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Tag: Roopa Purushothaman

  • Burger King strengthens partnership with Mumbai Indians

    Burger King strengthens partnership with Mumbai Indians

    MUMBAI: Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.  As part of the collaboration, Mumbai Indians will sport Burger King logo on its outfit.

    Celebrating this season with a delectable twist, Burger King has curated a special whopper named after the partner team which is available on the menu through this season of Mumbai Indians.  The Mumbai Indians Masala Whopper is inspired by the flavourful spices of Indian gravies. This unique offering will be available in restaurants located across Mumbai, Pune, and Gujarat in western region.

    Further setting the tone for this cricket season, and taking forward its partnership towards a noble cause, Burger King in continuation with its campaign ‘Sixes for Kings’ shall have an additional exciting element this year. Throughout the season, on every six hit and on each wicket taken by Mumbai Indians player, the brand shall give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.

    Commenting on the partnership, Burger King India CEO Rajeev Varman said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”

    A Mumbai Indians spokeseperson said, “Mumbai Indians is excited to partner with Burger King India for second year in a row. Mumbai Indians endeavour to create meaningful partnership for our fans who can experience the cricket fever through the Burger King."

    Avasara Leadership Foundation founder Roopa Purushothaman said, “We are grateful to Burger King for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”

  • Burger King partners Mumbai Indians to encourage young girls

    Burger King partners Mumbai Indians to encourage young girls

    MUMBAI: This cricket season, Burger King has partnered with Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. 

    In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme. At an event held yesterday in the Churchgate outlet, Burger King pledged three meals for every six hit by the Mumbai Indians to the children of Avasara Leadership Foundation.

    Uniting in the spirit of cricket, Burger King hosted an evening of fun and games for 30 children from Avasara Leadership Foundation with none other than Mumbai Indians legend Kieron Pollard, super player Mayank Markande and the most recent Man of the Match Ishan Kishan. The girls from the foundation were inspired after hearing the cricket stars speak about their own journeys towards achieving success. The engagement sought not only to motivate the young girls to pursue their dreams, but also leveraged the interest in IPL and cricket to raise awareness for the cause.

    Burger King India CEO Rajeev Varman says, “We are happy to have partnered with a team that shares the same passion as ours to drive a noble cause. Each six scored by Mumbai Indians has contributed in working towards a larger cause. Each six that sailed over the boundary will also help the girls believe that no boundary line is impossible to cross.”

    Avasara Leadership Foundation founder Roopa Purushothaman adds, “We are grateful to Burger King for organising such a memorable event for the children and their ongoing support to our organisation. The children truly cherished every moment spent with the cricketers.”

    Burger King believes in setting up responsible models of social responsibility to contribute to the society. In addition to supporting Avasara, Burger King has in the past also supported Rooms to Read. Some of its initiatives include donating Re. 1 for the cause of girls’ education, encouraging in-store donations over the years, to name a few.