ITV

Tag: Romedy Now

  • Romedy Now to air exciting line up for friendship day

    Romedy Now to air exciting line up for friendship day

    MUMBAI: Friends are the family that we choose and this Friendship’s day, it’s time to celebrate that bond with Romedy NOW. The channel known to celebrate the spirit of love and laughter is set to broadcast an exciting line-up with their property called ‘Best Friends Forever’. The movies in this property will air every Saturday, at 9:00PM, for the entire month of August.

    Friends are incredibly special people. They double up as bodyguards, adventure companions, partners in crime, and are people you share your pizza with. To celebrate this inexplicable bond, Romedy NOW will showcase four movies that perfectly illustrate the meaning of being #FriendsForever. The line-up on the channel will include movies like, Hitch, Sex and the City 2,Change-Up and My Best Friend’s Wedding.

    Starring Will Smith, ‘Hitch’ talks about a ‘Dating Guru’ that helps his clients woo the women of their dreams; however he fails at wooing his own love interest and is helped by one of his clients turned friend. Following this romantic comedy is ‘Sex and the City 2’, a travelogue of 4 girlfriends, who, on a trip to Abu Dhabi, experience the supportive bond of friendship as they are working up against the pressures of life and love. The third week of August brings the laughter roller coaster movie, ‘Change-Up’, where two friends, who secretly envy each other’s life, accidentally get an “exchange” to realize that life on the other side is not as rosy as they imagined. The last movie of the friendship’s special month is ‘My Best Friend’s Wedding’, – a sweet comedy starring Julia Roberts, that encapsulates a friend’s emotional insecurity and a turmoil over having to “loose” their friend of their life to marriage.

    The line-up promises to be a complete roller coaster ride that celebrates the unique bond of friendship.

  • Romedy Now to air exciting line up for friendship day

    Romedy Now to air exciting line up for friendship day

    MUMBAI: Friends are the family that we choose and this Friendship’s day, it’s time to celebrate that bond with Romedy NOW. The channel known to celebrate the spirit of love and laughter is set to broadcast an exciting line-up with their property called ‘Best Friends Forever’. The movies in this property will air every Saturday, at 9:00PM, for the entire month of August.

    Friends are incredibly special people. They double up as bodyguards, adventure companions, partners in crime, and are people you share your pizza with. To celebrate this inexplicable bond, Romedy NOW will showcase four movies that perfectly illustrate the meaning of being #FriendsForever. The line-up on the channel will include movies like, Hitch, Sex and the City 2,Change-Up and My Best Friend’s Wedding.

    Starring Will Smith, ‘Hitch’ talks about a ‘Dating Guru’ that helps his clients woo the women of their dreams; however he fails at wooing his own love interest and is helped by one of his clients turned friend. Following this romantic comedy is ‘Sex and the City 2’, a travelogue of 4 girlfriends, who, on a trip to Abu Dhabi, experience the supportive bond of friendship as they are working up against the pressures of life and love. The third week of August brings the laughter roller coaster movie, ‘Change-Up’, where two friends, who secretly envy each other’s life, accidentally get an “exchange” to realize that life on the other side is not as rosy as they imagined. The last movie of the friendship’s special month is ‘My Best Friend’s Wedding’, – a sweet comedy starring Julia Roberts, that encapsulates a friend’s emotional insecurity and a turmoil over having to “loose” their friend of their life to marriage.

    The line-up promises to be a complete roller coaster ride that celebrates the unique bond of friendship.

  • Romedy Now premieres rom-com ‘What If’

    Romedy Now premieres rom-com ‘What If’

    MUMBAI: Romedy Now will premiere the utterly cute rom-com, ‘What If’ on 31 July, 2016, at 9pm.

    The Irish Canadian film is a romantic comedy, directed by Michael Dowse, based on the play, ‘Toothpaste and Cigars’. Released in 2013, the film narrates the story of Wallace, who is disappointed with a string of failed relationships. When he meets Chantry, who is an animator, he decides to put his love life on hold and strikes a friendly connection with her. Chantry, on the other hand, is dating Ben and is living in with him. It is only after a series of co-incidences and close intimacy that brews amidst the friendship, that both of them ponder, ‘what if, your best friend is the love of your life?’

