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Tag: Royal Enfield

  • MTV Hustle season four is back with a bang

    MTV Hustle season four is back with a bang

    Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.

    This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.

    Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.

    MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.

    Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”

    Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”

    Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.

    Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.

  • Royal Enfield Art of Motorcycling returns with Season 4

    Royal Enfield Art of Motorcycling returns with Season 4

    Mumbai: Building on the success of its last three seasons, Royal Enfield’s #ArtofMotorcycling is back with Season 4. Designed to give artists, designers, and creative enthusiasts a platform to showcase their passion and celebrate the motorcycling way of life, this year’s #ArtofMotorcycling is expanding its reach globally, spreading the spark of creativity through Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia and Mexico.

    Dubbed the ‘Y3K edition’, season 4 is themed around the year 3000 A.D., and reimagines the relationship between mankind, technology and the unyielding pursuit of freedom on two wheels. Artists are encouraged to envision a world where motorcycling transcends the ride, exploring new galactic landscapes, uncharted terrains and unheard adventures.

    A big part of the #ArtofMotorcycling proposition is to create an inclusive space for artists across levels of expertise, to share their ideas with the community and showcase their work to celebrated creative minds.  Adding to the exciting developments under the Season 4 banner, participants can now create and submit designs under four categories: Gen AI, Digital Art, Handcrafted, and Comic Art-a special category that celebrates the dynamic intersection of art and motorcycling through illustrative and sequential storytelling.

    This year, entries will be reviewed by a league of global judges, alongside dedicated regional juries that will bring their varied expertise to the table. Featuring some of the most incredible creative minds, the global panel includes Aaquib Wani, an experiential designer known for his immersive approach to design. Some of his most notable collaborations include Lollapalooza, India Cricket team, Spotify Rap91 and JSW Olympics ‘24; Debjyoti Saha, a celebrated animation filmmaker and visual storyteller, founder of Goppo Animation: Haruka Satonaka, a Japanese Manga artist and Varun Gupta, a popular artist and filmmaker whose storytelling merges the worlds of Gen AI and visual artistry. With representation from across the eleven regions, notable names on the regional panels include; Mao Gronewold, an art and creative director from Mexico and Takrit Krutphum, a well-known artist from Thailand.

    All artworks on the country and regional level will be evaluated by social polls, giving the global creative community a voice in the decision-making process. The top eight designs (across regions) will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse, where their artworks will be displayed on exclusive #ArtofMotorcycling apparel. Winners will also have the opportunity to be featured on The Royal Enfield – Ride Pure Podcast, giving them a forum to share their stories and passions with the world. In addition to this, one winner from the Comic Art category will receive the opportunity to work with Royal Enfield on special projects.

    Interested candidates can head over to the #ArtOfMotorcyling section on Royal Enfield’s website post 6:00 p.m. today to register in their preferred category and download the design toolkit. They can then create their unique design and share it on Instagram, tagging @royalenfield using the hashtags #ArtOfMotorcycling  #ArtOfMotorcyclingY3K. The last date to participate is October 20, and the winners will be announced between November 1 and November 10.

    Along with newer categories and exciting rewards, season 4 will also feature virtual masterclasses with leading design colleges and graffiti activations. Royal Enfield will also be collaborating with creative homegrown powerhouses Daily Objects– a lifestyle brand for well-designed everyday essentials–and FARAK–a premium streetwear brand that is redefining Indian artisanal luxury–to create #ArtOfMotorcycling-inspired limited edition collections. 

  • The Ultimate Bike Shopping Guide on Bajaj Mall

    The Ultimate Bike Shopping Guide on Bajaj Mall

    Just like the way you can conveniently buy almost anything online, now you can book bikes such as a Yamaha R15 V3 online too. Bajaj Mall, a leading online shopping destination is known for shopping of almost everything from mobile phones and furniture to cars and bikes online on EMIs. In this article, we look at the top bikes available in the two-wheeler market and how easy it is to own one by shopping on Bajaj Mall.

