Tag: Royal Challenge Sports Drink

Royal Challenge Sports Drink launches #ChallengeAccepted campaign

MUMBAI: Royal Challenge Sports Drink has launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field. The campaign has been conceptualised by DDB Mudra Group.

In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team come together with Virat Kohli, the men’s cricket team player, to say that ‘A day is coming where the world needs to become equal’ and urges fans to accept the challenge to break the barriers in their mind and to see men and women’s cricket as one game and one team which is not divided by gender.

The campaign is also people to support the first-ever mixed gender T20 match that the brand will organise with women cricketers and the Royal Challengers Bangalore team.

Talking about the campaign, DDB Mudra South creative head Vishnu Srivastav said, “Royal Challenge as a brand has always stood for forward thinking and boldness. It has stood for the spirit of challenging the ‘now’. So, when it came to this campaign, with the euphoria linked to the cricket season we wanted to talk about what’s missing in all this excitement – Women Cricketers. We wanted to create a campaign that challenges the world to move towards a more progressive and inclusive space for women, in sports and life. And we’re just getting started.”

Diageo India executive vice president and portfolio head Amarpreet Anand noted, “With #ChallengeAccepted, the idea is to challenge stereotypes in life, because the bold are the ones who are fearless to do so. Our first point of view is to challenge gender stereotypes in cricket, where the game is being divided by gender & not skills & prowess. We believe that it’s a cause worthy of a conversation in culture & we are supporting the first mixed gender match with international cricketers. We are rolling out a full 360-degree activation plan supported by like-minded influencers and the RCB cricket team.”

April 3, 2019
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
OML launches talent search for India’s next comedy star

MUMBAI: The search for the next big guns of comedy on YouTube in India has begun, with OML announcing the first ever web hunt for the kings and queens of comedy through ‘The Comedy Hunt on YouTube.’

Presented by Quikr, powered by Micromax, and co-sponsored by 5 Star, Garnier Men and Royal Challenge Sports Drink, the three-month-long contest began on 6 July, 2015. Over the next three weeks ending on 26 July, anyone interested in cutting their teeth as Indian’s next top online comedian can apply by creating a funny video, uploading it to their own YouTube channel, and then submitting the video URL at www.youtube.com/thecomedyhunt.

‘The Comedy Hunt’ will be a digital search for budding talent, which is backed by popular comedians on YouTube in India. Comic stars such as All India Bakchod, Kanan Gill, Jose, SnG Comedy, East India Comedy, Abish Mathew, Aditi Mittal and Shudh Desi Endings will shortlist top participants and work with them to help sharpen their skills before they’re put through seven weeks of challenge rounds.

These YouTube creators will also act as judges and pick the top finalists from these challenge rounds. The top five finalists will then be on stage and display their videos live alongside the mentors in front of an audience.

OML director Ajay Nair said, “There is huge appetite among younger audiences to consume content that’s not formulaic and that has been traditionally served by television. This initiative is a platform to find and reward creators across various comedic forms- not just stand-up or sketches. It’s an exciting time to create humorous content and with this hunt, we want to accelerate that process”

“YouTube has always worked with fresh and innovative comedy talent, and creators like AIB and TVF are helping make comedy one of the fastest growing content verticals on the platform today. We are sponsoring this first of its kind initiative , which will help us continue to support new comedians across the country as they build their brands as entertainers and find global audiences for their talents through YouTube,” added YouTube Partnerships, Asia-Pacific regional director Ajay Vidyasagar.

AIB’s Ashish Shakya said, “We’re kicked to be a part of the ‘Comedy Hunt’. It’s an exciting time to be a digital content creator in India and we’re happy to help in pushing new comic talent centre stage. Also, people are tired of seeing our ugly faces and the scene could always use new blood.”

Quikr founder and CEO Pranay Chulet informed, “We are delighted to sponsor the first ever ‘Comedy Hunt on YouTube.’ Quikr is a young Indian company and it is a natural fit for us to encourage the next generation of talent in India. Comedy is one of India’s fastest developing entertainment genres in India and at Quikr, we love the kind of dynamic, fast paced experience it offers. We wish all the participants the best of luck.”

Micromax CMO Shubhajit Sen opined, “Micromax is a young brand, never content with the world as we find it – always wanting to improve it with innovative, disruptive solutions. We hope to see the same irreverent, disruptive and insightful wit from the young and talented participants. Micromax is proud to power the laughter at the inaugural ‘Comedy Hunt’ on YouTube.”

July 7, 2015