    The film stars Daniel Radcliffe and Zoe Kazan, who awe the audiences with their bubbly chemistry and interesting performances throughout the film. The movie premiered at the Toronto Film Festival and received nomination for the Best Picture at the 2nd Canadian Screen Awards. The screenplay won awards for the Best Adapted Screenplay at the same awards ceremony.

    An interesting trivia about the film is that this is Daniel Radcliffe’s first contemporary character that he’s ever played, his previous project being the Harry potter series. He said, “There was something lovely about just stepping up on set and talking.”

  • Romedy Now premieres rom-com ‘What If’

    Romedy Now premieres rom-com ‘What If’

    MUMBAI: Romedy Now will premiere the utterly cute rom-com, ‘What If’ on 31 July, 2016, at 9pm.

    The Irish Canadian film is a romantic comedy, directed by Michael Dowse, based on the play, ‘Toothpaste and Cigars’. Released in 2013, the film narrates the story of Wallace, who is disappointed with a string of failed relationships. When he meets Chantry, who is an animator, he decides to put his love life on hold and strikes a friendly connection with her. Chantry, on the other hand, is dating Ben and is living in with him. It is only after a series of co-incidences and close intimacy that brews amidst the friendship, that both of them ponder, ‘what if, your best friend is the love of your life?’

    The film stars Daniel Radcliffe and Zoe Kazan, who awe the audiences with their bubbly chemistry and interesting performances throughout the film. The movie premiered at the Toronto Film Festival and received nomination for the Best Picture at the 2nd Canadian Screen Awards. The screenplay won awards for the Best Adapted Screenplay at the same awards ceremony.

    An interesting trivia about the film is that this is Daniel Radcliffe’s first contemporary character that he’s ever played, his previous project being the Harry potter series. He said, “There was something lovely about just stepping up on set and talking.”

  • ET Now strengthens brand presence through B2B campaign ‘Dealing Room Heroes’

    ET Now strengthens brand presence through B2B campaign ‘Dealing Room Heroes’

    MUMBAI: After securing a solid positioning as a popular news destination, Times Network, heralded by its flagship channels Times Now and ET Now, is set to strengthen its brand presence amongst clients, advertisers and other businesses through a business-to-business (B2B) approach.

    We saw a fine example of its B2B marketing at Goafest 2016, where, through a quirky campaign targeted at the advertising industry, Times Network emphasised the growth of consumers of English content in India.

    A similar targeted messaging is brought forth in a latest campaign titled ‘Dealing Room Heroes’ that ET Now has initiated.  Starting June 9, ET Now has started visiting the participating well known stock brokerage houses and interacting with their leadership teams to explore what they consider the biggest achievements of the organization in the FY 2015-16, and felicitate key performers from the Dealing Room of each organisation.

    “Now that we have established our leadership position in various markets, we needed to go beyond being leaders in numbers and on air, and focus on making our brand more accessible and relevant to our consumers. As a business news channel we have three forms of consumers — the viewers, the advertisers and media agencies and the stock traders. To reach out to the stock brokers and traders who form an integral part of our consumer base, we have launched this new campaign. It allows us to partner with individual broking firms and celebrate the number crunching and data analysis that goes down in the Dealing Room of a brokerage firm,” revealed Times Network Head of Marketing – Times Now, ET Now, Magicbricks Now & Zoom Shantanu Gangane.

    So far ET Now has partnered with nine brokerage houses including IIFL, Kotak Securities, Motilal Oswal, MK Global, etc., with its first destination for the campaign being Mumbai. Those honoured through this campaign will also find a place on air on ET Now in the form of a two to three minute vignette that will showcase how the person went about dealing. This will run in the channel in high frequency across day parts with special focus on prime time and market hour.  Running for three weeks in each market the campaign may prolong depending on the feedback from each region. When asked, Gangane clarified that the partnerships with the brokerage firms on this campaign weren’t on a commercial level. As per the network, this is a first of a kind initiative by a business channel globally.

