MUMBAI: Unique collaborations between content companies and OTT and MVOD platforms are marking a milestone in the confluence of rapidly-evolving entertainment, technology and telecom sectors in India.
Reliance Jio Infocomm (Jio) and Roy Kapur Films (RKF) have entered into a content partnership.
RKF, a leading film and media production company founded by Siddharth Roy Kapur, will curate, develop, commission and creatively produce original digital video content for Jio.
This will include finite and continuing series, long form and short form content across genres, and over time, ‘First on Jio’ feature films.
RKF will tap into the vibrant content production ecosystem in India and together with Jio’s cutting-edge technologies, power the Jio platform with a robust content pipeline of Jio Originals. This exclusive content will be available to more than 128 million Jio subscribers across India.
Jio’s Jyotindra Thacker said, “Jio carries over 55 million hours of video daily on its network, already making it one of the largest mobile video networks globally. This association with Roy Kapur Films will help us to power forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers.”
Kapur said, “Content that can be watched all over India, across all demographics and best of all completely at one’s convenience, across all screens mobile, tablet, laptop and TV. Never before has so much entertainment been so accessible to so many. Our goal is to provide Jio subscribers with a wide variety of content that caters to their diverse tastes and sensibilities.”
