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Tag: Rohit Shetty

  • Dino James lifts the coveted trophy of COLORS’ ‘Khatron Ke Khiladi 13’

    Dino James lifts the coveted trophy of COLORS’ ‘Khatron Ke Khiladi 13’

    Mumbai: Winning the coveted trophy of adventure-based reality show takes guts, spot-on instincts, curiosity, a competitive streak, and much more. Over the last 13 years, COLORS’ ‘Khatron Ke Khiladi’ has solidified its position as a successful franchise that grips viewers by showcasing the journeys of daredevils from different walks of life. Hosted by action maestro Rohit Shetty, the 13 editions of the show presented by Maruti Suzuki along with CERA Sanitaryware as Special Partner has concluded after capturing a rollercoaster ride of emotions, entertainment, and adventures. Fear Factor – Khatron Ke Khiladi is an Endemol (part of Banijay Group) format and is produced and executed in India by Endemol Shine India. For twelve weeks, the contestants spared no effort in earning the title of the ultimate Khiladi and battling their phobia. After a life-altering journey, daredevil contestant, Dino James won the game-changing season whereas Arjit Taneja and Aishwarya Sharma stood as the first and second runners-up respectively, giving the winner a tough fight. The grand finale of the 13th season took the entertainment quotient of television to its zenith with adrenaline-inducing stunts, glamour, games, performances, and hilarious moments.

    Onwards and upwards has been Dino’s motto throughout the season as he navigated his way to victory. By the end of the show, the khiladi performed a total number of 16 stunts and won nine of them. He established himself as a formidable competitor at the outset of the season. He was everyone’s favourite stunt partner because he built credibility as a daredevil, who could pull off stunts impeccably. Apart from performing stunts to perfection, Dino entertained the contestants and the viewers by whipping out spontaneous raps. Host Rohit Shetty appreciated the rapper for being fearless not only while performing stunts, but also as he voiced his opinion when it mattered. His bond with Shiv Thakare and Arjit Taneja inspired friendship goals. From the beginning of the season to the finale, the competition between Arjit Taneja and Dino was neck and neck until the latter’s victory.

    Commenting on the season and the contestant’s victory, Host Rohit Shetty said, “Each year, we harness our creative energies in crafting unprecedented and innovative challenges for our contestants and spiking up the fear factor of the show. In this edition, every participant showed courage in the most unexpected moments. Congratulations to Dino James for not only winning the trophy but also for winning viewers’ hearts. I believe he is the most genuine and fearless contestant we’ve had this season. This edition would not have been a success without our base of ardent fans and viewers. I thank them for their constant love and support.”

    Banijay Asia and Endemol Shine India, founder & group CEO Deepak Dhar said, “What a nail-biting thrill it was to have a season packed with terrifying stunts, adventures, and non-stop action! As we draw the curtain on this phenomenal season, I would like to congratulate Dino James, the well-deserving winner, and the rest of the contestants for their daredevilry. We at Endemol Shine India are proud to have curated an edition that serves as a compelling reminder of why India’s most popular stunt-based reality show continues to dominate the space of non-fiction offerings. We thank COLORS for its support and for providing the show a robust platform which helped us reach a wider audience.”

    Talking about his victory, Dino James said, “Khatron Ke Khiladi 13 came into my life as a blessing and I’m grateful to have had such an amazing time on this iconic show. I value the appreciation I got from Rohit sir and the opportunity to be bigger than my fears. I never imagined I had the capacity to become this evolved version of myself. The friendships I formed on this show were totally unexpected but precious. I dedicate my victory to my fans, who have been super supportive, and I’m touched that their love has come my way in abundance. I want to thank COLORS and the creators of this incredible show that marks the beginning of a whole new chapter in my life.”

