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Tag: Rohit Sobti

  • Anand Raaj Anand drops heartbreaking track “Tu Juda Ho Gaya” by Adnan Ahmad

    Anand Raaj Anand drops heartbreaking track “Tu Juda Ho Gaya” by Adnan Ahmad

    Mumbai: Heartbreaks end our happiness, or restart our life! Separation either kills or creates will. Rising star Adnan Ahmad and the iconic Anand Raaj Anand bring us a song that talks about moving on and making something of ourselves after a heartbreak. II Music’s ‘Tu Juda Ho Gaya’ is the perfect track to rebuild after the painful end of a relationship.

    ‘Tu Juda Ho Gaya’ begins with the sorrow of separation, and slowly transitions to a powerful theme of seeking inspiration from your pains. With lyrics like ‘Harr sitam tera mujhpe karam ho gaya’, the song conveys that not all love stories have happy endings, but one should not get trapped in a web of sadness because of an unpleasant end.

    Beautifully penned by Anand Raaj Anand and Ssamudra and sung with nuance by Adnan Ahmad, ‘Tu Juda Ho Gaya’ is a must hear. What makes the song special is its message of healing from the pain rather than obsessing over a breakup.

    A singer, composer, lyricist and multiple award winning music maestro, Anand Raaj Anand has an eclectic collection of chartbusting songs to his name. The multi-talented maverick has composed memorable tunes for films like Kaante, Musafir, Shootout at Lokhandwala and many such superhits.

    A promising name in the Indian music circuit, Adnan Ahmad is the proud recipient of Young Achievers Award and Radio City Super Singer 2018. The vibrant singer has garnered an ardent fan base over the years, and is famous for his rousing voice that is powerful yet unique.

    ‘Tu Juda Ho Gaya’ also boasts of a bittersweet music video. Featuring actors Wafi Taraky and Bipasha Biswas, the video depicts the pain a lover goes through before dusting old memories off and stepping up in life. He yearned for support, for a reciprocal love. He yearned for a love that was unconditional and unwavering, one that would stand the test of time and weather any storm. But with each unreturned gesture, his love becomes a painful burden, a constant reminder of his sacrificed happiness. Shot and directed by Kuber & Sujeet Mahto, the music video acts as a searing reflection of the song.

    Talking about the song, Anand Raaj Anand said, “Tu Juda Ho Gaya is a tune that many of us will relate to. May it be today’s youth or a more seasoned generation, everyone has gone through heartbreaks that tested our resilience. It’s a universal anthem for anyone who has loved and lost, for those who have poured their soul into a connection that ultimately left them empty. It’s a song of anger, of acceptance, and ultimately, of finding the strength to walk away, leaving the shattered pieces behind.

    Sharing his thoughts on the tune, Adnan Ahmad said, “Tu Juda Ho Gaya is not just a song, but a soulful message about moving on from heartbreak at the right time. I had the time of my life working on this track. The opportunity to collaborate with Anand Raaj Anand sir on a platform as big as II Music was the cherry on top”.

    Talking about their latest release, II Music founder Rohit Sobti said, “II Music provides a platform to all kinds of talents to connect, collaborate and create. Tu Juda Ho Gaya brings together a stalwart like Anand Raaj Anand with a rising star like Adnan. The feel of this song is unlike any other heartbreak track out there. May it be the vocals or the lyrics, it has massive appeal on all fronts”.

    II Music has always backed music of all themes and genres. Their latest release looks like the ‘go to’ track for all broken hearted souls! If you are in the mood for a heartbreak song with a difference, dive into the magic of Tu Juda Ho Gaya.

    The song ‘Tu Juda Ho Gaya’ is available on all leading music platforms. The music video is now live on YouTube.

  • Mohit Chauhan’s enchanting ‘Hum Mile The Jahan’ – Love Anthem of the Year

    Mohit Chauhan’s enchanting ‘Hum Mile The Jahan’ – Love Anthem of the Year

    Mumbai: When you think of love when you think of romance, one voice that comes to mind is Mohit Chauhan! The voice of love is now back with another mystical tune as he collaborates with II Music in ‘Hum Mile The Jahan – Heavenly Love Song ’.

