ITV

Tag: Romedy Now

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • Movies Now joins hand with Romedy Now this Valentine’s

    Movies Now joins hand with Romedy Now this Valentine’s

    MUMBAI: This Valentine’s, Twitterati celebrated as two popular television channels brought the house down with the most innovative digital activity ever!

    In a first of its kind initiative, Movies Now flirted with Romedy Now and made it the most memorable Valentine’s Day for the twitter community who joined in the conversation to make sure Romedy NOW accepts the date.

    It all started at 10:30 am on February 14 when MOVIES NOW was seen making a move on Romedy NOW, who seemed a bit reticent initially, but finally agreed to go on a date with MOVIES NOW – only after MOVIES NOW pulled out all the moves to get Romedy NOW to #BeMyValentine.

    The two channels used dialogues from iconic movies and series to make the conversation an extraordinary one for all Twitterati. The conversation involved the followers of both brands to support them in their responses to each other, which enriched the exchange even more! 

    The unique activity was conceptualized by MOVIES NOW’s digital agency Carpe Diem and executed by agencies of both brands – Carpe Diem and Skarma.

  • Movies Now joins hand with Romedy Now this Valentine’s

    Movies Now joins hand with Romedy Now this Valentine’s

    MUMBAI: This Valentine’s, Twitterati celebrated as two popular television channels brought the house down with the most innovative digital activity ever!

    In a first of its kind initiative, Movies Now flirted with Romedy Now and made it the most memorable Valentine’s Day for the twitter community who joined in the conversation to make sure Romedy NOW accepts the date.

    It all started at 10:30 am on February 14 when MOVIES NOW was seen making a move on Romedy NOW, who seemed a bit reticent initially, but finally agreed to go on a date with MOVIES NOW – only after MOVIES NOW pulled out all the moves to get Romedy NOW to #BeMyValentine.

    The two channels used dialogues from iconic movies and series to make the conversation an extraordinary one for all Twitterati. The conversation involved the followers of both brands to support them in their responses to each other, which enriched the exchange even more! 

    The unique activity was conceptualized by MOVIES NOW’s digital agency Carpe Diem and executed by agencies of both brands – Carpe Diem and Skarma.

  • Cupid strikes English entertainment channels this Valentine’s Day

    Cupid strikes English entertainment channels this Valentine’s Day

    MUMBAI: English entertainment channels are cupid struck this Valentine’s Day as they prep to dish out a unique line-up for entertaining the audience on 14 February.

    As the week culminates with Valentine’s Day, channels have been enabling their viewers in expressing and showcasing their love with a special line up of shows.

    Let’s take a look on what various channels are doing this Valentine’s Day.

    9X Media

    9X Media began celebrating love by airing a special Valentine’s ident and multiple shows across all the channels starting 10 February. The Switch Off Karo Sab, Switch On Some Love campaign was conceptualised by 9X Jhakaas head of brand innovation and VP of programming Rohan Rane. The lyric of the track is composed by 9XM and 9X Tashan cluster programming head Baljinder Mahant.

    In addition to this, 9XO and 9X Jalwa have lined up special programs on 14 February. Popular animated characters Bade – Chote have joined Tinder and will be providing the singles in town a chance to win free gifts and movie tickets through ‘swipe right and win’ surprise on the popular dating app. Other two special shows include Love-a-thon on 9XO Media and Jalwa Pyaar Ka Panchnama on 9X Jalwa.

    Jalwa Pyaar Ka Panchnama will feature songs depicting different stages of love on 13 and 14 February. Adding to it, the channel will also showcase romantic songs of Yash Chopra on 13 and 14 February at 7 pm, whereas 9XO’s Love-a-thon will play songs expressing various stages of a relationship.

    ZoOm TV

    ZoOm TV, taking the celebration a notch higher, will be playing cupid for its viewers by airing special episodes of Request Kiya Hai, where viewers can send messages to their loved ones through song dedications. The show will be high on the celebrity quotient as well featuring celebrities like Aditya Roy Kapoor, Katrina Kaif and Sonam Kapoor.  

