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Tag: Royal Challengers Bangalore

  • RCB director Mo Bobat targets overseas pacers and homegrown spinners in the IPL auction

    RCB director Mo Bobat targets overseas pacers and homegrown spinners in the IPL auction

    Mumbai: Mo Bobat, the director of cricket for Royal Challengers Bangalore (RCB) while addressing the convergence of global sporting stakeholders at RCB Innovation Lab’s Leaders Meet India, shed light on the team’s strategic priorities for the upcoming IPL auctions.

    Bobat highlighted the need for smart decision-making in trades and auctions to further strengthen the player group. “We have got a strong core of retaining players, and we have got a very powerful top order. Part of the decision-making that we had around our player release decisions was to try and strengthen the middle order and bringing Cameron Green was a fantastic move. Mohammad Siraj is a core part of what we do so supporting Siraj with some more bowling options including overseas bowling options is going to be a real priority for us moving forward. Then we have got a core of local spinners, which I think is quite strong. Some of them got some opportunities over the last year or two and they might play more leading roles moving forward,” he said.

    One of the key minds behind RCB Innovation Lab, the 40-year-old dived into the innovative nature of the first-of-its-kind summit and the thought process behind it, “When we first conceptualised the RCB Innovation Lab we wanted RCB to be known as innovators on and off the field.  Leaders have got a fantastic track record of doing this sort of thing around the world and it is their first venture in India. We have deliberately set this one up as a hybrid of high performance and business coexisting in one place. That is really important because the two things are connected. Hopefully, it acts as a bit of a catalyst for movement and change for resource, backing, and decision-making across all sports in India.”

    Bobat also underscored the significance of fostering the right performance environment and culture for players to showcase their capabilities. “I am committed to a long-term project here. We have a fantastic captain in Faf, and an excellent group of senior players with the experience of Virat, Maxi (Maxwell), and DK (Dinesh Karthik). So the ingredients are really strong. The next objective is to make sure we create the right performance, and culture where the players can really go and showcase what they are capable of, and go out and entertain the public. If we commit to our processes, play a brand of cricket that is aggressive, and have those moments where we’re prepared to be brave it will get the fans going.”

    While discussing how he identifies the right fast bowler using data and a holistic approach which will be key for RCB going into the IPL 2024 auction, Bobat delved into the skill, physical, and psychological aspects and stated, “Naturally cricket tends to get attracted to and gravitate towards things like the control and the lateral movement of fast bowlers but what we should be doing is identifying players that have the pace and the balance. The reason I draw that distinction is you can teach someone to ball accurately, you can teach someone to develop craft and lateral movement but it is not that easy to teach pace or manufacture balance because you are talking about their release height and their physicality. So understanding that distinction between which of those attributes we need to identify and which of those things we can teach over time is a really important distinction,”

    Regarding cricket talent in India, Bobat expressed his admiration for the country’s talent pool whilst also praising the men’s cricket team’s consistent and standout performances in the recently concluded cricket World Cup 2023.

  • IPL chairman Arun Dhumal predicts media rights surge to $50B at RCB Innovation Lab Leaders Meet

    IPL chairman Arun Dhumal predicts media rights surge to $50B at RCB Innovation Lab Leaders Meet

    Mumbai: The Indian Premier League (IPL) chairman Arun Dhumal indicated that the league’s journey of success over the last 15 years should potentially drive its media rights value to $50 billion in the next two decades. Dhumal spoke during the RCB Innovation Lab’s Leaders Meet India on Thursday in Bengaluru.

    The media rights for the IPL have grown from Rs 6,000 crores to Rs 48000 crores and the league is only second to the National Football League (NFL) across all sporting leagues in the world. Dhumal believes the widespread popularity and success of the league will act as a catalyst in its evolution over the next 10 years.

    “If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights to go somewhere close to USD 50 billion by around 2043. Going forward, we need to keep innovating, keep doing better in terms of fan engagement, and keep making it better in terms of the quality of games. Now that cricket is becoming part of the Olympics and with the Women’s Premier League taking it to a different level for women’s cricket, I see a lot of hope and light at the end of the tunnel. Because of the way it has been happening for the last 15 years, it is only going to get better,” he said.