    Top bikes in India

    Whether you live in one of the busy cities or the quaint little towns of India, you will find two-wheelers as a convenient mode of transport. When it comes to bikes, there are top brands such as Yamaha, Hero, Suzuki, Honda, and Bajaj. You have classic bikes from Royal Enfield, Jawa, and Yezdi as well. There are ample options whether you are looking for a sports bike or a fuel-efficient commuter bike.

    Some of the top bikes that you can consider buying are listed below:

    1.  Hero Splendor Plus XTEC
    The Hero Splendor Plus XTEC is one of the top commuter bikes with an excellent mileage of around 80.6 kmpl. The bike has a 97.2cc engine with tubeless tyres.

    ●  Model: Hero Splendor Plus XTEC Sparkling Beta Blue 
    ●  Ex-showroom price (Delhi): Rs. 77,376
    ●  EMIs starting from Rs. 1,561 per month on Bajaj Mall

    2.  Yamaha R15 V3
    The 155cc Yamaha R15 V3 is one of the trendy sports bikes in the market and gives an average mileage of 48.75 kmpl. The bike has 18.6 PS of power and 14.1 Nm of torque.

    ●  Model: Yamaha YZF R15 V3 Racing Blue 
    ●  Ex-showroom price (Delhi): Rs. 1,63,400
    ●  EMIs starting from Rs. 3,093 per month on Bajaj Mall

    3.  Royal Enfield Bullet 350
    The Royal Enfield Bullet 350 is one of the most loved bikes of all times with its classic design and a powerful 349cc engine. The bike comes with tubed tyres and gives an average mileage of around 37 kmpl.

    ●  Model: Royal Enfield Bullet 350 Standard Black 
    ●  Ex-showroom price (Delhi): Rs. 1,57,674
    ●  EMIs starting from Rs. 3,077 per month on Bajaj Mall

    4.  Hero HF Deluxe 
    The Hero HF Deluxe is one of the best budget-friendly bikes with a top mileage of around 65 kmpl. This 97.2cc bike, with a maximum power of 8.02 PS and maximum torque of 8.05 Nm, is a great pick if you are looking for a fuel-efficient commuter bike at an affordable price.

    ●  Model: Hero HF Deluxe Kick Start Drum Alloy Wheel (Heavy Grey with Black)
    ●  Ex-showroom price (Delhi): Rs. 61,120
    ●  EMIs starting from Rs. 1,270 per month on Bajaj Mall

    5.  Suzuki Gixxer SF BS6
    The Suzuki Gixxer SF BS6 is a powerful 155cc bike with double disc braking system and a mileage of around 45 kmpl.

    ●  Model: Suzuki Gixxer SF BS6 (Metallic Sonic Silver / Pearl Blaze Orange) 
    ●  Ex-showroom price (Delhi): Rs. 1,45,900
    ●  EMIs starting from Rs. 2,883 per month on Bajaj Mall

    6.  Honda Hornet 2.0
    One of the latest bikes from Honda is the Honda Hornet 2.0 that comes with a 184.4cc engine. This stunning bike gives an average mileage of 57.3 kmpl. The bike has a maximum power of 17.2 PS and a maximum torque of 16.1 Nm.

    ●  Model: Honda Hornet 2.0 Standard (Matte Sangria Red Metallic)
    ●  Ex-showroom price (Delhi): Rs. 1,41,411
    ●  EMIs starting from Rs. 2,786 per month on Bajaj Mall

    7.  Yamaha MT 15
    Another top bike from Yamaha is the Yamaha MT 15. It is a 155cc bike with disc brakes, tubeless tyres, and a mileage of up to 50 kmpl.

    ●  Model: Yamaha MT 15 Ice Fluo-Vermillion 
    ●  Ex-showroom price (Delhi): Rs. 1,68,900
    ●  EMIs starting from Rs. 3,336 per month on Bajaj Mall

    How to go about shopping for bikes online
    When you set out to shop online, you will come across numerous bikes with varying configurations. The best part is shopping destinations like Bajaj Mall give you search filters to shortlist the bikes as per your needs.

