ITV

Tag: Rose Audio Visuals

  • Cup of laughs as Rosepod bowls out new cricket comedy podcast

    Cup of laughs as Rosepod bowls out new cricket comedy podcast

    MUMBAI: Cricket, comedy, and a whole lot of Cups, that’s the winning pitch Rosepod is banking on. The podcasting arm of Rose Audio Visuals, the studio behind some of India’s most original screen content, has just dropped Two Boys One Cup, a riotous new cricket podcast hosted by comedians Sorabh Pant and Aakash Mehta.

    The duo both diehard cricket buffs and full-time funny men, take listeners on a rollercoaster ride through the sport’s most unforgettable tournaments, from the glorious to the downright bizarre. With unfiltered banter and wicked humour, they dissect legendary matches, outrageous moments, and larger-than-life personalities that have shaped cricket’s storybook over decades.

    The debut episode, now streaming across major audio platforms (and on Rosepod’s Youtube channel), kicks things off with a nostalgia-fuelled look at India vs Pakistan’s Asia Cup clashes from the drama of 1984 to the fireworks of 2025. Expect Pant and Mehta to do what commentators don’t crack jokes about Dhoni’s calm chaos, Hardik Pandya’s blonde experiments, and Virat Kohli’s death stare, while also celebrating the passion and unpredictability that define Indo-Pak encounters.

    “With ‘Two Boys One Cup’, we wanted to create a space that blends cricket passion with pure comedy,” said Rose Audio Visuals COO Mitesh Patel. “It’s nostalgic, irreverent, and deeply relatable, everything Indian cricket fans love. With Sorabh and Aakash’s banter, it’s impossible not to laugh while you relive some of the sport’s most iconic moments.”

    Sorabh Pant summed it up in true comic spirit: “It’s basically two grown men arguing over Cups and occasionally agreeing on cricket. From legends to hairstyles, we’re covering it all.”

    Adding to that, Aakash Mehta quipped, “We’ve all had those debates about ‘that one match’ or ‘that one player’. This show is our tribute to those endless cricket convos only with more jokes, less shouting, and way better sound.”

    With its sharp wit, nostalgia-laced insights, and irreverent energy, Two Boys One Cup is less about stats and more about stories the kind that every cricket fan (and even the cricket-agnostic) can laugh along to. So whether you’re reliving Tendulkar’s sixes or just here for the jokes, this Cup promises to overflow with laughs.

    Stream the first episode of ‘Two Boys One Cup’ now on Rosepod’s Youtube channel or your favourite audio platform because every Cup deserves a laugh.

  • The future of original content

    The future of original content

    MUMBAI: The 9th edition of the Content Hub Summit 2025 came roaring into Mumbai this week, promising answers to a question plaguing the media world: how do you stay original when the world’s drowning in content?

    Raghav Anand, partner at Ernst & Young LLP, kicked things off with some eye-watering numbers: the Indian media and entertainment (M&E) sector is now worth Rs 2.5bn, fuelled by 1.1trn hours of content consumption. “That’s a massive amount of attention,” said Anand. But with time spent on platforms now plateauing, he warned the next battleground will be retention, not reach.

    And yet, India’s churning out a gobsmacking 200,000 hours of original content a year—leading globally in volume. TV still dominates, but OTT, film and music are closing in fast. What’s changing is how and why content is made and the growing shadow of generative AI has everyone both curious and cautious.

    Goldie Behl, founder of Rose Audio Visuals, dismissed the obsession with “originality” as misplaced. “There’s nothing truly original. Everything’s borrowed, lived, or inspired. What matters is conviction,” he said, adding that content made with honesty and emotional depth is what ultimately cuts through.

    Aditi Shrivastava, co-founder and CEO of Pocket Aces, echoed the point, emphasising that her studio’s approach is to test stories at micro-scale before scaling up. “We find communities not demographics on social platforms. We create short, relatable pieces and build from there,” she said, adding that this modular testing lets them co-create with audiences in real time.

    Saugata Mukherjee, head of content at SonyLIV, was clear-eyed about what makes content stick: identity and consistency. “We built the platform on shows rooted in Indian culture. Our audience knows what we stand for, and that’s why they return.” Originals, he said, drive both customer acquisition and retention, with long-running franchises offering a steady heartbeat.

