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Tag: Roposo

  • Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Mumbai: Roposo, a trends-first platform delivering Live experiences and shopping, unveiled its new brand campaign ‘Feel the Vibe’ today. The campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven Live videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.  

    The ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a captivating brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform. It emanates from a deep understanding of the consumer’s desire to be seen and heard, stand out from the crowd, and most importantly, never miss out on what’s hot and what’s not. The campaign aims to convey Roposo’s innovation, tailored to meet consumers’ changing demands and insights, apart from creating awareness and fostering brand association. The campaign will be showcased on the corporate website as well as various platforms like the Play Store, AppStore, social media, and Glance Smart Lock Screen.

    Roposo’s creator-led, interactive, Live shows immerse consumers in the most trending and unique pop-cultural and social moments across categories. These encompass a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows on entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance and more. At the same time, consumers can seamlessly switch to shopping for quirky and unique home products, and electronics, along with trendy and stylish apparel, shoes and accessories on the platform. These Live experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can collaborate with and co-create Live experiences alongside their favourite creators and express themselves within vibrant communities of like-minded individuals.  

    Roposo senior vice president & GM Mansi Jain said, “In addition to the growing popularity of Live video content, Live social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of Live commerce in India could potentially reach up to $ five billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”

    “Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view Live entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators will resonate with this strong sentiment of uniqueness,” she elaborated.

    Roposo powers Live and Shop on Glance Smart Lock Screen present on leading android smartphones, with an active user base of over 200 million in India. Roposo is also available to download on the Google Play Store and Apple App Store.  

    Roposo recently expanded its presence to Indonesia. Over the next few quarters, the company intends to broaden its footprint in additional markets, such as the US, Brazil, Japan, and more.  

  • Roposo appoints BBH India as creative agency partner

    Roposo appoints BBH India as creative agency partner

    Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

    The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

    As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

    Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

    Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

    Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.

  • Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Mumbai: Creator-led live entertainment commerce platform Roposo and actor Rana Daggubati on Thursday announced the launch of their co-created men’s grooming brand DCRAF.  

    DCRAF is derived from ‘D’ for Daggubati, and ‘Craf’ – a colloquial short form of the English expression ‘Hair Craft’ – popularly associated with men’s grooming in Telangana and Andhra Pradesh. It will cater to millennial and gen-Z men in tier-1 and 2 markets. The brand has grooming products for face, beard, and skincare categories.

    “DCRAF was created with the belief that grooming and taking care of oneself should not be tedious. By overly complicating grooming rituals, most brands tend to alienate consumers and deter men from experiencing the joy that comes with looking and feeling good. DCRAF aims to simplify grooming through the tagline ‘It’s that simple’ and well-designed products,” Roposo said in a statement.   

    DCRAF uses fun, creative adaptations of Indian faces from across the country and various regional scripts in its branding as a celebration of India’s diversity. The brand also plans to launch a reality show, live and exclusive on Roposo and Glance, to find a user who will be the next face of DCRAF. The winner will feature on DCRAF packaging and will join Daggubati in representing the brand. 

    The men’s grooming market has been growing rapidly in India and is one of the major focus areas for live commerce on Glance and Roposo. According to market estimates, the industry is expected to reach $1.2 billion by 2024, growing at a CAGR of 11 per cent. Fashion and beauty, which includes men’s grooming, is the top-performing category on Roposo. 50 per cent of its total live commerce creators belong to it. The platform expects the launch of DCRAF to further accelerate growth in this segment.

    This launch is the latest in the line of celebrity-led original labels to be launched by Roposo through Glance Collective – a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network. In November 2021, they had jointly launched their first co-created brand ‘EK’ with Ekta Kapoor, in the home and wellness category. Roposo is looking at co-creating around 100 such celebrity and creator-led brands across multiple segments, with an aim of fueling the creator economy through multiple entrepreneurial opportunities.  

    “Our intention has been to partner with celebrities and creators to launch brands that reflect their unique persona and become an extension of who they are,” stated Roposo GM and VP Mansi Jain. “Rana is one of the most fashionable contemporary male celebrities and is followed by many for his sense of style and grooming. We are delighted to be partnering with him to launch DCRAF. With the live commerce technology and the scale of our platforms, we expect DCRAF to be discovered by millions of users across India.”   

  • Roposo joins ‘The Battle of Beatboxers 2.0’ as live entertainment partner

    Roposo joins ‘The Battle of Beatboxers 2.0’ as live entertainment partner

    Mumbai: In an attempt to mainstream beatboxing in India, creator-led live entertainment commerce platform Roposo has teamed up with Rawdust as the official live entertainment partner for ‘The Battle of Beatboxers 2.0’ (TBOB).

    The event will also be showcased on Glance, the lock screen platform with over 163 million users in India. Roposo will exclusively live-stream the event to its users. 