    Adding to it, the channel also aired two other shows namely Cut It and Yaar Mera Superstar to keep viewers entertained. Yaar Mera Superstar featured the cast of Fitoor in conversation with host of the show Garima Kumar. The channel will also play Top 100 romantic songs from 9 to 14 February. On the other hand, the Valentine’s Day special of Planet Bollywood will be aired on 14 February. 

    FX HD

    FX HD will treat its binge watchers by airing season two marathon of Golden Globe winning show The Affair from 10 am on 14 February on FX and FX HD.

    Zee Studio

    The channel is going to enthral its viewers by introducing Valentine Playbook. The line up will showcase romantic titles such as Pretty Woman, Sweet Home Alabama, When In Rome, How To Loose A Guy In 10 Days, Love Is All You Need, A Little Bit Of Heaven and The Bounty Hunter.

    Zee Café

    The channel will premiere a marathon of Red Band Society on 13 and 14 February at 12 pm. It will also engage viewers in a unique way by revealing the fun side of fans with a Dubsmash video on the title track of Pretty Little Liars. The most entertaining Dubsmash video will be featured in Zee Café in March.

    Romedy Now

    For Valentine’s Day, Romedy Now has lined up special movies on 14 February from 9 am to 11 pm. Films like Hitch, Along Came Polly, My Best Friend’s Wedding, Addicted To Love and 50 First Dates are lined up. The line-up also includes the romantic musical comedy Begin Again, which will be aired at 9 pm.

    AXN HD

    The channel will air season 11 of Supernatural comprising 13 episodes on 14 February from 9 am to 9 pm.

    Colors Infinity

    The channel will be airing back to back power packed episodes of Arrow season 4 on 14 February from 9 am onwards.

    Vh1

    Vh1 will celebrate Valentine’s Day with Vh1 Coupling where it will air romantic videos of couples, who dared to celebrate love on screen. The episode will be aired on 14 February at 8 am.

    Comedy Central

    Comedy Central viewers can gear up to binge on back-to-back rib tickling series namely A-Z, Awkward, Whitney, Guys with Kids and Marry Me on 14 February from 11 am onwards.

    SONY PIX

    The channel will air 11 movies on 14 February from 6am to 4am. The Pink Panther 2 will be aired at 6am, Horns will be aired at 12:04pm, The Amazing Spider Man will be aired at 12:54am, Friends With Benefits will be on air at 5:37pm, Freaky Friday will be on air at 3:12 am on 15 February. 

  • Cupid strikes English entertainment channels this Valentine’s Day

    Cupid strikes English entertainment channels this Valentine’s Day

    MUMBAI: English entertainment channels are cupid struck this Valentine’s Day as they prep to dish out a unique line-up for entertaining the audience on 14 February.

    As the week culminates with Valentine’s Day, channels have been enabling their viewers in expressing and showcasing their love with a special line up of shows.

    Let’s take a look on what various channels are doing this Valentine’s Day.

    9X Media

    9X Media began celebrating love by airing a special Valentine’s ident and multiple shows across all the channels starting 10 February. The Switch Off Karo Sab, Switch On Some Love campaign was conceptualised by 9X Jhakaas head of brand innovation and VP of programming Rohan Rane. The lyric of the track is composed by 9XM and 9X Tashan cluster programming head Baljinder Mahant.

    In addition to this, 9XO and 9X Jalwa have lined up special programs on 14 February. Popular animated characters Bade – Chote have joined Tinder and will be providing the singles in town a chance to win free gifts and movie tickets through ‘swipe right and win’ surprise on the popular dating app. Other two special shows include Love-a-thon on 9XO Media and Jalwa Pyaar Ka Panchnama on 9X Jalwa.

    Jalwa Pyaar Ka Panchnama will feature songs depicting different stages of love on 13 and 14 February. Adding to it, the channel will also showcase romantic songs of Yash Chopra on 13 and 14 February at 7 pm, whereas 9XO’s Love-a-thon will play songs expressing various stages of a relationship.

