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Tag: Rohit Verma

  • Vserv.mobi introduces AudiencePro for targeted advertising

    MUMBAI: Vserv.mobi, a global mobile advertising network, has launched AudiencePro, allowing advertisers to target their ads based on demographics, spending power, network usage, location, content relevance and device specific data.

    AudencePro will also allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.

    The company has signed up Airtel as its first Telco partner for this platform.

    Vserv.mobi CEO and co-founder Dippak Khurana said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

    The new platform will enable advertisers to reach the right audience they want via premium ads across mobile sites, apps and games. The platform will also appeal to Vserv.mobi’s publishers and developers, who will experience higher levels of monetisation, due to the audience profile layer being enabled on their inventory, without any additional cost.

    It will also benefit Mobile Internet users, who will get relevant ads aligned with their consumption needs.

    Vserv.mobi VP – telecom Rohit Verma said, ”Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher & developer partners. AudiencePro offers telcos a unique innovative approach to Mobile Advertising and help move forward the Mobile ecosystem.”

  • 9X Media partners with Vserv.mobi for app monetization

    9X Media partners with Vserv.mobi for app monetization

    MUMBAI: Music television network – 9X Media has appointed Vserv.mobi, a global mobile ad network for app developers, publishers and advertisers, as its exclusive application monetisation partner for its games and applications on the android platform.

    Vserv.mobi will monetize 9XM‘s entertainment apps on the platform via premium ads powered by the Vserv AppWrapper.

    The network already has music and gaming apps on the IOS platform. The 9X Music Network Android App is used for live streaming of 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas. The network has also launched Android apps featuring 9XM‘s characters – Bade and Chote. These Android apps include Joke Central which plays the signature ‘Bakwaas Bandh Kar‘ videos and Talking Buddies, which is an interactive talking app featuring ‘Bade & Chote‘.

    Another offering is Amar Prem which provides content from Bollywood hits music channel 9X Jalwa and also gives the opportunity to tap one‘s BQ (Bollywood Quotient). The application has over 500 cool translations of popular Bollywood numbers. All the three apps are enabled by AppWrapper monetisation and will be available as free downloads on the Android Play Store.
    Vserv.mobi VP – business development – India and Middle East Rohit Verma said, "This is a big step forward in the mainstreaming of the mobile medium." This partnership with 9X Media brings entertaining content and iconic characters from television on to the mobile medium.

    Verma said with Indian content such as Joke Central and Talking buddies now being ‘APPified‘, brand advertisers on our network will be able to reach their audience in a very localised and engaging context.

    9X Media SVP – digital Vibha Gosher said, "Our content is extremely popular on television and now, with consumers being addicted to mobile screens, we are bringing the same engaging experience, to the various mobile platforms through applications. Having launched 13+ IOS based Games and Applications; we are now focusing on the Andriod market space to connect with the large base of Andriod phone users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers."