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Tag: Rohit Sharma

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.

  • Rohit Sharma’s ‘Hyper Tygers’ launches in partnership with Graphic India & ISM Komix

    Rohit Sharma’s ‘Hyper Tygers’ launches in partnership with Graphic India & ISM Komix

    MUMBAI : Rohit Sharma in partnership with Graphic India, UK based ISM Komix and Cornerstone Sport took a stand for India and the environment today with the launch of the all new, unique “HYPER TYGERS” – the world’s first superhero cricket team, who play futuristic Hyper Cricket to save the environment, their village, and the world.

    The Hyper Tygers E-books will be available on DailyHunt http://m.dailyhunt.in/Ebooks/english/hyper-tygers-chapter-1-book-200806 , starting today and can be accessed free of charge for the first two weeks, after which each chapter will be priced at Rs. 10/-. A new chapter of Hyper Tygers will be released every week. A special contest on DailyHunt will also give two lucky contestants, each week, a chance to win an autographed cricket bat or ball, from Rohit Sharma.

    An exclusive partnership with Facebook and worldwide launch of the Hyper Tyger motion comic videos will be made available for free, through Rohit Sharma’s Facebook page https://www.facebook.com/RohitSharmaOfficialPage/?fref=ts , the Hyper Tygers Facebook page, the Facebook Graphic India app and the Graphic POP! Mobile app and www.hypertygers.in starting today.

    The 8 minute pilot episode of the motion comic combines chapters 1 and 2 and takes place in India 2077 AD, when villagers band together to create a talented cricket team that will fight against Mr X and his Shadow Corporation to save their village, ‘Geomantra’, from destruction and a gravity train line. Geomantra is a metaphor for protecting India and the Earth’s environment.
    “Green Tyger Challenge”, will be a regular weekly contest that will challenge readers of all ages to go out and support their local community by completing fun and social challenges, like planting a tree, collecting rubbish, helping members of their community and then posting/sharing their efforts on social media. Each week one lucky contestant will win exclusive prizes and everyone can become a Green Tyger on www.hypertygers.in.

    “It is fantastic to be a part of the creation of this action-packed adventure around a futuristic game of cricket. On a larger level the comic series by Graphic India speaks to the protection of the planet and the need to bring about social change. “said Rohit Sharma.“Hyper Tygers is a timely, fun way to engage in a conversation that needs to be had. I hope it helps create awareness and is instrumental in the creation of dialogues that make a real difference in the world.”

    “Cricket meets Superheroes! Two of the world’s greatest passions unite in this epic adventure of a futuristic cricket team fighting for our planet,” commented Sharad Devarajan, CEO of Graphic India. “What an honor it is to work with superstar Rohit Sharma to bring this story to his millions of fans and also bring awareness to the important issue of climate change.”

    “It’s great to have cricket superstar Rohit Sharma as part of the team, opening up a great story for India and inspiring a generation of Green Tygers and eco warrior’s to go out and score a century of positive change”, added Xan Morgan, Co-Creator of Hyper Tygers, who was part of Prime Minister David Cameron’s 2012 trade delegation to India, representing Environment and Water from the United Kingdom.

    “ISM Komix is thrilled to be partnering with such a great team at Graphics India and Cornerstone. Our passion is sports, especially cricket and there is nowhere better for cricket than India. Our future is your future and the planets future and Hyper Tygers is our dream to make the future a better place and bring peace and harmony to the planet.” Steve Salem Creative Director ISM Komix.

    “We are thrilled to have partnered in this initiative to spread a very important message. This is an attempt to literally save the world using the power of social media. Rohit’s concern for the environment and his millions of followers on Facebook made him the obvious choice for this. We are really glad he agreed and are sure that, he will encourage many individuals to support the cause. This being our first association with a digital comic series, is a significant step for Cornerstone Sport in increasing our footprint in the digital space.” Says,Jogesh Lulla, COO, Cornerstone Sport.

    Hyper Tygers is also developing original storylines with UK charity Elephant Family, founded by Mark Shand, brother of the Duchess of Cornwall who the Charity counts as it Royal President along with HRH The Prince of Wales.

