MUMBAI: Havas’ AI-fuelled content-at-scale agency Prose on Pixels is ready to switch on the afterburners in Asia Pacific, appointing Joris Knetsch as executive vice-president for the region, effective May 2025.
Based in Singapore, Joris brings over a decade of experience in creative production and digital scaling—including an eight-year stint building Media Monks’ footprint in APAC. His hiring signals a sharp push by Havas to deepen its converged strategy, which unites media, creativity and content under one turbocharged roof.
“With close to a decade of experience in the APAC region, Joris brings invaluable market knowledge and established relationships that will help us accelerate our growth. His deep expertise in technology-driven production makes him the ideal person to lead Prose on Pixels in Asia Pacific,” said Prose on Pixels global CEO Steve Netzley.
The agency—relaunched globally in June 2023—is stitching together Havas’ production capabilities into a single AI-powered powerhouse, already making waves with tech-led hiring and global expansion. Joris will now spearhead the Asian playbook alongside regional leaders including Rowena Bhagchandani, CEO, BLKJ Havas and Pankaj Nayak, CEO, Havas Media Network Singapore.
“Bringing Joris on board helps our business in two ways”, said Havas India group CEO Havas India, south east & north Asia Rana Barua. “First, to officially launch and scale Prose on Pixels in Asia with the right leadership in place. Second, it reinforces our Converged strategy across the region – anchored in media, creative and production – by fostering collaboration and empowering our teams to elevate the value we deliver to our clients.”
“I’m thrilled to be joining Prose on Pixels at such an exciting time,” said Joris Knetsch. “It was immediately clear that the global Prose on Pixels team sees things the same way I do—great content production isn’t just a support act, it’s central to bringing bold creativity and smart media to life in today’s marketing landscape. While many claim to be integrated, with Prose on Pixels launching in Asia, Havas is actually doing it: activating its converged strategy and bringing creative, media, and production together to truly work as one across the region. Asia Pacific is an incredibly dynamic region, and I look forward to helping brands transform how they create and distribute content with speed, efficiency, and impact.”
With its creative-meets-code model, Havas is betting big on Asia—and Joris Knetsch is now in the pilot’s seat.