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Tag: Royal Challengers Bangalore

  • Royal Challengers Bangalore ties in Midea as official home appliances partner

    Royal Challengers Bangalore ties in Midea as official home appliances partner

    MUMBAI: Carrier Midea India’s home appliances brand Midea has come on-board as the official home appliances partner for Royal Challengers Bangalore (RCB) for season eight of the Indian Premier League (IPL). 

     

    Carrier Midea India managing director Krishan Sachdev presented the team with a good luck charm on the eve of their first match of the eighth season.

     

    Sachdev said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”

     

    RCB vice president – commercial operations Russell Adams said, “Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial.”

     

    Through the years, Midea has been associated with global sports, including being the official partner of FINA, the international governing body of water sports. With their foray into cricket with RCB, they have fortified their commitment to sports globally.

     

    Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.

  • Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015. 

    Tata Bolt will occupy the leading arm position on RCB’s playing jersey. This association will extend the brand’s existing relationship, which was established during IPL 2014.

     

    Tata Motors and RCB will shortly launch campaigns to promote this association and roll-out joint initiatives across mediums to engage their customers and RCB fans across India.

     

    Tata Motors president passenger vehicles Mayank Pareek said, “We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”

     

    RCB VP commercial operations Russell Adams said, “Royal Challengers Bangalore is delighted to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength.”

     

    Bolt will be used to transport team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.

     

  • Q3-2015: United Spirits marketing spends up 15.8 per cent

    Q3-2015: United Spirits marketing spends up 15.8 per cent

    BENGALURU: United Spirits Limited (USL) spent 229.75 crore (9.9 per cent of Total Income from Operations or TIO) in Q3-2015 (quarter ended December 31, 2015, current quarter) towards Advertising and Sales Promotion (ASP, marketing). This was 15.8 per cent more than the Rs 198.40 crore (9.1 per cent of TIO) that the Vijay Mallya led UB group company had spent in the immediate trailing quarter (previous quarter, Q2-2015, q-o-q) and 2.3 per cent more than the Rs 225.06 crore (also 9.9 per cent of TIO) in the corresponding year ago quarter (Q3-2014).

    During the nine month period ended 31 December, 2014 (YTD, 9M-2015), USL spent Rs 647.98 crore (10.1 per cent  of TIO) towards ASP, which was three per cent more than the Rs 629.15 crore (9.8 per cent of TIO) in the corresponding nine month period of the previous year.

    Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2) All numbers in this report are standalone, unless stated otherwise

    (3) The UB group owns Indian Premier League  (IPL) cricket team Royal Challengers (RCB) Bangalore and the I-League teams (I-League is an Indian professional  league for Men’s Association football clubs)  Mohun Bagan A. C and the East Bengal F. C. and is the co-owner of the Formula One team Sahara Force India. Mallaya is a member of the World Motor Sport Council representing India in the FIA (Fédération Internationale de l’Automobile).

    Over the previous eight quarters starting Q4-2013 until Q3-2015, ULS’s ASP spend had been the highest in terms of absolute rupees in the current quarter. As mentioned above the company had spent approximately the same per centage of TIO in Q3-2014. During the eight quarters under consideration, the highest spends by the company in terms of per centage of TIO is 11.4 per cent (219.83 crore) in Q1-2015, while lowest has been in the previous quarter.

    During the eight quarters under consideration in this report, USL’s ASP shows a sharp upward linear trend in absolute rupees and a slight linear downward gradient to flat in terms of per centage of TIO. Please refer to Fig 1 below.

    The company reported TIO of Rs 2318.23 crore in Q3-2015, which was 6.4 per cent more than the Rs 2178.58 crore in the immediate trailing period and was 2.3 per cent more than the Rs 2266.26 crore in the year ago quarter. During 9M-2015 USL’s TIO at Rs 6420.71 crore was almost flat (lower by 0.3 per cent) than the Rs 6441.93 crore in 9M-2015. Refer Fig 2 below For the 8 quarter period under consideration, TIO shows an upward linear trend.

    USL reported PAT for Q3-2015 at Rs 78.81 crore, which was 21.4 per cent more than the Rs 64.92 crore in Q3-2014. The company had reported a loss of Rs 27.83 crore in the immediate trailing quarter.