    Filled with non-stop entertainment and action, the grand finale of ‘Khatron Ke Khiladi 13’ kicked off with the host of the show bestowing hilarious tags upon the daredevils. The bittersweet note of the season’s conclusion is overshadowed by hysterical moments, such as Anjali Anand mispronouncing words like her movie character Gayatri, Shiv Thakare flirting in his signature style, Soundous Moufakir singing a Marathi song with her Moroccan accent and Archana Gautam breaking her beizzati record Ek Hazaar Teen on the show. The performances during the finale stole the show as the contestants played to their strengths and showcased their talents. Dino performed a rap, Rashmeet Kaur sang her hit song ‘Nadiyon Paar’ and unveiled her latest song ‘Sherni’, Aishwarya Sharma grooved to ‘Drama Queen’ and Shiv Thakare, Arjit Taneja, Soundous Moufakir, and Nyrraa M. Banerji danced to ‘Ole Ole’ and ‘Pyaar Hota Kayi Baar Hain’. With this spectacular culmination, the curtains closed on yet another fantastic season of ‘Khatron Ke Khiladi’ leaving viewers eagerly anticipating the adventures of the next season. 

  • Steadfast Nutrition launches ‘Make India Protein Efficient’ campaign

    Steadfast Nutrition launches ‘Make India Protein Efficient’ campaign

    Mumbai: Renowned sports and wellness nutrition brand Steadfast Nutrition announced the launch of its campaign ‘Make India Protein Efficient,’ to discuss solutions to address India’s challenge of protein deficiency and creating awareness among people about the importance of consuming this vital nutrient. Through its pan-India campaign, which included reaching people through a powerful emotive video highlighting the adverse effects of protein deficiency on health and the positive changes on adding the vital macronutrient to their diet, 40 Steadfast athletes amplifying the brand’s voice and campaigning to educate people, a pan-India pledge campaign asking people to pledge to “Grow Strong with Protein”, and a nutritionist educating people about its importance, the brand aimed to discuss India’s problem of protein deficiency. The Indian Market Research Bureau has stated that 80 per cent of Indians are deficient in this crucial macronutrient and 90 per cent are unaware that their diet lacks protein.  

    Asked about the campaign, Steadfast Nutrition founder Aman Puri said, “India’s protein deficiency needs to be addressed urgently. Any solution begins with creating awareness, which is what our campaign aimed at. Protein is neglected in most Indian households. The nutrient is just associated with muscle building. Very few people know about its role in maintaining good health and how much protein they should be taking. The Indian Council of Medical Research (ICMR) advises an average adult should consume around one gram of protein per kg of body weight every day. However, the reality is starkly different. Protein deficiency can lead to muscle weakness, impaired immunity, and fatigue, and ultimately an acceptance of weakness. Steadfast Nutrition envisions making India protein efficient by 2040. This campaign was a step in this direction. Through this initiative we wanted to help people who do not have awareness about the importance of protein and educate and have a dialogue with them about protein-rich foods and the need to increase their intake of this essential macronutrient.”

    The campaign video which features an elderly individual, an athlete, a corporate woman, a homemaker and two children, highlights the improvement in their strength & energy levels on taking a protein-rich diet or protein supplements

    The athletes associated with the brand were able to reach and educate 16,000 people about India’s problem of protein deficiency and educate people through their awareness campaign and a call to action. 5000 Indians pledged to have a protein-rich diet through an online drive.

    During her session and Q&A with the audience, the brand’s nutritionist broke myths about protein- that it is meant only for bodybuilders or leads to weight gain, or that only dal, roti, and rice is sufficient to meet daily protein needs. She explained to people the role of protein in maintaining good health, why adequate protein is vital for muscle strength, how much protein they should consume every day, the adverse effects of protein deficiency, and ways to increase protein intake. 500 people participated in the online live session.

    The pan-India social media campaign undertaken by the brand addressed the lack of awareness about the importance of the protein, educated people that protein deficiency existed in 90 per cent Indian vegetarians and 85 per cent non-vegetarians, and highlighted the consequences of protein deficiency.

    Here are some athletes supporting the campaign:

    Former Mr Asia & Steadfast Athlete Rohit Shetty’s:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Rohit Shetty (@shettiyano)

    Renowned actor & Steadfast athlete Shweta Gulati:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shweta (@ishwetagulati)

     
    Anu Doley:

     
    Shikha Thapa:

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shikha Thapa (@ra_shikha)

     
    Ishu Thakur:

     

  • Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

    Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

    Mumbai: At Ficci Frames Fast Track 2022, Jio Studios along with producer Mahaveer Jain, launched an initiative, Newcomers.