    ●  Capacity
    You can check bike models as per the capacity. You can start searching from bikes up to 100cc and bikes in the 100cc to 125cc capacity for beginner-friendly models. If you are eyeing high-end bikes, you can look for bikes in the capacity range of 125cc to 200cc, or 200cc and above.

    ●  Type
    If you are clear about the type of bike you are looking for, you can directly use the filter that meets your preferences. The different types of bikes that you can explore are commuter bikes, sports bikes, cruiser bikes, and adventure bikes.

    ●  Price
    You may have a specific budget in mind when you head out for bike shopping. The best part of shopping online is you can filter out the models that fit within your budget. Today, you have fuel-efficient bikes such as Hero HF Deluxe and Hero Splendor under Rs. 1 lakh. And then there are high performance bikes, which can range from around Rs. 2 lakh to a higher price point. The price of bikes varies depending on the brand, model, features, and other factors. Additional customisations and accessories can add to the cost.

    To make the purchase manageable, you can book your bike on EMIs on Bajaj Mall. Once you do a two-wheeler booking online, a Bajaj Finance representative will help you with the Bajaj Finserv Two-wheeler Loan process. When you book your bike on Bajaj Mall, a two-wheeler loan from Bajaj Finance enables you to make the purchase on affordable EMIs over a flexible repayment plan.

    Your two-wheeler loan offer will depend on your eligibility for a two-wheeler loan. The process is simple, and the approval is quick. Once the details are in order, you can collect your bike from a partner showroom closest to your place.

    How to shop for a bike on EMIs on Bajaj Mall

    You can visit the Bajaj Mall website or visit Bajaj Mall through the Bajaj Finserv App to start shopping. Just follow these easy steps:

    1.  Visit Bajaj Mall.
    2.  Login using your mobile number and complete the OTP verification.
    3.  Select your preferred two-wheeler and click on the ‘Buy Now’ button
    4.  Review the displayed price breakup.
    5.  Proceed with the authentication process to confirm your two-wheeler booking.

    Choosing the right bike involves considering your riding preferences, budget, and the specific features that matter most to you. Whether you opt for the sporty Yamaha R15v3, the versatile Yamaha MT 15 V2, or budget-friendly options like the Hero Splendor Plus, Bajaj Mall offers a diverse range to cater to every rider’s needs. Visit Bajaj Mall today to explore these bikes firsthand and embark on your two-wheeled adventure with confidence.

  • Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Mumbai: Setting out on a motorcycle ride is already a thrilling experience, but when you add an exciting playlist that sets a perfect backdrop for your journey, it becomes an even better adventure. The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and Royal Enfield aim to power and enhance through an exciting year-long collaboration.

    To celebrate World Music Day and World Motorcycling Day in a uniquely spectacular fashion, Spotify and Royal Enfield are excited to rekindle their partnership with eclectic musical waves that will set the wheels in motion. What began as a bold experiment last year, to transform the local cultural scene by bringing together passionate music enthusiasts and motorcycling aficionados has quickly become one of the most anticipated collaborations in the community.

    This year, Spotify and Royal Enfield will elevate their partnership, focusing on supporting local artists and keeping India’s vibrant culture alive and thriving through Spotify’s RADAR, your go-to lineup for discovering fresh indie and pop talents and RAP 91, the heart of hip-hop across diverse languages and regions. Both these events will see Royal Enfield at the centre with a dedicated zone providing a pure music and motorcycling experience.

    “We’re beyond excited to partner with Royal Enfield once again,” said  Spotify India’s head of sales  Arjun Kolady. “RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before.”

    Royal Enfield chief brand officer  Mohit Dhar Jayal said “Our partnership with Spotify stems from our mutual passion for culture, creativity and riding. While the riding community and motorcycling culture is core to everything we do at Royal Enfield, Spotify has been championing vivid musical cultures, artists and communities. We see this partnership as a collaborative campaign to bring together music and motorcycling as a form of self-expression that weaves symbiotic, cultural narratives blending the best of both worlds and offering new experiences for consumers.”