    ZoOm TV

    ZoOm TV, taking the celebration a notch higher, will be playing cupid for its viewers by airing special episodes of Request Kiya Hai, where viewers can send messages to their loved ones through song dedications. The show will be high on the celebrity quotient as well featuring celebrities like Aditya Roy Kapoor, Katrina Kaif and Sonam Kapoor.  

    Adding to it, the channel also aired two other shows namely Cut It and Yaar Mera Superstar to keep viewers entertained. Yaar Mera Superstar featured the cast of Fitoor in conversation with host of the show Garima Kumar. The channel will also play Top 100 romantic songs from 9 to 14 February. On the other hand, the Valentine’s Day special of Planet Bollywood will be aired on 14 February. 

    FX HD

    FX HD will treat its binge watchers by airing season two marathon of Golden Globe winning show The Affair from 10 am on 14 February on FX and FX HD.

    Zee Studio

    The channel is going to enthral its viewers by introducing Valentine Playbook. The line up will showcase romantic titles such as Pretty Woman, Sweet Home Alabama, When In Rome, How To Loose A Guy In 10 Days, Love Is All You Need, A Little Bit Of Heaven and The Bounty Hunter.

    Zee Café

    The channel will premiere a marathon of Red Band Society on 13 and 14 February at 12 pm. It will also engage viewers in a unique way by revealing the fun side of fans with a Dubsmash video on the title track of Pretty Little Liars. The most entertaining Dubsmash video will be featured in Zee Café in March.

    Romedy Now

    For Valentine’s Day, Romedy Now has lined up special movies on 14 February from 9 am to 11 pm. Films like Hitch, Along Came Polly, My Best Friend’s Wedding, Addicted To Love and 50 First Dates are lined up. The line-up also includes the romantic musical comedy Begin Again, which will be aired at 9 pm.

    AXN HD

    The channel will air season 11 of Supernatural comprising 13 episodes on 14 February from 9 am to 9 pm.

    Colors Infinity

    The channel will be airing back to back power packed episodes of Arrow season 4 on 14 February from 9 am onwards.

    Vh1

    Vh1 will celebrate Valentine’s Day with Vh1 Coupling where it will air romantic videos of couples, who dared to celebrate love on screen. The episode will be aired on 14 February at 8 am.

    Comedy Central

    Comedy Central viewers can gear up to binge on back-to-back rib tickling series namely A-Z, Awkward, Whitney, Guys with Kids and Marry Me on 14 February from 11 am onwards.

    SONY PIX

    The channel will air 11 movies on 14 February from 6am to 4am. The Pink Panther 2 will be aired at 6am, Horns will be aired at 12:04pm, The Amazing Spider Man will be aired at 12:54am, Friends With Benefits will be on air at 5:37pm, Freaky Friday will be on air at 3:12 am on 15 February. 

  • Romedy Now will air ‘Everybody Loves Raymond’

    Romedy Now will air ‘Everybody Loves Raymond’

    MUMBAI: This January, get ready to witness a combination of love and laughter as Romedy Now is all set to air back-to-back episodes of Everybody Loves Raymond, a comic family delight for its audience. Indian viewers will also be able to connect with the show due to the significance of family sentiments and emotions.

     

    Starting 14 January 2016, the popular American sitcom will have a new destination, the happiest place on TV, Romedy Now! The channel will air all nine seasons of the show, starting from Season 01 on 14 January 2016 at 8 pm. To air from Monday to Friday, the iconic show will further strengthen the current line-up of the leading English GEC.

     

    Everybody Loves Raymond stars stand-up comedian and Emmy-Award winner Ray Romano. The story revolves around Ray Barone, a successful sportswriter living on Long Island, New York, with his wife Debra (Patricia Heaton) and three kids. But their big happy family gets a bit too big and less happy — when Ray’s meddling parents, Frank (Peter Boyle) and Marie (Doris Roberts), frequently stop by, since they live directly across the street. Brother Robert (Brad Garrett), a divorced police officer, is constantly moving in and out of his parents’ house, and loves to drop by and show his resentment towards Ray’s successful career and happy family life. Dodging Marie’s constant critique of Debra’s cooking, Frank’s witty one-liners and Robert’s dead-pan despair, Ray and Debra just wish someone would ring their doorbell before entering once in a while.

