Tag: Rowdy Rathore

  • Zee Anmol back on top among Hindi channels in across genres

    Zee Anmol back on top among Hindi channels in across genres

    BENGALURU: Zee Entertainment Enterprises Limited  (Zeel) free to air (FTA) Hindi GEC Zee Anmol was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 42 of 2018 (Saturday, 13 October 2018 to Friday, 19 October 2018). At its usual first rank in the list was the Sun TV Network’s flagship Tamil GEC Sun TV.

    Four Star India channels, three channels from Sony Pictures Network India (SPN), two channels from Zeel and one channel from the Sun TV Network made up the BARC’s weekly list of top 10 channels across genres in week 42 of 2018. From the genre’s perspective, there were six Hindi GECs, two Hindi Movies channels and one channel each from the Tamil and Telugu genres in BARC's list of top 10 channels across genres for week 42 of 2018.

    As mentioned above, at its normal first rank in week 42 was the Tamil GEC Sun TV with 1,113.680 million weekly impressions as compared to 1,003.083 million weekly impressions in week 41 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Moving up to second place in week 42 of 2018 was Zee Anmol with with 849.548 million weekly impressions as compared to 806.664 million weekly impressions in week 41. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya and another serial Mahek aired on Zee Anmol were ranked second and third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and were ranked first and second respectively in HSM (R).

    Moving up four ranks to third place in week 42 of 2018 was Star India’s flagship Telugu GEC Star Maa with 829.842 million weekly impressions as compared with 702.617 million weekly impressions in week 41. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Star India’s FTA Hindi GEC Star Utsav dropped down two ranks to fourth place in week 42 of 2018 with 816.514 million weekly impressions as compared to 883.504 million weekly impressions in week 41. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s fifth rank was Star India’s flagship Hindi GEC Star Plus with 746.713 million impressions as compared to 746.196 million weekly impressions in the previous week. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai and 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U).

    Another Star India pay TV channel Star Bharat was ranked sixth in week 42 of 2018 with 700.507 million weekly impressions as compared to fourth rank and 756.584 million weekly impressions in week 41. Star Bharat was also ranked fourth, fourth  and fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    Zeel’s flagship Hindi GEC Zee TV dropped down a place to seventh rank in week 42 of 2018 with 694.988 million weekly impressions as compared to 722.309 million weekly impressions in week 41. Zee TV was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) eighth in HSM (R) and third in HSM (U) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and fourth ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fifth and second respectively in HSM (U).

    SPN’s Hindi movies channel Sony Wah re-entered the across genres list in week 42 of 2018 with 598.857 million weekly impressions at eighth rank. Sony Wah was ranked first in BARC’s weekly list of top 5 Hindi Movies in HSM (U+R) and HSM (R).Three Hindi feature films (HFF) – –Rowdy Rathore, PK and Chirutha (Ram Charan) which featured on Sony Wah among the most watched Hindi Movie programmes during primetime based on average rating across all airings (original and repeat) in the week at ranks third to fifth in HSM (U+R). Rowdy Rathore and Chirutha (Ram Charan) on Sony Wah were ranked first and third respectively in HSM (R).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) dropped down a rank to ninth place in BARC’s list of top 10 channels across genres in week 42 of 2018 with 597.466 million impressions as compared to 623.976 million weekly impressions in the previous week. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U).

    Another SPN Hindi movies channel – Sony Max also re-entered BARC’s across genres weekly list in week 42 of 2018 at tenth rank with 591.358 million weekly impressions. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (U) and fifth in HSM (R). HFF Bahubali – the Conclusion, which aired on the channel, was ranked second HSM(U+R) and HSM (U) in BARC’s list of   top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week. Another HFF – Tiger Zinda Hai was ranked fourth in HSM (U).

  • Zee Anmol back on top of Hindi channels in across genres

    Zee Anmol back on top of Hindi channels in across genres

    BENGALURU: After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018 to Friday, 10 August 2018, week under review). At the first rank in BARC’s across genres list was the Sun TV Network’s flagship Tamil GEC Sun TV. Like last week, two free to air (FTA) Hindi GEC, one flagship channel each from Hindi GEC and Telugu GEC genres from the Star India stable were also present in BARC’s across genres list for the week under review.