    Royal Enfield’s involvement is about creating an interactive space where the energy of music seamlessly blends with the spirit of riding. Imagine experiencing the latest Royal Enfield motorcycle while vibing to live performances from the hottest indie and hip-hop artists – this is the vision that this collaboration is bringing to life.

    Continuing their streak of musical adventure, Spotify and Royal Enfield are set to head to Goa from  November 22-24, 2024 for the 14th edition of Royal Enfield’s annual celebration of everything motorcycling, music, and community – Motoverse 2024. This unique gathering, presented by Royal Enfield, will host around 15000 passionate riders and motorcycle enthusiasts. Motoverse will feature an incredible lineup of RADAR artists, handpicked by Spotify, ready to set the stage ablaze. It’s a true celebration where music and motorcycles unite in a spectacular showcase of creativity and adventure.

    To maximize the reach and impact of these events, Royal Enfield will also be leveraging Spotify’s premium media unlocks including The Stage and Dynamic Audio Ads.

    The Stage is an innovative in-app product that allows Royal Enfield to deliver meaningful and personalized rich-media content directly to Spotify users. This platform offers a unique opportunity for Royal Enfield to engage with listeners in a more intimate and impactful way, making their brand story come alive through immersive media experiences.

    Dynamic Audio Ads combine the power of audio with advanced targeting and personalization capabilities. By dynamically swapping elements of an audio ad based on the listener’s time of day, day of the week, location, weather, and listening habits, Royal Enfield can tailor custom ads that resonate with the user’s current mood and moment. This innovative approach ensures that each interaction is relevant and engaging, fostering a deeper connection with the audience.

    Spotify and Royal Enfield’s partnership is about driving the growth of India’s indie, pop, and hip-hop scenes while embracing the adventurous spirit of young India. Get ready for an epic series of events, from RADAR in June and RAP 91, Motoverse extravaganza in November. 

  • Ladakh administration and Royal Enfield announce teams for the inaugural Ice Hockey League

    Ladakh administration and Royal Enfield announce teams for the inaugural Ice Hockey League

    Mumbai: The Administration of the Union Territory of Ladakh, Ice Hockey Association of Ladakh and Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, revealed the names and logos of 15 teams that will take part in the first-ever Royal Enfield Ice Hockey League in Ladakh from 3 to 13 January 2024. The revelation was done via a spectacular road show with Royal Enfield riders being flagged in by Sonam Chosjor, Additional Deputy Commissioner (ADC), Leh. The riders rode from the NDS Sports complex to the Leh main market that is at the heart of the city. During the event, official jerseys were handed over to the respective captains of the 15 participating teams, of which 10 are men’s and five are women’s. The start of a competitive league specifically for the civilian population of Ladakh will go a long way in scouting and nurturing local talent from rural areas of Ladakh.

    Training and selection camps were set up across five of the seven zones of Ladakh, – Changthang, Leh (which also includes camps for Nubra and Zanskar), Sham, Drass and Shakar Chiktan. Players and teams that will participate in the League have been selected from these zonal camps by a committee comprising members from the Department of Youth Services & Sports (DYSS), Ice Hockey Association for Ladakh (IHAL), Ladakh Women Ice Hockey Foundation (LWIHF), zonal heads and local Ladakhi coaches.

    The Royal Enfield Ice Hockey League has been initiated to create a competitive environment to grow the sport from grassroot levels, which is also in line with the roadmap laid out in The Game Changer – Blueprint for the Development of Ice Hockey in Ladakh. The Blueprint was launched earlier this month in the presence of Shri Anurag Singh Thakur, Hon’ble Union Minister of Information & Broadcasting and Youth Affairs & Sports, and dignitaries from Ladakh. Commissioned by the Administration of UT Ladakh, the Blueprint was created by Royal Enfield with the collaboration of all stakeholders and has been reviewed by the International Ice Hockey Federation (IIHF). It looks at a holistic development of the sport and is a step towards realising the ambition of fielding an Indian Ice Hockey contingent at the 2042 Winter Olympics.

