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Tag: Royal Challengers Bangalore

  • RCB – KKR match had the highest ratings of week 17 IPL duels

    BENGALURU: That the Royal Challengers Bangalore (RCB) team is out of the race for the playoffs of IPL 2017 is a given. With only one match remaining, all that the team under one of the most exciting cricketers in the world – Indian test and limited overs captain Virat Kohli, the team can only improve upon its dismal showing of just 5 points – 2 wins and 1 no result from the 10 matches it has played so far. And yet, because RCB has one of the finest teams comprising of some of the who’s who of the global cricketing fraternity, the broadcast of the matches that the team has played have managed to draw a huge number of eyeballs.

    As per Broadcast Audience Research Council of India (BARC) 17 of 2017 week (Saturday, 22 April 2017 to Friday, 28 April 2017), IPL match 27 on Sunday, 23 April between Kolkata Knight Riders (KKR) vs RCB garnered the highest weekly Impressions of 26,096 (000s) Sums on Sony Max, Sony Six, Sony ESPN (SD + HD). Of the 9 matches (9 matches plus one wash out) that were aired in week 17, another RCB match – match 31 on Thursday, 27 April – RCB’s encounter Gujarat Lions (GL) drew the fourth largest cricket audiences in the week with Impressions of 23,232 (000s) Sums. Yes, RCB did manage to put on a very poor performance and lost both the matches

    The next best ratings for week 17 were those for match 30 on Wednesday, 26 April between Rising Pune Supergiant (RTS) and KKR with Impressions of 26,083 (000s) Sums on the same Sony Network channels. Match 28 on Monday 24 April between RPS and Mumbai Indians (MI) managed the third most viewers with Impressions of 24,778 (000s) Sums.

  • Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

    The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.  

    This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

    The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

    In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

    UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

    In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  

    This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’.  Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

    The TVC can be viewed at:

  • Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes

    New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/

    The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.  

    This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones

    The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.

    In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.

    UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”

    In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.  

    This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’.  Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.

    The TVC can be viewed at:

  • LYF Meet and Greet with RCB players

    LYF Meet and Greet with RCB players

    BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

    LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

    16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

    About LYF:

    LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

    This is a press release dated 13 May 2016.

  • LYF Meet and Greet with RCB players

    LYF Meet and Greet with RCB players

    BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

    LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

    16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

    About LYF:

    LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

    This is a press release dated 13 May 2016.

  • IPL Auction: No hat-trick for Yuvraj Singh; Shane Watson, Pawan Negi fetch maximum

    IPL Auction: No hat-trick for Yuvraj Singh; Shane Watson, Pawan Negi fetch maximum

    MUMBAI: Yuvraj Singh is a name that makes headlines every time the player auction for the Indian Premier League (IPL) takes place. He has established himself as a marquee asset and expectations are always soaring. However, the 2016 IPL auction saw a new Indian player emerging as the most sought after. 

    Youngster Pawan Negi went to Delhi Daredevils and became the most expensive Indian player to go under the hammer at the recent auction fetching a price of Rs 8.5 crore, while the Australian cricketer Shane Watson emerged as the most expensive player of the IPL auction with Royal Challengers Bangalore bagging him for a mammoth Rs 9.5 crore.  

    The left arm orthodox all rounder Negi’s base price was Rs 30 lakh. What a day for the young man, who has just been named in the India squad for the Asia Cup and ICC World T20!

    Yuvraj Singh, whose performance last year failed to make any headlines, too garnered great attention. Sunrisers Hyderabad dished out Rs 7 crore for him. Last year Singh’s was won for a whopping Rs 14 crore by Delhi Daredevils.

    “Yuvraj will help Sunrisers rake in more money and fans. It’s a franchise that has not had the stardom yet, no big Indian brand has played for the team and now that they have Yuvraj, they can certainly generate higher sponsorship revenue. Fans will also be very happy with the move,” said a sports media planning expert.

    Sony Six aired the entire auction live on 6 February and the telecast had a good traction on social media too with #IPLAuction trending the entire day.

