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MUMBAI: Deloitte India has forged a strategic alliance with Netcore Cloud to help enterprises deploy agentic AI in marketing, promising faster growth, sharper personalisation and stronger...
MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions. Hindustan Unilever Ltd (HUL), head of media and digital marketing Tejas...
MUMBAI : SW Network has launched SW Growth Labs, a dynamic new vertical dedicated to performance marketing, media buying, and strategic brand growth. Built to drive...
Mumbai: Revex Media, founded in 2017 and based in Gurugram, is an integrated business growth services firm that serves as an incubator and accelerator for brands....
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
Mumbai: Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director – ORM. With this strategic appointment, the agency is...
MUMBAI: ROI (return on investment) can be improved with online reputation management. Technology has ensured everyone from the general public to potential investors are gathering information...
NEW DELHI: Spending on video content to reach consumers during the lockdown period yielded the highest return on investment, stated the Digital 2021: Adapting to the...
It has become quite evident that influencer marketing is gaining popularity and prominence rapidly over a span of 3-4 years. There are reports after reports that...
Even as it promotes physical interface, the exhibitions industry has always had an intrinsic rapport with digital platforms. There is consensus that digital is the way...
Singapore: StarHub, a leading broadcaster and telco operator in Singapore, launched a brand new all-in-one entertainment destination – the StarHub Go Streaming Box, powered by the...
MUMBAI: Mundo Inc., a leader in online performance based advertising, has announced that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to...
MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products....
NEW DELHI: Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar...
NEW DELHI: Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar...
MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of...
MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of...
Mumbai: Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters...
Mumbai: Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters...
MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate...
MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate...
MUMBAI: Online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties after a multi-agency pitch and was chosen for presenting a forward-looking...
MUMBAI: Online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties after a multi-agency pitch and was chosen for presenting a forward-looking...
Seven months back ad man and former Ad Club president Pratap Bose embarked on his entrepreneurial journey with The Social Street, a digitally driven agency that...
Seven months back ad man and former Ad Club president Pratap Bose embarked on his entrepreneurial journey with The Social Street, a digitally driven agency that...
MUMBAI: The ICC Cricket World Cup has been the most talked about event on digital platforms recently, with most official broadcasters providing live online and mobile...
MUMBAI: Global media network Carat’s first forecast for worldwide advertising expenditure in 2016 shows that Indian advertising spend is poised to grow by 11.3 per cent...
MUMBAI: BIG RTL Thrill with its new additions is all set to turn up the entertainment quotient for men through the weekends. The channel which is...
MUMBAI: “The challenge we have been trying to address through social media is not to get a higher fan or follower count. That’s easy. But, to...
MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
MUMBAI: Changing consumer trends have got retailers on their toes. The fight for attracting consumers and keeping them hooked has just got fiercer. The short attention...
MUMBAI: Indian marketers are most optimistic about the expected outlook of their brands in 2013, with 85 per cent confident that their band will perform better...
MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC...
MUMBAI: RK Swamy Media Group has brought on board Gautam Rajagopal as general manager and national head – buying. He will be responsible for managing national...
Price controls are limiting the revenue growth for broadcasters in India as they earn net income of $700 million from subscription after paying out carriage fees of $400 million....
MUMBAI: Amid gloomy economic forecasts, a new study has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising in...
This year the Indian film industry has entered the spotlight with release after release that has caused a stir in the media. Amidst all this, there...
MUMBAI: The relationship between studios and independent filmmakers was a subject discussed at an afternoon session of Frames, the convention for the business of entertainment. The...
MUMBAI: Tam India vice president Atul Phadnis has put in his papers at the agency. He is launching a strategic media studies group called Media e2e...
MUMBAI: The Radio Ad Effectiveness Lab (Rael) in the US has put out the results of a study which show that radio campaigns show 49 per...
Brew a potent local concoction and blow away the competition. That on the surface would seem to be what Star World has managed with its smash...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
Point of Purchase Advertising International (POPAI) is the only non-profit trade association exclusively committed to serving the interests of all those involved in POP advertising including...
PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real...
MUMBAI: High Definition is the way forward – the pitch for the same was made at technology seminar organised by FICCI, NASSCOM, TIE and e-Entertainment alliance...
