Tag: Rohit Shetty

  • Jeep Compass drives into Khatron Ke Khiladi – Pain in Spain

    MUMBAI: Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

    To fight fear, one must face it head-on, go through innumerable encounters and use courage and determination as ammunition to conquer it. 12 apprehensive contestants made their way to Spain, where they were challenged with harsh weather and extreme stunts on a difficulty meter that was soaring high.

    Reigning God of Action Rohit Shetty redefined Darr at every step for the contestants with death-defying manoeuvres and nail biting acts that promise to take viewers on an unprecedented adrenalin-filled ride. However – the mere mortals who were at Rohit’s command had their own stories tell – Rithvik Dhanjani, Karan Wahi and Ravi Dubey’s notorious antics; Shibani Dandekar, Geeta Phogat and Monica Dogra’s unusual friendship; Manveer Gurjar’s devil-may-care attitude; Nia Sharma and Shantanu Maheshwari’s never-ending swag; Hina Khan’s musical shenanigans; Shiny Doshi’s innocence and Lopamudra Raut’s make-up woes have become this season’s biggest talking points! And now, they’re all set to share their action-packed experience.

    Produced by Endemol Shine India, this season of Khatron Ke Khiladi will be a true journey of fears and daredevilry, filled with edginess and anxiety that will show Spain and the khiladis in new light!

    Commenting on the launch of the newest season of the show, Raj Nayak, COO – Viacom18 said, “Be it Rising Star or India Banega Manch, we strive to raise the bar of reality shows on Indian television; Khatron Ke Khiladi has been a flagship show on Colors and we are looking forward to this edition that promises edge of the seat entertainment for the whole family. We would also like to welcome, for the first time, Jeep Compass as the powered by sponsors; we hope that this association will help create strong brand synergies.”

    Host Rohit Shetty not only played the role of a taskmaster enhancing the contestants’ troubles but also served as a disciplinarian keeping a constant check on their performances. The exceptional chemistry amongst the contestants will see them motivate each other to cross the finish line for every task and also make way for quirky moments that will keep the audience entertained throughout the season.
    Quirk Alert!
    • Geeta Phogat’s powerhouse talent punches
    • Quipster Hina Khan’s singing talent
    • Rithvik Dhanjani, Ravi Dubey and Karan Wahi’s notoriety
    • Nia Sharma, Monica Dogra, Shibani Dandekar and Lopamudra Raut’s oomph overload
    • Beasty boogie master Shantanu Maheshwari
    • Desi tadka Manveer Gurjar style
    • Shiny Doshi’s bling-alicious tales

    Elaborating, Manisha Sharma, Programming Head – Colors said, “Viewers always look forward to new destination every year and Spain is touted to be one of the most adventurous and beautiful destinations. With the return of Rohit Shetty and new mix of contestants we will raise the bar of the show. This season’s contestants have proven to be a surprise package, especially the women; they’ve been go-getters whose energy levels and sharp minds have made them formidable competitors. With all the parts of the puzzle fitting in perfectly, we are all set to roll out an edgier and entertaining extravaganza called Khatron Ke Khiladi!”

    Speaking about his experience as the host, Rohit Shetty said, “Returning to Khatron Ke Khiladi after 2 years, I was prepared to increase the intensity of stunt levels to challenge the contestants and they’ve risen to the occasion and proven to be serious contenders. Their never-say-die attitude was impressive, especially their dedication to give 100% for every stunt. I am confident that this season of Khatron Ke Khiladi is going to surpass all previous ones.

    Deepak Dhar, Managing Director & CEO – Endemol Shine India further added saying, “Khatron Ke Khiladi is a colossal entertainer which presents the viewers with never seen before action. This year too we have amped up the stunts for the contestants. With every new season the team at Endemol Shine scales up the energy to bring alive the true essence of fear through high intensity visuals and to take viewers on an unprecedented joyride.”