    Tejkarran Singh Bajaj, SVP and head of originals at Jio Studios, admitted times are “exciting but very difficult”. His team resists trend-chasing and instead banks on instinct: “We don’t make franchises. We find stories worth telling, ones that feel truly Indian.” That means even adaptations are reworked with a cultural lens, not just scene-by-scene lifts.

    Anuj Gosalia, founder of Terribly Tiny Tales, described today’s attention economy as “weaponised dopamine”, calling short-form ‘TV minus minus’—and still wildly effective. “People used to mock reels and TikToks. Now every A-lister’s on them. Micro-dramas will be the same,” he predicted.

    Swati Patnaik, creative director at Applause Entertainment, argued that the secret sauce of global success is local flavour. “The more rooted the story, the more it travels,” she said. “It’s not about the plot; it’s the point of view. That’s what cuts across borders.”

    As for AI, the mood was one of cautious intrigue rather than full-blown enthusiasm. Behl questioned whether AI can ever replicate emotional depth. “When an actor cries on screen, can AI make us feel that? I’ve yet to see it,” he said.

    Still, Anand noted that GenAI is already driving 20–25 per cent cost savings and slashing production time. The challenge, then, is less whether AI will be used and more how ethically and meaningfully it will be integrated.

    India’s original content scene is at a thrilling and slightly terrifying crossroads. The audience is fragmented, hungry, and overloaded. AI is knocking. Attention spans are plummeting. But as this year’s Content Hub Summit showed, the real winners will be those who tell deeply human stories with cultural authenticity, creative courage, and a sharp eye on what viewers really want.

     

  • Rose Audio Visuals launches Connect Nxt branded content division

    Rose Audio Visuals launches Connect Nxt branded content division

    MUMBAI: It’s jumping in to get a piece of the golden opportunity of branded content. Goldie Behl’s — Rose Audio Visuals has announced the launch of Connect Nxt, a dedicated branded content division designed to craft meaningful brand narratives as audiences increasingly move away from traditional advertising.

    The new division will focus on three key pillars: story-driven content that prioritises emotional resonance; end-to-end execution leveraging Rose Audio Visuals’ production and distribution networks; and an innovation-focused approach that champions new tools and formats for richer storytelling experiences.

    Connect Nxt will be led by Megha Desai, who brings over 25 years of experience in IP and content creation from companies including Chernin Asia Media Digital, Bling Entertainment and Fountainhead Mktg.

    “We are living in a world where content is in high demand and attention in short supply. As brands, it is important to reach the consumer where they already are – in the world of stories. That’s what we aim to do with Connect Nxt,” said Desai.

    Advising Connect Nxt on the creative front is Arvind Menon, former executive creative director at BBH India, whose work includes brands such as Mercedes Benz, HDFC Ergo and CaratLane.

    “Today’s audiences are smarter and harder to impress. Our goal with Connect Nxt is to push creative boundaries while ensuring that every story we tell adds value to both the audience and the brand,” Menon commented.

    Rose Audio Visuals founder Goldie Behl: “With Connect Nxt, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”

    Rose Audio Visuals continues to expand its portfolio with initiatives including RosePod, an audio storytelling studio, and Rose Kanakavalli, its Telugu market debut.

  • Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Mumbai: With an exceptional content showcase and production partnerships to their name, entertainment powerhouse Rose Audio Visuals announces a partnership with acclaimed filmmaker Nandini Reddy and Kanakavalli Talkies. Marking its foray into the vibrant Telugu market, the partnership cements its vision of presenting Indian viewers with quality content across languages.

    With its avant-garde storytelling including shows like Mithiya and Duranga, Rose Audio Visuals has won over audiences across platforms, cultivating long-standing partnerships with industry titans such as Netflix, Amazon Prime Video, Zee5, and Sony Liv, among others. They have recently also expanded their horizons into the audio storytelling arena with the launch of RosePod, showcasing a captivating array of 100 original fiction and non-fiction shows.