    ‘Hum Mile The Jahan’ is a warm and soulful number that recreates the innocence and purity of love. The song transports you to a time when love was simple, heartfelt and unfiltered. The tune exudes a charming feel that is similar to the joy of falling for someone for the very first time.

    While the lyrics remind you of a romantic world and the music engulfs your heart, Mohit Chauhan’s lustrous voice adds a layer of magic to the melody. Written by Ravi Basnet and composed by Rajib-Mona, this track will make you want to fall in love all over again.

    The man with the midas touch, Mohit Chauhan is a name synonymous with tranquil vocals and limitless talent. The multiple award-winning singer is responsible for cult hits such as ‘Dooba Dooba’ as well as cinematic classics like ‘Tum Se Hi’, ‘Masakali’, ‘Dooriyan’, ‘Kun Faya Kun’ and many more chartbusters.

    Taking a leaf out of the song, ‘Hum Mile The Jahan’ blends spellbinding visuals with stellar acting in its official music video. Shot in the breathtaking valleys of Kashmir, the video is adorned by glimpses of lustrous lakes and picturesque shikaras, as Nitanshi Goel and Mrinal Dutt ignite a lovable spark with their on-screen pairing. Song video production done by Renzu Music perfectly captures the journey of young hearts discovering love together. A prolific figure in the music video industry, director Danish Renzu has extracted sensational performances from both leads and crafted spectacular frames in the video.

    Talking about his latest tune, Mohit Chauhan said, “Love is an emotion that will never get old. With Hum Mile The Jahan, we have tried to weave in the vintage magic of love at first sight, but also kept it contemporary for today’s young generation. An artist learns something new about themselves with each new song they work on, and I’ve discovered quite a few things in this journey of creating Hum Mile The Jahan. I hope my fans have a similar discovery as they listen to this track”.

    Sharing his thoughts on their latest release, II Music co-founder Rohit Sobti said, “Hum Mile The Jahan is a Heavenly love song and not just a love song. May it be this melodious music, beautiful lyrics or the official music video, each and every element of the track is brimming with romance and nostalgia of meeting the beloved. There is a soothing essence in Mohit’s voice that truly defines the magic of love, and only a man of his talents could have done justice to this song”.

    The song ‘Hum Mile The Jahan’ is available on all leading music platforms. The music video is like on YouTube. 

  • Singer Ali Saffudin’s ‘Theher’ is all about celebrating the journey

    Singer Ali Saffudin’s ‘Theher’ is all about celebrating the journey

    Mumbai: In the rat race of life, we often forget to pause, hold back and enjoy being alive. Singer Ali Saffudin has joined hands with Artiste First to deliver a pertinent musical message on this subject. Artiste First’s latest song, ‘Theher’, is all about taking a break to listen to your heart and Celebrate the journey rather than being worried about the destination.

    An eclectic tune that combines elements of Post Rock, Soul and Trip Hop to create a unique indie feel, ‘Theher’ is a one-of-its-kind track. The core message of the song is to never let the pressures of life take a toll on your dreams, desires and joys. A melodic combo of multiple genres, the song crafts a distinct identity through its theme.

    ‘Theher’ boasts of Urdu lyrics that offer a soothing reminder to not keep running without living. Written, composed and performed by Ali Saffudin, who also strums the guitar for the song, the track also inherits a musical palette that delivers a distinctly original listening experience.

    A rising musical star who is witnessing his own ‘Theher’ moment, Ali Saffudin, was a former Production manager at a renowned radio station in Kashmir. The creative soul bid farewell to his secure job to pursue musical dreams. Not wanting to be confined to one form of music, Ali excels at Post Rock, Soul, Trip Hop and any other genre that challenges his creative spirit. The multi-talented artist has also conceptualised and directed the official music video of the song.

