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Tag: Roopa Das

  • Creative Eye in expansion mode, to make show for Star

    Creative Eye in expansion mode, to make show for Star

    MUMBAI: Mythological soap opera specialist Creative Eye is set to start shooting for a weekly hour-long ‘social drama’, set on a Spanish format show, that will begin airing on Star Plus by September.

    The production house, which created the recently launched kids’ comedy show Ruby Duby Hub Dub on Sahara Manoranjan, is also producing two new shows that will commence airing on Doordarshan later this month. Khoj, a suspense thriller has been put in the 10:30 pm slot, while Tumhare Liye, a social series, will air at 9:30 pm. While details of the show scheduled to launch on Star Plus are not available, it is learnt that shooting for the series will commence in 10 days time.

    According to chairmman and managing director Dheeraj Kumar, the company is in an expansion mode currently and has elevated CFO Sunil Gupta to the position of COO and is now on the lookout for a new CEO. Roopa Das, who had been brought in to head a newly created creative cell, has quit and a new V-P, programming and two executive producers are likely to be appointed in the next week, says Kumar.

    The 3D Plus technology powered kids’ fantasy feature film Abra Ka Dabra, which was earlier scheduled for a June launch, is now being readied for a Diwali launch on 5 November. The company has tied up with Music Today for the music rights of the film, and the music is scheduled for release on 4 September.

    Abra Ka Dabra, which will have a simultaneous release in the US, UK, the Middle East, Indonesia and Malaysia, along with India, is also to be dubbed in Arabic for the Middle East audiences, as also in Tamil and Telugu for South Indian viewers. Produced on a Rs 90 million budget, corporates Parle and Camlin, which have entered into brand tie up agreements with Creative Eye for in-script placements of their products in the film, are expected to launch a Rs 10 million promo blitz for the movie.

    Creative Eye has also acquired a feature film The Hope, directed by Kamal Nathani, and is poised to acquire two more feature films in the next quarter, says Kumar.

  • Roopa Das heads new programing cell at Creative Eye

    Roopa Das heads new programing cell at Creative Eye

    The Dheeraj Kumar-promoted production house Creative Eye has recently created a new programming cell headed by Roopa Das, former senior executive producer of Sony Entertainment Television.

    Das was one of a large number of executives at different levels who quit Sony to join the Manoranjan Aur Kya (MAK) Network, which never got off the ground. She has been appointed as vice-president, programming at CEL. The company has announced that will be inducting more professionals shortly in the newly constituted programming cell. Among those who have already been inducted is Mahesh Badal, who has earlier worked with CMM and STV Enterprises. 

    The cell has already started working on various genres of programmes including social, suspense thriller, comedy sitcom, an official release states. CEL has commenced the shooting of three new programmes. CEL plans to produce at least six new programmes with the active association of its newly formed programming cell for Doordarshan and satellite channels during the third quarter of 2002-03.

    The company, which was one of the major content providers to Doordarshan earlier, but had shifted its focus to satellite TV over the last year due to high telecast fees, has now decided to supply more content to DD again. Creative Eye also recently announced its intent to produce three Hindi feature films in the current fiscal. The company has so far produced more than 1,700 hours of programming that includes social, suspense thrillers, historical and mythological programmes. According to an official release, the current eight hours of programming per week on Doordarshan will be increased to 16 hours in 2002-03.