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Tag: Royal Challengers Bengaluru

  • JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    MUMBAI: The 18th season of the Tata IPL was pure box-office cricket, and JioStar—the broadcast juggernaut of Star Sports and JioHotstar—made sure the world was watching. The tournament clocked a jaw-dropping 840 billion minutes of total watch-time and reached an eye-popping one billion viewers, making it the most-watched season in T20 history.

    Digital viewing surged 29 per cent year-on-year, with JioHotstar racking up 23.1 billion views and 384.6 billion minutes of watch-time, riding on a massive 49 per cent jump in Connected TV consumption. Meanwhile, Star Sports delivered 456 billion minutes of live broadcast content, pulling in the highest-ever average TV ratings across demos.

    The Tata IPL 2025 Final was nothing short of a cricketing supernova:

     . 31.7 billion minutes of combined watch-time

     . 169 million TV viewers

     .  892 million video views on digital

     .  55 million peak concurrency on JioHotstar

     .  A record-smashing 16.74 billion minutes on digital alone

    It was also the stuff of legends on the pitch. Royal Challengers Bengaluru finally lifted the trophy, Virat Kohli tasted long-overdue IPL glory, and 14-year-old Vaibhav Suryavanshi stunned the world as the youngest centurion in IPL history.

    JioStar CEO – Sports and Live Experiences, Sanjog Gupta said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the Tata IPL.”

    “We had a two-pronged approach this season.We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whosepassion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.

    Tech-wise, JioStar upped the ante with MaxView 2.0, voice search, 12-language content, Dolby Atmos, VR 360 Live, and Sign Language feeds—making cricket not just watchable, but immersive. The tournament’s “Yahaan Sab Possible Hai” theme rang true despite a mid-season suspension, with fans tuning in in record numbers from the get-go—49.56 billion minutes in just the opening weekend.

    With Shubman Gill and ‘Generation Bold’ now gearing up to face Ben Stokes and Bazball in England starting 20 June, JioStar’s cricketing blitz shows no signs of slowing down.

  • Navi UPI hits a six with early RCB ticket access and cricket contest

    Navi UPI hits a six with early RCB ticket access and cricket contest

    MUMBAI: Cricket meets convenience as Navi UPI, the Official Payments Partner of Royal Challengers Bengaluru (RCB), returns with another exclusive offer for fans this time unlocking early ticket access for RCB’s final three home matches of the season. Starting 11 am on April 16, Navi UPI users will enjoy a 24-hour head start to book tickets for blockbuster clashes against Chennai (3 May), Hyderabad (13 May), and Kolkata (17 May), well before the general public scrambles to grab theirs.

    All it takes to score this VIP access is a tap on the RCB ticket banner in the Navi app and a payment via Navi UPI. This second wave of early access follows the resounding success of the first ticket window launched in March, which saw fans race ahead of the crowd to secure their spots for the opening home games.

    But Navi isn’t stopping at just ticket perks. Cricket fever’s gone digital with Powerplay, Navi’s first-ever user contest, now live on its Android app. With each UPI payment, users unlock digital player cards and collect a full team of 11 unique players and you could win 2,000 Navi coins or RCB memorabilia signed by the stars themselves. Got five of the same player? That’s an instant 100 bonus coins in the bag.

    Navi Technologies CEO Rajiv Naresh said, “We wanted to create something that makes everyday payments feel like a win. Navi Powerplay lets users have fun while they pay collecting player cards, earning rewards, and standing a chance to win RCB-signed memorabilia. We are excited to launch our first ever contest and look forward to enhancing contest-led strategies on Navi UPI in days to come.”

    As the IPL heats up, Navi UPI is giving fans more reasons to cheer combining cricket, collectibles, and cashless convenience in one winning pitch.
     

  • RCB serves sweet Kannada lessons with jilebis in culture-first campaign

    RCB serves sweet Kannada lessons with jilebis in culture-first campaign

    MUMBAI: Royal Challengers Bengaluru (RCB) has bowled fans over with a unique culture campaign that’s as sweet as it is smart. In a bid to make Kannada more accessible to non-native speakers, the team has launched an initiative combining cricket, language, and the irresistible charm of jilebis.

    Long perceived as complex by non-south Indians, Kannada gets a sugary makeover with RCB turning the traditional sweet into a cultural connector. The campaign flips a common online trope about south Indian scripts being confusing by using jilebis shaped like Kannada words—offering fans a delightful way to ‘taste the language’.