    A consortium of 23 leading Indian filmmakers like Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Imtiaz Ali, Gauri Shinde and R. Balki, Aanand L Rai, Anees Bazmee, A.R.Murugadoss, Ashwiny Iyer Tiwari and Nitish Tiwari, Ram Madhvani, Ali Abbas Zafar, Siddharth Anand, Raj & DK, Abhishek Sharma, Mrighdeep Singh Lamba, Amit Sharma, Jagan Shakti, Vishnuvardhan has been formed. They will mentor and launch new talent.

    On Twitter Jio Studios said, “A special announcement today at @FICCIFRAMES 22!

    23 Leading Filmmakers of the Country have come together to Mentor & Launch New Talent under a unique initiative called #Newcomers.”

     

     

    “It’s our humble attempt to give back to the industry, by providing a platform to new actors, writers, directors, music talent and a wide range of technicians in this landscape. Together, we will work to build our tomorrow,” said Mahaveer. He conceived this idea along with Ficci media and entertainment committee chairperson & Viacom 18 CEO Jyoti Deshpande.

  • Colors’ ‘Khatron Ke Khiladi 12’ creates history and breaks records

    Colors’ ‘Khatron Ke Khiladi 12’ creates history and breaks records

    Mumbai: Stunt-based reality show, Khatron Ke Khiladi, has delivered yet another successful season with its action-packed content, breaking records across various mediums. The show was featured as the #1 non-fiction show in the category, receiving rave reviews across the globe and making Colors the #1 weekend destination with a 24 per cent market share, generating over five million conversations, including multiple organic trends on a weekly basis. The Rohit Shetty action extravaganza, which has had the highest reach for two years running, also has the highest average episodic reach on weekends.

    Colors launched a 360-degree high-impact campaign across platforms, with the aim of connecting with fans and giving them a first-hand experience of Khatron Ke Khiladi. An interactive Instagram filter was introduced, with a fun task to match expressions with their favourite contestants. The super cool filter clocked a whopping six million impressions. To bring the element of fear to life, Colors created harmless prank videos by tricking people in elevators through fake scenarios such as collapsing floors and silicon snakes.

    This was a major hit across social media where it garnered one million views due to the high shareability of the videos, which were an instant hit amongst the masses. Taking it up a notch, each contestant was innovatively introduced in stylized videos, which cumulatively garnered over 30 million views. There is much more to Khatron Ke Khiladi than meets the eye, and that goes behind the scenes in the making of the show.

    Taking viewers up close and personal, a larger-than-life BTS video of action master and host Rohit Shetty was posted, fetching more than six million views across platforms. Keeping the viewers hooked with engaging content and fun videos, including the contestants’ prepping and testing their reflexes with ‘Try not to flinch’, garnered more than 10 million views. The show had a consistent 80 per cent share of voice across the GEC sector and the highest among the shows in the GEC space on social media, with an overall one billion views and a 1.5 billion reach across social media platforms.

    Speaking on the success of Khatron Ke Khiladi 12, Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “The grand success of Khatron Ke Khiladi is a testament to our commitment to provide wholesome entertainment to our viewers. Over the years, the show has set new benchmarks, broken records across platforms and is once again the number one non-fiction show in the category. It continues to be an exceptional showcase of unparalleled entertainment and a great platform for advertisers. As we continuously strive to entertain and innovate, we look forward to unwavering support from our viewers and advertisers.”

    The property has been a resounding success with advertisers as well, wherein the title sponsor Maruti Suzuki remains this season along with Amazon Prime, Spotify India, Hershey’s India, Oppo Mobiles India and more, who continued their partnership with the country’s highest rated reality show, and the powered by-charged by Thumps up, along with special status Kajaria Ceramics, Ching’s, among others, are some of the newer brands who have partnered this season.