    When it came to addressing the viewers through a B2C messaging, in February, ET Now did an engaging activation with its viewers titled ‘Kem Chho Gujarat’ an investor welfare initiative by ET Now.  With this initiative the channel took experts from the financial fraternity and its anchors on ground to address some of the queries in the state in the sector. “It was a complete on ground, on air and online initiative, where consumers got to meet the experts and the anchors face to face,” Gangane shared. 

    In a similar fashion Magicbricks Now had also initiated the ‘Urban Debate’ where real estate issues of a given area were taken up and addressed through an on ground event that was telecast. 

    Since both Urban Debate and Kem Chho Gujrat were consumer initiatives, the channel used a lot of tools to promote audience participation and registration for event, be it in the form of digital promotions, print ads or promos that run within the network where it can target the relevant audience. The strategy differs a bit when it comes to Dealing Room Heroes, for which the channel focusses on print ads, magazines that are popular within the brokerage industry, for example Dalal Street Journal, and optimise the marketing on the channel itself.

    Gangane acknowledged the need to think differently when conceptualizing a campaign targeted towards masses and specifically towards businesses or brands. The medium of communication is very important when planning campaign in B2B versus B2C, Gangane said, “When going B2B you cannot carpet bomb, like you intend a marketing blitzkrieg. B2B relies a lot on you optimizing reach and frequency. In B2B communication one needs to be direct, contextual to the target brand or business. That’s where the media mix becomes important. As far as the communication is concerned, it needs to be more relatable rather than eye catching and attention seeking.”

    Given the different planning of media mixes for each approach, the budgeting changes as well. One might think that a high decibel mass campaign was more expensive, but Gangage revealed that getting the right audience could be an expensive affair as well. “If you are going for quality and sharp focus, you may sometimes end up paying more.”

    While Gangage did not divulge the network’s split of marketing budgets in B2B and B2C campaigns, he explained the mindset behind the allotments. “It is very specific to the objective, honestly. For example for a brand building campaign for the entire Times Network, the budget allotted for B2B would be 80 per cent approximately. But if we are launching a show on a particular channel, spend will be more on the B2C side.”

    Speaking from a network standpoint, Gangane highlighted that none of the brands were dormant when it came to visibility amongst consumers, be it Times Now, Zoom or Movies Now and Romedy Now. “Each of the brands are buzzing in their own way. Having said that, Times Network as a whole did initiate a larger brand communication earlier this year, which will see some more work on audience metrics in the upcoming months,” Gangane added in parting.
     

  • ET Now strengthens brand presence through B2B campaign ‘Dealing Room Heroes’

    ET Now strengthens brand presence through B2B campaign ‘Dealing Room Heroes’

    MUMBAI: After securing a solid positioning as a popular news destination, Times Network, heralded by its flagship channels Times Now and ET Now, is set to strengthen its brand presence amongst clients, advertisers and other businesses through a business-to-business (B2B) approach.

    We saw a fine example of its B2B marketing at Goafest 2016, where, through a quirky campaign targeted at the advertising industry, Times Network emphasised the growth of consumers of English content in India.

    A similar targeted messaging is brought forth in a latest campaign titled ‘Dealing Room Heroes’ that ET Now has initiated.  Starting June 9, ET Now has started visiting the participating well known stock brokerage houses and interacting with their leadership teams to explore what they consider the biggest achievements of the organization in the FY 2015-16, and felicitate key performers from the Dealing Room of each organisation.

    “Now that we have established our leadership position in various markets, we needed to go beyond being leaders in numbers and on air, and focus on making our brand more accessible and relevant to our consumers. As a business news channel we have three forms of consumers — the viewers, the advertisers and media agencies and the stock traders. To reach out to the stock brokers and traders who form an integral part of our consumer base, we have launched this new campaign. It allows us to partner with individual broking firms and celebrate the number crunching and data analysis that goes down in the Dealing Room of a brokerage firm,” revealed Times Network Head of Marketing – Times Now, ET Now, Magicbricks Now & Zoom Shantanu Gangane.

