ITV

Tag: Roland Folger

  • Mercedes-Benz India appoints Martin Schwenk as new MD and CEO

    Mercedes-Benz India appoints Martin Schwenk as new MD and CEO

    MUMBAI: Mercedes- Benz has appointed Martin Schwenk as the new managing director and chief executive officer for Mercedes-Benz India. Schwenk, who is currently the chief financial officer of Beijing Mercedes-Benz Sales Service Co Ltd in China, will take over from Roland Folger from 1 November. Folger will be taking over the role of managing director, sales and marketing, Thailand and Vietnam, and will also be the CEO of Mercedes-Benz Thailand.

    On his appointment, Schwenk said, “Having worked across in different countries and functions, I am extremely excited for my forthcoming responsibility to head the dynamic India market. India’s rich cultural diversity, the young population, the diverse customs, different languages and topography together with its importance as a future economic powerhouse; makes it a compelling market to grow the business. It is a privileged opportunity for me to head the business of the most iconic and successful luxury motoring brand, in one of the most vibrant markets in the region. With my experience across various business divisions, I am looking forward to pursuing the ‘Indian story’ further and make the foundation of Mercedes-Benz even stronger in India. We have a fantastic winning team comprising our people and investors with proven records, and I am eager to be part of this winning team,” as quoted by Financial Express.

    The new MD has been working with this company for more than 12 years. Schwenk joined Mercedes- Benz in April 2006 as the head of finance and controlling East London Plant. Schwenk began his career at Daimler in 1992, through the Mercedes-Benz Trainee Programme, has an engineering degree from the University of Stuttgart. 

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  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • CNBC- TV18 takes business heroes beyond the boardrooms with Weekender

    CNBC- TV18 takes business heroes beyond the boardrooms with Weekender

    MUMBAI:  Have you wondered what the corporate biggies do in their leisure time? CNBC-TV18 gives you a peek into the lives of India’s business heroes with the launch of their new show CNBC-TV18 Weekender. The show aims at taking the industry leaders out of their corporate environment and getting a sense of what intrigues, inspires and motivates them. Starting 15th April 2016 at 10:30 pm, this conversational show will take the viewers into the unexplored lives of business leaders.

     Speaking about the show, CNBC-TV18  managing editor Shereen Bhan  says “The CNBC-TV18 Weekender is our attempt to understand the mind and the motivation of young leaders. Business is so much more than numbers on a balance sheet. It is about foresight, perseverance, courage and risk taking. The show gives us an insight into how leaders nurture these qualities to make the right choices.”

    There is a lot that goes into making it big in the business world. While numbers and figures form an important part, it’s also about the vision and courage that an industry leader possesses. CNBC- TV18 Weekender explores the creative pursuits that these leaders enjoy which can range from taking a road trip to the Himalayas to spending a leisure day at the Sula Vineyards. The idea is to understand the driving force that keeps them motivated to do superior work. A glimpse into their perfect weekend is an added advantage that the show will offer.

    The first episode with feature the dynamic  Rare Enterprises trader Atul Suri.  The show will feature head honchos like Amit Burman, Ashish Dhawan, Peter Gordon, Harish Salve Kavin Bharti Mittal, Venkatesh Kini, Sajjan Jindal, Roland Folger and many more. CNBC-TV18 Weekender will be hosted by an assortment of interesting anchors like Mangalam Maloo, Ritu Singh, Kritika Saxena, Farah Bookwala, Nayantara Rai and Ronojoy Banerjee.

  • CNBC- TV18 takes business heroes beyond the boardrooms with Weekender

    CNBC- TV18 takes business heroes beyond the boardrooms with Weekender

    MUMBAI:  Have you wondered what the corporate biggies do in their leisure time? CNBC-TV18 gives you a peek into the lives of India’s business heroes with the launch of their new show CNBC-TV18 Weekender. The show aims at taking the industry leaders out of their corporate environment and getting a sense of what intrigues, inspires and motivates them. Starting 15th April 2016 at 10:30 pm, this conversational show will take the viewers into the unexplored lives of business leaders.

     Speaking about the show, CNBC-TV18  managing editor Shereen Bhan  says “The CNBC-TV18 Weekender is our attempt to understand the mind and the motivation of young leaders. Business is so much more than numbers on a balance sheet. It is about foresight, perseverance, courage and risk taking. The show gives us an insight into how leaders nurture these qualities to make the right choices.”

    There is a lot that goes into making it big in the business world. While numbers and figures form an important part, it’s also about the vision and courage that an industry leader possesses. CNBC- TV18 Weekender explores the creative pursuits that these leaders enjoy which can range from taking a road trip to the Himalayas to spending a leisure day at the Sula Vineyards. The idea is to understand the driving force that keeps them motivated to do superior work. A glimpse into their perfect weekend is an added advantage that the show will offer.

    The first episode with feature the dynamic  Rare Enterprises trader Atul Suri.  The show will feature head honchos like Amit Burman, Ashish Dhawan, Peter Gordon, Harish Salve Kavin Bharti Mittal, Venkatesh Kini, Sajjan Jindal, Roland Folger and many more. CNBC-TV18 Weekender will be hosted by an assortment of interesting anchors like Mangalam Maloo, Ritu Singh, Kritika Saxena, Farah Bookwala, Nayantara Rai and Ronojoy Banerjee.