    The entire list of players who went under the hammer and were bought by the various teams are as follows: 

     

    Rising Pune Supergiants

    Mitchell Marsh – Rs.4.8 crore

    M Ashwin –  Rs 4.5 crore

    Ishant Sharma – Rs 3.8 crore

    Kevin Pietersen – Rs. 3.5 crore

    Irfan Pathan – Rs 1 crore

    Thisara Perera – Rs 1 crore

    Rajat Bhatia – Rs 60 lakh

    Ashok Dinda – Rs 50 lakh

    Scott Boland – Rs 50 lakh

    Rudra Pratap Singh – Rs 30 lakh

    Peter Handscomb – Rs 30 lakh

    Adam Zampa – Rs 30 lakh

    Ankit Sharma – Rs 10 lakh

    Ankush Bains – Rs 10 lakh

    Baba Aparajith – Rs 10 lakh

    Deepak Chahar – Rs 10 lakh

    Jaskaran Singh – Rs 10 lakh

     

    Gujarat Lions

    Praveen Kumar – Rs 3.50 crore

    Dwayne Smith – Rs.2.3 crore

    Dale Steyn – Rs 2.3 crore

    Dinesh Karthik – Rs.2.3 crore

    Dhawal Kulkarni – Rs 2 crore

    Eklavya Dwivedi – Rs 1 crore

    Aaron Finch – Rs 1 crore

    Andrew Tye – Rs 50 lakh

    Ishan Kishan – Rs 35 lakh

    Pradeep Sangwan – Rs 20 lakh

    Praveen Tambe – Rs 20 lakh

    S. Jakati – Rs 20 lakh

    Jaydev Shah – Rs 20 lakh

    Shivil Kaushik – Rs 10 lakh

    Paras Dogra – Rs 10 lakh

    Sarabjeet Ladda – 10 lakh

    Umang Sharma – Rs 10 lakh

    Amit Mishra – Rs 10 lakh

    Aksh Deep Nath – Rs 10 lakh

     

    Royal Challengers Bangalore

    Shane Watson – Rs.9.5 crore

    Stuart Binny – Rs 2 crore

    Kane Richardson – Rs 2 crore

    Travis Head  – Rs 50 lakh

    Samuel Badree – Rs 50 lakh

    Praveen Dubey – Rs 35 lakh

    Vikramjeet Malik – Rs 20 lakh

    Sachin Baby – Rs 10 lakh

    Iqbal Abdullah – Rs 10 lakh

    Akshay Karnewar – Rs 10 lakh

    Vikas Tokas – Rs 10 lakh

     

    Sunrisers Hyderabad

    Yuvraj Singh – Rs 7 crore

    Ashish Nehra – Rs.5.5 crore

    Deepak Hooda – Rs 4.2 crore

    Mustafizur Rahman – Rs 1.40 crore

    Aditya Tare – Rs 1.20 crore

    Barinder Singh Sran – Rs.1.20 crore 

    Ben Cutting – Rs 50 lakh

    Vijay Shankar – Rs 35 lakh

    Abhimanyu Mithun – Rs 30 lakh

    T Suman – Rs 10 lakh

     

    Delhi Daredevils

    Pawan Negi – Rs 8.50 crore 

    Chris Morris – Rs 7 crore

    Sanju Samson – Rs 4.2 crore

    Carlos Brathwaite – Rs 4.2 crore

    Karun Nair – Rs 4 crore

    Rishabh Pant – Rs 1.90 crore

    Sam Billings – Rs 30 lakh

    Joel Paris – Rs 30 lakh

    Akhil Arvind Herwadkar – Rs 10 lakh

    CV Millind – Rs 10 lakh

    Pawan Suyal – Rs 10 lakh

    Pratyush Singh – Rs 10 lakh

    SK Ahmed – Rs 10 lakh

     

    Mumbai Indians

    Jos Buttler – Rs 3.8 crore

    Nathu Singh – Rs 3.20 crore

    Tim Southee – Rs 2.50 crore

    Krunal Pandya  – Rs 2 crore

    KP Kamath – Rs 1.40 crore

    Jitesh Sharma – Rs 10 lakh

    Deepak Puniya – Rs 10 lakh

    Jitesh Sharma – Rs 10 lakh

     

    Kolkata Knight Riders

    Jaydev Unadkat – Rs 1.6 crore

    Ankit Singh Rajpoot – Rs 1.5 crore

    John Hastings – Rs 1.3 crore

    Jason Holder – Rs 70 lakh 

    Colin Munro – Rs 30 lakh

    R. Satish – Rs 20 lakh

    Manan Sharma – Rs 10 lakh

     