    Colors has planned a series of marketing initiatives across print, cable and DTH, radio, electronic media, OOH, and social media platforms to promote the show. On the digital front, the channel has planned exclusive bloggers meets and experientials for the online community, as well as contestant-driven social media challenges. A specially created Khatron Ke Khiladi smart app on Facebook will give viewers updates about the show and their favorite contestants. Additionally, customised Spain postcards will be posted on Colors’ social media platforms to keep viewers updated about the stunts’ destination every week.

  • ‘Dilwale:’ A fair entertainer

    ‘Dilwale:’ A fair entertainer

    Rohit Shetty and Shah Rukh Khan’s Red Chillies Entertainment join hands again to come up with Dilwale and make what Shetty makes best, an entertainer! 

    Shetty sticks to his proven track of comedy, action, blown-up cars flying high and some romance. To their credit, the makers have used many checks and balances; in script as well as casting. For instance, Khan doing traditional romance would not be readily palatable so his love story is about a past romance rekindled. And, who better than Kajol, his love in the legendary, Dilwale Dulhaniya Le Jaayenge? This has definitely generated interest in people and was also handy to plot the film’s promotion.

    The other balancing move is to also cast a young romantic pair, Varun Dhawan and Kriti Sanon, to cater to the youth, which contribute to a great extent in making such a film successful.

    Khan is the adopted son of don, Vinod Khanna. He is at loggerheads with another don, Kabir Bedi. Both operate out of Bulgaria. They play cat and mouse games, outwitting and stealing each other’s consignments. Khan is the star of Khanna gang and manages to steal a huge consignment of gold belonging to Bedi. The enmity only deepens. 

    On one of his outings with members of his gang following him in various cars, Khan’s car knocks down Kajol. He is charmed and gradually falls in love with her. The song and dance routine follows and soon both are ready to tie the knot. Before that, it is Kajol’s birthday and she wants him to be present. However, he has to ferry the gold he stole from Bedi across the border to Romania. She is upset till he promises to be back in time for her birthday celebrations. But, that is not to be as Khan is attacked while on his mission and injured badly. 

    He recovers. In fact, there are recoveries of all kinds, emotional as well. Khanna readily accepts Khan’s wish to marry Kajol and eventually, so does Bedi. Khanna and Khan are invited over to Bedi’s place. While Khanna is willing to forget the enmity, Bedi has other ideas. He wants to stop the wedding as well as settle the scores by killing his guests. A shoot out follows. While Khan is busy shooting the rookies, Khanna and Bedi shoot each other a la Duel At OK Corral, both shooting at each other from few feet apart. Both die. 

    Kajol steps in as the shootings are over only to see Bedi killed and thinks Khan did it. She shoots at him but Khan is a survivor. 

    Kajol has now left town with her kid sister to tend to her. Khan wants to clear her misunderstanding but she is untraceable. Khan and his two loyals decide to exit the business of don-giri and live a normal life. His men start a restaurant while Khan decides to take up remodeling of cars. The kid brother, who grows up to Dhawan, is brought back from the hostel where he was housed to keep him away from the life of violence.

    It is Dhawan’s time to fall in love. A new migrant in his town from Bengaluru, Sanon, is stalled because her Scooty would not move. She has to rush to the local authorities to seek a license for a restaurant. Dhawan happens to pass by and is ready to help. After that, he stalks her, fills her with lies about his tyrant brother and his pitiable life. Self-pity stories usually work with girls. It works on her too. The couple is in love and it is time to talk to their respective parents/ guardians.

    Khan is invited to Sanon’s house to meet her sister, her guardian. When Khan goes to meet her, there is a shock awaiting him; the sister is none other than Kajol who rejects the proposal for her sister. And, as has been her habit, warns Khan: “Next time I see you, I will kill you.” She always carries a firearm. The film plays like a family drama for a while till the misconceptions of Kajol are cleared and, while Dhawan – Sanon romance gets the green signal to bloom, that of Khan – Kajol is rekindled. 