    Khatron Ke Khiladi, airs every Saturday and Sunday at 9.30 p.m. on Colors.

  • OLX Autos collaborates with Rohit Shetty to launch its fourth ad film under ‘Shetty Ke Car-Naame’ campaign

    OLX Autos collaborates with Rohit Shetty to launch its fourth ad film under ‘Shetty Ke Car-Naame’ campaign

    Mumbai: India’s pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their fourth ad film titled ‘Normal Car’ under the ‘Shetty ke Car-Naame’ campaign. This film would be the final leg in their campaign.

    The campaign, conceptualised by Lowe Lintas Delhi, once again resonates and showcases OLX Autos’ commitment to offering the ‘Best-Price’ for any every-day car.

    The campaign is a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown performing a wide array of stunts and often forming the centrepiece of the movies – while delivering upon the value proposition of OLX Autos, offering the ‘Best-Price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. 

    The fourth film in this series titled – ‘Normal Car’ is a sudden twist in the tale, wherein Sharman Joshi leaves the audience in splits – trying to figure out what’s special with Rohit Shetty’s stunt-car this time around. Rohit Shetty, then makes fun about the fact – his films also include every-day cars – with no special qualities. Not surprisingly, Sharman Joshi, who portrays the role of an OLX Autos employee, delights Rohit Shetty by offering the best price for even the every-day car.

    From selling Rohit’s first ‘Flying Car’ to ‘Exploding Cars’ to ‘Revolving Cars’, the campaign ends with Rohit Shetty getting the best price even for the ‘Every-day Car’. 

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realising the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aims at removing this information and access asymmetry with transparent evaluation processes such as no hidden charges, free inspection, seamless RC transfer and more. 

  • OLX Autos launches its third ad film with Rohit Shetty

    OLX Autos launches its third ad film with Rohit Shetty

    Mumbai: India’s leading player in the pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their third ad film titled “Ghoomti Hui Car” under the ‘Shetty ke Car-Naame’ campaign.

    The third ad film in the series of four films, focuses around the value proposition of OLX Autos, offering the ‘best-price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown performing a wide array of stunts and often forming the centrepiece of the movies.

    The new ad film titled – “Ghoomti Hui Car” plays on the trope of Rohit Shetty using cars that spin around or drift for an extended period of time often to mark the entry of a superstar actor in key scenes across his movies as demonstrated by Ajay Devgn’s entry in “Singham”. Rohit proposes the sale of the stunt car to Sharman Joshi, who portrays the role of an OLX Autos employee, who then delights him by offering the best price for the same.  

    The campaign conceptualised by Lowe Lintas Delhi once again resonates and showcases OLX Autos’ commitment to offering the  best price on any car that a consumer may be keen to sell.

    The final ad film in the campaign is scheduled to air in July 2022.  

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realising the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aim at removing this information and access asymmetry with transparent evaluation process with no hidden charges, free inspection, seamless RC transfer and more.

  • Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Mumbai: India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their innermost fears in the beautiful boulevards of Cape Town. 

    With central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’ the show is packed with lots of Darr and Terror, infused with tonnes of Dare and Josh, the contestants will have to showcase a lot of Jigar and Himmat to tread through the Khatras

    Along with Maruti Suzuki as the presenting sponsor and Charged by Thums Up as the powered by sponsor,  the show also welcomes Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors for the season. Produced by Endemol Shine India, Khatron Ke Khiladi will premiere on 2 July and air every Saturday and Sunday at 9 pm, only on Colors.

    Viacom18 head – Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “At Colors, it has been our continuous effort to deliver a variety of content through our fiction and non-fiction properties. In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the number one non-fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season.” 

    She further added, “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

    The daredevils who will be competing this season are TV personalities including Rubina Dilaik, Shivangi Joshi, Sriti Jha, Mohit Malik, Kanika Mann, Aneri Vajani and Chetna Pande. Ace choreographer Tushar Kalia and Nishant Bhat along with social media sensations Faisal, Jannat Zubair, Erika Packard and Bigg Boss season 15 contestants Pratik Sehajpal and Rajiv Adatia are also on the list.