    These limited-edition Kannada jilebis are available exclusively at the RCB Bar and Café in Bengaluru from 8 to 11 April. Each pack unlocks a series of beginner-friendly Kannada lessons on RCB’s Youtube channel, featuring popular players like Virat Kohli, Tim David, and Yash Dayal.

    As a bonus, RCB is sponsoring free Kannada classes for 1,000 fans, who can claim or gift the sessions by simply emailing ‘Jilebi Kodi’.

    “As someone who grew up in Bengaluru, it’s really special to see the language being celebrated like this,” said RCB batter Devdutt Padikkal. “It’s not just about Kannada, it’s about making everyone feel at home in the city, and I’m glad to play a small part in helping fans connect more deeply with the city and our team.”

    The campaign has received love from fans across the spectrum for creatively promoting inclusivity and regional identity.

    Kannada actor and cultural icon Shiva Rajkumar shared, “This initiative by RCB is close to my heart. It brings people together, not just to learn Kannada, but to experience the warmth of our city. The campaign is a beautiful way to connect fans with our culture, and I’m excited to be a part of it.”

    RCB COO Rajesh Menon said, “What makes RCB truly special is the unwavering support of our fans – no matter where they come from or what language they speak. This campaign is our tribute to Bengaluru, a city that has embraced people from across the country with open arms. By creating jilebis inspired by the elegance of the Kannada script, we’re inviting everyone to savour the rich culture of our home city – quite literally. It’s a bold and heartfelt gesture to surprise our fans and deepen their connection with the team.”

     

  • Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move, Bigbasket, a Tata enterprise, has teamed up with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League season.

    This isn’t just about bats and bags of groceries, it’s a collaboration that blends Bengaluru’s cultural vibe with the shared values of speed, trust, and local pride. Bigbasket’s lightning-fast 10-minute delivery promise and RCB’s electrifying fanbase are coming together in a campaign that feels as local as filter coffee on a rainy Bengaluru morning.

    To mark the association, bigbasket launched a hyperlocal digital campaign starring none other than Virat Kohli, joined by his RCB squad, engaging in a spirited Kannada wordplay around “andre” (meaning “means”). Whether it’s “Chilling, andre?” (Cubbon Park) or “10 minutes, andre?” (Bigbasket), the ad culminates with comedian Danish Sait, in his Mr. Nags avatar, dressed as a bigbasket delivery partner, stealing the show with a cheeky wink to city life. The campaign has already racked up 9.5 million organic views on Instagram, with cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik also joining the digital huddle.

    Speaking about this, Bigbasket co-founder & CEO Hari Menon said, “RCB isn’t just a team, it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”

    This IPL season, fans can expect a strong digital presence from bigbasket across RCB’s platforms, complete with behind-the-scenes content, interactive experiences, and on-ground activations like a “Selfie Kiosk” at stadiums, allowing fans to virtually click pics with their cricketing idols.

    Backed by a 10-minute delivery service across 25 plus cities, with over 5,000 plus daily essentials on offer, bigbasket’s quick commerce model is batting for convenience and local love. The RCB association amplifies that brand promise bringing fans a seamless blend of cricket, culture, and consumer delight, all in the time it takes to order a quick snack during an over break.

  • Birla Estates and RCB forge stronger ties with star-studded T20 campaign

    Birla Estates and RCB forge stronger ties with star-studded T20 campaign

    MUMBAI: Birla Estates, has launched its much-anticipated Indian T20 2025 campaign, featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. With the tagline ‘Every sq.ft. tells a story’, the campaign highlights the dreams, aspirations, and emotions that make every home special.

    Taking its association with cricket a step further, Birla Estates is now the principal sponsor of Royal Challengers Bengaluru (RCB) for the upcoming T20 season. This marks the fourth consecutive year of collaboration, reinforcing shared values of excellence, ambition, and perseverance between the brand and the sport.

    The campaign, conceptualised by Mccann, features three engaging digital films that draw a compelling parallel between Chinnaswamy Stadium RCB’s iconic home ground and Birla Estates homes. Just as every patch of grass and every square foot of ground at Chinnaswamy has witnessed unforgettable moments, every square foot of a Birla home holds priceless memories encapsulated in the campaign’s core message, Storiespersqft.

    One of the campaign’s standout films showcases Kohli executing a stunning mid-air catch, with the voiceover stating, “To feel superhuman. just 5 sq.ft.” Another features Kohli and Krunal exchanging a fist bump while running between the wickets, with the tagline, “To become great partners. it takes 22 yards.” These visuals cleverly reinforce the idea that significant moments don’t require vast spaces—just meaningful ones.