    ISM Komix and Graphic India will also be planning a worldwide animation, digital video and gaming strategy around Hyper Tygers to reach cricket audiences across numerous media platforms around the world.

  • Rohit Sharma’s ‘Hyper Tygers’ launches in partnership with Graphic India & ISM Komix

    Rohit Sharma’s ‘Hyper Tygers’ launches in partnership with Graphic India & ISM Komix

    MUMBAI : Rohit Sharma in partnership with Graphic India, UK based ISM Komix and Cornerstone Sport took a stand for India and the environment today with the launch of the all new, unique “HYPER TYGERS” – the world’s first superhero cricket team, who play futuristic Hyper Cricket to save the environment, their village, and the world.

    The Hyper Tygers E-books will be available on DailyHunt http://m.dailyhunt.in/Ebooks/english/hyper-tygers-chapter-1-book-200806 , starting today and can be accessed free of charge for the first two weeks, after which each chapter will be priced at Rs. 10/-. A new chapter of Hyper Tygers will be released every week. A special contest on DailyHunt will also give two lucky contestants, each week, a chance to win an autographed cricket bat or ball, from Rohit Sharma.

    An exclusive partnership with Facebook and worldwide launch of the Hyper Tyger motion comic videos will be made available for free, through Rohit Sharma’s Facebook page https://www.facebook.com/RohitSharmaOfficialPage/?fref=ts , the Hyper Tygers Facebook page, the Facebook Graphic India app and the Graphic POP! Mobile app and www.hypertygers.in starting today.

    The 8 minute pilot episode of the motion comic combines chapters 1 and 2 and takes place in India 2077 AD, when villagers band together to create a talented cricket team that will fight against Mr X and his Shadow Corporation to save their village, ‘Geomantra’, from destruction and a gravity train line. Geomantra is a metaphor for protecting India and the Earth’s environment.
    “Green Tyger Challenge”, will be a regular weekly contest that will challenge readers of all ages to go out and support their local community by completing fun and social challenges, like planting a tree, collecting rubbish, helping members of their community and then posting/sharing their efforts on social media. Each week one lucky contestant will win exclusive prizes and everyone can become a Green Tyger on www.hypertygers.in.

    “It is fantastic to be a part of the creation of this action-packed adventure around a futuristic game of cricket. On a larger level the comic series by Graphic India speaks to the protection of the planet and the need to bring about social change. “said Rohit Sharma.“Hyper Tygers is a timely, fun way to engage in a conversation that needs to be had. I hope it helps create awareness and is instrumental in the creation of dialogues that make a real difference in the world.”

    “Cricket meets Superheroes! Two of the world’s greatest passions unite in this epic adventure of a futuristic cricket team fighting for our planet,” commented Sharad Devarajan, CEO of Graphic India. “What an honor it is to work with superstar Rohit Sharma to bring this story to his millions of fans and also bring awareness to the important issue of climate change.”

    “It’s great to have cricket superstar Rohit Sharma as part of the team, opening up a great story for India and inspiring a generation of Green Tygers and eco warrior’s to go out and score a century of positive change”, added Xan Morgan, Co-Creator of Hyper Tygers, who was part of Prime Minister David Cameron’s 2012 trade delegation to India, representing Environment and Water from the United Kingdom.

    “ISM Komix is thrilled to be partnering with such a great team at Graphics India and Cornerstone. Our passion is sports, especially cricket and there is nowhere better for cricket than India. Our future is your future and the planets future and Hyper Tygers is our dream to make the future a better place and bring peace and harmony to the planet.” Steve Salem Creative Director ISM Komix.

    “We are thrilled to have partnered in this initiative to spread a very important message. This is an attempt to literally save the world using the power of social media. Rohit’s concern for the environment and his millions of followers on Facebook made him the obvious choice for this. We are really glad he agreed and are sure that, he will encourage many individuals to support the cause. This being our first association with a digital comic series, is a significant step for Cornerstone Sport in increasing our footprint in the digital space.” Says,Jogesh Lulla, COO, Cornerstone Sport.

    Hyper Tygers is also developing original storylines with UK charity Elephant Family, founded by Mark Shand, brother of the Duchess of Cornwall who the Charity counts as it Royal President along with HRH The Prince of Wales.