    Viacom18 chief content officer – Hindi Mass Entertainment Manisha Sharma said “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reigning host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mixes of contestants. This time the contenders will be seen exploring new arenas of Cape Town which will test their mental and physical tenacity like never before.”

    Host and action maestro Rohit Shetty said, “Every year, Khatron Ke Khiladi gets bigger and better with larger-than-life stunts and I am looking forward to elevating the action quotient this season. This year, we have an extremely promising line-up of contestants who have been giving each other a tough competition. The show has been built on a larger scale wherein the viewers will see many new stunts in the unexplored locales of Cape Town. Being a part of Khatron Ke Khiladi has always been extremely special to me.”

    Maruti Suzuki India senior executive director – marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country. At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionised the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasises individuality. Our partnership with the show resonates with Swift’s proposition of performance and being Limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring limitless action to the viewers through their limitless performances on the show.”

    Coca-Cola, India & Southwest Asia, head – integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are absolutely thrilled to be part of this season.”

    Endemol Shine India CEO Rishi Negi said, “Over the years, Khatron Ke Khiladi has become the most sought-after destination for action on television. The show has carved a niche for itself and this season is going to be nothing short of a blockbuster. With Rohit Shetty as the host and 14 incredible and popular contestants, the bar is already set high. The viewers will see many jaw-dropping stunts that have been designed on a bigger scale with immense precision whilst enhancing the thrill. With some intense action unfolding in Cape Town, we look forward to a great season ahead.”

    Colors has designed a mega marketing and digital campaign to announce the arrival of its flagship action-based reality show Khatron Ke Khiladi. A seven-day on-air campaign has been initiated on network channels across Hindi movies, Hindi news, music and regional channels with upto 1,000 spots. High-impact billboards featuring Rohit Shetty and the contestants have been installed in more than 200 sites across prominent sites in Mumbai, national highways, Mumbai Airport digital screens and Delhi. 

    On the digital front, in keeping with the show’s central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’, fans can use interactive Instagram filters to match the expressions of their favourite khiladis. A series of fun videos showcasing contestants’ preparation where they test their reflexes and guess what is in the boxes provided to them has been creating a storm on the internet. Elevator-style contestant-unveil videos wherein they are seen entering the stunt arena have been uploaded on the channel’s social media platforms. The meticulous planning that has gone into the campaign has set the stage for another blockbuster season of Khatron Ke Khiladi. 

  • OLX Autos, Rohit Shetty team up to launch its ‘Shetty Ke Car-Naame’ campaign

    OLX Autos, Rohit Shetty team up to launch its ‘Shetty Ke Car-Naame’ campaign

    Mumbai: Pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and Actor Sharman Joshi have released their second ad film titled ‘Boombastic Car’ under the ‘Shetty ke Car-Naame’ campaign.

    The second ad film in the series of four films, focuses around the value proposition of OLX Autos, offering the best-price for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown in a glamorized fashion performing gravity-defying stunts and often forming the centerpiece of the movies.

    The new ad film titled – ‘Boombastic Car’ plays on the trope of Rohit using exploding cars in his movies. Rohit proposes the sale of the stunt car to Sharman Joshi, who portrays the role of an OLX Autos employee, who then delights him by offering the best price for the same.

    The campaign conceptualized by Lowe Lintas Delhi once again resonates and showcases OLX Autos’ commitment to offering the best price on any car that a consumer may be keen to sell.

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realizing the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aim at removing this information and access asymmetry with transparent evaluation process with no hidden charges, free inspection, seamless RC transfer and more.

    The next two ad films in the campaign are scheduled to launch within the next few months.

  • Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Mumbai: Hosted by a Bollywood filmmaker, the popular stunt-based reality show produced by Endemol Shine India Khatron Ke Khiladi is back on Colors, according to a company statement on Monday.

    Last year, the show broke significant records by becoming the number one non-fiction programme in the Hindi general entertainment channel (GEC) space for the financial year 2022 (on 2+) reaching 168 million viewers across India.