    It is a usual Shetty script. The events may jump from one to another and from present to past but, on the whole, they keep you entertained. It follows the logic or lack of it of classic Manmohan Desai and David Dhawan films. Shetty is among very few directors who believes in entertainment. His casting is creditable. While the goons and lackeys in his films are also recognised faces, even for small roles he has cast Khanna and Bedi. And, for lighter moments, there are Boman Irani, Johnny Lever, Sanjay Mishra and the likes who all fit the bill aptly. 

    What also works is the music with some popular numbers: the Gherua song is a much played number already, Janam janam and Tujhse pyar… are soothing while Manma emotion jaage… has total youth appeal. In short, the music works for the film.

    Choreography has appeal. Photography captures the pleasant locations well. Editing is rarely satisfying ever and the same applies here.

    As for acting, the Khan – Kajol pairing may not be all that it used to be, but both try their best. Acting wise, both do well. Dhawan is fine in both silly scenes as well as emotional ones, Sanon makes her presence felt. 

    Dilwale is sure to get better opening day as well as the weekend footfalls as its opposition is a different genre film, which is not universally popular in India.

    The film caters to both, the Khan and Kajol fans as well as new, youth following of Dhawan. The fatwa against Khan andDilwale by various groups may affect the film for a day or so, so would the extreme cold wave in the country, especially in the North. However, the film will also enjoy a three week open run including the Christmas and the New Year week until when there is no new release in sight. And by that time the fatwas would have passed their expiry dates.

    Producer: Gauri Khan
    Director: Rohit Shetty
    Cast: Shah Rukh Khan, Kajol, Varun Dhawan, Kriti Sanon, Varun Sharma, Vinod Khana, Kabir Bedi, Johnny Lever, Boman Irani, Mukesh Tiwari, Pankaj Tripathi, Sanjay Mishra

    ‘Bajirao Mastani:’ Insipid grandeur

    For decades, ambitious filmmakers have announced or expressed their desire a film on Bajirao Mastani. Finally, Sanjay Leela Bhansali decides to go ahead with the legend — or was it a folktale? — of the great love story of the brave warrior from Pune, Bajirao Peshwa and Mastani, the valiant daughter of the Rajput ruler of Bundelkhand and his Muslim wife.

    Historical films in India have had poor track record mainly because our history chapters are basically full of losers. Whatever battles the regional rulers fought were usually on the Indian land and never with invaders at borders.

    Some media or PR machines are busy making comparisons between Bajirao Mastani and Mughal-e-Azam. That is sacrilege. A Mughal-e-Azam happens, you cannot set out to make it. Also, Mughal-e-Azam was a fictional love story: Anarkali never existed, she was created, a myth. With Bajirao Mastani, sadly, Bhansali attempts to make a fiction out of a real-life warrior, Bajirao’s account. He takes too many liberties using the disclaimer in the title scroll! 

    The elder Peshwa has passed away, Shahu Chhatrapati of Satara, Mahesh Majrekar, has called his court to decide on the next Peshwa, who will answer to the Shahu Chhatrapati and lead his army. Aditya Pancholi, the Shahu court Prime Minister, is the claimant but Bajirao, played by Ranveer Singh, the son of the late Peshwa, finds more takers in the court. He has to pass a bravery test as well as a general knowledge test. Obviously, he does. Ranveer is the new Peshwa who operates from Pune, annihilating all of Shahu and Maratha’s enemies, mainly Mughal knights. 

    Bajirao is said to have many battles but the film being a love story of Bajirao and Mastani, it deals mainly with one, the attack on Bundlekhand by Mughals. 

    One fine day, a female warrior barges into Bajirao’s abode despite being told that he is too busy to meet her. She fights Bajirao’s guards and is about to subdue them when Bajirao, who has been coolly watching the scene, decides to intervene and neutralises the invading warrior. Floored by Bajirao’s assault, her helmet falls off and that warrior turns out to be, Deepika Padukone aka Mastani, the daughter of the Bundelkhand ruler. She has come to seek help from Bajirao to save her kingdom, which has been surrounded by a Mughal leader. 

