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Tag: Rolls-Royce

  • Rolls-Royce names Sashi Mukundan EVP to steer India transformation

    Rolls-Royce names Sashi Mukundan EVP to steer India transformation

    MUMBAI: Rolls-Royce is shifting gears in India with a new leadership appointment. The engineering giant has announced Sashi Mukundan as its executive vice president, transformation India, effective October 2025, marking a significant step in strengthening its presence and partnerships across the country.

    In his new role, Mukundan will lead government and business relations for Rolls-Royce in India and play a key part in accelerating the Group’s growth in one of its most strategic global markets.

    For nearly a century, Rolls-Royce has been woven into India’s industrial fabric, combining its heritage of British engineering excellence with local innovation, manufacturing, and collaboration. From powering India’s skies and seas including the Air Force, Navy, Coast Guard, and major airlines to supporting critical infrastructure like railways, airports, hospitals, and data centres, the company’s footprint in India continues to expand.

    Commenting on the appointment,  Rolls-Royce CEO Tufan Erginbilgic said, “Sashi has a track record of delivering significant commercial growth that has contributed to India’s impressive economic success story. His appointment reaffirms our commitment to expanding our footprint and deepening our partnerships in India. We aspire to become a strategic partner by co-creating, co-developing, and co-manufacturing power and propulsion technologies in India, for India, and for the world, making a meaningful contribution to Viksit Bharat 2047.”

    Mukundan’s appointment comes as Rolls-Royce continues its multi-year transformation into a high-performing, resilient, and globally competitive business. The move signals the company’s intent to align closely with India’s vision of self-reliance and innovation leadership, powered by collaboration, technology, and trust.

  • Rolls-Royce’s new video campaign spotlights gender bias in education among underserved communities

    Rolls-Royce’s new video campaign spotlights gender bias in education among underserved communities

    Mumbai: Rolls-Royce has launched a social awareness campaign for girl child education based on insights from its Unnati Wings4her programme.

    The first video in the campaign is titled ‘Silent Dreams’, and highlights the contrast between children in privileged homes versus those from less privileged backgrounds, where societal bias forces them to suppress their dreams. This is based on insights from our Unnati ‘Wings4Her’ initiative where we work closely with girls in high school and provide parental counselling (amongst other support) to ensure families support their daughters’ aspirations.

    This was conceptualised, scripted and produced in-house with Rolls-Royce employees and their families enacting roles to being alive the social bias that deters thousands of girls from pursuing their dreams.

    Please do watch the first video in the campaign series launched today on our LinkedIn

    https://www.linkedin.com/feed/update/urn:li:ugcPost:7171766111439450113/

  • BMW to unleash ad campaign for new BMW X6 in India

    BMW to unleash ad campaign for new BMW X6 in India

    BENGALURU: The all-new BMW X6, the only Sports Activity Coupe (SAC) in the world was launched in India on 23 July. The company has planned a multi-media campaign that includes print, television, outdoor and digital, which will be unleashed in a week. The New Delhi ex-showroom price of the BMW X6 xDrive40d is Rs 1.15 crore.

     

    BMW Group India president Philip von Sahr said, “BMW established the SAC segment with the introduction of BMW X6 and continues its remarkable success story. The BMW X6 was the first of its kind and the second generation once again perfectly combines quintessential BMW X qualities with elegance of a BMW coupe. The all-new BMW X6 with the M Sport package sees BMW once again setting the benchmark for extravagant, emotive design, luxurious interiors and extensive customisation options. The sporty exterior of a coupe and equally impressive dynamism and agility makes the all-new BMW X6 the most attractive and distinctive car both on the road and off the beaten track.”

     

    “Luxury has always been written with an X. To the very last detail, the all-new BMW X6 offers a unique synthesis of luxury, sporting dynamics and powerful style creating an excitingly different driving experience for our customers. The superior handling characteristics and thrilling driving dynamics bends the laws of physics, instantly propelling this exceptional vehicle to its rightful position as the king of the road,” added Sahr.

     

    BMW Group India marketing director Frank Schloeder told Indiantelevision.com, that the company was working with Ogilvy & Mather (O&M) for the creatives including a TVC and was also in the process of chalking out plans with Vizeum for media buying.

     

    With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.

  • Rolls Royce and MTV to fight HIV and Aids

    Rolls Royce and MTV to fight HIV and Aids

    MUMBAI: Rolls-Royce has teamed up with the international music channel MTV to raise $25,000 for the Staying Alive Foundation, a global organisation dedicated to preventing the spread of HIV and Aids.

    At last year’s MTV European Music Awards in Lisbon, Rolls-Royce provided a new Phantom and invited artists to autograph the back seat. By the end of the event, more than 20 celebrities had signed, including Black Eyed Peas, Coldplay (Chris Martin pictured below), Nelly Furtado, Craig David, Bob Geldof, Shakira, Formula 1 driver Jenson Button, Foo Fighters and Borat, to name a few.

    Subsequently, the seat was removed from the car and turned into a sofa by up-and-coming furniture designer Nick Gutfreund. The seat was then bought by Hard Rock for $25,000 with Rolls-Royce donating the money to MTV’s Staying Alive Foundation.

    “We are delighted to have been involved with MTV and Hard Rock on such an innovative project,” said Rolls-Royce chairman Ian Robertson. “And one that has raised a considerable sum of money to assist Staying Alive in their continued efforts to prevent the spread of HIV and Aids.”

    MTV’s Staying Alive Foundation (www.staying-alive.org) promotes and supports young people everywhere who are protecting themselves and their communities against the multiple threats posed by the spread of HIV and Aids. The Foundation does this by presenting the Staying Alive Award annually, to young individuals and youth groups who are focused on stopping the spread of HIV and who have demonstrated the potential to become future leaders.