    Royal Enfield is currently working with all stakeholders to grow winter sports particularly Ice Hockey across the Himalayas. In Ladakh, Royal Enfield has already supported the development of the sport by providing equipment and training with a ‘train the trainer’ programme where 20 coaches were trained by coaches brought in from Germany. More than 500 children have been provided training in ice skating, which is the starting point for anyone aspiring to play ice hockey. Additionally, ice hockey kits have been procured and will be distributed to players who don’t have access to sporting equipment. Royal Enfield is also working with the Ice Hockey Association of India and the Ice Hockey Association of Lahaul to set up training camps and host the Royal Enfield Spiti Cup in Himachal Pradesh this winter.

    The teams and their key players who will take part in the first-ever Royal Enfield Ice Hockey League are as follows: 

    United Nubra 
    1. Manager Padma Stanzin
    2. President Sherab Paldan
    3. Captain Tsewang Stanzin
    4. Vice-Captain Tashi Chotak    		 Sham Eagles
    1. Captain Sonam Angmo
    2. Deachen Dolkar Assistant captain
    3. Rigzin Dolma Assistant Captain
    4. Manager Spalgon    		 Sham Wolves
    1. Captain Stanzin Chospel
    2. Nima Doejey Assistant Captain
    3. Tsetan Gurmet Assistant Captain
    4. Manager Spalgon
    Shakar Chiktan Royals
    1. Captain Ashiq Hussain
    2. Zakir Hussain Assistant Captain
    3. Assistance Captain Syed Mehdi
    4. Manager Liyaqat Ali    		 Shakar Chiktan Queens
    1. Captain Khairun Nissa
    2. Tsewang Lhaldo Assistant Captain
    3. Tashi Angchuk Manager    		 Humas Queens
    1. CaptainKhalida Banoo
    2. Stanzin Nyidon Assistant Captain
    3. Mohd Amin Manager
    Changla Lamo
    1. Captain Tsewang Chuskit
    2. Diskit C Angmo Assistant Captain
    3. Thinles Angmo Assistant Captain
    4. Dorjay Namgyal Manager    		 Maryul Spamo Leh
    1. Captain Padma Chorol
    2. Namgyal Wangmo Assistant Captain
    3. Tundup Namgyal Manager    		 Changthang Shans
    1. Chamba Tsetan Captain
    2. Lundup Dorjay Assistant Captain
    3. Namgail nurboo Assistant Capatin
    4. Manager Dorjay Namgail
    Changla Blaster
    1. Captain Padma Namgail
    2. Tashi sangdup Assistant Captain
    3. Konchok Namgail Assistant captain
    4. Manager Jigmet stanzin    		 Humas warriors
    1. Captain Wasim Bilal
    2. Nasiruddin Assistant captain    		 Zangskar Chaddar Tamers
    1. Captain Nawang Dorjay
    2. Stanzin Gyalak Assistant Captain
    3. Manager Pasang Lawang
    4. Lobzang Wangyal Team Coach
    Purig warriors
    1. Captain Sajad hussain
    2. Nawaz Ali Assistant Captain
    3. Manager Nissar Hussain    		 Maryul Spawo
    1. Captain Padma Thinles
    2. Coach Tsering Sangay
    3. Manager- Jigmet Namgyal    		 Kangs Sings Leh
    1. Captain Stanzin Angchuk, Kurja
    2. Coach Tsewang Gyaltsan
    3. Manager- Stanzin Namgail
  • Royal Enfield names Mohit Dhar Jayal as chief brand officer

    Royal Enfield names Mohit Dhar Jayal as chief brand officer

    Mumbai: Royal Enfield (RE) has announced the appointment of Mohit Dhar Jayal as its chief brand officer.