    Theher’s music video recreates the unique vibe of the song. Featuring Ali himself, the video begins with a surreal yet striking frame of Ali tirelessly working on his office laptop, surrounded by a barren field. The visuals slowly transition into soothing shots as Ali pauses to live life. Just like the singer has taken a break to rediscover the magic of little things, the video captures the spirit of breaking shackles to breathe free and easy.

    Talking about realising his dreams and creating his latest song, Ali Saffudin said, “Theher is almost autobiographical in a way since it parallels my own journey of quitting the corporate world to embrace musical passions during the making of Audio and Video of the song in the last one month. The idea behind this song was to encourage many others to let go of that mechanical stress and try to live happier and lighter. I am really excited to take my labour of love in front of audiences”.

    Sharing his thoughts on their latest release, Artiste First, co-founder Rohit Sobt said, “Artiste First always keeps the freedom and talent of the artiste first, and that is exactly what we have done with Theher. Ali is an association we are very proud of, he has really been honest and put himself out there with this song. Theher’s message is one that holds a lot of relevance in today’s times. To celebrate the journey. Ali Bhai has demonstrated himself the importance of Theher by taking a break from his regular corporate job. His Theher moment comes while riding the bike– we all need to find ours :)”.

    Artiste First has consistently unearthed the most gifted of talents from across the nation. Ali Saffudin seems to be one such name who has all the makings to carve a niche of his own. If ‘Theher’ is anything to go by, the sky’s the limit to Ali’s potential.

    The song ‘Theher’ is now available on all leading music platforms. The official music video is live on YouTube.

  • Artiste First’s Tarakkiyan : A fresh Punjabi hip hop vibe

    Artiste First’s Tarakkiyan : A fresh Punjabi hip hop vibe

    Mumbai: To the ones who succeed in style, the ones staying humble all the while! Artiste First’s latest release is a funky, cool anthem that pays an ode to all the hard-working hustlers of the world.  Featuring talented musicians DRV,  Boyblanck and Bombay The Artist, ‘Tarakkiyan’ is Artiste First’s biggest hip-hop production to date.

    Part of DRV and Boyblanck’s Multani Mitti album, Tarakkiyan, is a new school modern trap beat that revels in a snazzy yet rustic vibe. Written and performed by DRV and Boyblanck, with Bombay The Artist lending guest vocals, this trendy melody has many musical surprises up its sleeve. While the song’s title translates into success, it delivers the message of staying grounded and simple no matter how high the success is. With catchy lyrics that breathe fire and groovy music that captures Punjabi panache, Tarakkiyan has style, substance and instant repeat value.

    It’s not just the music that stands apart! Tarakkiyan also boasts of a visually rich music video created on a grand and lush scale, music produced by Babywxve. The Artiste First production sees DRV and Boyblanck, as well as Bombay The Artist, at their dapper best as they vibe on the streets of Dubai. Showcasing an array of captivating locations in the Gulf city, the video is a suave spectacle of luxury, sand and sea. Directed by Aavrit Bagga, the music video reflects the epic scale of the song.

    Delhi-based rapper DRV has set the hip-hop scene ablaze with his unique vocals and supreme melodies, while Noida native Boyblanck is a hip-hop heartthrob who has already worked with the likes of Anurag Kashyap. The dynamic duo has crafted a hip-hop tune for the ages with Tarakkiyan.

    Talking about his latest song, DRV said, “Tarakkiyan is a song that comes from a very personal space. In my whirlwind musical journey, I’ve wholeheartedly embraced my highs, but my beliefs have also led me to stay humble, and that is the essence we wanted to imbibe in this track. Tarakkiyan will not just resonate with hip hop fans, but anybody who has worked their way to the top, never forgetting their roots”.

    Sharing his thoughts on the track, Boyblanck said, “There are some tunes that resonate with you on a deeper level, and that is exactly what Tarakkiyan did with me. I’ve always been someone who counts their blessings after every new milestone; to be able to convey this message through my art has been an extremely satisfying experience”.