    Renowned for her directorial prowess, Nandini Reddy has left an indelible mark with blockbusters like Oh! Baby, featuring Samantha Prabhu, was hailed both critically and commercially, and her debut film Ala Modalaindi, starring Nithya Menen, is a cherished gem in the South Indian film industry. With her recent Netflix anthology film Pitta Kathalu, she continues to push boundaries and redefine storytelling in the digital realm, cementing her status as a pioneer in the Telugu OTT industry.

    Rose Audio Visuals founder Goldie Behl expressed his contentment about the association saying, “Nandini and I shared a deep friendship since a long time, and her boundless creativity never fails to inspire me. Partnering with Nandini Reddy is a heartfelt decision because of our shared passion for storytelling and the creative vision that we can bring to the Telugu audience. As we delve into the dynamic Telugu market together, our aim is not just to entertain but we aspire to touch souls and break barriers through storytelling that resonates deeply with them”  

    Nandini Reddy talked about the collaboration saying “Goldie Behl has been a dear friend for many years. We share a similar aesthetic and passion for storytelling and I am excited to reach new frontiers with this collaboration in the Telugu OTT space.”

  • Rose Audio Visuals ventures into audio storytelling launching RosePod

    Rose Audio Visuals ventures into audio storytelling launching RosePod

    Mumbai: Rose Audio Visuals, founded by Goldie Behl, is expanding the storytelling realm by boldly fostering into the audio podcasting segment with the launch of RosePod. This innovative move introduces a range of meticulously crafted audio tales, spanning gripping mysteries, heartwarming dramas, enthralling love stories, and timeless mythologies, Rose Audio Visuals leverages AI-generated visuals to enhance the immersive experience. The launch features an interesting lineup of 100 original fiction shows and premium non-fiction shows along with Hindi Audiobooks, pushing creative boundaries and leaving a lasting impact on the hearts and minds of listeners.

    Encompassing several kinds of audio stories ranging from love, mythology, mystery, drama, and more promising an unmatched auditory experience in Hindi followed by Tamil and Telugu. RosePod is making this accessible on 30 plus major streaming platforms including YouTube, Spotify, Apple Podcasts, Jio Savaan, Amazon Music, Gaana, and Hungama.

    Talking about the vision of RosePod, founder Goldie Behl said, “Jumping into audio storytelling is a natural evolution, driven by our love for timeless stories and myself being a consumer of audio stories. In the world of sound, we’re not just expanding creatively but building a close connection with our listeners. While the audio space has its divisions, from informative to entertaining content, we’re reaching out to everyone through our wide range of stories since it’s a reasonable and accessible form of entertainment. Our content is for all kinds of listeners, making this journey more than growth—it’s a harmonious rhythm, weaving universal stories that bring us together.”

    Join Rose Audio Visuals on this exhilarating journey as they unveil RosePod, orchestrating a sonic revolution that sets a new standard in the world of audio storytelling.

    Rosepod India

    Rosepod India

     

  • Sony set to explore the media world with new show – ‘Reporters’

    Sony set to explore the media world with new show – ‘Reporters’

    MUMBAI: Breaking News! A common phrase that is flashed almost on all screens everyday – from news channels to websites. Now Sony Entertainment Television (SET) has picked it up as a ‘concept’ for its new entertainment show.

     

    While internationally, the backdrop of journalism has been seen in shows like The Newsroom starring Jeff Daniels, Dirt and The West Wings, amongst others; in India the concept was untapped until now.

     

    The Hindi general entertainment channel (GEC) from Multi Screen Media’s stable is all set to explore the world of media with its new show – Reporters. A love story that will make breaking news is set to hit the television screens from 13 April at 9 pm. The channel has roped in Frooti as the presenting sponsor for the show.

     

    Produced by Rose Audio Visuals’ Srishti Arya, it will reveal the challenging world of news in a contemporary way. Set against a backdrop of a media house, it follows the journey of seasoned and respected journalist Kabir Sharma (Rajeev Khandelwal) and a budding reporter Ananya Kashyap (Kritika Kamra). The show is a story of these two strong and conflicting individuals, who are destined to be together.

     

    SET SVP and marketing head Gaurav Seth believes that today the country’s perceptions, opinions and decisions are shaped by the world of television news and it is this world, which forms the setting of the channel’s new show.