    Kings XI Punjab

    Mohit Sharma – Rs 6.50 crore

    Marcus Stoinis – Rs 5.50 crore

    Kyle Abbott – Rs 2.10 crore

    KC Cariappa – Rs 80 lakh

    Armaan Jaffer – Rs 10 lakh

    Pradeep Sahu – Rs 10 lakh

    Swapnil Singh – Rs 10 lakh

  • IPL Auction: No hat-trick for Yuvraj Singh; Shane Watson, Pawan Negi fetch maximum

    IPL Auction: No hat-trick for Yuvraj Singh; Shane Watson, Pawan Negi fetch maximum

    MUMBAI: Yuvraj Singh is a name that makes headlines every time the player auction for the Indian Premier League (IPL) takes place. He has established himself as a marquee asset and expectations are always soaring. However, the 2016 IPL auction saw a new Indian player emerging as the most sought after. 

    Youngster Pawan Negi went to Delhi Daredevils and became the most expensive Indian player to go under the hammer at the recent auction fetching a price of Rs 8.5 crore, while the Australian cricketer Shane Watson emerged as the most expensive player of the IPL auction with Royal Challengers Bangalore bagging him for a mammoth Rs 9.5 crore.  

    The left arm orthodox all rounder Negi’s base price was Rs 30 lakh. What a day for the young man, who has just been named in the India squad for the Asia Cup and ICC World T20!

    Yuvraj Singh, whose performance last year failed to make any headlines, too garnered great attention. Sunrisers Hyderabad dished out Rs 7 crore for him. Last year Singh’s was won for a whopping Rs 14 crore by Delhi Daredevils.

    “Yuvraj will help Sunrisers rake in more money and fans. It’s a franchise that has not had the stardom yet, no big Indian brand has played for the team and now that they have Yuvraj, they can certainly generate higher sponsorship revenue. Fans will also be very happy with the move,” said a sports media planning expert.

    Sony Six aired the entire auction live on 6 February and the telecast had a good traction on social media too with #IPLAuction trending the entire day.

    The entire list of players who went under the hammer and were bought by the various teams are as follows: 

     

    Rising Pune Supergiants

    Mitchell Marsh – Rs.4.8 crore

    M Ashwin –  Rs 4.5 crore

    Ishant Sharma – Rs 3.8 crore

    Kevin Pietersen – Rs. 3.5 crore

    Irfan Pathan – Rs 1 crore

    Thisara Perera – Rs 1 crore

    Rajat Bhatia – Rs 60 lakh

    Ashok Dinda – Rs 50 lakh

    Scott Boland – Rs 50 lakh

    Rudra Pratap Singh – Rs 30 lakh

    Peter Handscomb – Rs 30 lakh

    Adam Zampa – Rs 30 lakh

    Ankit Sharma – Rs 10 lakh

    Ankush Bains – Rs 10 lakh

    Baba Aparajith – Rs 10 lakh

    Deepak Chahar – Rs 10 lakh

    Jaskaran Singh – Rs 10 lakh

     

    Gujarat Lions

    Praveen Kumar – Rs 3.50 crore

    Dwayne Smith – Rs.2.3 crore

    Dale Steyn – Rs 2.3 crore

    Dinesh Karthik – Rs.2.3 crore

    Dhawal Kulkarni – Rs 2 crore

    Eklavya Dwivedi – Rs 1 crore

    Aaron Finch – Rs 1 crore

    Andrew Tye – Rs 50 lakh

    Ishan Kishan – Rs 35 lakh

    Pradeep Sangwan – Rs 20 lakh

    Praveen Tambe – Rs 20 lakh

    S. Jakati – Rs 20 lakh

    Jaydev Shah – Rs 20 lakh

    Shivil Kaushik – Rs 10 lakh

    Paras Dogra – Rs 10 lakh

    Sarabjeet Ladda – 10 lakh

    Umang Sharma – Rs 10 lakh

    Amit Mishra – Rs 10 lakh

    Aksh Deep Nath – Rs 10 lakh

     

    Royal Challengers Bangalore

    Shane Watson – Rs.9.5 crore

    Stuart Binny – Rs 2 crore

    Kane Richardson – Rs 2 crore

    Travis Head  – Rs 50 lakh

    Samuel Badree – Rs 50 lakh

    Praveen Dubey – Rs 35 lakh

    Vikramjeet Malik – Rs 20 lakh

    Sachin Baby – Rs 10 lakh

    Iqbal Abdullah – Rs 10 lakh

    Akshay Karnewar – Rs 10 lakh

    Vikas Tokas – Rs 10 lakh

     