    Impressed with her fighting prowess, Bajirao agrees to go along. He takes the invaders of Bundelkhand by surprises and defeats them; Padukone is as much a part of the battle as him. She also saves Bajirao’s life during the attacks. Love has happened! And, it is mutual and it does not matter that Bajirao has a wife, Priyanka Chopra, at home with whom he has been siring children on a regular basis.

    But, Bajirao has gifted his dagger to Padukone, which in Bundelkhand means marital bond! So, she already considers herself married to Bajirao though the same ritual may not be valid in Pune. After convincing her royal parents, she embarks on a trip to her sasural in Pune. 

    Once in Pune, the battles of Bajrao are kept aside for his twin romances: with his wife, Chopra, and his paramour, Padukone. Add to that the palace intrigues, involving Bajirao’s mother, Tanvi Azmi. No way would she accept a girl born out of a Muslim mother as her son’s woman. First, she tries to convert her into a court dancer and later to kill her.

    Bajirao was a rare Brahmin warrior and, in his palace, the writ of the Brahmin priests runs large. Also, Bajirao may be the man of the house, but his mother, Tanvi, rules the palace! Chopra only learns much later of her husband’s indulgence. Initially distanced from Padukone, she is willing to do a song and dance with her when the director connives such a situation! (After all, the similar situation worked in Devdas, so why not try again?)

    Time comes when Bajirao has been dethroned form his Peshwa-ship by Tanvi because of his affair with Padukone. But, soon, there is a threat from the Nizam from Hyderabad to the Shahus and Bajirao is convinced also to take back his job. Things get a bit funny after this. 

    Bajirao plans to invade the Nizam before he does. The Nizam is ready with his 20,000 strong army to invade Shahus, which counts its army in 10,000. Milind Soman, Singh’s advisor, warns him about the inequality about numbers. But, Singh plays a dialogue from some gangster enmity movie: We know we have half their army, Nizam does not! And one thought NIzams were not fools and like all rulers, they too had their spies, known as guptchars, in that era. 

    Next, Singh walks into the Nizam’s camp and gives him a hull (a Marathi slang meaning a false threat), that Shahu’s army of 40,000 is placed right behind Nizam’s army to finish his reign. The Nizam is scared enough to agree to all terms of Bajirao. Those are to not invade Shahus while Bajirao is away invading the Mughal throne in Delhi!  This is really stretching the cinematic liberty. 

    After that side show with Nizam, Singh is back to facing the family hassles as the film gets more banal. 

    Bhansali seems to have bitten more than he can chew with Bajirao Mastani. For one thing, this was always a regional subject and Bhansali has gone ahead and made it more so by using Marathi tunes, Marathi language and many actors identified mainly with Marathi stage or cinema. (A similar trick worked in Ramleela, with him using some Gujarati words and music, but you can’t push your luck forever.)

    Bhansali also takes many liberties and goes ahead with discrepancies and the war scenes are just not appealing. Dialogue is good at places but at other times, it tries to be too deep, which means it is not for the mass. While Bhansali crams the film with songs, none have appeal. His idea of music seems to be gathering crowds without faces for song picturization. Filling the screen is not enough. Photography is okay but shooting to camouflage sets passing for locations forces the makers shoot in low light and that is depressing. Editing is missing. Only plus for the film are the colourful sets and, at times, visuals. 

    Performance wise, two names that stand out are Padukone and Azmi. Padukone is good generally but excels in some scenes. Azmi plays, probably, her first negative role, and is great. Chopra hardly fits the sad second fiddle to not only Singh but also in casting. As for Singh, he is cast in a role too huge for his standing as well as acting abilities. Rest of the cast has no scope as such.

    Bajirao Mastani has had a weak opening, may not appeal to the youth and is rather too costly to be a safe bet at the box office only on the strength of grandeur.