     

    Everybody Loves Raymond was an instant hit abroad and has a huge fan following even in India. While it was being telecast, the show was among Top 5 programs in the prime-time and was watched by over 18 million viewers each week. Further testimony to the success of the show was the fact that the cast members of Everybody Loves Raymond won Primetime Emmy Awards for their roles in the series. 

     

    In order to sustain the buzz around the property, Romedy Now will launch a digital campaign in February. Seeing that ELR can alternatively be termed as a ‘Family Comedy’, the core thought revolves around families spending their time together with Romedy Now. The channel will use #FamilyTimeWithRomedy as a sub-plug and build content and activities around how the channel is the most sought after when it comes to family viewing. Using this, it will explore different traits/habits/likes/dislikes of each family. It will use instances occurring in the show and tie it back with relatable scenes and stills from the show. The campaign will be executed on Facebook and Twitter.

     

    Everybody Loves Raymond is yet another show that weaves into Romedy Now’s philosophy of bringing love and laughter to the Indian television viewers. With How I Met Your Mother, Gilmore Girls, Hot in Cleveland, the Ellen DeGeneres Show, Romedy Now is undoubtedly the happiest place on TV and the ultimate destination to love and laughter!

  • Times Network’s promo of ‘How I Met Your Mother’ unravelled

    Times Network’s promo of ‘How I Met Your Mother’ unravelled

    MUMBAI: The widely loved American sitcom How I Met Your Mother (HIMYM) is back for its fans on Romedy Now and will be aired on 14 December 2015. The show has got the cutest makeover with this new season. As reported earlier by indiantelevision.com, the channel has brought HIMYM back with a fresh and unique promo showing toddlers narrating the story of the show.

     

    The video features little Lily Aldrin and Marshall Eriksen as an adorable couple and a miniature, suited-up Barney Stinson flirting with girls. It also shows tiny Ted Mosby sweetly falling head over heels for Robin Scherbatsky, and some of the kids taking turns with a kid-sized version of the show’s signature yellow umbrella. The video takes the funny characters to a whole new ‘miniature’ level.

    Romedy Now is targeting a pan India population, and majorly the youth and expects to reach out to more than a million viewers. The channel has already started promotions on social media two weeks back with teasers and is now building it up to the launch of the show. The next level of the promotion will be revealed as the flag off to the airing of the show approaches.

     

    The English entertainment channel has attempted to portray the love and laughter in the show through a metaphor by portraying the characters of HIMYM as toddlers. Talking about the idea behind the adorable promo Times Network vice president of programming EEC Sonal Khanduja commented, “The treatment of using kids makes the property more affable and cute and makes for great conversation especially when parents want to share their cute memories and moments with their babies. The thought was to have a setup as close as to the show- from the set design to the five kids dressed like the original characters from the show to their attitude and the scenes from the show”.

     

    The promo has been conceptualised and executed internally by the in-house team of the channel, Oapp Team. The off-air campaign has been done by the Famous Innovations creative agency.

     

    The promo has received appreciation from its fans and has generated a lot of buzz across all the social media platforms. “We are glad that our efforts have paid off so well that the makers of the show tweeted about it. And going forward, we will be coming up with many more such unique innovations”, adds Khanduja.

     

    “The promo was created for the people who are already aware of the show and follow it and to offer a new freshness to the property”, adds Khanduja.

     

    As the promo involves shooting with kids from a young age group, the channel had to invest two days to complete the shoot.

     

    Further, Romedy Now is also actively promoting HIMYM through on-ground activities across the key pubs in the urban cities through an engaging game that can be played with friends.

     

    Since it is an iconic show for viewers, it enjoys a positive response from advertisers. “The shows on Romedy Now are leading in the category and we are confident that HIMYM will be at the top of the pack in the span of a few weeks”, concludes Khanduja.