    So far ET Now has partnered with nine brokerage houses including IIFL, Kotak Securities, Motilal Oswal, MK Global, etc., with its first destination for the campaign being Mumbai. Those honoured through this campaign will also find a place on air on ET Now in the form of a two to three minute vignette that will showcase how the person went about dealing. This will run in the channel in high frequency across day parts with special focus on prime time and market hour.  Running for three weeks in each market the campaign may prolong depending on the feedback from each region. When asked, Gangane clarified that the partnerships with the brokerage firms on this campaign weren’t on a commercial level. As per the network, this is a first of a kind initiative by a business channel globally.

    When it came to addressing the viewers through a B2C messaging, in February, ET Now did an engaging activation with its viewers titled ‘Kem Chho Gujarat’ an investor welfare initiative by ET Now.  With this initiative the channel took experts from the financial fraternity and its anchors on ground to address some of the queries in the state in the sector. “It was a complete on ground, on air and online initiative, where consumers got to meet the experts and the anchors face to face,” Gangane shared. 

    In a similar fashion Magicbricks Now had also initiated the ‘Urban Debate’ where real estate issues of a given area were taken up and addressed through an on ground event that was telecast. 

    Since both Urban Debate and Kem Chho Gujrat were consumer initiatives, the channel used a lot of tools to promote audience participation and registration for event, be it in the form of digital promotions, print ads or promos that run within the network where it can target the relevant audience. The strategy differs a bit when it comes to Dealing Room Heroes, for which the channel focusses on print ads, magazines that are popular within the brokerage industry, for example Dalal Street Journal, and optimise the marketing on the channel itself.

    Gangane acknowledged the need to think differently when conceptualizing a campaign targeted towards masses and specifically towards businesses or brands. The medium of communication is very important when planning campaign in B2B versus B2C, Gangane said, “When going B2B you cannot carpet bomb, like you intend a marketing blitzkrieg. B2B relies a lot on you optimizing reach and frequency. In B2B communication one needs to be direct, contextual to the target brand or business. That’s where the media mix becomes important. As far as the communication is concerned, it needs to be more relatable rather than eye catching and attention seeking.”

    Given the different planning of media mixes for each approach, the budgeting changes as well. One might think that a high decibel mass campaign was more expensive, but Gangage revealed that getting the right audience could be an expensive affair as well. “If you are going for quality and sharp focus, you may sometimes end up paying more.”

    While Gangage did not divulge the network’s split of marketing budgets in B2B and B2C campaigns, he explained the mindset behind the allotments. “It is very specific to the objective, honestly. For example for a brand building campaign for the entire Times Network, the budget allotted for B2B would be 80 per cent approximately. But if we are launching a show on a particular channel, spend will be more on the B2C side.”

    Speaking from a network standpoint, Gangane highlighted that none of the brands were dormant when it came to visibility amongst consumers, be it Times Now, Zoom or Movies Now and Romedy Now. “Each of the brands are buzzing in their own way. Having said that, Times Network as a whole did initiate a larger brand communication earlier this year, which will see some more work on audience metrics in the upcoming months,” Gangane added in parting.
     

  • Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    MUMBAI: From being an accomplice in watching late night shows to keeping the deepest secret, from saving us from a yelling from dad to guiding us when we are in the middle of nowhere, mothers have always been a child’s beloved. A friend, a teacher, a mentor, an idol, a protector, a manager, she is a fusion of many.

    In a world where all of us are glued to our smartphones,on Facebook or Whatsapp or Twitter, we often forget to pause for just a moment and acknowledge all that our mothers do to ensure our every happiness. Known for their multitasking abilities and for always giving someone a chance, a person will always have her mother right by their side.

    While all of us say we have only two hands and do limited things, mothers have multiple hands and an unending will to keep doing things for their child despite all hardships. And yet, we often forget to spend quality time with our mothers and express our heartfelt gratitude  for their unconditional love.

    Television channels have turned up their love and care quotient to entertain viewers further. This Mother’s Day which falls on 8 March, Indiantelevision.com has made your day simpler by picking up a few channels which you can enjoy with your mother whole day long.