    RCB Innovation Lab’s Leaders Meet India has brought together the biggest game changers from across the sporting world, offering a truly global perspective on the present and future of the sports industry and how India can become a powerhouse in the business of sports.

    Dissecting the role of IPL in earning India a different reputation from the entire world, Arun Dhumal commented, “IPL is the most-watched cricket league in the world. We have fans across the world and when they come to watch, they get to see the diversity and culture of India. They will watch a match up North down South, East to West, because teams are spread all across the country. We are a very diverse country in terms of different states, different cultures, and different languages being spoken but this is one platform which is rooted so well that you are able to showcase in India to the globe.”

    Prominent stakeholders from all across the world shared their excitement and sparked conversations regarding the emergence of India as a sporting giant on the international stage at the first-of-its-kind summit which is a groundbreaking initiative of RCB Innovation Labs.

    While talking about the fan insights and engagement of IPL and its franchises, Arun Dhumal lauded Royal Challengers Bangalore’s extensive fanbase by mentioning, “We work as a team with all franchises, we are all partners. We have seen at the recently held World Cup games, that they (fans) were there for Team India, but at the same time, they were rooting for RCB also, which is a great thing and we are very proud of that. Personally, I feel IPL is the best Make in India brand we can think of post-independence.”

    RCB Innovation Lab’s Leaders Meet India concluded on November 30.

  • RCB announces flagship sports conference in partnership with leaders in Sport

    RCB announces flagship sports conference in partnership with leaders in Sport

    Mumbai: Royal Challengers Bangalore (RCB) with its innovation arm—RCB Innovation Lab, has partnered with Leaders in Sport, the premier global sports events and media organisation, to bring the first-ever Leaders Meet to India, scheduled in Bengaluru on 29 and 30 November.

    RCB Innovation Lab is a groundbreaking intersection between sports and business, that aims to generate insights, ideas, methodologies, and products in order to shape the future of sports. Leaders Meet: India aligns seamlessly with RCB Innovation Lab’s mission to further grow sports ecosystem.

    The first-of-its-kind summit is set to host a stellar line-up of global sporting leaders who will collectively delve into the convergence of sports, business, technology, and social impact. They will address critical themes and share insights on multi-faceted topics that are not only shaping the sports industry but are also poised to drive the expansion of India’s future sports market.

    The event will mark a historic occasion and witness insightful discussions in the presence of prominent figures from the sports world such as BCCI honorary secretary Jay Shah, Will Brass (chief commercial officer of the English Premier League), Ellie Norman (chief communications officer of Manchester United), and Charlotte Burr (director of strategy, corporate development & digital, FIFA). Notably, the summit will also feature the Indian badminton legend Pullela Gopichand, Brendon McCullum (former New Zealand skipper and current head coach of England’s Test team), and Olympic Gold Medal winner and world champion javelin thrower Neeraj Chopra, Italian International Football icon & World Cup winner 2006 Alessandro Del Piero, G20 Sherpa – India & Ex – CEO of Niti Aayog, Government of India Amitabh Kant among many other notable dignitaries.

    Commenting on RCB Innovation Lab bringing leaders meet to India for the first time, Royal Challengers Bangalore vice president & head Rajesh V Menon said, “Growth requires a catalyst; we want to create the perfect conditions for sport and business to thrive – sowing seeds of change through new connections, relationships, opportunities, ideas, and perspectives. We want to make it happen faster by creating optimal conditions – bringing together the very best in the sports industry, both on and off the field. We want to accelerate the process by connecting members of the business & sporting community to the best conversations, the best connections, the best insights, the best solutions, and the best opportunities. I am confident that this confluence of industry stalwarts will help bring out valuable insights and build & engage stakeholders contributing to India in the journey of creating more participants in sports than just spectators”.”

    Leaders in Sport has been in existence for 15 years and has served as a catalyst for bringing together the most prominent figures and groundbreaking ideas in the world of sports. With past editions hosted in key cities like New York, Abu Dhabi, London, Los Angeles, Beijing, and Shanghai, Leaders in Sport has been instrumental in facilitating dialogues and propelling the sports industry towards progress. It continues to lead the way in providing the latest sports business intelligence and delivering exclusive perspectives from global industry leaders at the forefront.