    Seven Hindi GECs and one channel each from the Hindi movies genre, Tamil GEC and Telugu GEC comprised BARC’s weekly list of top 10 channels during the week under review. From the network’s perspective, besides the four Star India channels, there were two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom18 in the across genres list in week 32 of 2018.

    As is the norm, Sun TV led the across the genres list at first place in week 32 with 1,133.028 million weekly impressions as compared to 1,046.99 million weekly impressions in week 31 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    At second rank was Zee Anmol in week 32 of 2018 with 749.977 million weekly impressions as compared to 653.951 million weekly impressions in week 31. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market – HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

    Star India’s flagship Hindi GEC Star Plus climbed up two ranks to third place in week 32 of 2018 with 726.112 million impressions as compared to 665.796 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Retaining its fourth place in week 32 of 2018 was Star India’s FTA Hindi GEC Star Utsav with 675.211 million weekly impressions as compared and 684.843 million weekly impressions in week 31. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Also climbing up two ranks in week 32 of 2018 was Star India’s flagship Telugu GEC Star Maa at fifth place with 659.642 million weekly impressions as compared to 649.967 million weekly impressions in week 31. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. The first four of the top 5 programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Dropping down three ranks to sixth place was Zeel’s flagship Hindi GEC Zee TV with 657.079 million weekly impressions in week 32 of 2018 as compared to 702.128 million weekly impressions in week 31. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- The Balaji Telefilms produced Kumkum Bhagya, was ranked second, while its spinoff Kundali Bhagya was ranked third in HSM (U+R)  in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. Kumkum Bhagya on Zee TV was also ranked third and Kundali Bhagya ranked fourth in HSM (U) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

    SPN’s Hindi Movies channel Sony Wah re-entered BARC’s across genres weekly at rank seven in week 32 of 2018 with 628.865 million weekly impressions. Sony Wah as ranked first in BARC’s list of top 5 Hindi Movies channels in HSM (U+R), as well is in HSM (U). In HSM (R) Sony Wah was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max – Rowdy Rathore and PK were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). A third HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi Movies programmes during primetime in HSM (R).

    Viacom18’s flagship Hindi GEC Colors climbed up a rank to eighth place in week 32 of 2018 with 620.538 million weekly impressions as compared to eighth rank and 630.498 million weekly impressions in week 31. Colors was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U). Naagin 3  retained the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Naagin 3 was ranked first and Dance Deewane was ranked fourth in HSM (U). Further, Naagin 3 was ranked fifth in HSM (R).

    Star India’s Hindi GEC Star Bharat was ranked ninth in week 32 of 2018 with 619.402 million weekly impressions compared to seventh rank and 645.100 million weekly impressions in week 30. Star Bharat was ranked sixth in BARC’s list of top 10 Hindi channels in HSM (U+R), HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    SPN’s women focused Hindi GEC Sony Pal retained its tenth rank in week 32 of 2018 with 618.547 million weekly impressions as compared to 585.975 million weekly impressions in week 30. Sony Pal was ranked fifth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

  • Three channels each from SPN, Star India among top 10 in across genres

    Three channels each from SPN, Star India among top 10 in across genres

    BENGALURU: There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration). Besides channels from these two networks, there were two channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network Ltd and Viacom18.

    From the genres perspective, six channels from the Hindi GEC genre, two channels from the Hindi movies genre and one channel each from the Tamil and Telugu genres made up BARC’s weekly list of top 10 channels across genres (across genres list) in week 27 of 2018.

    Following almost a set norm, (except during IPL weeks), the Sun Network’s flagship Tamil GEC Sun TV led the across the genres list in week 27 with 947.652 million weekly impressions as compared to 975.210 million weekly impressions. Sun TV also led BARC’s weekly list of top five Tamil channels in the Tamil Nadu and Puducherry market and all the five programmes in BARC’s list of top five Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week were aired on Sun TV.

    As has been the case over the past few weeks, at second place was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 700.502 million impressions in week 27 as compared to 722.587 million weekly impressions in week 26 of 2018. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) as also in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked  second in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R) like last week.