    In this role, he will lead the creative and strategic thinking for brand and marketing functions to curate and further cement brand love and associations in the minds of the global consumer, said the statement.

    He will be responsible for creating and executing RE’s brand strategy and building a distinct, unique, and aspirational global brand. Moreover, he will be spearheading partnerships and collaborations with a diverse stakeholder universe, while curating unique experiences for the customers, it added.

    Mohit has been associated with Royal Enfield in the past as well and played a key role in designing the blueprint for the company’s modern brand identity as an external partner between 2004 and 2014.

    “In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years,” stated Eicher Motors Ltd managing director Siddhartha Lal. “I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.”

    Mohit is an advertising professional who has created some of the most recognisable campaigns for category-leading brands over the past two decades including campaigns for IndiGo’s branding and passenger experience, global campaigns for Incredible India, a series of highly successful recruitment campaigns for the Indian Air Force, and most recently, the global ‘Make in India’ campaign.

    He has now joined RE from his entrepreneurial venture Motherland JV Pvt Ltd wherein he advised several of India’s current and emerging unicorns including Oyo, Swiggy, Snapdeal, Zetwerk, Magicpin, Rebel Foods, and Chaayos.

  • Royal Enfield CEO Vinod Dasari moves on, B Govindarajan new ED

    Royal Enfield CEO Vinod Dasari moves on, B Govindarajan new ED

    Mumbai: Eicher Motors has announced that Royal Enfield chief executive officer Vinod K Dasari has stepped down from the company. Dasari has also resigned as executive director of the board of Eicher Motors. The resignation will come into effect from 13 August. Dasari will be succeeded by B Govindarajan, who has been the chief operating officer of Royal Enfield since 2013.

    Dasari’s decision to move on is to dedicate time and energy to pursue his passion and ambition in affordable healthcare. He recently set up and inaugurated a not-for-profit hospital in Chennai. “It has been a very memorable ride over the last two years and more at Royal Enfield. I have decided to move on, so I can dedicatedly follow a personal passion that has been close to me for many years now,” said Dasari.

    Prior to joining Royal Enfield in April 2019, Dasari was the CEO and managing director of Ashok Leyland, a position he held since 2011. He had joined Ashok Leyland as CEO in 2005.

    “Vinod has made significant contributions to the organisation,” said Eicher Motors MD, Siddhartha Lal. “Right from his unwavering focus on customer-facing digital properties, to driving network expansion, to building several new services and solutions-oriented initiatives, he has helped the company take giant steps forward. He also very ably led the company through tough and unprecedented times over the last year and a half.”

    B Govindarajan, who has spent more than 23 years across Royal Enfield and Eicher Motors, will be inducted as a whole time director on the board of Eicher Motors and will take charge as executive director of Royal Enfield from 18 August, the company said.

    “Govind brings on board an astute understanding of the industry, with strong technical know-how, combined with a sharp strategic outlook and operational excellence,” Siddhartha Lal stated. “He has led several turnkey projects for Royal Enfield and has been instrumental in growing and expanding our manufacturing facilities, in bringing a paradigm shift in our product quality, delivery and development process, and in setting up our two state-of-the-art technology centres in India and the UK.”

  • Royal Enfield’s new ad-film kindles the joy of returning home

    Royal Enfield’s new ad-film kindles the joy of returning home

    Mumbai: Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone.

    The film called ‘Home‘ is conceptualised and executed by Mumbai-based production house Coconut Films and was taken up by Royal Enfield. It follows a sole rider’s journey through Ladakh on a motorcycle, the wheels mapping out the circle of life beneath them.

    The film, which is extensively shot in the beautiful locales of Ladakh, touches upon various emotions and feelings attached to returning to one’s safe haven- one’s home. It captures a solo traveller’s emotions and what she feels through her journey back home like reminiscing the good old days and light-hearted moments that are experienced by her while travelling a long distance on her bike. It strikes a connection with its core message : ‘Going the distance is not about how far away you will get, but from what length you’re willing to return.’