    Producer: Sanjay Leela Bhansali
    Director: Sanjay Leela Bhansali
    Cast: RanveerSingh, Pryanka Chopra, Deepika Padukone, Tanvi Azmi, Milind Soman, Mahesh Manjrekar, Aditya Pancholi

  • ‘Two big film releases in one week is not a handicap:’ Deepika Padukone

    ‘Two big film releases in one week is not a handicap:’ Deepika Padukone

    NEW DELHI: Two big films are slated to release on 18 December and the actress starring in one of them – Deepika Padukone is not in the least bit fazed at the competition.

     

    Padukone’s film Bajirao Mastani along with co-stars Ranveer Singh and Priyanka Chopra, is directed by Sanjay Leela Bhansali, which will clash with the Rohit Shetty directed Dilwale starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon at the box office.

     

    “There’s nothing odd about the date of the film clashing with the release of Dilwale. In fact, it is nice that the audience will get to see two films of completely different genres together,” Padukone said.

     

    The actress went on to say that very few roles that she has played have inspired or affected her personally and her character in Bajirao Mastani is one of them. “The credit for this goes to director Sanjay Leela Bhansali, who is responsible for giving me the role of Mastani,” she said.

     

    Padukone, who addressed a press meet along with Singh, said the songs in Bhansali’s films were films in themselves. “He puts so much of effort in a single song that one is amazed at his energy,” she added. “This has been the most exhausting film that I have ever done.”

     

    However, the actress skirted any questions about the controversy over a song in the film, which has hurt the Maharashtrian community.

     

    Bajirao Mastani is part historical – part fiction film about Peshwa Bajirao and his life.

     

    Praising the director, Singh said Bhansali “knows how to extract the best performances out of his artists.”

     

    “It took me 21 days to get into the character. I have actually worked so hard playing Bajirao. It has been a lifetime experience for me,” he added.

  • Cartoon Network & Pogo go filmy with Shah Rukh Khan’s ‘Dilwale’

    Cartoon Network & Pogo go filmy with Shah Rukh Khan’s ‘Dilwale’

    MUMBAI: December seems exciting for Turner International’s kids channels in India — Pogo and Cartoon Network —  as the network goes filmy with Shah Rukh Khan‘s upcoming film Dilwale, which is all set to release on 18 December.

     

    Khan along with his Dilwale team will be seen in three new TV specials created especially for kids. Kris Aur Shah Rukh Ki Dilwale Bollywood Class will premiere on 19 December at 12 noon, Oggy Ki Birthday Party – Dilwale Style on Cartoon Network will premiere on 25 December at 11 am and Bheem Aur Dilwale will premiere on 13 December at 12 pm on Pogo in a 90 minute special, wherein the entire cast of Dilwale visits Dholakpur.

     

    Both TV specials are complimented with contests that will give kids the opportunity to win prizes.

     

    While Kris Aur Shah Rukh Ki Dilwale Bollywood Class will see superstar Khan helping CN’s superhero Kris from the Roll No. 21 series realise his dreams of being a superstar, Oggy’s birthday party will know no bounds as his brother invites the entire cast and crew of Dilwale to celebrate his big day.

     

    Dilwale also stars Kajol, Varun Dhawan and Kriti Sanon.

  • ‘Khatron Ke Khiladi: Darr Ka Blockbuster Returns’ gets an impressive opening

    ‘Khatron Ke Khiladi: Darr Ka Blockbuster Returns’ gets an impressive opening

    MUMBAI: Khatron Ke Khiladi: Darr Ka Blockbuster Returns, produced by Endemol India that premiered on 7 February, 2015 has yet again won the hearts of the audience. The captivating launch episode garnered a stupendous 4.01 TVR for the Week six of TAM TV ratings. The sixth season of the reality show promises to be even edgier and contestants will be seen performing death defying stunts at the scenic locales of Cape Town, South Africa.

