ITV

Tag: Rohit Shetty

  • Snickers Peanut Brownie debuts in India as the ultimate hunger fix

    Snickers Peanut Brownie debuts in India as the ultimate hunger fix

    MUMBAI: Mars Wrigley India has introduced the all-new Snickers Peanut Brownie, an indulgent twist on its classic hunger-satisfying bar. Combining the rich, fudgy taste of a brownie with the signature Snickers blend of gooey caramel, crunchy peanuts, and smooth chocolate, this latest offering promises to elevate the hunger-fix experience for chocolate lovers across India.

    To mark the launch, Mars Wrigley India has unveiled a humorous new TVC, conceptualised by DDB Mudra, capturing the chaos that unfolds when hunger strikes. Known for its iconic advertising, Snickers India has previously featured celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty. This time, the brand takes a fresh approach, playfully illustrating how the Snickers Peanut Brownie steps in as the ultimate rescue snack.

    Set in a lively office environment, the TVC highlights the absurd lengths people go to when desperate for food, reinforcing the tagline Bhook mein kuch bhi mat kha. Kuch tasty kha. (Don’t eat just anything when you’re hungry. Eat something tasty.). The campaign takes the brand’s signature ‘You’re not you when you’re hungry’ messaging a step further by humorously depicting a hungry person transforming into an inanimate object a vacuum cleaner.

    Mars Wrigley India strategic demand manager Himanshu Gupta shared his excitement about the launch, stating, “Snickers has always been the og hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the Snickers family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the Snickers Peanut Brownie ensures you stay yourself in the most delicious way possible.”

    DDB Tribal creative head Iraj Fraz commented on the unique storytelling approach, saying, “All through this project, making a vacuum cleaner play the main role has been both a challenge and a joy for us all.”

    With this exciting launch, Snickers continues to cement its position as the ultimate solution for hunger cravings, ensuring that no one has to resort to desperate snacking again.

  • Konica Minolta & Singham Again partner for innovative brand experience

    Konica Minolta & Singham Again partner for innovative brand experience

    Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta’s ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.

    Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta’s technology aligns with the film’s themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.

    Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”

    Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”

    With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.

  • Swiggy with team Singham creates new Guinness World Record

    Swiggy with team Singham creates new Guinness World Record

    Mumbai: Swiggy along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.

    Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. Swiggy collaborated with the Singham Again team and delivered 11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.

    The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

    Swiggy co-founder and chief growth officer, Phani Kishan said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”

    Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.

    Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”

    The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.

    The idea was conceptualised and executed by Havas Play. Havas Media Network India CEO Mohit Joshi said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”

  • Karan Veer Mehra wins COLORS’ ‘Khatron Ke Khiladi 14’

    Karan Veer Mehra wins COLORS’ ‘Khatron Ke Khiladi 14’

    Mumbai: COLORS’ ‘Khatron Ke Khiladi’ has crowned Karan Veer Mehra as the ultimate khiladi of its fourteenth season, with Krishna Shroff and Gashmeer Mahajani as the first and second runners-up, respectively. This season, hosted by Rohit Shetty, took place in Romania, marking the show’s debut in the country. Over nine weeks, viewers experienced a range of never-before-seen stunts, including sky-high plunges, underwater challenges, and contestants facing a bear for the first time. The season was presented by Hyundai, powered by Charged, with special partners Indica Easy Hair Color, Vicks, and Berger Paints.

    Karan’s journey highlighted his courage and composure under pressure as he tackled extreme heights and intense obstacles. He impressed viewers and earned the respect of his fellow contestants through sportsmanship and encouragement. Rohit Shetty frequently praised Karan for his tenacity and strategy. Karan not only walked away as the ultimate khiladi of the season but also captured the hearts of millions with his perseverance.

    Commenting on the season and Karan’s victory, Rohit Shetty said, “What a rollercoaster ride this season has been! Romania threw everything it had at us, and our amazing group of contestants performed very challenging stunts with a smile. It is beyond commendable that Karan Veer Mehra almost never lost his footing as he faced never-seen-before challenges. Congratulations to him for winning this game-changing edition and writing his own story of courage. I thank the viewers for showering their love on the show and cementing its place among the top reality shows year after year.”