     

    According to Seth, there are two kinds of stories that work on television – love stories inside the house and outside. One such show that had a love story setting in a fashion house was Jassi Jaisi Koi Nahi.

     

    “A show’s backdrop and context needs to change after sometime as it tends to lose the novelty factor. It is important for us to keep evolving the medium, stories, characters and that’s where this new show comes in,” he said.

     

    Behind the scenes

    From visiting news channels to having in-depth conversations with journalists from the news medium, the actors have done it all. The actors met veteran journalist Rajdeep Sardesai to know how a newsroom functions.

     

    Moreover, the production house also did research in the matter in terms of how news is created, what the first point of connection to the last point of delivery and the process followed amongst other things.

     

    The production house did its R&D by seeking help from a senior journalist and made sure that the procedures that were being followed were on the right track.

     

    “The journalist we worked with said that many a times a news channel’s agenda and point of view may differ from that of its journalist. We have to be able to identify with the crisis of the character. Unless we don’t feel the need to take a side or stand, we are not going engage with the character. It is fascinating to see how news is created,” explains Arya.

     

    Seth further points that people, who are from the news medium, will relate to it. “This is factual and not made up just for the sake of it. However, at the same time you have to take creative liberties because at the end of the day, it is a story,” he said.

     

    Agreeing on the same, Arya asserts, “I would not say it is 100 per cent authentic because then it might not necessarily be engaging. We have tried to stay with the systems that a news channel follow.”

     

    The channel has canned five episodes till now and the show is designed for a finite run with 120 episodes. Seth feels that one has to tell the story in a limited time period that is available. “You can’t just keep on extending the show. If a story holds for 2000 episodes, by all means we can go for it but if it is conceptualised for a 100 episode pattern and then if you move it to 300, you will end up stretching the story,” he opined.

     

    Having started his career as a journalist with the newspaper called Mahanagar, SET chief creative director Ajay Bhalwankar has lived this life closely. “I believe that there are lots of interesting stories to tell. Today individual reporters are known, unlike during my time. When I began my career as a reporter, a press conference would see maximum eight to ten journalists with notepads. There was not a single camera present. Today, there are more cameras, so times have evolved and so has the profession. However, not many people know what happens inside and we thought that will create a great amount of curiosity for people.”

     

    Marketing buzz

     

    This time round, the channel has decided to push its marketing efforts on the digital medium to get the maximum bang for its buck.

     

    The first promo of Reporters grabbed one million views in less than a week. The channel ensured that the promo was interesting enough to create a splash. “It has been absolutely remarkable that people have noticed it. It’s been trending on Twitter regularly and we have managed to build a lot of anticipation for the show,” Seth said.

     

    Additionally, the channel has created a LinkedIn account for Khandelwal, where he is going to invite people to interview for jobs inside his network.

     

  • Sony’s romantic gamble with the 9:30 pm slot

    Sony’s romantic gamble with the 9:30 pm slot

    MUMBAI: From 9:30 pm onwards this independence day, Sony Entertainment Television has ambitions to gives to its viewers a breath of fresh air. How? Well! One, the channel launches its new series Kehta Hai Dil…Jee Le Zara and two through this show, it brings back the queen of romance on TV, Sangeeta Ghosh.

    “Sony stands for hope, aspirations and happiness and so does the show,” says SET chief operating officer N.P Singh. Sony which aims at strengthening its fiction genre is continuously looking at fresh concepts. “We were looking for content which was different and we came across this. It was relatable and real, like most of our shows. It is a kind of story that you will see Sony doing,” he adds.

    Kehta Hai Dil…Jee Le Zara is a story of Saanchi who is modern yet traditional. “It is a simple concept and has evolved very much from everyday stories. Today, for a lot of women, marriage may not be the first preference,” says Rose Audio Visuals producer Shristhi Arya, who is known for doing off beat and sophisticated soaps like Lipstick, Guns and Roses, Remix, Kabhi Haan Kabhi Na and Twinkle Beauty Parlour.