    Targeting all biking enthusiasts, the film has been released digitally across all social media platforms.

    Shedding light on producing and shooting Royal Enfield’s new brand film, Coconut Films co-founder, Tushar Raut said, the team has put its soul into making the film. “The campaign idea was born out of conversations with our team which has a lot of biking enthusiasts. They all beamed a common passion around the bike, its looks and its performance. One thing we knew was to let the story emote itself while showing the bike in all its glory and yet create a narrative that touches the audience’s heart. As for the music, the choice of the folkloric vocals and background music is like an uplifting crescendo that gives a charismatic, authentic touch to the film,” he said.

    Speaking about the film, Royal Enfield, global head of marketing, Shubhranshu Singh said, “As a brand we welcome creative expression and are fortunate to be at the heart of an evolved community of gifted creators. ‘Home’ is an evocative piece of content by Coconut Films that tells a heartfelt story in a very authentic manner”.

    Speaking about the film, director, Aiman Ali said, “Seldom, we get to do projects crafted with so much perseverance, honesty, and love. Shooting at one of the humblest places in the world – Ladakh, and exploring the raw beauty and wholehearted emotions of its people was a side we hadn’t seen before. Their way of life made us wonder if we are missing a point when we say we need to go the distance in life. Maybe at times going the distance could mean taking a step back, towards your roots. This introspection is what fuelled our latest project ‘Home’ for the Royal Enfield Himalayan”.

  • Royal Enfield stirs nostalgia with latest campaign for new Bullet 350

    Royal Enfield stirs nostalgia with latest campaign for new Bullet 350

    MUMBAI:  Royal Enfield, the global leader in the mid-sized motorcycle segment recently launched a campaign with the introduction of six new colours of its iconic motorcycle – the Bullet 350. The Royal Enfield Bullet is the oldest motorcycle in continuous production since 1932. The campaign films, in three different stories, celebrate the values that have come to represent the legendary motorcycle & those who ride it. The films reflect resilient, enduring character and the unwavering spirit of the motorcycle and its riders. Each film is of 30 seconds and brings out the enduring and resilient legacy of this iconic motorcycle.

    On social media, the #MyBullet campaign urged motorcyclists to share their most loved and cherished memories with their Bullet motorcycle. The campaign proactively galvanised Royal Enfield’s strong community of over 6 million followers across its social media footprint. This campaign saw several thousand social media stories from all corners of the world creating a symphonic trail of the love and passion for the Bullet that has been passed on as a legacy for decades. A motorcycling icon since 1932, the Bullet has been delivering pure motorcycling experiences across generations of riders.

    #MyBullet campaign invoked strong emotions attached with the motorcycle with stories ranging from words of appreciation of it’s enduring service to the Indian Army to youngsters adoring their motorcycles as their most loved inheritance. Many such stories that have been lived astride a Royal Enfield Bullet across decades emerged to mesmerise the entire Royal Enfield community across continents.

    Expressing a deep-seated connection with his Bullet and bringing this campaign to life was Eicher  Motors  Ltd  MD  Siddhartha  Lal’s  posts  on  instagram,  who  shared  a  few  cherished memories of his Bullet.

    The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.

    The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.

  • Sajeev Rajasekharan joins Harley Davidson India as MD

    Sajeev Rajasekharan joins Harley Davidson India as MD

    MUMBAI: Sajeev Rajasekharan, former EVP of Suzuki Motorcycle India, has joined Harley Davidson India as the managing director.

    In his new role, he will be driving Harley Davidson's recently announced plans to launch mid-size motorcycles in the 250-500 cc range in India.

    Rajasekharan joined Suzuki as executive vice president for sales and after-sales in July 2016.

    Rajasekharan has over two decades of experience in marketing, sales and operations having worked with Panasonic India as the deputy divisional managing director, Electrolux India and Samsung India.

    In July, Harley Davidson announced its plans to launch a mid-size motorcycle in the 250-500 cc range for emerging markets with a focus in India and to challenge Royal Enfield’s leadership position.