    Banijay Asia and Endemol Shine India group chief operating officer, Rishi Negi said, “As we wrap up the 14th season of ‘Khatron Ke Khiladi’, we at Endemol Shine India are proud to have made a quantum leap into uncharted territories of fear. Congratulations to the well-deserved winner Karan Veer Mehra, who overcame the new challenges curated especially for this edition. This season, we set out to rewrite the rulebook of reality television, and going by the audience’s love, we’ve succeeded undoubtedly. It was thrilling for us to put together a season that marked so many firsts. None of this would have been possible without the support of COLORS, ensuring that the heart-racing action of ‘Khatron Ke Khiladi 14’ reached every corner of the nation.”

    Talking about his victory, Mehra said, “Exploring the world of reality television with COLORS has been an exciting and life-changing journey. I can’t even begin to put into words the surreal feeling of achieving something I once thought was impossible. Winning this season was unthinkable without the guidance of the one and only action king, Rohit Shetty sir. My fellow contestants weren’t just competitors, they were comrades in this battle against fear and some of them have become my friends. The real heroes of my journey are the viewers, who loved and supported me. This victory is not just mine—it belongs to everyone who stood by me.”

    As the grand finale unfolded, Alia Bhatt and Vedang Raina took center stage, celebrating the season’s end while promoting their upcoming film, ‘Jigra.’ In a fun twist, they challenged Rohit Shetty to a humorous task, where he sat through a video montage that humorously poked fun at Shalin Bhanot. The audience laughed as Rohit mimicked Shalin’s iconic walk with perfect timing.

    The finale also featured Shalin Bhanot and Gashmeer Mahajani performing “Aaj Ki Raat,” highlighting their chemistry. Alia auditioned for Rohit Shetty’s cop universe, portraying a fierce Sherni Cop, delivering a memorable lesson to a group of kidnappers who abducted her on-screen brother, Vedang. Additionally, a lucky commoner lived out their Khiladi dream as the Hyundai Drive to Win finalist, performing a thrilling stunt alongside Karan Veer Mehra. The event concluded with an exciting sneak peek of Bigg Boss 18, featuring the new theme, “Time Ka Tandav,” generating buzz for what’s next.

  • Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Mumbai: Hyundai Motor India Ltd (HMIL) has announced its collaboration with reality TV show, Colors Khatron Ke Khiladi, for its season 14. In line with HMIL’s commitment of creating unique customer experiences, this partnership promises excitement and adventure to the audience. Hosted by blockbuster director and award-winning TV host Rohit Shetty, the show will spotlight the Hyundai Creta ticket to finale stunt featuring the new Hyundai Creta as the star element. HMIL has also launched the Hyundai Drive to Win contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Rohit Shetty and the contestants of Khatron Ke Khiladi Season 14.

    Commenting on the collaboration, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomizes adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season’. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”

    The Hyundai Creat ticket to finale stunt will feature prominently in the show, with Rohit Shetty enhancing the experience through his expert commentary and stunt explanations and the winner of the stunt will receive a direct ticket to the finale episode.

    The Hyundai Drive to Win contest designed to boost showroom traffic, offers customers a chance to win one Hyundai EXTER and fivw customers will get an opportunity to meet blockbuster director and award-winning TV host Rohit Shetty and contestants of Khatron ke Khiladi season 14. Customers can visit their nearest Hyundai showrooms to know more about the contest.

    Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of youth connect, gaining fans, and creating brand engagement with the target audience.

  • Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Mumbai: Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.

    Directed by Shetty and Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

  • Indian Police Force tops Prime Video’s first-week binge-watch charts

    Indian Police Force tops Prime Video’s first-week binge-watch charts

    Mumbai: Following its worldwide premiere, Amazon Original Indian Police Force has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch.  The action-packed series by Rohit Shetty has been lauded by the viewers, and it continues to win hearts across India and around the world. The high-octane action series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week.