    Birla Estates head of marketing Anitha Krishnan stated, “Our long-standing partnership with RCB has evolved over the seasons, and we take immense pride in being the principal sponsor, with our brand prominently displayed on the players’ jerseys. This placement reflects our deep commitment to cricket as a platform that resonates with our audience. Our campaign is an extension of our larger corporate vision—one that goes beyond building structures to creating spaces that tell meaningful stories. Just as every cricketing milestone represents years of dedication and achievement, every home becomes a backdrop for life’s most cherished moments. Through this campaign, we aim to create a strong emotional connection with homebuyers—aligning their aspirations with the journey of cricketers. It beautifully blends the passion for cricket with the pride of homeownership—two defining milestones in Indian culture.”

    RCB COO Rajesh Menon added, “We are delighted to continue our association with Birla Estates as a valued member of the RCB family. Their commitment to excellence and innovation mirrors the ethos of our team. Together, we aim to elevate the fan experience and create unforgettable memories both on and off the field. This partnership is a testimony to our shared vision of inspiring and engaging millions of cricket enthusiasts.”

    Last year, Birla Estates’ T20 campaign generated 41.3 million impressions and reached over 10 million fans. As the 2025 season unfolds, cricket lovers can look forward to an exciting line-up of games, digital activations, and engaging initiatives—all driven by this powerful collaboration.

  • Alstone rejoins RCB as official cladding partner for T20 2025 season

    Alstone rejoins RCB as official cladding partner for T20 2025 season

    MUMBAI: Alstone, has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official cladding partner for T20 season 2025. Following a successful collaboration in 2023, this alliance underscores a shared commitment to high performance, innovation, and excellence—values that define both the brand and the team.

    With the tagline ‘Think Cladding, Think Alstone’ and the campaign ‘Super Batting, Super Cladding 2.0’, the partnership blends the thrill of top-tier cricket with cutting-edge architectural solutions.

    Alstone managing director Sumit Gupta said, “We are thrilled to partner with RCB once again for T20 season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence.”

    Beyond brand visibility, the collaboration aims to educate young creatives and consumers about Alstone’s innovative cladding solutions. A robust marketing strategy including digital campaigns, outdoor ads, print, radio, and social media will ensure a strong presence throughout the T20 season.

    Welcoming Alstone’s return, RCB COO Rajesh V Menon said, “We are delighted to have Alstone back as our official cladding partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks.”

    With this renewed alliance, Alstone continues to build its legacy—both on stadium façades and in the hearts of cricket fans.

  • Boat amplifies T20 excitement as official audio partner for RCB and GT

    Boat amplifies T20 excitement as official audio partner for RCB and GT

    MUMBAI: Boat, has strengthened its ties with cricket by renewing its partnership with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio and wearables partner for the T20 season.

    This collaboration reinforces boat’s dedication to elevating the fan experience, combining advanced technology with the thrill of the game. With high-quality audio devices and smart wearables, boat ensures every cheer, boundary, and thrilling moment resonates with crystal-clear sound.

    Boat co-founder & CMO Aman Gupta said, “We celebrate fandom in its purest form. Our association with RCB and GT is about making every match more immersive—every chant louder, every victory sweeter. With the best in audio and wearables, we are here to enhance the cricket experience.”

    By uniting with two of T20’s most exciting teams, boat continues to strengthen its connection with cricket enthusiasts, ensuring the energy of the sport extends far beyond the stadium and into everyday life.

  • Nothing pads up with RCB for T20 2025 in a game-changing partnership

    Nothing pads up with RCB for T20 2025 in a game-changing partnership

    MUMBAI: London-based technology brand Nothing has stepped onto the cricket pitch, announcing its associate sponsorship with Royal Challengers Bengaluru (RCB) for the highly anticipated T20 Season 2025. Known for its bold design and disruptive approach, Nothing, the fastest-growing smartphone brand of 2024 with a remarkable 577 per cent YoY growth (Counterpoint), is making a big statement in India with this high-impact collaboration.

    With cricket being India’s heartbeat, this partnership is a match made in sporting heaven. Nothing’s logo will be prominently displayed on the lead trousers of RCB’s playing kit strategically placed on the left leg for right-handed batsmen and on the opposite leg for left-handers. This clever positioning ensures maximum visibility throughout the tournament, reflecting Nothing’s commitment to connecting with young, tech-savvy audiences.

    Speaking about the association Nothing co-founder & India president Akis Evangelidis said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”

    Royal Challengers Bengaluru COO Rajesh Menon said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”

    The T20 2025 season kicks off with a clash between Kolkata Knight Riders and RCB on 22 March  at Eden Gardens, while RCB’s first home match is set for April 2 against Gujarat Titans. With Nothing backing the team, fans can expect an electrifying season both on and off the field.

