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Tag: Ronnie Talati

  • Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

    Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

    MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.

    Commenting on this development, Titan CEO eyewear division Ronnie Talati said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana.”

    Titan marketing head eyewear division Shalini Gupta said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan.”

    Talking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years. I love my eyeglasses and consider it a very important part of any look which makes this association, with a brand I adore, even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Fastrack to up communication spends by 50% next fiscal

    Fastrack to up communication spends by 50% next fiscal

    BANGALORE: Titan Industries Limited youth fashion accessories brand Fastrack is targeting a CAGR of 50 per cent on its way to Rs 30 billion over the next five years from its current fiscal expected closure of Rs 6 billion. The brand spends around 5-6 per cent of its revenues towards communications and mass media spends, and its next fiscal spends on this head will be proportionate with the revenue growth. This was revealed by Fastrack and New Brands VP and business head Ronnie Talati.

    Talati attributes Fastrack’s communications to the brand’s success and its growth. He claims that it is the largest player in all the categories that it sells – this includes watches – around 3 million pieces an annum, sunglasses – around 1 million pieces a year and even other youth fashion accessories. Its brand communications have been crazy and funky and it has become a trendsetter for its TG – the youth of today. “We set the trends, we don’t follow international trends,” averred Talati.

    Fastrack has a strong presence in the digital space. It has following of 3 million plus fans on Facebook and wants to increase the number of fans to 10 million by the end of the year. It has launched its own instore Internet radio channel where it plays international music and customised content across all its outlets. It has plans to employ Radio Jockeys for the station.

    Lowe Lintas generally handles the creative duties for Fastrack, and Maxus the media buying.

    Talati was speaking with www.indiantelevision.com during the launch of the 100th Fastrack outlet in the country in Banaglore, and the 60th store launched this year. It has planned a digital and instore campaign – ‘Like bunnies we multiply’ for the 100th store launch. Creative work for this campaign is being done by Black Swan.

    At present Fastrack stores are present in 44 towns and cities in the country. The brand is targeting 280 stores in 108 cities and towns in the country during the next fiscal. Fastrack has plans to open around 500 outlets over the next 2-3 years. “We want to increase the consumer touch points and will follow a hub and spoke model – A major Fastrack store in a locality, city or town that will retail all our products and supply to smaller Fastrack stores in the vicinity that will specialize in a particular category,” said Talati.

    Talati plans to add more categories like helmets and bicycles to Fastrack sales inventory. He is also looking at opening Fastrack stores in emerging markets like China, Brazil, Vietnam and growing the brand there.

    Talati revealed that Fastrack standalone stores currently contribute 15 per cent to revenues and this figure would go up to 25 per cent by the next year. He said that watches contribute 50 per cent to the revenue, with other categories pitching in the rest. With growth in numbers and increase in categories, Talati expects watches share to revenue to go down to 40 per cent next year and further down to 25 per cent over the next five years or so.