    With its adrenaline-pumping action sequences, gripping narrative, larger-than-life visuals and stellar performances, the seven-episode series makes for a binge-worthy mass entertainer. Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe.

    “Amazon Original series Indian Police Force has set a new benchmark in the streaming space. The show has received immense love and appreciation for its thrilling action sequences, edge-of-the-seat storytelling, and brilliant performances,” said Prime Video, India country director Sushant Sreeram. “Embraced as a fast-paced, action-packed mass entertainer, showcasing Rohit Shetty’s signature style of filmmaking, the series has found love worldwide, trending in the Top 10 list of 65 countries. Our collective intent with the show was not only to entertain audiences but also pay an ode to the many men and women in uniform who have contributed to building our great nation. The success of the series is a testament that the show and its intended spirit has resonated with audiences in India and globally. We are thrilled with such an overwhelming response for Indian Police Force, which truly celebrates the patriotism and relentless spirit of our police officers.”

    “It has been absolutely wonderful to have joined forces with Prime Video and scripting a success story together with Indian Police Force. Embracing my digital directorial debut, the maiden collaboration truly gave wings to my creative vision in taking my passion project to a wide spectrum of audiences worldwide. My fans have loved my cop films over the years, and it gives me immense joy to transport my craft of storytelling and action filmography to the world of streaming through Indian Police Force. I’m thrilled with the love and appreciation that the show has garnered so far not only in India but also in several other countries around the globe on Prime Video. I am grateful to all my fans, the cast and crew for making this show super successful. Kudos to all!” said filmmaker Rohit Shetty.

    Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force features Sidharth Malhotra, Shilpa Shetty Kundra, and Vivek Oberoi in lead roles, along with Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, and Lalit Parimoo in pivotal roles. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
     

  • Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    MUMBAI: Prime Video, India’s loved entertainment destination launched the action-packed trailer of the highly anticipated Amazon Original series Indian Police Force. The upcoming series promises an entertainment extravaganza, high on action, suspense, thrill, and drama, taking audiences worldwide on an immersive journey into the next chapter of Rohit Shetty’s iconic Cop Universe. Created by Rohit Shetty and directed by Rohit Shetty and Sushwanth Prakash, the cop action drama marks Shetty’s digital directorial debut in a spectacle that is headlined by Sidharth Malhotra. Besides Malhotra, the ensemble cast also boasts Shilpa Shetty Kundra, Vivek Oberoi,Shweta Tiwari,Nikitin Dheer,Rituraj Singh,Mukesh Rishi,Lalit Parimoo in pivotal roles.

    It pays a heartfelt tribute to the selfless service, unwavering commitment, and fierce patriotism of Indian police officers who put everything on the line in their call of duty to keep the nation safe. The seven-episode series is set to premiere exclusively on 19 January 2024, on Prime Video in India and across more than 240 countries and territories worldwide. Indian Police Force is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499 a year.

    The trailer takes viewers on a nail-biting ride through various cityscapes, each frame heightening the suspense with a ticking bomb clock that ultimately culminates in explosive blasts. Amidst this looming danger, the cop drama unfolds, showcasing a thrilling chase led by our courageous protagonists – Sidharth Malhotra, Vivek Oberoi, and Shilpa Shetty Kundra. Together, they confront the masterminds behind the bomb blasts, bravely navigating the chaos to safeguard the city from imminent threats, embodying a profound sense of patriotism.

    Sharing his thoughts on the trailer launch day, Sidharth Malhotra said, “Proud to don the Khaki vardi in the ‘Indian Police Force,’ the next chapter of the cop universe with maestro Rohit Shetty. Portraying our brave hearts is always a huge responsibility, and being able to do that through Kabir Malik’s character was an honour. The commitment and relentless pursuit of the truth, even in the face of danger, reflect the true spirit of our nation’s police force. The narrative of this cop action drama delves deeper into the sacrifices made by our police officers to ensure the nation’s safety. Excited to take the audiences on a thrilling and entertaining journey, celebrating and honoring our real-life heroes. Jai Hind.”