    “With this partnership, Roposo aims to provide beatboxers across India an opportunity to expand their fan base by introducing the craft of beatboxing to a much larger audience,” stated Roposo VP and GM Mansi Jain. “Our ongoing effort is to identify different genres, artists and subcultures that will help niche music segments, such as beatboxing, explore new avenues and monetise their talent.”

    TBOB will be hosted by songwriter, rap and RnB artist Shaikhspeare aka Aamir Shaikh and Roposo creator Bhawna Munjal. The event will combine performances along with a special showcase by the judges. Selected participants will get a chance to be part of Roposo’s growing creator community, the platform said.

    The top 32 participants who are selected for the ‘KnockOut Round’ will battle it out for the top two winning titles in Mumbai at YB Chauhan auditorium on 19 February. Popular beatboxers, “Gully Boy” fame D-Cypher aka Gaurav Gambhir, and BeatRawaka Roshan Gamare are the judges along with Dilip Sakhrani who was the first Indian to win an international beatboxing competition.

    The contestant with the highest number of views on Roposo will receive various prizes and benefits from Rawdust. Additionally, the top four participants will receive a unique partnership opportunity with Roposo. These beatboxers will be able to be part of various artist collaborations and live shows on Roposo as well as on Glance, enabling them to live stream at a massive scale, said the statement. 

    “Beatboxing is still an underrated form of music in India. While the first season of ‘The Battle of Beatboxers’ received a great response, we are certain this season will attract new audience as we partner with a prominent live platform like Roposo. This will give beatboxers a platform to become content creators as well, which is a huge plus point for them,” shared Rawdust founder Nikunj Mehta.

    “Only in recent times have genres like beatboxing and rap received eminence in the Indian music industry. Competitions like ‘The Battle of Beatboxers’ helps us find the most talented beatboxers who deserve more listeners”, remarked D-Cypher aka Gaurav Gambhir renowned Indian Beatboxer and judge on The Battle of Beatboxers 2.0. “We are thrilled to collaborate with Roposo, create live content on the platform and increase our fanbase.”

  • Glance’s active user base crosses 160 million in India

    Glance’s active user base crosses 160 million in India

    Mumbai: Lockscreen content platform Glance recorded 163 million active users as of Q3 2021, according to Counterpoint Research’s Quarterly Mobile Application Tracker. Experiencing consistent growth since its inception, its active user base which now consists of 30 per cent of India’s smartphone users, grew by eight per cent QoQ in Q3 of 2021.

    Glance’s presence is highly prominent in the $100- $250 price segment, with nearly two-thirds of the active users coming from this price band. Upper-mid-and-affordable premium ($250 and above) comprises about 20 per cent. Over the past year, the lockscreen content platform has expanded its reach beyond India, and is currently also available on devices across Southeast Asia.

    Glance enables its users to access a wide range of content, including live interactive content, on their smartphone lockscreens. This content is curated from top publishers and developers in India across categories such as sports, current affairs, fashion, travel, food, commerce and entertainment.

     

    Commenting on the development, Research Analyst Arushi Chawla said, “The lockscreen is the most visited real-estate on a smartphone. It is the first screen users see every time when unlocking their smartphone. Being present on this surface, Glance makes content discovery frictionless and improves the opt-in rate for interactive broadcasting, compared to any other in-app event features that require users to login. Glance’s recent foray into Live, interactive content has also helped it to differentiate itself as a platform and has helped boost user engagement levels.”

    “As per our estimates, about a billion smartphones will be sold in the next five years in India, which brings a huge opportunity for a content platform to expand using Hardware as a Distribution (HaaD) model. Being a multilingual, pre-installed application in many leading smartphone OEMs it serves as a gateway to the latest content for many first-time smartphone users,” she added.

    Glance continues to come up with engaging ways to create stickiness on the platform. With the launch of Glance Live, and a rise in interactive, real-time content, it is progressively bringing newness in content delivery. Content from Roposo’s top creators onto the Glance lockscreen platform has increased content uniqueness as well.

    India is a price-sensitive and highly competitive market for OEMs. In many cases, it directly affects their operating margin and ability to maintain their market position. As the market dynamics are moving from hardware-level competition to providing an overall holistic experience, most of the OEM’s strategy will concentrate on maximising the customer’s lifetime value. In such a scenario long-term loyalty and value creation will depend on providing differentiating over-the-top services. Content will certainly play a key role in developing brand stickiness.

    (The findings are based on a sponsored survey to better understand the brand’s presence in the Indian smartphone market.)

  • Ekta Kapoor and Roposo launch creator-led consumer brand EK

    Ekta Kapoor and Roposo launch creator-led consumer brand EK

    Mumbai: Entrepreneur and entertainment industry personality Ekta R Kapoor and Glance-owned Roposo on Wednesday announced the launch of home decor, home furnishing and wellness brand, EK. This is the first label to be launched by Roposo through Glance Collective, a joint venture company between Glance and Collective Artists Network.