  • Romedy Now to air How I Met Your Mother next month, launches a new promo

    Romedy Now to air How I Met Your Mother next month, launches a new promo

    MUMBAI: Romedy Now is all geared up to launch the widely loved sitcom, How I met Your Mother, on 14 December 2015 at 8:30 pm. The channel has also launched a fresh promo of the TV series by giving it a unique touch as the kids will be seen narrating the story.

     

    In the show, Ted Mosby, in 2030, narrates a story to his teenage children on how he met their mother. The show focuses on Ted’s friendship with Barney, Marshall and Lily, his love for Robin, his journey of finding the girl of his dreams, etc.

     

    “The idea behind using kids in the promo is to make the property more affable and endearing. It also makes for great conversation especially when parents want to share their cute memories and moments with their babies”, asserted a spokesperson.

     

    The show known for its eccentric humour stars Josh Radnor, Jason Segel, Cobie Smulders, Neil Patrick Harris and Cristin Milioti.

     

    Commenting on the launch of HIMYM, EEC VP Programming Sonal Khanduj said, “How I Met Your Mother is immensely popular with a great repeat value in India and we are confident that the show will strengthen our viewership further. Romedy Now is promoting the show with an adorable promo to generate buzz around the property.”

  • Romedy Now completes 2 years; commands 58% share in English GECs

    Romedy Now completes 2 years; commands 58% share in English GECs

    MUMBAI: English general entertainment channel (GEC) Romedy Now has completed two years and as per Broadcast Audience Research Council (BARC) India data, the channel today commands 58 per cent share viewership in the genre. Additionally, 18 shows out of the top 25 shows in the English GEC genre are on Romedy Now.

     

    What’s more, as compared to last year, the channel’s ad rates have also gone up by 50 – 60 per cent. 

     

    Since its launch on 22 September, 2013, Romedy Now has been home to some of the most romantic movies and funniest shows. Shows like FRIENDS, Ally Mcbeal, Witches Of East End, 2 Broke Girls, Friends With Better Lives and Jane The Virgin have all partnered in the growth of the channel and have contributed to its success.

     

    Speaking on the channel completing two years, Times Network head English entertainment cluster senior vice president Vivek Srivastava said, “The channel has done very well in the last two years in terms of numbers. We are constantly number one in BARC India and TAM Media Research (TAM). Romedy doesn’t command the share of mind but the share of heart and that’s the strength of our brand. The channel command 58 per cent viewership in the genre and in the last 13 weeks, 18 shows out of the top 25 shows in English GEC space are on Romedy Now. That is the power of the content we have. Moreover, Romedy Now is not compared with the movie channels’ segment but with the English entertainment space. That said, even if it were compared with the movie channels’ segment, it holds the leadership position.”

     

    Recently Romedy Now added an extra hour of content with The Ellen DeGeneres Show, which is being simulcast in India with the US. “The mood of the channel determines the content that we acquire and the mood of the channel is happy. So any romantic movie or feel good factor will feature on the channel and that is the kind of content that we acquire,” he added.

     

    Throwing light on the channel’s ad revenue compared to last year as well as the category of clients that have come on board, Srivastava said, “We have almost doubled our revenues as far as Romedy is concerned because it is the only segmented and differentiated brand in the category. It has a very strong appeal so advertisers’ pull on the brand has been fantastic. The ad rates have gone up by 50 – 60 per cent from last year. We don’t have to hard sell the brand and that’s an advantage we have. E-commerce, automobile, jewellery and FMCGs are the big category clients that we have on board.”

     

    As part of the second anniversary celebrations, the channel premiered the Pierce Brosnan and Emma Thompson starrer British comedy The Love Punch on 22 September at 9 pm.

     

    Romedy Now has also launched an anniversary contest called ‘Happy 2gether.’

     

    On the programming front, the channel launched one of America’s best sitcoms – Hot in Cleveland on 21 September, which is being aired from Monday to Friday at 8.30 pm. In October the channel is planning to launch Addicted to Love in the romantic slot at 9 pm, whereas November will see How I Met Your Mother launching. For Diwali, the channel will be airing a special called Diwali Delights as well as the Romedy of the month movie – Girl Most Likely.