    Continuing to retain its third rank was Zeel’s flagship Hindi GEC Zee TV with 652.386 million weekly impressions in week 27 as compared to 620.339 million weekly impressions in week 26 of 2018. As in the previous week Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (U) and sixth in HSM (R) during the week under review .Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of Kumkum Bhagya, was ranked third and Kumkum Bhagya was ranked fourth in HSM (U+R) and HSM (U). Kundali Bhagya was also ranked fifth in HSM (R) in BARC’s lists of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market, Kumkum Bhagya and another soap Ishq Subhan Allah on Zee TV were ranked third and fifth respectively during the week under consideration.

    Also retaining its fourth rank was SPN’s Hindi movies channel Sony Max with 626.781 million weekly impressions in week 27 of 2018 as compared to 608.165 million weekly impressions in week 26. Sony Max was also ranked first in BARC’s weekly list of top five Hindi novies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). The Hindi feature films (HFF) Bahubali the Beginning and Kanchana that were aired on the channel were ranked second and third respectively in BARC’s list of top five Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another film, Sooryavansham was ranked fourth in HSM (U) in the same top programmes list.

    The viewership of the third season of the Balaji Telefilms produced Naagin and the dance show Dance Deewane continued to help Viacom18’s flagship Hindi GEC Colors retain fifth place with 576.642 million weekly impressions in week 27 as compared to 589.944 million weekly impressions in week 26 of 2018. Colors was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Naagin 3 and Dance Deewane found places in BARC’s weekly list of top five Hindi GECs during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R).

    Star India’s flagship Telugu GEC Star Maa climbed up three ranks to sixth place in week 27 with 565.462 million weekly impressions as compared to ninth rank and 528.706 million weekly impressions in week 26 of 2018. Star Maa was ranked first in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top five Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    SPN’s women focused FTA Hindi GEC also retained its seventh rank in week 27 of 2018 with 555.128 million weekly impressions as compared to 542.828 million weekly impressions in week 26 of 2018. Sony Pal was ranked third and was ranked second in BARC’s weekly list of top 10 Hindi channels in HSM (U+R) and HSM (R) respectively and was ranked seventh in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked third in BARC’s list of top fiv Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Dropping down two ranks to eighth place was Star India’s FTA Hindi GEC Star Bharat with 551.302 million weekly impressions in week 27 of 2018 as compared to sixth rank with 571.450 million weekly impressions in week 26. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi channels in HSM (U+R) and HSM (R) and was ranked sixth in HSM (U).

    Another SPN Hindi movies channel Sony Wah re-entered BARC’s across genres list at ninth rank in week 27 of 2018 with 526.551 million weekly impressions. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), first in HSM (U) and was ranked fifth in HSM (U). HFFs’ Rowdy Rathore and Yevadu from the channel were ranked second and fifth most watched Hindi movies programmes based on average rating across all airings (original and repeat) in the week in the HSM (R) market.

    Another Star India FTA Hindi GEC Star Utsav also re-entered BARC’s across genres list in week 27 of 2018 at tenth place with 520.306 million weekly impressions. Star Utsav was ranked sixth in BARC’s list of top 10 Hindi channels in HSM (U+R) and HSM (U) and was ranked third in HSM (R).

  • Four Star India channels among top ten in across-genre list

    Four Star India channels among top ten in across-genre list

    BENGALURU: Four channels from the Star India Network made it to the Broadcast Audience Research Council’s (BARC) top 10 channels across genres list–all India: 2+ in week 14 of 2018: Saturday, 31 March 2018 to Friday, 6 April 2018. Sony Pictures Network India (SPN) had three channels, Zee Entertainment Enterprises Ltd (Zeel) had two channels and Sun TV Network had one channel in the list of top 10 channels. Six of the channels were Hindi GECs, two were Hindi movie channels and there was one channel each from the Tamil GEC and the Telugu GEC genres.

    The combined ratings of the top 10 channels across genres reduced by 2.3 per cent in week 14 to 6,476.274 million impressions from 6,629.826 million impressions. The first six ranks and order in week 14 were the same as in week 13 of 2018. One channel moved up the list while three channels re-entered the list during the week under review.