    Sunrisers Hyderabad

    Yuvraj Singh – Rs 7 crore

    Ashish Nehra – Rs.5.5 crore

    Deepak Hooda – Rs 4.2 crore

    Mustafizur Rahman – Rs 1.40 crore

    Aditya Tare – Rs 1.20 crore

    Barinder Singh Sran – Rs.1.20 crore 

    Ben Cutting – Rs 50 lakh

    Vijay Shankar – Rs 35 lakh

    Abhimanyu Mithun – Rs 30 lakh

    T Suman – Rs 10 lakh

     

    Delhi Daredevils

    Pawan Negi – Rs 8.50 crore 

    Chris Morris – Rs 7 crore

    Sanju Samson – Rs 4.2 crore

    Carlos Brathwaite – Rs 4.2 crore

    Karun Nair – Rs 4 crore

    Rishabh Pant – Rs 1.90 crore

    Sam Billings – Rs 30 lakh

    Joel Paris – Rs 30 lakh

    Akhil Arvind Herwadkar – Rs 10 lakh

    CV Millind – Rs 10 lakh

    Pawan Suyal – Rs 10 lakh

    Pratyush Singh – Rs 10 lakh

    SK Ahmed – Rs 10 lakh

     

    Mumbai Indians

    Jos Buttler – Rs 3.8 crore

    Nathu Singh – Rs 3.20 crore

    Tim Southee – Rs 2.50 crore

    Krunal Pandya  – Rs 2 crore

    KP Kamath – Rs 1.40 crore

    Jitesh Sharma – Rs 10 lakh

    Deepak Puniya – Rs 10 lakh

    Jitesh Sharma – Rs 10 lakh

     

    Kolkata Knight Riders

    Jaydev Unadkat – Rs 1.6 crore

    Ankit Singh Rajpoot – Rs 1.5 crore

    John Hastings – Rs 1.3 crore

    Jason Holder – Rs 70 lakh 

    Colin Munro – Rs 30 lakh

    R. Satish – Rs 20 lakh

    Manan Sharma – Rs 10 lakh

     

    Kings XI Punjab

    Mohit Sharma – Rs 6.50 crore

    Marcus Stoinis – Rs 5.50 crore

    Kyle Abbott – Rs 2.10 crore

    KC Cariappa – Rs 80 lakh

    Armaan Jaffer – Rs 10 lakh

    Pradeep Sahu – Rs 10 lakh

    Swapnil Singh – Rs 10 lakh

  • IPL season 8 fever transcends on to Twitter

    IPL season 8 fever transcends on to Twitter

    MUMBAI: The Indian Premier League mania is reaching a crescendo on social media. The excitement of the eighth season of the tournament continued this week on micro blogging site Twitter with close to 62.7 million live impressions.

     

    Chennai Super Kings (@ChennaiIPL) fans are roaring on Twitter making them the favourites this week. The team in yellow is closely followed by defending champions Kolkata Knight Riders (@KKRiders) and 2013 champions Mumbai Indians (@mipaltan). Given their popularity, the most talked about game this week was Mumbai Indians vs Chennai Super Kings.

     

    The top Tweets Per Minute (TPM) moments during the match window for the same period are as follows:

     

    – Kings XI Punjab wins in the super over against Rajasthan

     

    – Royal Challengers Bangalore’s AB de Villiers hits 24 off one over by Lasith Malinga from Mumbai Indians

     

    – AB de Villiers falls for 42 to Kieron Pollard from Mumbai Indians with RCB on 129/6

     

    – Dwayne Smith of Chennai Super Kings brings up his 50 versus Mumbai Indians

     

    – Chennai Super King’s Brendon McCullum and Dwayne Bravo bring up 107 off 7 overs against Mumbai Indians

     

    Ranking of most mentioned IPL teams on Twitter from 16 – 22 April, 2015.

     

    Chennai Super Kings leads the pack closely followed by Kolkata Knight Riders and Mumbai Indians. Rajasthan Royals are next in the list keenly followed by Royal Challengers Bangalore and Kings XI Punjab. Delhi Daredevils and Sunrisers Hyderabad complete the final tally.