    Even if your mother occasionally scolds you for not cleaning your room, you will certainly be glad that she is nothing like the ‘momzillas’ living in the Upper East Side of New York. Comedy Central continues this movement of appreciation for all mothers by airing the entire season of Odd Mom Out from 12 pm to 5 pm. Laugh and bond with your mother, she loves you despite you’re all the stupid things you have done and surely will do in the future.

    The channel has also joined hands with UrbanClap to make the day special for a few lucky viewers through a one day contest in Mumbai, Bangalore and Delhi. Executives will be visiting the house of these winners to give make this day easy going for their mommies by taking up odd jobs and chores of the house and giving the mommies manicures, pedicures and foot massages.

    On the other hand, Nickelodeon has announced a special association with Love Sugar Dough by offering free Dora Cup Cakes on from 2 pm to 8 pm to celebrate this special occasion. The first 25 kids who visit the Love Sugar Dough branches at Chowpatty, Breach Candy, Bandra and Bombay Central, along with their mothers, are in for a sweet treat with free Dora cupcakes awaiting them.

    Romedy Now will celebrate Mother’s Day with a special line-up to pay tribute to the hard-working and selfless women in our lives. The channel will air various movies like Mamma Mia, My Big Fat Greek Wedding, The Big Wedding, Maid in Manhattan and Life As We Knowunder their official property titled Mum’s The World. It has also created an integrated contest with the same title through which one lucky winner will get an all-expense paid trip to Phuket with the winner’s  mom. The movies will air the entire day from 9 am to 9 pm on 8 May.

    It has also tied up with the recently released comedy-drama Mother’s Day starring Jennifer Aniston, Julia Roberts, Kate Hudson. The film depicts interlinked stories about three women in different settings and on different emotional missions. Roberts plays the role of a glamorous TV host, while Hudson is a woman who wants a stronger and more cordial relationship with her mother, and Aniston is a divorcee who is looking for love

    Animal Planet plans to bring its viewers a day full of amazing stories which will put spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.On one hand the viewers can see Amarobia Spider mom sacrificing her life to be often eaten by her newborns while on the other hand Koalas will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day includes Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffles the scientific world when a young lioness in Samburu Reserve, Kenya, sets aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

    AXN will celebrate this day by screening popular American series Extant, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry,mother to an alien and a humanic, fight against her detractors to protect her children.The series will air from 12 pm to 6 pm.

    Moms and daughters can also witness a three hour star studded special show called Shukriya Maa from 5:30 pm where celebrities from Bollywood and Television will pay a loving tribute to their mothers and thank them in their own unique special ways. The show features Soha Ali Khan surprising mother Sharmila Tagore by travelling to Delhi and presenting her with a Kindle since she’s a voracious reader. The gorgeous mother-daughter duo will be seen sharing interesting anecdotes from their lives. Farah Khan, Karishma Kapoor, etc will be seen sharing their innermost feelings and lesser known facts with their moms and how their kids are quite like their granny.

    Karanvir Bohra will get caught off guard when his mom reveals what a naughty boy he was right from his younger days while Karan Tacker’s mother shares that he has always been the good boy all his life and has remained humble and the most important thing she loves about Karan is that even today when he comes late from shoots he comes and meets them and then only he goes back to his room. Actor Mouny Roy will be seen dancing on few songs and get emotional as she requested her mother to not leave her like Baba did, leaving everyone on the sets with a lump in their throat. Ragini Khanna, Sayantani Ghosh, Shiny and Anita Hassanandani will be seen dedicating various acts expressing gratitude towards their mothers for their unflinching love and support through thick and thin.

    Culture Machine has released a latest video on Blush encouraging viewers to confess their closely held secrets to their moms. When people stand in front of the camera and confess their deepest, darkest and silliest secrets to their mother, it provokes us to think that maybe it is time to look at one of the most important relationships of our life from another perspective. From telling her about being gay to when one had sex for the first time, from sharing a deep pain about sexual abuse to apologies for stealing money, these individuals in the video have said aloud their heart’s most intimate secrets to their mothers. This video is not only very moving but also thought-provoking.