    Sun Networks’ flagship Tamil GEC occupied its numero uno position as usual in week 14 with 990.432 million weekly impressions as compared to 985.490 million weekly impressions in week 13 of 2018. Also, as is usual, Sun TV topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets. All the top 5 Tamil programmes during primetime in these markets were also aired on Sun TV.

    Star Bharat continued to hold its second place overall and first among the Hindi GECs in the across genres list in week 14 of 2018 with 739.935 million weekly impressions as compared to 756.655 million weekly impressions in the previous week. The channel also held the top rank in BARC’s list of top 10 Hindi GECs in the Hindi speaking urban and rural markets or HSM (U+R). Star Bharat was ranked second in HSM (U) and ranked fourth in HSM (R). The programme Kya Haal Mr Paanchal was among the top five Hindi GEC programmes during primetime in HSM (U+R).

    Also holding on to its third place was Zeel’s free-to-air (FTA) Hindi GEC Zee Anmol with 712.667 million weekly impressions in week 14 as compared to 739.830 million weekly impressions in week 13 of 2018. Zee Anmol was ranked second in HSM (U+R), first in HSM (R) and ninth in HSM (U). The Balaji Telefilms-produced Kumkum Bhagya topped BARC’s list of top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another soap Ganga that was aired on Zee Anmol was the third most watched programme during primetime in week 14 of 2018 in HSM (R).

    At fourth place was SPN’s women focused Hindi GEC Sony Pal with 679.1716 million weekly impressions in week 14 as compared to 712.094 million weekly impressions in week 13 of 2018. Sony Pal was ranked third in HSM (U+R) and second in HSM (R). CID aired on Sony Pal was in the list of top five Hindi GEC programmes in HSM (U+R) and HSM (R). Furthermore, the channel’s sitcom comedy Taarak Mehta ka Ooltah Chashmah and Balveer were in the list of top five Hindi GEC programmes in HSM (R).

    Continuing on at fifth rank was another Star India FTA Hindi GEC Star Utsav with 612.184 million weekly impressions in week 14 as compared to 641.729 million weekly impressions in week 13 of 2018. The channel was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and was eighth in HSM (U).

    Also holding onto its sixth place was SPN’s Hindi movies channel Sony Max with 594.882 million weekly impressions in week 14 as compared to 587.930 million weekly impressions in week 13 of 2018. Sony Max also topped BARC’s list of top five Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature films (HFF) Tiger Zinda Hai and Sarrainudo were the five most watched Hindi movie programmes during primetime in HSM (U+R) and HSM (U).

    Catapulting from the previous week’s tenth rank in the list to the seventh place was Zeel’s flagship Hindi GEC Zee TV with 562.387 million weekly impressions in week 14 as compared to 539.770 million weekly impressions in week 13 0f 2018. Zee TV was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked eighth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, aired on Zee TV was the second most watched programme during primetime in HSM (U+R) and the most watched Hindi GEC programme during primetime in HSM (U).

    Entering BARC’s list of top 10 channels across genres was Star India’s flagship Hindi GEC Star Plus at eighth rank with 539.231 million weekly impressions in week 14. Star Plus was ranked eighth in BARC’s list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and was placed ninth in HSM (R).

    Also, re-entering the list was Star India’s flagship Telugu GEC Star Maa with 528.125 million weekly impressions in week 14 of 2018. The channel topped BARC’s list of top five Telugu channels in the Andhra Pradesh and Telangana markets, while three of its programmes were amongst BARC’s list of top five programmes during primetime in the same markets.

    Another SPN Hindi movies channel, Sony Wah, also re-entered BARC’s list of top 10 channels across genres in week 14 of 2018 with 516.716 million weekly impressions. Sony Wah was ranked second in BARC’s list of top five Hindi movies channels for the week in HSM (U+R), first in HSM (R) and fourth in HSM (U). HFF Rowdy Rathore was the second most watched Hindi movie during primetime in HSM (U+R) and the most watched Hindi movie during primetime in HSM (R).

