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Tag: Rohit Talwar

  • Shah Rukh Khan powers Castrol’s 3X Protection campaign

    Shah Rukh Khan powers Castrol’s 3X Protection campaign

    MUMBAI: Bollywood icon Shah Rukh Khan returns to the screen in a high-octane new campaign for Castrol Activ’s 3X Protection, where he plays a tough cop navigating the searing heat of Rajasthan in pursuit of criminals. In the ad, SRK’s bike, powered by Castrol Activ, continues to perform flawlessly without overheating, while the criminals’ bike stalls during a dramatic chase.

    Khan stated, “The heat can be relentless, whether you’re chasing criminals or battling real-life traffic. Castrol Activ’s 3X protection ensures engines stay cool and the bike keeps moving. It’s been a pleasure collaborating with Castrol on this campaign.”

    Castrol India vice president & head of marketing, Rohit Talwar stated, “Overheating is a common issue for bikers, especially in India’s harsh summers. This campaign highlights Castrol Activ’s promise of superior engine protection, while connecting with riders facing the challenges of long, hot commutes.”

    The TVC, conceptualised by Ogilvy India, blends action-packed drama with the brand’s core message of engine protection. It will debut during the Champions Trophy final and will run across digital, print, and outdoor platforms in 10 languages.

    Ogilvy India chief creative officer, Sukesh Nayak stated, “With Shah Rukh Khan’s magnetic presence, we’ve created an ad that is as thrilling as an action film while communicating the product’s key benefit—superior engine protection.”

    The campaign also features social media activations and influencer partnerships. The new Castrol Activ is now available at retail outlets and online across India.
     

  • Castrol launches new EDGE range of products in India

    Castrol launches new EDGE range of products in India

    Mumbai: Castrol India Ltd has unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers.

    Supporting this launch is a dynamic television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan. The TVC concluded its grand premiere on 9 June 2024 amidst the highly anticipated India vs Pakistan T20 match, which showcased Khan in a fresh and exciting avatar, highlighting the superior performance offered by Castrol EDGE.

    The commercial cleverly plays on today’s paparazzi culture, depicting celebrities finding innovative ways to ‘Stay Ahead’ of the shutterbugs. The core message highlighted in the TVC is Castrol EDGE’s ability to significantly boost engine performance on demand, ensuring drivers can count on exceptional performance in any situation and on any terrain.

    The TVC opens with Khan, playing himself, showcasing his cheeky dance moves outside his parked car, holding a pack of Castrol EDGE. Soon, paparazzi on their bikes, exhausted from a swift chase, approach, expressing their surprise at finally spotting Shah Rukh Khan. The frame shifts to a flashback, showing an exhilarating and playful chase where the paparazzi eagerly try to get close to SRK’s car for pictures. However, each time, SRK zooms away, leaving the paparazzi only with blurry pictures of him.

    Taking a humorous approach, the film highlights the innovative ways that celebs like SRK stay ahead of the paparazzi. In a light-hearted manner, SRK then reveals his secret to ‘Staying Ahead’ of the paparazzi and hands them a pack of Castrol EDGE engine oil. The paparazzi, hopeful of finally getting a clear shot, prepare their cameras. However, their anticipation quickly turns to playful disappointment as they watch SRK speed away once more. The commercial ends with SRK cruising away, leaving the world behind – “Castrol EDGE, Stay Ahead”.

    “We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The campaign leverages SRK as himself, showcasing a slice of his life, where the brand can truly give him an advantage,” said Castrol India Ltd VP & head of marketing Rohit Talwar. “With the introduction of Castrol EDGE, our focus on innovation meets India’s growing demand for better performance from their cars. The new Castrol EDGE range features products specifically engineered for a range of vehicles, from Hybrids to European Cars and SUVs providing cutting-edge technology that exceeds the requirements of the highest industry standards. This launch reaffirms our leadership in the lubricant sector, and we are confident that Castrol EDGE will set a new benchmark in engine performance and drive business growth.”

    Discussing the TVC’s creation, Ogilvy India CCO Sukesh Nayak said, “We had to do something magical on Castrol. With SRK on board, we wanted to creatively maximise his potential. Then the question we asked ourselves was “Why does SRK need on demand performance?” ‘Stay Ahead’ was born. This isn’t just a TVC, it’s a full-blown campaign replete with fun teasers, first ever SRK image gallery, roller coaster chases and a tongue in cheek humour that’s sure to keep consumers engaged.”

    The launch includes EDGE Hybrid specially formulated for Hybrid engine, EDGE Euro Car targeting leading EURO OEMS like Audi, BMW, Mercedes, Jaguar, Land Rover, Volkswagen, Skoda, and Porsche, and EDGE SUV for high performance and premium SUVs.

    In Addition to the T20 World Cup, Castrol is also an associate sponsor on Disney Star for Wimbledon in July 2024. The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.  

  • Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.

    This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.

    As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.

    Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”

    A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”

    This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.

  • Castrol associates with KTM to enhance performance

    Castrol associates with KTM to enhance performance

    Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

    On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

    On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

    The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

    Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.

  • Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.

    This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.

    As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.

    Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”

    A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”

    This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.

  • Castrol India ropes in Rohit Talwar as vice president & head of marketing

    Castrol India ropes in Rohit Talwar as vice president & head of marketing

    Mumbai: Castrol, India’s premier lubricant manufacturer, has onboarded Rohit Talwar as vice president and head of marketing, effective 1 November 2023. Talwar will succeed Jaya Jamrani in this role, who has decided to take a one-year sabbatical.

    Talwar will be responsible for steering Castrol’s comprehensive marketing strategies to deliver growth and value for our customers and shareholders. He will also join the Castrol India Leadership Team.

    Talwar brings with him a wealth of experience, possessing 21 years of proficiency in leading high-performance multicultural teams across various levels and assignments, locally and globally. His distinguished career spans both developed and growth markets within the Castrol group.

    Talwar’s journey with Castrol India commenced in June 2004 when he joined as a management trainee. Over the years, he has made significant contributions to the brand’s growth in diverse roles, including sales manager, bikes brand manager, and cricket sponsorship activation manager. Talwar notably served as the global brand manager in the commercial vehicles category, where he played a pivotal role in the development and launch of the internationally acclaimed Castrol VECTON brand.

    In 2017, Talwar returned to Castrol India Limited, where he held prominent positions such as head of brand and communication and deputy vice president of marketing for India.

    Since 2019, Talwar has been leading marketing for Castrol Vietnam. In this capacity, he has overseen both B2C and B2B marketing initiatives, driving innovation and delivering substantial business growth in the Vietnamese market.

    Castrol India wishes to express its heartfelt gratitude to Jaya Jamrani for her invaluable contributions during her tenure as vice president and head of marketing. Jamrani has decided to take a well-deserved sabbatical in line with bp’s flexible working policy.

    Castrol India managing director Sandeep Sangwan states, “Rohit’s wealth of experience, unwavering commitment, and exemplary track record within the Castrol family perfectly align with the demands of this role. We are assured that his leadership will further elevate our marketing endeavors and contribute significantly to our continued success.”

    Talwar conveyed his enthusiasm for his new role, saying, “I am deeply honored to accept this appointment and eagerly anticipate rejoining the Castrol India team. I look forward to collaborating closely with our exceptionally talented team to propel our marketing initiatives to new heights and further uphold Castrol’s legacy of excellence.”

    Talwar holds a Science degree from the University of Mumbai and an MBA in marketing from ISB, Hyderabad.