     

    Hosted by Rohit Shetty, the show’s premier weekend, has grabbed more eyeballs than The Comedy Show with Kapil Sharma. The reality show was the sixth most viewed in the genre and received viewership of 8,593 TVTs. With the danger & entertainment factor doubled in the current season, Rohit Shetty and Endemol India has designed over 60 nerve wracking stunts to enrapture their audience. In this season the action quotient will be higher than ever before and the audience adrenalin is sure to reach its peak as fear will follow the contestants 24×7 in the ‘Darr Ka Ghar’. The format has some interesting twists this season and will have a special theme every week to add the surprise element.

     

    Endemol India managing director Deepak Dhar, “The action packed blockbuster season of Khatron Ke Khiladi: Darr Ka Blockbuster Returns has received an impressive opening. We are glad that viewers have liked the debut episode and will have more exciting and adrenalin pumping episodes in the coming weeks. The 4.01 TVR for the opening weekend episode is very encouraging and we are assertive of captivating the audience interest with some edgy stunts and nail biting moments.”

  • Double dose of action in ‘Khatron Ke Khiladi 6’

    Double dose of action in ‘Khatron Ke Khiladi 6’

    MUMBAI: It seems to have become an unwritten rule of the game. Now-a-days broadcasters have started to realise that reality shows can run by getting celebrity hosts to garner more eyeballs. 

     

    A big celebrity host is a prerequisite to launch a reality show in India. Celebrity participants, though important, are not mandatory; but the bigger the host, the better. 

     

    From Salman Khan and Farah Khan in Big Boss to Shah Rukh Khan for a game show – India Poochega – Sabse Shaana Kaun in the yet-to-be launched general entertainment channel (GEC) ‘&TV’ under the Zee Entertainment Enterprises Ltd (Zeel) stable. Likewise, there are many more names in the basket. 

     

    After having popular celebrity faces like Priyanka Chopra and Akshay Kumar as hosts for its adventure based reality show – Fear Factor Khatron Ke Khiladi, last year the show got a new face on-board. 

     

    The director, who is known for reviving the action genre on the celluloid, Rohit Shetty who hosted the fifth edition of the series, will continue to host the sixth season as well. 

     

    According to Colors CEO Raj Nayak casting in this season is the best so far. “All faces are popular. Moreover, the number of stunts has increased and you will see a lot of variations. Last year, it was the best season ever and this time we hope it surpasses that.”

     

    The show, which goes on air from 7 February every Saturday and Sunday at 9 pm, will see Ashish Choudhary, Hussain Kuwarjerwala, Harshad Arora, Iqbal Khan, Sana Khan. Sagrika Ghartge, Rashami Desai, Asha Negi, Ridhhi Dogra, Meiyang Chang, Rakesh Kumar, Siddharth Bharadwaj, Nathalia Kaur and Archana Vijaya battling it out.

     

    The contestants will stay in a ‘Darr ka Ghar’ this time to keep the entertainment quotient up. Adding a twist to the take and urging the contestants to push their boundaries will be last year’s finalist Salman Yusuff Khan who will be seen as a challenger.

     

    Endemol MD Deepak Dhar said, “Khatron … will be riveting for the viewers as it has been taxing for the contestants. We have doubled the dose of danger, action and entertainment this season while introducing new concepts and themes to make the show a truly engaging watch. Rohit Shetty’s contribution in making the show a complete blockbuster has been unparalleled and as the show prepares for launch, we are all set for the true action to begin.”

     

    According to sources, the budget has also gone up by about 25 per cent as compared to the last season. While last season the production of the non-fiction show was pegged at Rs 50-55 crore, this season media planners estimate it to be around Rs 60-65 crore. 

     

    Media planners believe that the show will definitely continue to work wonders for the channel, thanks to the celebrity power status and power packed stunts that will keep viewers hooked onto the show.