    EK’s catalog includes home furnishings (bed linens, cushion covers, drapes, table runners), home decor (wall art, vases, serving ware), and spiritual and wellness products (dhoop burner, hamsa, evil eye jewellery) reflecting Ekta Kapoor’s unique style.  

    “EK is my way of empowering local artisans, who are striving to preserve Indian heritage and culture through their art,” said Kapoor. “The partnership with Roposo is very exciting since it will ensure that their work reaches consumers in every corner of the country through the technology, scale, and distribution backbone of platforms such as Glance and Roposo. It will also help in amplifying the deep knowledge of wellness our country possesses, making it relevant and accessible in today’s world.”

    The EK collection is inspired by India’s rich cultural heritage and wellness traditions and has signature products that incorporate both traditional and contemporary design elements. Crafted with the intent of filling the buyer’s home with positive energy, these products are made with soothing materials, fabrics, motifs, fragrances, and colors that are known to have positive emotional effects on their users, said the statement.

    Many of EK’s products are created in collaboration with local artisans across the country, as part of the mission to promote and preserve the legacy of India’s fine craftsmanship, it added.

    “Our intention is to partner with celebrities and creators in the creation of brands that reflect their unique persona, and that is what we are doing with EK. We are delighted to be associated with Ekta Kapoor and to be launching the first label in this vertical,” said InMobi Group (which owns Glance) founder and CEO Naveen Tewari. ”Through the combined user base and live commerce technology of platforms like Glance and Roposo, EK will reach millions of consumers in India.”   

    “Ekta is a defining personality in pop culture and has majorly influenced trends with her content over several years. Her authentic style, backed by the scale of Glance and Roposo Platforms makes this collaboration a truly unique and exciting proposition for consumers,” added Collective Artists Network group CEO and founder Vijay Subramaniam.

    The products are available on worldofek.com, Glance Lock Screen, and Roposo.

  • Roposo launches live entertainment commerce

    Roposo launches live entertainment commerce

    Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within a live, virtual mall environment.

    Shoppers on the Roposo will now be able to discover products recommended by creators through entertaining live streams, visit hundreds of creator-led pop stores, and get up close and personal with some of their favourite stars. While shopping across categories such as fashion & beauty, health & fitness, electronics, home décor, and lifestyle, they can simultaneously attend live events by some of Gen-Z’s favourite creators. Roposo will enable multiple features for social interactions on both sides of the screen in its live streams, the platform said in a statement.

    Going forward, creators can also have the opportunity to monetise their expertise by conducting paid masterclasses, and through ticketed live shows such as music concerts, stand-up comedy, talk shows, and fashion shows. 

    “While we have several big celebrities, the real hero for Roposo will be creators; be it the young fashion designer from Mangalore who wants to live-stream her collection on the platform and sell nationwide through her own pop store, or the indie rapper from Punjab who wants to reach millions through a ticketed concert,” stated Roposo vice president and general manager Mansi Jain. “We intend to be the platform of choice for enterprising creators, who are not only great entertainers, but are experts in their domain, have authentic connections with their audience, and are skilled at influencing buying decisions.”

    For its creators, Roposo will integrate a wide range of monetisation levers on the platform. Besides creating live experiences, they will be able to run their own multi-brand pop stores on the platform. With opportunities to go live on Glance lock screen, they can potentially have access to Glance’s user base of over 150 million in India alone, said the statement.

    In June this year, Glance had acquired the full-stack e-commerce platform Shop101. A business unit of Glance, Roposo intends to leverage Shop101’s technology, comprehensive supply chain infrastructure, and vast experience in managing end-to-end digital shopping to drive its commerce proposition. Glance also recently launched Glance Live which brings users some of the best of live content from across the internet on the lock screens of their smartphones. Roposo will be one of the major content developers on Glance Live. 

    “Our intent is to build the largest platform for creator-led live shopping in India, and take it to Southeast Asia and the USA in the coming quarters. There is rising global demand for immersive shopping experiences that closely replicate the offline world, online,” stated InMobi Group co-founder and Glance president & COO Piyush Shah. “As we have seen in other markets, live streaming commerce, conducted by talented creators, is becoming a successful way to meet that demand. With Roposo’s popularity amongst creators, the scale and Live stack of Glance, and the e-commerce infrastructure of Shop101, we are well poised to take this new Roposo experience out in a big way.”

  • Roposo founder launches CloseAPP to aid Covid relief

    Roposo founder launches CloseAPP to aid Covid relief

    KOLKATA: Roposo founder Mayank Bhangadia has announced the launch of CloseAPP – a hyperlocal social app to help people across the country as they combat the devastating second wave of Covid-19. The new app will help people to connect with each other virtually and get medical help in real-time. The launch comes at a time when people are increasingly turning to social media to meet their medical emergencies.