    The company’s Earnings before interest, depreciation, tax and amortization (EBIDTA) for Q3-2015 was Rs 238.1 (10.3 per cent of TIO), which was 2.1 per cent more than the Rs 233.29 crore (10.7 per cent of TIO) in Q2-2015 and 7.3 per cent more than the Rs 222.07 crore (9.7 per cent of TIO) in Q3-2014. For 9M-2015, EBIDTA at Rs 616.49 crore (9.6 per cent of TIO) was 16.6 per cent more than the Rs 739.18 crore (11.5 per cent of TIO) in 9M-2014.

  • IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    MUMBAI: Indian all-rounder Yuvraj Singh has become the most expensive cricketer in the IPL 8 players’ auction, which was held on 16 February in Bengaluru. Delhi Daredevils bought the cricketer for a record Rs 16 crore.

    Dinesh Kartik was second in the list of most costliest player as Royal Challengers Bangalore paid Rs 10.5 crore for the wicket keeper batsman. If the amount paid for the India discards is shocking, the unsold list emerged as one of the idiosyncratic in the history of tournament. Hasim Amla, Kumar Sangakkara and Mahela Jayawardene failed to find a bidder. Both Sangakkara and Amla are in top 10 rankings of ODI and Tests.

    Indian World Cup winner speed star Zaheer Khan, who failed to come in the bidders list in the first round was purchased by Delhi Daredevils for Rs 4 crore in the later half.

    Multi Screen Media’s (MSM) sports broadcaster Sony Six aired the Indian Premiere League (IPL) 2015 auctions live. The auction was also streamed live by the tournaments official website iplt20.com.

    The team overview at the end of Pepsi IPL 2015 auction

    The top buys of Pepsi IPL 2015:

    Famous players in the list of unsold in Pepsi IPL 2015 Auction:

    Hashim Amla, Cameron White, Tillakaratne Dilshan, Irfan Pathan, Marlon Samuels, Kumar Sangakkara, Mahela Jayawardena, Alex Hales, Brad Hodge, Cheteshwar Pujara, Ross Taylor

    The Team wise list after Pepsi IPL 2015 auction:

    CHENNAI SUPER KINGS

    DELHI DAREDEVILS

    KINGS XI PUNJAB

    KOLKATA KNIGHT RIDERS

    MUMBAI INDIANS

    RAJASTHAN ROYALS

    ROYAL CHALLENGERS BANGALORE

    SUNRISERS HYDERABAD

  • Starsports.com creates digital history

    Starsports.com creates digital history

    MUMBAI: Starsports.com’s video streaming of Pepsi IPL 2014 has broken many records, as Kolkata Knight Riders (KKR) took on Kings XI Punjab (KXIP) in the first qualifier match, while Mumbai Indians and Chennai Super Kings played in the eliminator match. The platform witnessed the highest ever traffic for a sporting event outside the Super Bowl in the US.

     

    The platform has hit a new high for a single day attracting 2.8 million consumers who followed the video service online.

     

    Earlier this year, NBC Olympics had claimed the record for the most-watched authenticated stream for any internet event when it had generated more than 2.1 million unique video users on 21 February, the day of the men’s semifinals game between USA and Canada. Prior to this year’s tournament, the biggest day on IPL was in April 2013 when the mighty Chris Gayle scored 175 for Royal Challengers Bangalore, a match that attracted around 1.5 million sports fans. The biggest record for a single day worldwide is still believed to be the 2014 Super Bowl on a sister service, 21st Century Fox’s foxsports.com, which attracted 5.5 million unique visitors.

     

    Starsports.com has now garnered unprecedented traction since the beginning of the tournament, attracting more than 55 million visits in the last six weeks. The press release adds that sports fans have watched 450 million minutes of video on the destination. Reflecting the underlying trend in video consumption in India, the destination crossed 1 million mobile video views in a single day for the first time.

     

    Commenting on the achievement, New media Star India executive vice president and head Ajit Mohan said, “It was less than a year ago that we launched starsports.com. Our ambition was to redefine the sports experience for the Indian fan. For this service to take on and beat global records is no mean achievement. We have succeeded in creating a compelling new destination for sports, and that is a mobile screen.”

     

    Star India COO Sanjay Gupta added, “The Indian consumer is ready for a big shift in video consumption. Starsports.com has shown the power of what can be done if we are thoughtful about creating a world class experience for the Indian consumer. Sports is just the beginning, expect more from us.”

  • Huawei and RCB celebrate the team’s home coming

    Huawei and RCB celebrate the team’s home coming

    MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore.

     

    The entire team of Royal Challengers Bangalore including the team’s support staff attended the event.

     

    RCB played the first home match in the India leg at the Bangalore home ground, M. Chinnaswamy Stadium on 4 May with another four matches scheduled to be played on its home ground.