    Savour some of the most intimate and extraordinary mother-child moments of the world. So enjoy this Sunday with you mother and don’t forget to tell her how much you love her….

  • Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    MUMBAI: From being an accomplice in watching late night shows to keeping the deepest secret, from saving us from a yelling from dad to guiding us when we are in the middle of nowhere, mothers have always been a child’s beloved. A friend, a teacher, a mentor, an idol, a protector, a manager, she is a fusion of many.

    In a world where all of us are glued to our smartphones,on Facebook or Whatsapp or Twitter, we often forget to pause for just a moment and acknowledge all that our mothers do to ensure our every happiness. Known for their multitasking abilities and for always giving someone a chance, a person will always have her mother right by their side.

    While all of us say we have only two hands and do limited things, mothers have multiple hands and an unending will to keep doing things for their child despite all hardships. And yet, we often forget to spend quality time with our mothers and express our heartfelt gratitude  for their unconditional love.

    Television channels have turned up their love and care quotient to entertain viewers further. This Mother’s Day which falls on 8 March, Indiantelevision.com has made your day simpler by picking up a few channels which you can enjoy with your mother whole day long.

    Even if your mother occasionally scolds you for not cleaning your room, you will certainly be glad that she is nothing like the ‘momzillas’ living in the Upper East Side of New York. Comedy Central continues this movement of appreciation for all mothers by airing the entire season of Odd Mom Out from 12 pm to 5 pm. Laugh and bond with your mother, she loves you despite you’re all the stupid things you have done and surely will do in the future.

    The channel has also joined hands with UrbanClap to make the day special for a few lucky viewers through a one day contest in Mumbai, Bangalore and Delhi. Executives will be visiting the house of these winners to give make this day easy going for their mommies by taking up odd jobs and chores of the house and giving the mommies manicures, pedicures and foot massages.

    On the other hand, Nickelodeon has announced a special association with Love Sugar Dough by offering free Dora Cup Cakes on from 2 pm to 8 pm to celebrate this special occasion. The first 25 kids who visit the Love Sugar Dough branches at Chowpatty, Breach Candy, Bandra and Bombay Central, along with their mothers, are in for a sweet treat with free Dora cupcakes awaiting them.

    Romedy Now will celebrate Mother’s Day with a special line-up to pay tribute to the hard-working and selfless women in our lives. The channel will air various movies like Mamma Mia, My Big Fat Greek Wedding, The Big Wedding, Maid in Manhattan and Life As We Knowunder their official property titled Mum’s The World. It has also created an integrated contest with the same title through which one lucky winner will get an all-expense paid trip to Phuket with the winner’s  mom. The movies will air the entire day from 9 am to 9 pm on 8 May.

    It has also tied up with the recently released comedy-drama Mother’s Day starring Jennifer Aniston, Julia Roberts, Kate Hudson. The film depicts interlinked stories about three women in different settings and on different emotional missions. Roberts plays the role of a glamorous TV host, while Hudson is a woman who wants a stronger and more cordial relationship with her mother, and Aniston is a divorcee who is looking for love

    Animal Planet plans to bring its viewers a day full of amazing stories which will put spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.On one hand the viewers can see Amarobia Spider mom sacrificing her life to be often eaten by her newborns while on the other hand Koalas will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day includes Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffles the scientific world when a young lioness in Samburu Reserve, Kenya, sets aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

    AXN will celebrate this day by screening popular American series Extant, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry,mother to an alien and a humanic, fight against her detractors to protect her children.The series will air from 12 pm to 6 pm.

    Moms and daughters can also witness a three hour star studded special show called Shukriya Maa from 5:30 pm where celebrities from Bollywood and Television will pay a loving tribute to their mothers and thank them in their own unique special ways. The show features Soha Ali Khan surprising mother Sharmila Tagore by travelling to Delhi and presenting her with a Kindle since she’s a voracious reader. The gorgeous mother-daughter duo will be seen sharing interesting anecdotes from their lives. Farah Khan, Karishma Kapoor, etc will be seen sharing their innermost feelings and lesser known facts with their moms and how their kids are quite like their granny.