    Sport managing director and leader Laura McQueen said “We stand on the verge of an exciting new chapter in the world of sports. Leaders Meet is not just an event; it’s a convergence of some of the world’s most influential leaders and a platform to usher in a new era for the sports industry in India and Southeast Asia. At the summit, we will witness catalytic discussions, innovative ideas, and a global perspective on how to shape the future of sports.

    We are thrilled to partner with RCB to host this event in India for the first time, and it serves as a testament to our shared vision of unlocking India’s potential as a thriving hub for sports and all verticals in sports, related to business, technology, and social impact. The summit promises to bridge the gap between opportunity and execution, propelling India to the forefront of the global sports landscape.”

    Leaders Meet: India will also see the participation of distinguished government administrators including Amitabh Kant, who served as the G20 Sherpa and previously held the role of CEO at Niti Aayog, and R Vineel Krishna, an IAS officer and Special Secretary to Odisha CM & Secretary of Sports and Youth Services in the Odisha Government. These esteemed individuals will engage in discussions and brainstorming sessions covering innovations in sports technology, business, performance, and social impact during the two-day conference.

    Below is the detailed list of speakers with their theme of the talk:

    1.   Jay Shah: Honorary secretary, BCCI; president, ACC; Chair F&CA Committee, ICC

    Topic: How the BCCI built the IPL, launched the WPL and what it tells us about the future of cricket and the trajectory of Indian sport

    2.   Amitabh Kant: G20 Sherpa – India & ex-CEO of Niti Aayog, Government of India

    Topic: The Indian growth story, the socio-economic opportunities, and the role for sport

    3.   Alessandro Del Piero: Italian International Football icon & World Cup winner 2006

    Excerpts of one of the most picture-perfect careers, multiple series A league titles, World Cup winner, champions league winner. Reflections of an iconic career and the current changing landscape of football and with emerging markets what is the future trend of football, will Europe still be the premier club football destination in the near future.

    4.   Dr. R. Vineel Krishna, IAS: Special Secretary to Odisha CM & Secretary – Sports and Youth Services, Odisha Government
    Topic: How states can drive sports promotion and development – the Odisha model and the future of public-private partnerships

    5.   Brendon McCullum: Head Coach, England Test Cricket Team
    Topic: Leading transformative change in team environments – what’s gone into Bazball?

    6.   Neeraj Chopra: Indian Olympic Gold Medallist and World Champion – Javelin
    Topic: The journey, reflections and path ahead to create more world champions in India.

    7.   Abhinav Bindra: Indian Olympic Gold Medallist and 5-time Olympian, Shooting
    Topic: The future of the Olympic movement and Olympism in India

    8.   Pullela Gopichand: All England Badminton Champion and iconic badminton coach
    Topic: From also-rans to Champions – reflections on the growth of India as a badminton powerhouse.

    9.   Charlotte Burr: Director of Strategy, Corporate Development & Digital, FIFA
    Topic: The importance of India to football and the importance of football to India

    10.   Will Brass: Chief Commercial Officer, Premier League
    Topic: An insider’s account of the business affairs of the #1 football league in the world and its plans in a high-growth market like India.

    11.   Ellie Norman: Chief Marketing Officer, Manchester United
    Topic: Managing a global fan base and an iconic brand through the ups and downs of sport through strategic marketing, partnerships, content and fan engagement

    12.   Scott Munn: Chief Football Officer, Tottenham Hotspur
    Topic: How to harness and internationalise the power of a legacy fan base in the Indian subcontinent.

    13.   Mohammad Bobat: Director of Cricket Operations, RCB. Ex-Performance Director: England Men’s Cricket team.
    Topic: Managing high-performance environments and translating potential to winning performances in a team filled with star players.

    14.   Harsh Jain: Co-Founder and CEO, Dream Sports
    Topic: Helming the largest fantasy sports platform in the world and reflections on engaging 200m+ users.

    15.   Nic Coward: World Renowned Sports Advisor and Ex-Gen. Secretary of the Premier League, Ex-CEO of FA, Ex-Consultant FIFA
    Topic: From market entry to consolidation – how foreign brands and investors can look at opportunities in the Indian sports market

    16.   Max Hamilton: Global Commercial Director, European Tour, Golf. 
    Topic: The journey of building and curating a premium brand identity for a sport and its properties.