    ISM Komix and Graphic India will also be planning a worldwide animation, digital video and gaming strategy around Hyper Tygers to reach cricket audiences across numerous media platforms around the world.

  • Hero Cycles appoints Rohit Sharma as chief communications officer

    Hero Cycles appoints Rohit Sharma as chief communications officer

    MUMBAI:  Hero Cycles announced another senior level executive appointment of Rohit Sharmaas as Chief Communications Officer. His core responsibility is leading and driving all communications for the Hero Cycles group and thereby heading and managing the Public Relations and Corporate Communications functions as well.

     

    According to Pankaj Munjal, CMD, Hero Cycles MD Pankaj Munjal said, “We extend a warm welcome to Rohit Sharma. He joins us as an integral part of our key marketing team. We value the space we occupy in the collective consciousness of the Indian people and amongst our well-wishers. Hero Cycles is fast growing into a brand which stands for quality, friendliness and health. I am sure that Rohit will help develop our reputation capital at all levels and for multiple audience sets simultaneously. I wish Rohit Sharmaall the best in his new innings with us.”

     

    Commenting on his appointment Sharma said, “In my role as the CCO, my endeavour would be to create a brands which people would like to spend their time with and make a part of their everyday lives. I believe that Hero Cycles is a strong culture brand which is both timeless and age agnostic. It represents a free-spirit which and is loved both by the masses as well as the classes. As part of the kaleidoscope of the mother brand Hero, UT and FireFoxbrands hold immense potential and promise. I look forward to assisting our CMD, Mr. Pankaj Munjal in all international and domestic acquisitions as well as entrepreneurial projects which would help further expand the groups’ business and reach across the country and the globe.”

  • RightNow Digital launches Rohit Sharma Cricket News App

    RightNow Digital launches Rohit Sharma Cricket News App

    MUMBAI :  One of UK’s leading sports app providers, Sport Right Now Digital has forayed into India with the launch of its first cricket news and  social media updates app called Rohit Sharma Cricket News. 

    The Rohit Sharma Cricket News app curates all the relevant, authoritative and trustworthy news and social media resources including articles from e-papers, social media posts, blogs, videos and vblogs from platforms such as YouTube, Facebook and Twitter. By including every social media account of every Indian cricket player, it also enables end users to interact with Indian players directly through the app. The user-friendly application thus enables fans to keep themselves up-to-date with all sorts of cricket related news and social media updates, just at the click of a button. It features an impressive list of media sources which consumers can customize and a comprehensive set of social media updates which do not require a separate log-in for viewing updates. The brand has a revenue sharing partnership with cricketer Rohit Sharma.

     

    Speaking about the launch, Right Now Digital CEO Simon Ryley explained, “ In India, cricket is big and in Rohit Sharma we found the right person to partner with: he is dynamic, and has an impressive track record with proven dependability on the field. These attributes also exemplify the functionality of this cricket app and we are delighted to have found a perfect match in Rohit Sharma.”

    “We are thrilled to launch our first app in India, through a first-of-its-kind partnership that we have with Rohit Sharma. Our focus is to make cricket news and social media content easily available to all Indian cricket fans who make up 40% of the world’s cricket fans. Rohit Sharma has a fantastic track record and an impressive number of followers on social media. We believe that this association will help us reach the right set of end consumers who will appreciate the seamless functionality and simple design of the application.” said, Right Now Digital, COO Seetha Chinnappa-Sarwal.

    A very enthusiastic Rohit Sharma exclaimed, “I am excited to be associated with such an innovative product which is at the cutting-edge of technology and promises to delight the Indian cricket fan like never before. I am happy to be an active contributor in bringing this app to India and look forward to its grand success.”

  • IPL opening eight days total 74.7 million live impressions: Twitter Brand index

    IPL opening eight days total 74.7 million live impressions: Twitter Brand index

    MUMBAI: With 74.7 million live impressions during the opening eight days of the eighth season of the Indian Premier League (IPL), Twitter is abuzz with excitement. While defending champs Kolkata Knight Riders (KKR) have had a stop-start beginning, the Rajasthan Royals (RR) rushed out of the gates and the Indian captain led Chennai Super Kings (CSK) continued to be crowd favourites as there was hardly any surprise on their first match versus Delhi Daredevils (DD) being the most talked about game on Twitter between 8 – 15 April, 2015.