    Also Read :

    All Hindi channels with Sun TV in across genres list

    Zee Anmol regains top Hindi GEC spot across genres

  • Fox Star India appoints Shikha Kapur as chief marketing officer

    Fox Star India appoints Shikha Kapur as chief marketing officer

    MUMBAI: Fox Star India has announced the appointment of Shikha Kapur as chief marketing officer, who will additionally head syndication as well.

     

    In her new role, Kapur will be marketing the entire studio portfolio across Hollywood, Bollywood and Tamil. She will be reporting to Fox Star Studios CEO Vijay Singh and will join on 15 May. 

     

    With more than a decade of experience in having marketed over 100 films and winning multiple awards, Kapur has conceptualised the marketing campaigns for Chennai Express, Rowdy Rathore, Barfi!, Raajneeti,  Rang De Basanti and many more.

     

    She has also been responsible for the campaigns of movies like Dev.D, No one Killed Jessica, Kai Po Che, ABCD, Delhi Belly, Peepli Live, Fashion and Kaminey.  One of the main architects behind the creation of the UTV Motion Pictures brand, Kapur has created a niche for herself in the Hindi film industry. 

     

    Prior to joining Fox Star India, Kapur was heading marketing for studios, broadcasting and the interactive business at Disney India and served as the vice president of the company.

     

    Commenting on her appointment, Fox Star Studios, India CEO Vijay Singh said, “Shikha has proven herself to be the best marketing professional in the film business  in India. A remarkable strategist, innovator and an effective team leader, she has played a critical role in driving a series of successful marketing campaigns that have set new trends in the industry. Her depth of experience along with her relationship in the industry combine wonderfully well with the vision we have of making Fox Star Studios a premiere studio in India. Shikha will be working closely with me and the senior management as we embark on this exciting journey.”

  • Zoom in on the Bollywood 100 Crore club

    Zoom in on the Bollywood 100 Crore club

    MUMBAI: Love it or hate it, you can’t ignore it. We are talking about the popular 100-crore club which since last few years has taken away the Bollywood fraternity by storm. Whether they say it or not, almost every filmmaker aims to reach the mark. And looking at the popularity of the club, channel Zoom has come up with a new show, 100 Crore Club that will expose the trade secrets that goes behind making a film a part of the coveted club.

     

    With this show, the channel is taking its viewers closer to Bollywood. The show will go on air from 30 October, every Wednesday at 8 pm.

     

    The half an hour show will feature the great minds behind the Blockbusters’ raging glory in the year 2012. So, how is the show going to benefit the channel? A source from the channel reveals: “The channel’s programming explores every aspect of Bollywood – be it the films, the music, the stars, the film-makers or any other aspect. Films that have crossed the magical Rs 100 crore mark at the c are obviously the ones that have got massive popular appeal and Zoom is going to take its viewers inside the coveted 100 Crore Club to find out what the secret of their success is.”

     

    “The show will not only be an interesting and entertaining treat for young Bollywood fans but also an insightful analysis for anyone who is professionally associated with the film industry,” adds the source.

     

    The first episode of the show will feature the 2012 blockbuster Barfi that not just broke the Box Office records but also came out of the typical masala movie mold and made a space in the 100 crore club. Other blockbuster movies that would feature in the series include Ek Tha Tiger, Dabangg 2, Rowdy Rathore, Agneepath, Jab Tak Hai Jaan, Housefull 2, Son of Sardaar and Bol Bachchan.

     

    The channel has already produced nine episodes for the first season of 100 Crore Club where each episode will focus on one of the above films in detail. It is an in-house production by the channel.

     

    Over the past weeks, the channel has launched and refreshed a number of shows to enhance the weekday prime-time experience for its viewers. The 100 Crore Club is Zoom’s latest launch in this line-up and will strengthen the weeknight’s 8 pm slot. “The weekday prime-time slot has always been a strong slot for Zoom and we have a loyal base of viewers that comes to the channel on weeknights for their daily dose of Bollywood entertainment,” says the source.
    So, Bollywood buffs buckle up and get ready for a masaledaar infotainment and learn the tricks of the film trade from the industry insiders including the director, producer, choreographer, singer and star cast to the PR professionals and marketing geniuses.