     

    Huawei India and RCB had recently unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.

     

    Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand’s commitment towards India and emanates as homecoming. The core values of Huawei include dedication, continuous improvement, integrity and teamwork, which also define the essence of sportsmanship. With similar core values, this partnership offers a perfect synergy for the values of both partner brands.

  • Fraser Castellino appointed as the COO of Kings XI Punjab

    Fraser Castellino appointed as the COO of Kings XI Punjab

    MUMBAI: Kings XI Punjab today announced the appointment of Fraser Castellino as their new COO. Fraser has over a decade’s experience of working in the sports industry.  Besides leadership roles in IPL teams like Royal Challengers Bangalore and Rajasthan Royals, he has also been instrumental in setting up the Sahara Group’s polo and other non- cricketing ventures. 

     

    Commenting on the announcement, Promoters of Kings XI Punjab said: “We are pleased to have Fraser Castellino as our new COO. We are confident that his vast experience in the sports field, especially IPL, will benefit KXIP. His vision and guidance will help us grow further. With a new and strong team squad, along with Fraser in the management, we are upbeat and looking forward to a great tournament this year, both on and off the field. ”  

     

    “It is an absolute honour for me to be a part of Kings XI Punjab and I would like to thank the management for showing this faith in me. Having been a part of the IPL since its inception, I am looking forward to replicating a similar success with the franchise. With a brand new team and a fully charged fanbase, the season looks extremely promising for the team.” said Fraser Castellino, COO, Kings XI Punjab. 

     

    Fraser is a marketing graduate from Mumbai and also has a bachelor’s degree from St Xaviers.

  • The Indian ‘Paisa’ League

    The Indian ‘Paisa’ League

    What began as a fledgling franchise in 2008 is today a world-renowned property with brand value pegged at $3.03 billion in 2013 and the highest at $4.13 billion in 2010.

     

    The Indian Premier League (IPL) – the fallout of an altercation between the board of control for cricket in India (BCCI) and the now-defunct Indian Cricket League (ICL) – has transformed cricket into an enterprise.

     

    An American Appraisal India report – based on a survey of 300 key participants of the IPL ecosystem including team managements, sponsors, advertisers, advertising agencies and broadcasters – found 57 per cent of the respondents saying that their advertising budgets towards IPL had either risen or remained constant over the last five years. Whereas only 14 per cent of the respondents said they had actually cut their ad spends on IPL over the past five years. Over 52 per cent of the respondents also said that franchise-led sponsorships could be between Rs 15 crore to Rs 75 crore per season.

     

    According to the report, Chennai Super Kings and Mumbai Indians have emerged as the most powerful brands valued at $72 million each, followed by Kolkata Knight Riders ($69 million), and Royal Challengers Bangalore ($51 million). Rajasthan Royals ($45 million) and Delhi Daredevils ($40 million) are somewhere in the middle, with Kings XI Punjab ($32 million) and Sunrisers Hyderabad ($25 million) at the bottom of the pile.

     

    While each team is trying to claw its way back with operational improvements, trust flows with stakeholders will eventually determine the health of IPL’s long-term liquidity and profitability. For the current eight teams to sustain, their short-term operational movements need to be aligned with their strategic plans for the tourney.

     

    Further, the report estimates the merchandising valuation of IPL at $40 million, as compared to $2 billion for Spain’s La Liga. Despite having a population which is 25 times larger and an economy which is at least 25 per cent larger than that of Spain, India’s IPL is only two per cent of Spain’s La Liga in terms of merchandising. The reason is piracy and the availability of counterfeit products apart from the fact that the prices of original IPL merchandise are quite high from an Indian point of view.

     

    While there is a huge potential for the merchandising market to grow, the report also predicts it will grow ten-fold by 2020 – from $40 million to $400 million.

     

    Coming to broadcasters in the IPL universe, the tourney is currently in its seventh edition and will continue its long-standing association with Multi Screen Media (MSM), the official broadcaster of IPL, after Sony coughed up nearly $1 billion for a period of 10 years in 2008. Between 2008 and 2012, DLF was the sponsoring partner ($50 million) while from 2013 to 2017; Pepsi won the title sponsorship for a bid of nearly $66.5 million, beating its closest rival in Airtel.

