second ad slot for the India – Sri Lanka series between Rs 50,000 – 75,000.
MUMBAI: Ready and upbeat to enter the Indian Premier League (IPL) season 8, Kings XI Punjab has roped in 20 sponsors and partners.
Tata Motors Prima is the official title sponsor for IPL season 8. HTC, Manforce, ACC, Royal Stag, Pan Parag – Mouth Freshener and DCB Bank are all official principal sponsors, while Kingfisher, Britannia and Woo are the official good times partner, official goodness partner and official matchmaking app respectively.
Kings XI Punjab’s association with Pepsi as the official beverage partner continues. TYKA is the official kitting partner, whereas Homeland Heights is the official luxury homes partner. The team has roped in CashUrDrive, Bookmyshow and Kyazoonga as official outdoor partner and official ticketing partners respectively.
Sport & Beyond and T10 Sports are the official merchandise partners. BlippAR is the official augmented reality partner and Best Deal TV has come on board as the official TV shopping partner.
Kings XI Punjab COO Fraser Castellino said, “We are really happy to welcome all of our sponsors who have renewed their association with us since last season and extend a special welcome to the new partners joining us this year. We stand committed to delivering a solid on-ground performance and hope this will help all of our partners benefit from their association with Kings XI Punjab.”
Kings XI Punjab will play its first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium, Pune.