    Returning with an exciting new season, Khatron Ke Khiladi will see many electrifying contestants challenging their innermost fears and taking on many thrilling and gruelling tasks in the picturesque locations of Cape Town, South Africa. Ace filmmaker and an epitome of action Rohit Shetty will return as the host leading and mentoring the daring troop in their journey.

    Extending their association for the new season, Maruti Suzuki once again comes on board as the presenting sponsor while ‘Charged’ by Thums Up has been signed on as the powered by the sponsor for the new season of the show. This season will feature popular faces including Rubina Dilaik, Sriti Jha, Shivangi Joshi, Mohit Malik, Erika Packard, Aneri Vajani, Kanika Mann, Tushar Kalia, Faisal Shaikh, Chetna Pande, Nishant Bhat, Rajiv Adatia, Jannat Zubair and Pratik Sehajpal who will set out on an action-filled journey in Cape Town.  

    Colors Viacom18 revenue head Pavithra KR said, “Khatron Ke Khiladi is our flagship property and has become synonymous with action on Indian television. The previous season was the number 1 non-fiction property in the Hindi GEC category, and we are excited about its return. Given the show’s popularity, it serves as a great opportunity for advertisers to engage with and reach out to their audience. We are excited to once again associate with Maruti Suzuki as the presenting sponsor and welcome onboard ‘Charged’ by Thums Up as the powered sponsor for the show and look forward to a great partnership. The new season will see a powerful ensemble of contestants experiencing the thrill and adventure with the action maestro Rohit Shetty.”

    Filmmaker Rohit Shetty said, “Khatron Ke Khiladi is special to me, and I am delighted to be back. This season, the adventure and entertainment quotient is going to increase manifolds with new and innovative stunts designed by me. It’s always an honour to be such an integral part of the show’s journey and it’s always our endeavour to take the show to greater heights. Cape Town is an incredibly amazing high action ground and with this exceptional mix of daredevil contestants, it is going to be extremely exciting.”

    Maruti Suzuki India senior executive director, marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country.”

    He added, “At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasizes individuality. Our partnership with the show resonates with Swift’s proposition of performance and being limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring ‘Limitless Action’ to the viewers through their ‘Limitless Performances’ on the show.”

    Coca-Cola, India & Southwest Asia head of integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are thrilled to be part of this season.”

  • Reliance Entertainment, Rohit Shetty announce a biopic on Mumbai cop Rakesh Maria

    Reliance Entertainment, Rohit Shetty announce a biopic on Mumbai cop Rakesh Maria

    Mumbai: Reliance Entertainment and Rohit Shetty collaborate to produce a biopic on one of Mumbai’s most revered top cops and former Commissioner of Police, Mumbai, Rakesh Maria. The biopic will be based on the experiences of his accomplished career and will be mentored by the ace filmmaker, Rohit Shetty himself.

    Talking about the announcement, Rohit Shetty producer & director said, “Rakesh Maria: The man who stared terror in the face for 36 years!! His incredible journey spans all the way from the 1993 blasts in Mumbai, the underworld menace, to the 26/11 Mumbai terror attacks in 2008. Feel truly honoured to be bringing this real-life super cop’s brave & fearless journey to the screen!!”

    Rakesh Maria, an IPS officer, cleared his civil service examination from the 1981 batch. As Deputy Commissioner of Police (Traffic) in 1993, he cracked the Bombay serial blasts case, and later moved to DCP (Crime) and then joint commissioner of police (Crime) of the Mumbai Police.

    Maria solved the 2003 Gateway of India and Zaveri Bazaar twin blasts case. He was also given the responsibility of investigating the 26/11 Mumbai attacks in 2008 and interrogated Ajmal Kasab, the only terrorist captured alive, and successfully investigated the case.

    Rakesh Maria commented, “It is exciting to relive the journey, especially when piloted by a brilliant director like Rohit Shetty. More than the nostalgia, it’s also a valuable opportunity to place before the people the extraordinary work of the Mumbai Police when facing tough challenges and working against all odds.”