  • Path-breaking VFX for ‘Singham Returns’ by Reliance MediaWorks

    Path-breaking VFX for ‘Singham Returns’ by Reliance MediaWorks

    MUMBAI: Reliance MediaWorks, the techno-creative provider and part of the Reliance group delivered breathtaking VFX for Rohit Shetty’s Singham Return starring Ajay Devgan and Kareena Kapoor.

     

    Crossing the 100 crore mark in just five days after its release, Singham Returns is the story of  D.C.P. Bajirao Singham(Devgan) and his quest to track a black marketer with tremendous influence within the political system.

     

    Talking about the use of VFX in large scale director Rohit Shetty said, “Singham Returns required shooting grand scale action scenes which required intensive VFX. The team at Reliance MediaWorks has done a splendid job, the outcome of which is realistic action packed scenes.”

     

    While the work ranged from elaborate sequences to set extensions, the highlight of the work done by the company is evident in the action scene shot on the Bandra-Worli Sea Link, some of which was live while most of it was created using computer graphics and VFX. The scene also involved missiles and high on speed vehicles which were created solely with special effects.

     

    In total Reliance MediaWorks has worked on 2500 VFX shots for the film, which constitutes almost 90 minutes of the run time. It took the company about three months to create, wherein Reliance MediaWorks creative head for VFX Naveen Paul was personally present on the sets to ensure the scenes were shot in sync with the VFX required.

     

    Commenting on the efforts, Paul said, “Rohit Shetty was clear about the requirements from day one, that of bringing to life an entertaining action packed film. 2500 VFX shots required intensive work by the entire team. We are all proud of the results.”

     

    Excited and happy with the results, Reliance MediaWorks CEO Venkatesh Roddam said, “We are glad to have partnered with Rohit Shetty for Singham Returns. The team headed by Naveen Paul and Nishit Shetty put in three months of work involving extensive detailing and we are glad the efforts have shown result.”

     

    Paul credits the team for being able to deliver detailed VFX shots within such a short time frame. This team comprises VFX supervisors Ranadheer Reddy and Pankaj Kalbende, production head (VFX) Vinoth Ganesh, VFX producer Abrez Mohd, concept and mattepaint head Chandrakanth Shenoy, CG supervisor Guru Prasad and matchmove head Sohel Shaikh.

  • Aaj Tak adds an animation edge to Singham Returns

    Aaj Tak adds an animation edge to Singham Returns

    MUMBAI: Aaj Tak the nation’s most watched News Channel has taken movie partnerships to the next level with an exclusive tie up with the upcoming mega movie – ‘Singham Returns’ starring Ajay Devgan and Directed by  Rohit Shetty.

     

    Aaj Tak leverages on the larger than life role of Ajay Devgan in the film for promotions of the popular show – Halla Bol on the channel. High quality animations have been used in the series of cobranded promos that drive the message of ‘Halla Bol’ and encourage people to boldly take on the burning issues of today.

     

     

    Speaking on the partnership, the Director of the film Rohit Shetty said: “It is a great and unique video conceptualized by Aajtak and we all are quite happy to see the way it has been created as it will further spread social   awareness amongst the people.”

     

    The first video shows the animated character of Singham helping an Ambulance to get out of traffic to reach the hospital. The video is already running01 across TV Channels and digital platforms of the group. Ajay Devgan the lead star of the film has also tweeted about this unique association (All of us have a Singham inside us. 

     

    The show Halla Bol runs on weekdays at 6 PM on Aaj Tak and has covered crucial topics of public relevance. The episodes highlight the issues faced by the society and economy while also suggesting on a roadmap to a lasting solution with recommendations from expert panellists.

     

    Ashish Bagga, Group CEO India Today added, “Animation is amongst the most expressive forms of communication and I’m glad that with a strong social message hidden behind the initiative, this will be appreciated across classes.”

  • ‘Singham 2’ now turns ‘Singham Returns’

    ‘Singham 2’ now turns ‘Singham Returns’

    MUMBAI: The second installment of Singham which is currently being shot has a new name.