    Talking about the lavish production, Rohit Sobti, Co-Founder of Artiste First, said, “ Tarikkiyan is a fresh vibe to the current scene. The collaboration of DRV, Boyblanck and Bombay The Artist makes it very unique – all three have different style of music / singing and the best of it creates Tarakkiyan. This is our drive song from the Album Multani Mitti. Audiophiles will really embrace the zest and energy of this track”. “

    Celebrating success is important, but what makes ‘Tarakkiyan’ truly special is its message of humility in the face of achievement. In this fast-paced world, it’s easy to lose sight of where you came from. ‘Tarakkiyan’ reminds us to stay grounded, to appreciate the journey, and to never forget the values that got us here. Collaborating with DRV and Boyblanck on this project has allowed me to blend my style with theirs, creating something unique and powerful. The music video, set against the backdrop of Dubai’s breathtaking scenery, adds an extra layer of grandeur to the song. ‘Tarakkiyan’ is more than just music; it’s a reflection of our personal journeys, and I hope it resonates deeply with our audience, inspiring them to reach for the stars while keeping their feet firmly on the ground.” – Bombay The Artist

    May it be the sublime song or the eye-popping music video, Tarakkiyan is tailor-made to win over diehard fans of indie hip-hop in more ways than one. The track is now available on all leading platforms. The music video is live on Youtube now ! Watch it and enjoy .

  • YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    MUMBAI: Games2win has launched the mobile game for Detective Byomkesh Bakshy along with Yash Raj Films Licensing, the licensing division of Yash Raj Films.

     

    The movie is produced by YRF along with Dibakar Banerjee Productions and stars Sushant Singh Rajput.

     

    The engaging game, currently available on the Google Play Store, is India’s first movie-based hidden objects game. Hidden Objects, as a category, is very popular worldwide amongst users of all age groups. Games2win has merged a popular game engine and a movie character to create the iconic Detective Byomkesh Bakshy.

     

    Games2win CEO and co-founder Alok Kejriwal said, “We are delighted to have made a fantastic game inspired by the legendary IP of Byomkesh Bakshy. The game play of being a detective and solving almost real life criminal cases is the magical proposition of this game. It’s amazing that the hidden objects mechanic of the game and the detective theme of the movie are perfectly synced!” 

     

    “Detective Byomkesh Bakshy is a very intelligent and entertaining film and we are happy to say that the game has turned out excellently. We hope fans of Detective Byomkesh Bakshy experience and enjoy the thrill of their favourite character while playing this game,” added Yash Raj Films vice president – licencing and merchandising Rohit Sobti.

     

  • Diva’ni – India’s first Bollywood inspired fashion label unveils its logo

    Diva’ni – India’s first Bollywood inspired fashion label unveils its logo

    Mumbai: Yash Raj Films (YRF) in association with Karol Bagh Saree House (KBSH), unveils the logo of – Diva'ni, where fashion romances Bollywood. The purple coloured logo completely defines the essence of glamour and charisma associated with the brand.

    Ms. Sanya Dhir, Brand Director, KBSH says, "The colour we have chosen for Diva'ni is purple. Purple symbolizes feminineness, aspiration, inspiration, mystery, magic, fantasy and royalty – all attributes that are at the core of our brand."

    "Mr Rohit Sobti, Vice President – Licensing & Merchandising, YRF says, "The bindi is the epitome of womanhood in our culture and encapsulates the respect that Yash Chopra had for his divas. It is only befitting that this be chosen for the logo identity of Diva'ni, a brand dedicated to the Indian woman and a humble tribute to the legend and his ethos."

    The graphic D is encased in a circle, which represents a bindi, signifying Indian-ness &our heritage. Also, the white colour of the bindi denotes purity, innocence and virtuosity of every Indian woman. The circle also subliminally suggests the feeling of being the cynosure of all eyes – something each Diva'ni woman will definitely relate to and identify with.