     

    Most Retweeted Tweets about the Indian Premier League for the same period is as follows:

     

    #MIvCSK (17 April)

     

    #RCBvMI (19 April)

     

    #RRvKXIP (21 April)

     

    #RRvCSK (19 April)

     

    #DDVSvKKR (20 April)

     

    #KXIPvKKR (18 April)

     

    #SRHvKKR (22 April)

     

    #SRHvRR (16 April)

     

    #SRHvDD (18 April)

     

    Some of the most retweeted moments are given below. KKR’ s Shah Rukh Khan congratulating his boys was the most retweeted.

    @iamsrk: Always & Everytime…a mature innings..@GautamGambhir. & my man @iamyusufpathan in the thick of things again. Morne & Umesh deadly. Love KKR –https://twitter.com/iamsrk/status/590212393260621824

     

    @realpreityzinta: OMG ! What a game I’m still shaking  SUPER OVER !!! @lionsdenkxip Are u Kidding me Still shaking I swearSo proud #KXIP – https://twitter.com/realpreityzinta/status/590584295535828993

     

    @mohitfreedom: #RRvsCSK Even in these T20 matches, u can’t come close to athleticism of @SauravGhosal  Sure to be No1 sometime soon and fly #India’s flag –https://twitter.com/mohitfreedom/status/58975497091376742

     

    With the momentum gathering pace, the game has only begun.

  • Royal Challengers Bangalore launches anthem for IPL season 8

    Royal Challengers Bangalore launches anthem for IPL season 8

    MUMBAI: It’s that time of the year again! While the cricket fans are all geared up for this season’s IPL, the Royal Challengers Bangalore (RCB) fans have something special to look forward to besides the game. RCB drums up excitement and quite literally puts a voice in your head through the launch of its latest RCB anthem!

     

    Bold and catchy, the tune promises to elevate and set the mood just right for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart and with attitude. Just the way RCB play their game. Composed by Chennai born New Zealander, Mikey McCleary with lyrics from Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, the anthem is inspired and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.

     

    With an impressive repertoire of films like Shaitan, Shanghai, Nautanki Saala and Shaadi Ke Side Effects under his belt, McCleary adds his magical touch to the RCB anthem as well promising to make it one of the most hummable tunes of the season for young and old alike.

     

    The new anthem unlike most, is not only about the game but is an inspiring hymn for the youth to be bold and put their heart and soul into whatever they want to achieve in life. The words are meant to inspire young Indians to be unafraid to be different, not be afraid to challenge the norm, to be bold and willing to take a chance, to make your own track, not just following the well-trodden path. These are also the values that bind the RCB team together – their bold and confident spirit which is echoed by the new anthem. Be it Chris Gayle, Virat Kohli or the young sensation Sarfaraz Khan, it is all about making a bold move in life and being extremely passionate about the game.

     

  • Royal Challengers Bangalore partners Uber in Bangalore

    Royal Challengers Bangalore partners Uber in Bangalore

    MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in action, Royal Challengers Bangalore (RCB) and Uber have entered into a first-of-its-kind partnership. 

     

    RCB, known for its innovation and focus to deliver the best experience to their fans, has not only been the first to make the entire stadium fully WiFi enabled and solar powered, it has now taken another step in ensuring that commuters can get to and from the stadium conveniently. With this association, every RCB fan can leave their cars and worries about navigating traffic and parking behind and simply Uber it to support their team at the Chinnaswamy Stadium.

     

    RCB VP, commercial operations and cricket academy Russell Adams said, “We are delighted to associate with Uber for a one-of-a-kind partnership in our endeavour to provide an unmatched viewing experience for our fans. I am hoping the vast legion of RCB fans will benefit from this winning partnership and ride responsibly and take an Uber to and from the Chinannswamy Stadium to cheer the team.” 

     

    “Partnering with Bangalore’s home team, Royal Challengers is truly exciting for Uber. Our goal is to bring safe, reliable and convenient rides to Bangalore and this partnership goes a long way in delivering an amazing experience to RCB fans. With all the parking hassle that comes with game days, we want fans to enjoy the game without any worries,” said Uber GM Bangalore Bhavik Rathod. 

     

    Users can request an Uber at the push of a button and an AC car will arrive within minutes to take them to the stadium for as low as Rs 7/km. 

     

    For a few lucky fans, Uber also has a bunch of match tickets to give out before every game, besides some signed official RCB swag and an opportunity to meet the players.