     

    The sequel of Singham which was earlier named Singham 2 will now be called Singham Returns.

     

    Coming from the makers of Golmaal series, Singham is another franchise from the actor – director duo Ajay Devgn and Rohit Shetty.

     

    The pair who is known to offer superhit entertainers, are currently shooting for the film in Mumbai.

     

    But what’s got everyone all the more excited is the ‘return’ of Kareena Kapoor with the macho men after Golmaal Returns. Ajay-Kareena pairing and chemistry has long been appreciated in both serious and comedy genre. This time again, they are set to create magic on the big screen.  

     

    Popular amongst the masses for their comedy and action packed entertainers like Golmaal series, All the best, Bol Bachchan and Singham 1, Rohit Shetty and Ajay Devgn films are one of the most sought in the box office. Considered one of the most anticipated movies of the year, Singham Returns will release in August.

  • Colors launches Idea presents ‘Khatron Ke Khiladi – The Game’

    Colors launches Idea presents ‘Khatron Ke Khiladi – The Game’

    MUMBAI: Following the successful launch of Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster, COLORS is all set to enhance audience engagement with the launch of Idea presents Khatron Ke Khiladi – The Game. Through this 3D interactive game, COLORS will recreate the Khatron Ke Khiladi experience for the show’s loyal viewers who have been supporting the show since its on-air launch. Idea presents Khatron Ke Khiladi – The Game will be available for free download on the iOS and Android platforms to Indian audiences.

     

    Idea presents Khatron Ke Khiladi – The Game is a reflex-testing challenge addressing the fear of heights amongst players as they balance their avatars on a tight rope above the concrete jungles of South Africa, braving tough conditions like wind force and oscillations. To further engage audiences, the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini.

     

    Speaking about the launch of the game, Vivek Srivastava, Digital Head – COLORS, said, “Digital strategies, today, go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship. We have tasted success when we introduced an interactive 3D mobile game for 24 which was featured as the top game across platforms with over half a million downloads. With the launch of Idea presents Khatron Ke Khiladi – The Game, we are looking forward to bringing the audiences’ biggest fears to their fingertips through a thrilling entertainment experience that is deeply seated in agility and balance.”

     

    Designed by Gameshastra Solutions Pvt. Ltd, Idea presents Khatron Ke Khiladi – The Game is an adventure-based interactive mobile game which allows a player to raise their scores basis the distance they are able to cover while they balance on a tight rope while facing grave weather conditions. Every stage of the game also enables players to earn varied power-ups such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game. The Game also features some incredible in-app purchases including merchandise such as shoes and track suits for their avatars with the bonus that they earn. During the course of this highly-addictive game, players will be able to gain multiple levels of achievement starting from Baby Steps for the first-time players to Champion, Unstoppable and even Obsessed for more seasoned players. Users can download the Game by sending an sms KKK to 56882* to get the link to download the game or download it from Google play store or Apple Play store.

     

    Commenting on their association with Khatron Ke Khiladi – the Game, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Gaming, on the mobile and digital platform is a key focus area for Idea. The show’s on-air success led us to extend our partnership with the property on the digital medium as well. Idea presents Khatron Ke Khiladi – The Game, fits well in our marketing communication strategy as it offers unique brand integration into the property, and being a digital Game, it offers  a thrilling yet entertaining way of reaching out to our online audiences.”

     

    Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is the ultimate stunt-based action reality show which has been entertaining audiences for over 3 weeks. The show features celebrity contestants like Gauahar Khan, Kushal Tandon, Mugdha Godse, Dayanand Shetty, Karanvir Bohra, Teejay Sidhu, Nikitin Dheer, Gurmeet Choudary, Debina Bonnerjee, Rajniesh Duggall, Geeta Tandon, Salman Yusuff Khan and Ranveer Shorey who perform daredevil stunts under the expert guidance of action maestro Rohit Shetty.