     

    Below are the games ranked in descending order of the most live impressions: 

     

    1. #KKRvMI (8 April 2015)

    2. #CSKvDD (9 April)

    3. #KKRvRCB (11 April)

    4. #CSKvSRH (11 April)

    5. #RCBvSRH (11 April)

    6. #MIvKXIP (12 April)

    7. #RRvMI (14 April)

    8. #DDvRR (12 April)

    9. #KXIPvRR (10 April)

    10.  #KXIPvDD (15 April)

     

    Top Moments, on the basis of Tweets Per Minute, between 8 – 15 April, 2015 were: 

     

    1. Chennai Super Kings beat Delhi Daredevils by one run.

    2. Royal Challengers Bangalore defeats Kolkata Knight Riders by three wickets.

    3. Kolkata Knight Riders defeats Mumbai Indians by seven wickets

    4. Chennai Super Kings’ Brendon McCullum brings up his century off 56 balls against Sunrisers Hyderabad.

    5. Kings XI Punjab defeats Mumbai Indians by 18 runs.

     

    #Orangecap & #Purplecap

     

    Most mentioned batsmen and bowlers on Twitter during the Live Match Windows with the hash tags #OrangeCap and #PurpleCap are:

     

    Batsmen:

    1. Yuvraj Singh (Orange Cap) (@YUVSTRONG12)
    2. Rohit Sharma (@ImRo45)
    3. Chris Gayle (@henrygayle)

    Bowlers:
     

    1. Harbhajan Singh (Purple Cap) (@harbhajan_singh)
    2. Morne Morkel (@mornemorkel65)
    3. Ashish Nehra

     

    Ranking of Most Mentioned IPL Teams on Twitter from 8 – 15 April:

     

    1. Kolkata Knight Riders
    2. Chennai Super Kings
    3. Mumbai Indians
    4. Delhi Daredevils
    5. Kings XI Punjab
    6. Royal Challengers Bangalore
    7. Rajasthan Royals
    8. Sunrisers Hyderabad

     

  • Twitter gets 800 million impressions during World Cup

    Twitter gets 800 million impressions during World Cup

    MUMBAI: In the group stages of the World Cup 2015, Twitter registered 800 million impressions for all the games. Indian captain MS Dhoni (@msdhoni) finished the group stage in style for India against Zimbabwe hitting a six and taking team India to the quarterfinals against Bangladesh. He also became the most mentioned Indian player on Twitter during the group stages of the #CWC15. He is followed by Shikhar Dhawan (@SDhawan25) and Rohit Sharma (@ImRo45) in the list.

     

    Most mentioned Indian players in the group stages:

     

    Players ranked by number of mentions during #CWC15 Pool B matches

     

    1) MS Dhoni (@msdhoni)

     

    2) Shikhar Dhawan (@SDhawan25)

     

    3) Rohit Sharma (@ImRo45)

     

    4) Virat Kohli (@imVkohli)

     

    5) Ravichandran Ashwin (@ashwinravi99)

     

    6) Suresh Raina (@ImRaina)

     

    While Dhoni rules as the most mentioned player among the Indian players, Kiwi skipper Brendon McCullum is the most mentioned among the international bunch. Pakistani captain Misbah ul-Haq and Sri Lanka’s Kumar Sangakkara have more mentions than Dhoni.

     

    PM Modi ranks highest in the most retweeted list.

     

     

     

     

     

     

     

     

     

     

    On the other hand, the #INDvPAK match sweeps in the most impressions list among any other match played at the #CWC15.

     

    1. India (@BCCI) v Pakistan (@Official_PCB) on 15 February

     

    2. South Africa (@OfficialCSA)  v India (@BCCI) on 22 February

     

    3. West Indies (@westindies) v India (@BCCI) on 6 March

     

    4. England (@ECB_cricket) v Bangladesh (@BCBtigers) on 9 March

     

    5. South Africa (@OfficialCSA) v Pakistan (@Cricket_PCB) on 7 March

     

    Moreover, India’s opening win in the sequence of the six so far against Pakistan, also ranks top amongst the top Tweet moments per minute.