    Meanwhile, Nothing has also been making waves in the tech world. The brand unveiled its latest Phone (3a) Series at MWC on March 4, 2025, showcasing advanced triple-camera systems, Snapdragon processors, and its signature design innovations. With RCB’s fearless gameplay and Nothing’s disruptive tech, this partnership promises to be one for the record books.
     

  • Ebixcash partners with Royal Challengers Bengaluru to boost brand visibility and fan engagement

    Ebixcash partners with Royal Challengers Bengaluru to boost brand visibility and fan engagement

    MUMBAI: Royal Challengers Bengaluru (RCB) knows a thing or two about thrilling the crowds—be it nail-biting finishes or heart-breaking almost-wins. Now, they’ve got a partner who’s equally adept at cashing in on excitement: Ebixcash. Eraaya Lifespaces Ltd’s dynamic subsidiary Ebixcash just stepped onto the pitch as an official partner for RCB’s 2025 T20 cricket season, aiming to score big in India’s booming financial solutions space.

    Known for its formidable fan base and star-studded lineup, RCB continues to captivate audiences worldwide. Ebixcash couldn’t resist the allure, given cricket’s undisputed status as India’s unofficial religion. The partnership promises extensive brand visibility via stadium branding, digital promotions, and exclusive fan interactions—because nothing screams brand loyalty like cheering fans.

    Ebixcash Ltd-Payment Solutions CEO & MD, T C Guruprasad enthusiastically declared, “We are thrilled to partner with Royal Challengers Bengaluru, a team that embodies excellence, passion, and resilience. This collaboration will allow Ebixcash to deepen its connection with cricket fans while reinforcing our brand’s commitment to innovation and customer-centric solutions.”

    The excitement was mutual, with RCB’s COO Rajesh V Menon, chiming in, “We are excited to partner with Ebixcash, a brand that represents excellence, innovation, and customer-centric solutions extending its bond with cricket fans while further enhancing our commitment to delivering exceptional experiences both on and off the field.”

    With cricket fever set to soar yet again, Ebixcash is strategically positioned to amplify its brand recognition, driving customer engagement and reinforcing its leadership in the financial solutions industry. 

  • Confirmtkt jumps aboard RCB’s train again, ready to bowl over cricket fans

    Confirmtkt jumps aboard RCB’s train again, ready to bowl over cricket fans

    MUMBAI: Ever had that sinking feeling of missing your train and the first ball of a crucial T20 match? Fret not! Confirmtkt has decided to play superhero again, renewing its partnership with Royal Challengers Bengaluru (RCB) to ensure cricket fans catch every delivery—whether it’s on the pitch or at the platform. Talk about keeping fans on the right track!

    Announced on 18 March 2025, Confirmtkt proudly continues its innings as RCB’s official Train Ticketing Partner. Fans will now spot the Confirmtkt logo prominently flaunted on the sleeves of RCB’s official and training jerseys. Now, that’s one heck of a sleeve statement!

    In this electrifying partnership, Confirmtkt rolls out an expansive 360-degree marketing campaign spanning television, outdoor, and digital platforms. Even better? Star players Virat Kohli, Rajat Patidar, and Krunal Pandya feature in these campaigns, making sure Confirmtkt and RCB remain a fan-favourite duo.

    But wait, there’s more! Confirmtkt’s fan-loved, interactive in-app game, Ticket to Cricket, returns with even more excitement this year. The game, combined with social media contests, gives die-hard RCB fans a chance to win coveted match tickets, signed merchandise, and travel vouchers. Fancy a trip, anyone?

    Expressing excitement, Ixigo Trains & Confirmtkt CEO Dinesh Kumar Kotha said, “We look forward to another exciting season with RCB as we continue to simplify travel for cricket fans. This collaboration goes beyond just the game – it’s about bringing the excitement of cricket into every journey. Whether fans are traveling to catch a live match or celebrating victories on the go, we want to be a part of their experience, ensuring they stay connected to the action both on and off the field.”

    RCB’s COO Rajesh Menon added, “We’re thrilled to renew our partnership with Confirmtkt. This collaboration will bring the excitement of cricket to every journey, ensuring our fans stay connected to the action and their favourite team.”

    As the T20 league storms into its 18 season—having pulled a massive viewership of over 54.6 crore last season—Confirmtkt gears up to keep the cricket fever sizzling long after the final match.

    So, cricket buffs, are you ready to board the Confirmtkt express? This cricketing season, miss nothing—especially not your train.