    17.   Rufus Hack: CEO, Hawk-Eye Innovations
    Topic: How technology builds trust in sports adjudication

    18.   Shikha Tandon: Former Indian Olympic Swimmer and chief partnerships officer, Svexa
    Topic: How human performance intelligence, physiology, health data science, tech & molecular profiling translate into practical peak sports performance.

    19.   Gareth Balch: Co-Founder and CEO, Two Circles
    Topic: Trajectories and trends in the global sports rights market – from acquisition to measurement

    20.   Anil Jayaraj: CEO, Viacom 18 Sports. 
    Topic: Delivering one of the largest sports leagues in the world from rights acquisition planning to advertising to operational execution to broadcast/innovations.

    21.   Abhijit Bhattacharya: Founder, Brahmaputra Volleyball League, former captain of the Indian volleyball team
    Topic: Learnings from building a community sports league

    22.   Nitish Chiniwar: Founder and CEO, Bridges of Sports Foundation
    Topic: Making the community a stakeholder in the sporting journeys of athletes

    23.   Rohini Mukherjee, Head – Global Partnerships & Strategy, Naandi Foundation
    Topic: Empowering India’s adolescent girls through sport – The Toofan Games.

  • Royal Challengers Bangalore launches digital-first campaign ‘Life is in the Mix’

    Royal Challengers Bangalore launches digital-first campaign ‘Life is in the Mix’

    Mumbai: In a major boost to its mission of becoming a global lifestyle brand, Royal Challengers Bangalore (RCB), the leading IPL franchise and a subsidiary of Diageo India, has launched Dash of RCB — a premium line of non-alcoholic cocktail and mocktail mixers.

    The introduction of Dash of RCB marks an innovative extension of RCB’s highly successful RCB Bar & Cafe venture. Launched with the digital-first campaign ‘Life is in the Mix’, this assortment of mixers celebrate life’s rich diversities while embodying the resilience of the #PlayBold spirit of RCB. The campaign underlines how Dash of RCB not only amplifies moments of joy and achievement, but also provides solace during times of when the life goes out of plan, giving that much-needed push to go the extra mile and encourages you to live in the moment, embrace & champion both situations in life with equal grace and panache.

    The campaign artfully captures a spectrum of emotions through a series of vibrant mood boards, showcasing people coming together with their loved ones in different settings like a vibrant party, colleagues sharing a moment after work, a relaxed afternoon and a cozy gathering of friends and family sharing heartwarming and joyful moments. No matter what the occasion and setting, Dash of RCB seamlessly blends into these moments, infusing them with distinct flavors and vitality, allowing their bold community to thrive.

    Speaking about the launch of Dash of RCB, Royal Challengers Bangalore VP & head Rajesh V Menon said, “At the core of RCB’s brand-building lies its ability to identify opportunities and trends, stay ahead of the time, and introduce innovations. The launch of Dash of RCB, the first innovation product from the stable of the fast-moving consumer good options that the cricket brand intends to launch in a bid to transform itself into a global lifestyle brand perfectly resonates with RCB’s brand ethos and philosophy. Backed by extensive alco-bev experience and deep-rooted consumer insights from RCB Bar & Café, this launch will aim to further strengthen our presence in the F&B segment.”

    Available across the country in four classic flavours – Whisky Sour, Pink Paloma, Cranberry Cosmopolitan, and Green Apple, Dash of RCB aims to simplify the art of crafting bar-quality cocktails and mocktails in a hassle-free manner anytime and anywhere.

    Its array of flavours and easy to make exceptional tastes — with just a 3-step preparation: Ice, Spice and Dash, are the result of Diageo India’s extensive understanding of the industry and inputs of top-tier mixologists associated with the brand.

    As part of its ongoing brand development strategy, RCB has continually focused on introducing innovative offerings to enhance and diversify its brand presence in multiple segments and cater to a wider audience. This includes strategic collaborations such as the tie-up with Puma in the athleisure segment, innovative Hustle fitness app, and foray into the F&B segment through the widely acclaimed RCB Bar & Cafe.