    Karanvir Bohra will get caught off guard when his mom reveals what a naughty boy he was right from his younger days while Karan Tacker’s mother shares that he has always been the good boy all his life and has remained humble and the most important thing she loves about Karan is that even today when he comes late from shoots he comes and meets them and then only he goes back to his room. Actor Mouny Roy will be seen dancing on few songs and get emotional as she requested her mother to not leave her like Baba did, leaving everyone on the sets with a lump in their throat. Ragini Khanna, Sayantani Ghosh, Shiny and Anita Hassanandani will be seen dedicating various acts expressing gratitude towards their mothers for their unflinching love and support through thick and thin.

    Culture Machine has released a latest video on Blush encouraging viewers to confess their closely held secrets to their moms. When people stand in front of the camera and confess their deepest, darkest and silliest secrets to their mother, it provokes us to think that maybe it is time to look at one of the most important relationships of our life from another perspective. From telling her about being gay to when one had sex for the first time, from sharing a deep pain about sexual abuse to apologies for stealing money, these individuals in the video have said aloud their heart’s most intimate secrets to their mothers. This video is not only very moving but also thought-provoking.

    Savour some of the most intimate and extraordinary mother-child moments of the world. So enjoy this Sunday with you mother and don’t forget to tell her how much you love her….

  • What Women Want is ‘Romedy of the Month’ in April

    What Women Want is ‘Romedy of the Month’ in April

    MUMBAI: Romedy NOW, has announced its Romedy of the month, ‘What Women Want’. The rom-com, starring Mel Gibson and Helen Hunt, will air on 17 April at 9pm.

    A heartwarming rib-tickler, the film is about Nick (played by Gibson), a hot-shot chauvinistic advertising executive, whose life turns haywire when a fluke accident enables him to hear what women think! In the beginning, Nick is just desperate to lose the new-found ‘ability’. But he has reckoned without a very persuasive and wacky psychologist who tells Nick how he could use the ability to hear what women want, to his complete advantage!

    Nick is quickly convinced because he sees an opportunity to get even with Darcy Maguire — played by Helen Hunt – the woman who received the promotion that Nick had set his sights on for a very long time.  Nick’s plan begins to unfold, to his complete delight. But wait! Suddenly, there is one new element in the equation – love. He’s falling in love with the very woman he wanted revenge from!  What happens next makes for a truly memorable and delightful movie.

    The film, directed by Nancy Meyers and written by Josh Goldsmith, Cathy Yuspa and Diane Drake, was a big success. Helen Hunt won the Blockbuster Entertainment Award for Favorite Actress – Comedy/Romance.

     

  • What Women Want is ‘Romedy of the Month’ in April

    What Women Want is ‘Romedy of the Month’ in April

    MUMBAI: Romedy NOW, has announced its Romedy of the month, ‘What Women Want’. The rom-com, starring Mel Gibson and Helen Hunt, will air on 17 April at 9pm.

    A heartwarming rib-tickler, the film is about Nick (played by Gibson), a hot-shot chauvinistic advertising executive, whose life turns haywire when a fluke accident enables him to hear what women think! In the beginning, Nick is just desperate to lose the new-found ‘ability’. But he has reckoned without a very persuasive and wacky psychologist who tells Nick how he could use the ability to hear what women want, to his complete advantage!

    Nick is quickly convinced because he sees an opportunity to get even with Darcy Maguire — played by Helen Hunt – the woman who received the promotion that Nick had set his sights on for a very long time.  Nick’s plan begins to unfold, to his complete delight. But wait! Suddenly, there is one new element in the equation – love. He’s falling in love with the very woman he wanted revenge from!  What happens next makes for a truly memorable and delightful movie.

    The film, directed by Nancy Meyers and written by Josh Goldsmith, Cathy Yuspa and Diane Drake, was a big success. Helen Hunt won the Blockbuster Entertainment Award for Favorite Actress – Comedy/Romance.