    Actress Shilpa Shetty said, “Being a part of the Indian Police Force was a transformative experience for me. It’s not just a cop series; it’s a tribute to the unsung heroes of our nation – the brave police officers. Indian Police Force packs an adrenaline rush from the word go, keeping viewers on the edge of their seats. Collaborating with Rohit Shetty for my first web series in his cop universe as the 1st female cop, was truly a big moment for me. His vision and experience in the cop milieu has added a unique intensity to the portrayal of law enforcement officers on celluloid. Being a female cop in the series, engaging in action sequences was both empowering and exhilarating. My part is a strong character showcasing that strength and resilience know no gender, and I am proud to be part of a series that celebrates the diversity of our Indian Police Force.”

    Vivek Oberoi added,“The countdown to an action-packed ride begins. Indian Police Force is an ode to the real-life heroes who stand tall against threats to our country. It salutes the indomitable spirit of our police forces, the series is not just about the threats; it’s about the resilience and courage to face them head-on. Working with Rohit Shetty in his cop universe has been an unforgettable experience, etched into my memory forever. His passion for storytelling and dedication to authenticity made the journey memorable, and I feel privileged to be a part of this cinematic world created by him.”

  • TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    Mumbai: TATA AIG general insurance companies, released its latest campaign, “Expect the Expected,” featuring the dynamic actor-director duo of Bollywood, Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Martech network, Wondrlab.  

    This innovative campaign is based on the brand’s ability to deliver on its promises in their entirety because with TATA AIG one is always expected to get complete claims.  

    Our campaign uses the humorous analogy of expecting the expected when it comes to tropes in a Rohit Shetty film and equates it to the similar certainty and expectedness from Tata AIG’s Health Insurance, where claims are expected to be complete as promised.

    Wondrlab co-founder and chief creative officer Amit Akali said “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

    TATA AIG Sr. vice president – digital business & marketing Riaan Rodrigues, expressed enthusiasm about the campaign, stating, “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

  • Indian Police Force’s trailer launch by installing 18 ft. mystery boxes

    Indian Police Force’s trailer launch by installing 18 ft. mystery boxes

    Mumbai: The highly anticipated Amazon Original series Indian Police Force, created by director RohitShetty, is all set to make its mark on the digital landscape. Renowned for his superhit cop franchises like Singham, Simmba, and Sooryavanshi, Shetty is now gearing up to introduce fans to the next chapter of his cop universe, a series that promises to redefine the very essence of action-packed storytelling. The dynamic duo of Sidharth Malhotra and Shilpa Shetty spearheads the cast of this upcoming series, ensuring a cinematic spectacle filled with high-octane action and nail-biting chases.

    In an interesting move, Prime Video takes the excitement around the Indian Police Force to a whole new level with ‘Amazon Delivers Action’. The series invites audiences to unlearn the ordinary and prepare for an experience that transcends expectations. To build anticipation around the trailer among fans, Prime Video installs 18 ft. larger than life Amazon delivery boxes across Chandigarh’s Sukhna Lake, Udaipur’s City Palace, Indore’s Chappan Dukan, Delhi’s Select City walk & INA Dilli Haat, Lucknow’s Lulu Mall and Mumbai’s Juhu beach amongst other states and cities including Gujarat, Kerala, Jaisalmer, Coorg, Hyderabad and Jammu & Kashmir (Gulmarg) . These gigantic structures aren’t just installations; they’re hints at something truly monumental. What lies within adds an extra layer of excitement to the lead up to the trailer launch.  

    Indian Police Force marks Rohit Shetty’s digital directorial debut in a spectacle that is headlined by Siddharth Malhotra in a refreshing cop avatar. The talented star cast of the series also features Shilpa Shetty Kundra, Vivek Oberoi, Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, Lalit Parimoo in pivotal roles. The cop action drama is slated to premiere on 19 January 2024, exclusively on Prime Video, in India and across more than 240 countries and territories worldwide.