  • RCB appoints Big Bash winner Luke Williams as WPL head coach

    RCB appoints Big Bash winner Luke Williams as WPL head coach

    Mumbai: Royal Challengers Bangalore (RCB) has roped in Australia’s Luke Williams as the head coach for the RCB women’s team for WPL.

    The 43-year-old Adelaide-born former cricketer has played first-class cricket for South Australia. In his four-season stint as a head coach of Adelaide Strikers, Williams guided the team to their first Women’s Big Bash League crown in 2022-2023 after two runners-up finishes.

    Associated with Southern Brave as their assistant coach, Luke, with a performance-oriented vision turned the fortunes and guided the team to their first-ever Women’s Hundred Championship.

    He also spent four years with South Australian Scorpions in the Women’s National Cricket League (50 overs) and guided them to runner-up position on two occasions. He was the head coach of Australia A side that toured England earlier this year.

    On the occasion, Diageo India and RCB chairman & chief commercial officer Prathmesh Mishra said, “I extend a heartfelt welcome to Luke Williams as he takes the reins of the RCB women’s team. With his expertise and leadership, our goal is to embody the spirit of Royal Challengers Bangalore, to play bold and embark on a journey filled with determination, passion, and a relentless pursuit of excellence, aiming to make our fans and supporters proud.”

    “I am thrilled to have been provided this opportunity with RCB and can’t wait to get started with the team’s preparations for the second season of the WPL. I look forward to working with a playing group that will host a number of the most exciting players in Indian and world cricket as we look to bring a bold and exciting style of play and success to our huge and passionate fan base,” Williams expressed his excitement on joining the RCB Women’s Team.

    RCB is excited about the opportunities that lie ahead and is actively working towards building a strong and competitive women’s cricket team for the upcoming seasons. RCB remains committed to our pursuit of excellence on and off the field.

  • Batt:RE signs partnership deal with Royal Challengers Bangalore

    Batt:RE signs partnership deal with Royal Challengers Bangalore

    Mumbai: Electric scooters manufacturer Batt:RE has announced its partnership with the T20 team Royal Challengers Bangalore (RCB) as its official ‘EV partner’ for the ongoing 2022 season. The association will include a distribution of signed team merchandise and memorabilia along with jerseys and bats, it said on Tuesday.

    “Royal Challengers Bangalore has garnered a lineage of cricket enthusiasts from every demographic who have become a part of the RCB family,” said Batt:RE founder and director Nishchal Chaudhary. “Our vision is to foster relations with the brand while building a rapport with their fans by conveying the message of a greener tomorrow. Through this strategic partnership, we hope to widen our horizons to a larger discerning audience who share our passion for cleaner mobility.”

    “An exciting lottery draw will be held wherein Batt:RE customers stand a chance to win exciting goodies. In addition to this, the association between Batt:RE and RCB presence will be felt in official communications through print and digital mediums. The partnership will also feature the Batt:RE logo on all sponsor panels, the official RCB website, and their team bus and car,” said the company in a statement.

    “We are delighted to partner with Batt:RE in their efforts towards driving a positive environmental impact. RCB has always been a conscious brand about the environment and sustainability and is proud to collaborate with brands who share the same ethos,” commented Royal Challengers Bangalore VP and head Rajesh Menon.

  • KreditBee partners with RCB, launches first-ever campaign ‘Loans Anytime, Anywhere’

    KreditBee partners with RCB, launches first-ever campaign ‘Loans Anytime, Anywhere’

    Mumbai: The fintech startup KreditBee has joined hands with IPL team Royal Challengers Bangalore (RCB) as its official digital partner for this season. The brand has also rolled out its first-ever marketing campaign –  ‘Loans Anytime, Anywhere’ to highlight the convenience of availing loans using its app. The campaign will run till the IPL final on 29 May.

    The campaign highlights the convenience of available instant loans from KreditBee’s application which allows a loan up to Rs three lakh with ‘no effort.’ The campaign targets the Indian middle class, especially people above 22, across India. The campaign talks about the mobile-first disbursal process which takes only up to 10 minutes.