    “With increasing aspirations, both love and marriage are pushed aside. Also the fact that a lot of interaction takes place among colleagues who are of different age groups, falling in love with a younger man is easier,” says Arya explaining the storyline. Arya feels that television has the responsibility to reflect the sign of the times “And this is a sign of ‘A’ particular zone of people,” she adds.
    Sony stands for hope, aspirations and happiness and so does the show, says N.P Singh

    The show will be replacing Parvarish which currently runs in the 9:30 pm slot. “Parvarish has been on air for the past two years and has had a successful tenure. The time was right to replace it with a newer and fresher show,” informs Sony EVP & business head Sneha Rajani. Apparently, both the channel and the producer feel that the new show’s storyline has a fit with the aspirational needs of the core Sony viewer. “Through Sony I have got a platform which has the exact audience that I am looking for my soap,” informs Arya.

     

    The story is about a family living in the beautiful hill station of Panchgani. “It was the script that excited me the most. It is a simple story of simple characters and this is what got me to direct the soap,” reveals show director Siddharth Sengupta who has earlier helmed dramas like Balika Vadhu and Ek Chabhi Pados Mein.

    The crew which started filming in end-July has recreated the feel of Panchgani in Film City located in Goregaon in Mumbai. “We are shooting 12-13 hours daily and have currently shot approximately six episodes. We need to build a bank, because once the show goes on air we will be only meeting deadlines,” reveals Sengupta.
    Shristhi Arya feels that television has the responsibility to reflect the sign of the times we are in

    The main protagonists are Sangeeta Ghosh (Des Mein Niklla Hoga Chand fame) and Ruslaan Mumtaz who made his debut in Bollywood through Mera Pehla Pehla Pyaar. While Ghosh plays Saanchi, Mumtaz will be seen as Dhruv. The other characters are Sulabha Deshpande and Meenakshi Sethi, who will play the two grandmothers, Delnaz Irani who plays Dilshad, Nabeel Ahmed will be seen as Advait and Priyanka Sidana will be seen as Prachi. The story has been written by Niranjan Iyengar and the screenplay and dialogues are by Arjun and Purva respectively. The main sponsor for the show is L’oreal Paris Total Repair 5.

    Sony is using a 360 degree marketing campaign to lure in audiences to the channel. The channel has appointed MOMS Outdoor Media Solutions for managing OOH activities. “We will be marketing the show on TV, radio, print, digital and also hoardings,” informs Rajani. The channel has shot three promos and also shot three to four countdown promos, which are airing currently. Apart from this, the marketing campaign will also involve a print ad on the day the show goes on air.
    The show is a clutter breaker, says Sneha Rajani

    The show will face stern competition from Yeh Rishta Kya Kehlata Hai on Star Plus, Qubool Hai on Zee TV and Na Bole Tum Na Maine Kuchh Kaha: Season 2 on Colors. Does Sony have any strategy to deal with this competition, answers Singh, “Well, competition is a reality. Within the very aggressive competitive market, you have to differentiate the niche. Sony in its last 17 years has always run shows which are different from the rest and that has set us apart and we continue to follow that strategy.”

    With reality shows working better for Sony, why add another fiction soap in the already cluttered fiction genre? Says Rajani, “We consciously decided two years back to focus more on fiction shows. We had gone a little weak in capturing viewers in the fiction space and so decided to focus more on the fiction genre.”

    “Also we currently have two reality shows Indian Idol Junior and Comedy Circus running on our channel. Kaun Banega Crorepati will also hit TV screens soon. All this leaves us with no space for any more reality shows,” she adds.

    So what’s new in the soap that will help it get good TVTs? “It is a clutter breaker. From the time the promos went up, I have been receiving messages from people who can relate to this story. It is not drama, but the journey of an independent, yet responsible woman,” comments Rajani.

    “Fiction today is the mainstay for every GEC. People want to see fresh content. Now how well the programme does depends on its content and whether it has been able to add some freshness to it. If it can engage its audiences, it will surely do well,” says Madison Media Group, Bangalore COO Dinesh Rathore.

    The channel will soon see a row of new soaps replacing the current ones. But for this slot, it is surely placing a big bet that viewers will bite. Will keeping the show simple for people to believe in it, help the channel record increased TVTs? With the channel falling off to the fifth position in this general entertainment channel space, Sony must surely be praying it will.