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Tag: Roopali Sharma

  • Havas Media Group bags Firefox’s integrated media mandate

    Havas Media Group bags Firefox’s integrated media mandate

    Mumbai: In a multi-agency pitch, Havas Media Group India won the integrated media mandate for Firefox, the top premium bicycle brand in India and a subsidiary of the Hero Cycles Group.

    The mandate includes responsibilities for offline & online  media, and SEO. The account will be handled by Havas Media Group managing partner (head-North1) Roopali Sharma in the agency’s Gurgaon location, under the direction of the company’s president & chief client officer Uday Mohan.

    Firefox, a global leader in the premium and mid-premium bike categories since its establishment in 2004, offers an extensive and exclusive range of luxury motorcycles and accessories.

    The company sells high-end, stylish mountain bikes, road bikes, city bikes (or hybrid bikes), bikes for women, kids, & juniors, electric bicycles, and adventure & outdoor gear including backpacks, bike panniers & pouches, jerseys & t-shirts, and windcheaters & breakers.

    In addition to its e-commerce-enabled website, Firefox Bikes has more than 500 outlets and customer experience centres spread out across tier 1 and metro cities in India.

    Firefox Bikes CEO Sriram Sundresan said, “At Firefox, we are driven by a passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion for connecting brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”

    Havas Media Group India CEO Mohit Joshi said, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.”

  • Havas Media Group strengthens team with three appointments

    Havas Media Group strengthens team with three appointments

    MUMBAI: Havas Media Group India has made some senior management appointments in keeping with its growth pace and new business acquisitions since the beginning of 2013.

    In the light of the recently acquired LG business, the Havas Media Arena team has been strengthened with two key appointments. Love Guglani joins as vice president and Saurabh Bhatnagar joins as group account director-Digital. Their main mandate is to manage the LG business in keeping with the philosophy of being Digital at the core.

    Besides this, Havas Media Delhi has appointed Roopali Sharma as vice president, to manage key clients like MTS which are on their growth phase.

    Commenting on the appointments Havas Media Group India and south Asia CEO Anita Nayyar said, “Our growth strategy needs the right people. All three have had illustrious careers and collectively bring in huge wealth of knowledge and experience.”

    Love who has more than 12 years of experience across media agencies said, “Havas is looking at an aggressive growth path in India so I am glad to be here. I have worked with Anita Nayyar in the past – her passion and support is a fantastic proposition to drive a business, in addition to the working wavelength we share. My mandate presents opportunities and challenges. I look forward to giving brands, global or local a meaningful voice to further their business plans in India,” on his new role.

    “Havas is a great opportunity and I am thrilled to be associated with great minds. I look forward to institute a richer, multi level digital experience for the clients and create new business associations in India. The expectations and challenges are big and I consider them as motivators to achieve greater results and growth”, said Saurabh Bhatnagar who comes with rich experience of 12+ years, most of which have been with digital.

    On the move, Roopali said, “I look forward to an exciting and enriching career at Havas. My role and responsibility is to further strengthen our quality of work and lead the clients to more strategic directions helping them achieve their business goals. I look forward to working in this exciting and inspiring work place under the inspiring and always motivated leadership”. She has over 13 years of experience which spans across strategy, planning and buying.