    CloseAPP users can seek help by posting their requirements on the app and learn about the availability of Plasma, Oxygen, ICU Beds, Vaccines, and Ventilators around their location. Bhangadia created this app with former colleague Harsha Chhabra, who led product development at Roposo and also founded GoParento. The team was supported by many Covid volunteers in the initiative.

    “During my Covid crisis, I realised that current social networks aren’t as efficient in connecting help seekers with volunteers within one’s neighbourhood, nearby societies, or geo-location. Some posts get viral, but many times the useful resources get exhausted by the time they reach the masses. So, we felt there was a need to create an open, decentralised platform to help people connect hyper-locally with one another and get immediate help,” explained the Roposo founder, who is also building an active community of volunteers and alongside building a robust Technology Team. 

    India set another grim record on Wednesday, after losing as many as 4,529 lives during the last 24 hours. Over 2.67 lakh news cases were recorded across the country, according to the government.

  • Short video platforms rise with Bharat positioning

    Short video platforms rise with Bharat positioning

    KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin app. Now, nearly a year after TikTok’s exit, a number of homegrown short form video platforms have emerged to plug the gap. It seems that these apps have been able to capture the space well, as a report from RedSeer says they have retained 65-70 per cent of TikTok users.

    "Indian short form apps have been able to retain over 65-70 per cent of TikTok users, adding 30-35 per cent new users in the past year, essentially back to 97 per cent of the TikTok user base," the report said.

    The newly acquired “30-35 per cent users” have been reeled in through aggressive customer acquisition and marketing push by Indian short form video apps. The new users getting onboarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.

    A finding of the report that may give TikTok pause is that nearly 75 per cent of current short-form video users are likely to stick with these domestic apps and are unlikely to switch back to Chinese apps even if the ban was lifted.

    The short form industry has seen strong recovery with respect to both traffic and engagement. It has differentiated itself from other global social media and content through a strong ‘Bharat’ positioning and moving from the middle of the internet funnel towards the top.

    Time spent on short-form video has reached 55 per cent of June 2020, which indicates that Indian platforms are still maturing and there is a strong market opportunity, the report added. At present, daily active users spend close to 30 minutes on average on short-video apps.

    55 per cent users mention availability of regional vernacular content as the key reason for using those apps. 45 per cent users would like more professionally generated content. Live commerce and online education are prominent features in the user wish-list. However, 60 per cent users mention data privacy as the main challenge, while 50 per cent complained about streaming quality and unregulated content.

    Users and influencers are driving each other’s growth on the platforms. While influencer availability is the most important decision making factor for more than half of the users, large user base helps influencers to decide to choose the platform.

    “Moj has been a strong gainer across consumer and business metrics, as compared to the last quarter. The growth has been driven by regional language markets, especially in the southern states. On the other hand, Roposo has shown strong performance in tier-1 cities compared to the smaller ones. MX TakaTak leads in the net promoter score (NPS) in the metro cities. The platform has held challenges and hashtag events similar to TikTok, to gain market share,” the report detailed.

    Josh has fared higher on the NPS primarily on the back of increased satisfaction (47 per cent) of tier-2 users. On the other hand, Moj has performed well in the vernacular region, leading to best satisfaction (51 per cent) in tier-2+, and second best (38 per cent) in tier-1 cities.

    In metro and tier-1+ cities, MX TakaTak and Roposo are leading the pack. The former has secured the highest satisfaction (38 per cent) across the competition in metro cities and Roposo has done reasonably well in tier-1+ cities.

  • IPL 2021: Short video app Roposo & Glance partner with CSK

    IPL 2021: Short video app Roposo & Glance partner with CSK

    MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on Glance, and post original short videos on Roposo, throughout the ongoing IPL 2021 tournament that kickstarted on 9 April.

    As part of the deal, cricket enthusiasts can also share uploaded short videos by their favourite players from CSK, on Glance and Roposo apps.

    “With the CSK team all set to livestream their exclusive and original content, we are primed to offer the users of Glance and Roposo an unmatched experience throughout this year’s tournament," said Glance vice president – marketing Bikash Chowdhury.

    “CSK has been among the tournament’s top contenders, year after year, just as Glance and Roposo have been going from strength to strength with each passing year. We are proud to bring 120 million Indians closer to a dream team like CSK, both on Glance’s lock screen and through their short videos on Roposo." Chowdhury added.

    The MS Dhoni-led team has already set up its official profile on Roposo. The company said that fans will get a chance to engage with players and take part in challenges to show their support for CSK.

    “Being a team built on loving fans, we always look for new ways to reach out to our supporters. This partnership with Glance and Roposo provides an exciting opportunity to engage with our fans on different digital platforms," said Chennai Super Kings chief executive K S Viswanathan.