     

    For the seventh edition, MSM’s two channels – Sony Max and Sony Six – have already started their Pepsi IPL campaign. The network is reportedly hiking its ad rates by 15-20 per cent and expects the revenue generated to be anywhere between Rs 900 – Rs 950 crore, despite the reduction in the number of matches played from 76 to 60. The broadcaster is learnt to have floated rates in the range of Rs 4.75- Rs 5 lakh per 10-second spots, and expects to increase them as the tourney gathers momentum.

     

    As far as viewers go, IPL’s reach was pegged at over 200 million viewers in 2013, as against about 163 million viewers in 2012. The total viewership in 2013 has been 2.6 per cent, up from the 2.2 per cent in 2012. Correspondingly, MSM earned Rs 750 crore in ad revenues in 2012 and upped it to Rs 950 crore in 2013, according to FICCI KPMG 2014.

  • RCB signs a deal with Spoment Ventures

    RCB signs a deal with Spoment Ventures

    BANGALURU: To make itself a 365-day brand rather than one that is in the limelight just for 45 days, the IPL franchise – Royal Challengers Bangalore – has brought on board specialist sports management agency, Spoment Ventures, a Singapore headquartered agency that focuses on sports and entertainment business.

     

    The first property under the new deal has already been rolled out as RCB Corporate Cricket Championship, which will have many innovations that will differentiate it from other corporate matches. The final of the tournament will be played at the famed Chinnaswamy Stadium. To give the tournament an edge over others, one RCB player can be substituted for semi finals and finals.

     

    Spoment plans to make it an annual property which will keep growing in stature and size every year. This time, the trump card or super sub is legendary spin bowler Muttiah Muralitharan. Corporate teams will have the right to use Muralitharan for one over during the match if they wish.

     

    Spoment director Ashok Karanth said in a release, “To make RCB a 365-day brand, we will create numerous properties to engage with corporate audiences, youth and families using sports lifestyle as a platform.”

     

    The agency is also studying the ticketing and corporate hospitality business model of RCB to help the team increase its revenues from the operations.

     

    It seems the IPL teams don’t want to lose out on any front and thus they have already started creating the buzz before the next IPL season kicks off.

  • BookMyShow.com is official ticketing partner for six IPL teams

    BookMyShow.com is official ticketing partner for six IPL teams

    MUMBAI: Entertainment ticketing portal BookMyShow.com has announced its association with the SunRisers Hyderabad team for IPL 2013, making it the official ticketing partner for six out of nine IPL teams this season.

    With this development, BookMyShow.com will be managing 60 per cent of the ticketing inventory for IPL 2013, making it the largest ticketing provider this season.

    BookMyShow.com has been associated with IPL teams for four consecutive years and will be the official ticketing partner for Mumbai Indians, Kings XI Punjab, Rajasthan Royals, Pune Warriors, Delhi Daredevils and Sunrisers Hyderabad this season.

    BookMyShow.com founder, CEO Ashish Hemrajani said, “We are happy to be long standing partners for these IPL teams, witnessing a year on year increment of around 18 – 25 per cent in revenues for our organisers each season. Online sales have become an essential element for every IPL team with 85 per cent of IPL sales in high internet penetration markets derived from online sales. Even low internet penetration markets have emerged with 75 per cent of tickets sold online last season, showcasing a 35 per cent growth in online sales since its inception

    “Being market leaders‘ in this space, we understand the sensitivity of each market and implement different and effective marketing strategies in accordance to the same. We are associated with 6 IPL teams this season, managing more than 15 lakh tickets for the IPL 2013 teams and we hope to partner with two more teams in IPL 2014.”

    In order to extend its reach among customers, BookMyShow.com has tied up with leading brands including Café Coffee Day, BMW, Mercedes Benz and more. Apart from being the official ticketing partner, BookMyShow.com will also manage the on-ground operations for all six teams which would encompass strategy and planning, ticket printing with security features, ground sales, home delivery, inventory management, stock distribution, cash collection, corporate and package sales, online marketing, gate entry validation plus management and reconciliation (post event). BookMyShow.com has also been awarded with accreditation management for four IPL teams – Rajasthan Royals, Kings XI Punjab, Pune Warriors India and Royal Challengers Bangalore.

    Apart from booking tickets online, customers can also view details such as seating arrangement, venue, offers, players‘ information, ticketing outlets and delivery tracking of tickets. One can also purchase the official teams‘ merchandise on the website. BookMyShow.com also has a customer support that can be reached online, on the phone or through its retail outlets for addressing any ticketing issues.

    Tickets for Delhi Daredevil, Kings XI Punjab, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad are currently live on BookMyShow.com. Tickets for Pune Warriors India will be live from today 25 March.