  • Now Ravi Teja to foray into Bollywood

    Now Ravi Teja to foray into Bollywood

    MUMBAI: The South influx into Bollywood has gathered momentum. After Dhanush’s successful Hindi debut in Aanand Rai’s Raanjhanaa and Ramcharan’s Zanjeer that opens in September, it would be the turn of Ramcharan’s nearest rival in Hyderabad, Ravi Teja.

    Ravi Teja would debut in a double role in Samir Karnik’s Kaur & Singh. The film would be an action-comedy (Ravi Teja’s forte) in Hindi and Telugu. The Telugu version of the film would be entitled Laxmi Reddy.

    After doing successful double role in films like Vikramarkudu, the Telugu version of Rowdy Rathore. Director Samir Karnik confirms these developments and wanted to take his image to another level.

    Ravi Teja plays two brothers in Kaur & Singh. One of them is a con-man who constantly gets the good brother into trouble.

     

     

     

  • Max gears up to promote ‘Rowdy Rathore’ premiere

    MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of ‘Rowdy Rathore‘.

    The movie starring Akshay Kumar and Sonakshi Sinha will be airing on the channel on 4 November 2012 at 1 pm and 9 pm.

    The campaign for ‘Rowdy Rathore‘ includes promotional spots across television channels and radio promotions in Mumbai and Delhi. The channel is also running an outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India.

    Additionally, Max is also creating a web game on their Facebook page to engage all ‘Rowdy Rathore‘ and Kumar fans.

    On 3 November, the channel has planned consumer activation at Nirmal Lifestyle Mall in Mulund, Mumbai. Consumers will witness an act by a Kumar look-alike who will present himself in the ‘Rowdy Rathore‘ avatar and will be seen doing some stunts, performing on music tracks from the movie and deliver some dialogues in “Rowdy style”.

    MAX SVP marketing and communications Gaurav Seth said, “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”

  • ‘Veera’ to grow 10.30 pm slot for Star Plus by 30%: Ormax study

    Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax said in its new forecast.

    ‘Veera‘ is replacing Star Plus‘ long running show ‘Pratigya‘ on 29 October. Pratigya was rating 2-2.5 TVR for the past few weeks.

    Ormax Media CEO Shailesh Kapoor said, “Veera has broken the Showbuzz record of being the most recalled new program on Star Plus two weeks before its launch. It should rate around 3 TVR in its first week.”

    Ormax Media‘s TV Track, a syndicated study based on Day After Recall (DAR) of TV channel and program viewing, showed that the premiere of Rowdy Rathore on (Sony Entertainment Television) dominated Sunday‘s TV viewing on 21 October.

    Ormax TV Track covers respondents in the 15-44 years age group in SEC ABC, across 17 cities in India. According to Ormax, the top five viewed programs on Sunday were Rowdy Rathore (Set), Cocktail (Colors), Bigg Boss (Colors), Crime Patrol (Sony) and Taarak Mehta Ka Ooltah Chashmah (Sab).

    Ormax Media CEO Shailesh Kapoor said, “TV Track is conducted amongst regular TV viewers across the week. Rowdy Rathore‘s excellent performance was expected given the film‘s immense mass appeal.”

  • Barfi in Rs 1 billion club

    Barfi in Rs 1 billion club

    MUMBAI: Looks like director Anurag Basu‘s luck is paying him rich dividends. After being selected as India‘s official entry to the Oscars in the foreign language film category this year, Basu‘s Barfi! has added another feather in its cap. It has joined the Rs 1 billion club of Bollywood.

    The total cost of the movie has reportedly been Rs 300 million and since its release on 14 September, the love triangle featuring Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz has appealed so much to the moviegoers that it has raked in Rs 1 billion at the box office.

    The other Bollywood movies that grossed Rs 1 billion this year are Housefull 2, Rowdy Rathore, Bol Bachchan and Ek Tha Tiger.

    Barfi! has been produced by UTV Motion Pictures and after Rowdy Rathore, this is the production house‘s second film to achieve the feat.