    As a part of this campaign, KreditBee has also launched an ad film that highlights that life is unpredictable and one never knows when they might need funds. The ad film tells that people in such situations can simply download the KreditBee app and get instant loans ‘anytime, anywhere.’

    The multimedia campaign will be promoted across various media platforms such as OTT, digital and social media. “KreditBee aims to reach out to target segments in metros and big cities and with social media, they are specifically targeting audiences in tier-2 and 3 towns,” said the statement.

    KreditBee chief marketing officer Ishan Bose said they are delighted to launch our first brand campaign which is aimed to educate the young Indian middle class on how they can meet their aspirations by availing loans instantly. “At KreditBee, we are focused on understanding our consumers and their personal finance needs. This campaign gives us an opportunity to kickstart our audience engagement from a brand awareness standpoint and highlight our value proposition of being ‘the friend indeed’ in tough times, be it for occasions, events or emergencies,” Bose added. 

  • McDowell’s No1 Soda enters partnership with five IPL teams this season

    McDowell’s No1 Soda enters partnership with five IPL teams this season

    Mumbai: Diageo India’s flagship brand McDowell’s No1 Soda has announced its association with five IPL teams Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as their ‘celebrations partner’ for the latest season of T20 Cricket.  

    “This year, McDowell’s No1 Soda plans to take the celebrations that arrive with the cricket season a notch higher with its campaign #No1YaariCheers. The umbrella spirits brand will be using this to enhance its engagement and celebration for this cricket season across languages and regions,” the brand said in a statement.

    The brand campaign is ideated and created by the creative team at DDB Mudra. Talking about the creative concept, DDB Mudra executive vice president and business partner Sujay Ghosh said, “McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket epitomises both of these. Hence this cricket season, we took the opportunity to create a new way to celebrate. Chants (Cheers) will be the new language of fans and friends this year, powered by the teams and McDowell’s No1 Soda.”

    “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country,” said Diageo India executive vice president and portfolio head – marketing Ruchira Jaitley. “So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. 

    “To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” Jaitley further said.

    “Every win is a celebration not because it is a win but because of all the hard work that goes behind it and this year we are delighted to associate with McDowell’s No1 Soda as our celebration partner and hope our 12th Man Army will join us in celebrations and cheer for the team,” Royal Challengers Bangalore vice-president & head Rajesh Menon said.

    A spokesperson for Mumbai Indians stated, “We welcome McDowell’s No1 Soda on board as we go into the fresh season and look forward to creating many opportunities for our fans to celebrate.”

    “Walking into a new season with our first win, we are extremely excited to have the iconic McDowell’s No1 Soda who has always resonated and stood for strong bonds of Yaari join us as our Celebration partners. We are excited for what is in store and cannot wait to cheer along with them and our fans through the season as we battle it out to win the trophy.” commented Kolkata Knight Riders chief marketing officer Binda Dey.

    Talking about this partnership, Rajasthan Royals CEO Jake Lush McCrum said, “We are pleased to be partnering with McDowell’s No1 Soda and have them support the team this season. We are hoping for a very successful season for the franchise, with many celebratory moments for fans to share with friends and family.”

    “Over the last 10 years, we have seen a lot of bonds form amongst our players, both Indian and international, thus making the sport more entertaining for the fans. That is the testimony- that yaars and yaari can truly make things happen. We are excited to have the No1 enabler of friendships, McDowell’s No1 Soda on board this year and forge new bonds through the season,” Sunrisers Hyderabad CEO K. Shanmugam commented on this association.

    The fans of the teams can follow the hashtag #No1YaariCheers and share their fun cheers for their favourite team through the season and win exciting prizes, said the statement.

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  • IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year.

    As part of the association, the Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys. The collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players, said the statement.

    “Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opportunities,” commented Muthoot Blue and Muthoot FinCorp director Thomas George. “RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard-earned earnings and maintain the trust of millions of fans.” 

    “RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value,” added RCB VP and head Rajesh Menon. 

    The 15th edition of the cricket extravaganza is scheduled to start on 26 March. Team RCB will begin its campaign on 27 March against Punjab Kings at the DY Patil Stadium in Navi Mumbai. 

  • IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

    As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

    “We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

    “We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

    Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

    “Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

    “Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”