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Tag: Rohit Sharma

  • CEAT and Rohit Sharma Continue their Long- Standing Partnership

    CEAT and Rohit Sharma Continue their Long- Standing Partnership

    MUMBAI: CEAT Ltd. today renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first player in the history of cricket to score three double-hundreds in ODIs, an accolade that stands out among many others bagged in his career.  The graceful player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.   

    Currently part of the Indian cricket squad, Rohit has been a consistent performer across all the formats of the game. Rohit was given the opportunity to captain the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017. Since being given that opportunity, he has proven to be an exceptional captain as he won that series, the tri nation Nidahas trophy and the recently concluded Asia Cup. Rohit’s batting and captaincy was also pivotal in leading Mumbai Indians to victory in the 2013, 2015 and 2017 editions of the IPL. He recently broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODI’s. Over the years, Rohit has truly become one of the world’s best as he continues to play crucial knocks for club and country and continues to smash records.

    Commenting on the partnership, Mr. Anant Goenka, Managing Director, CEAT Limited said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”

    On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.” 

    CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Out segment and the CEAT Cricket Ratings that recognizes and rewards the exceptional performances of players on the international stage. Rohit is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill & Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.

  • The rise of brand Rohit Sharma

    The rise of brand Rohit Sharma

    MUMBAI: He is the only batsman in the world to score double century twice in limited overs, the maximum number of individual sixes (16) in an ODI match and the only captain to win the Indian Premier League (IPL) title thrice. The vice-captain of the Indian cricket team also leads Mumbai Indians (MI) in the IPL. We’re talking of none other than Rohit ‘Superman’ Sharma.

    Sharma, who lived in a small suburb in Mumbai and didn’t change schools because of financial constraints, today lives in a high-end plush apartment in Worli that costs a whopping Rs 30 crore. But this is not the story about how he became a household name or a prominent player in the Indian cricket team. The hitman has also become a ‘hit’ among leading brands that are willing to splurge millions to sign him as the brand ambassador.

    While he makes a pretty decent amount from his cricketing career where he receives an enormous annual salary of Rs 11.5 crore, Sharma draws in an average of over Rs 10 crore annually from brand endorsements. According to industry estimates, his net worth is projected to grow further by approximately 38 per cent by the end of year 2018.

    In a career spanning 11 years, Sharma has endorsed brands such as Maggi, Fair and Lovely, Lays, Nissan, energy drink Restless, Nasivion nasal spray, Ceat Tyres, Swiss watches company Hublot, Aristocrat by VIP luggage, Adidas and Oppo mobiles.

    While one may think that his brand choices haven’t really been wise and astute in the last few years, he gradually seems to be getting a hang of how the game of brand endorsement is played. Only in 2018, he became the brand ambassador for Relispray, Sharp television and recently the mobile accessories brand Conekt. The renowned tire company Ceat also pays him Rs 3 crore every year to put the brand’s sticker on his cricket bat.

    Though the quality and level of brands he has been choosing in the last few years have gone up considerably, it is still a long way for him before he can become the favourite of every brand. Currently, Indian cricket team captain Virat Kohli seems to be every brand’s go-to person as his brand equity was valued higher than football star Lionel Messi in the Forbes top 10 list of global athletes of 2017 with an estimated value of $14.5 million.

    Although the early glamour also pushed Kohli to advocate Pepsi and Fair & Lovely Men in 2011, he eventually decided to move away from these brands in 2017. He refused to renew the contract, saying at the time that he would not ask people to consume something that he himself does not. Kohli said, “Things that I’ve endorsed in the past – I won’t take names — but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it.”

    Following this move by the captain, Sharma too does not see himself selling or endorsing a product that he doesn’t believe in. He says that he is extremely cautious about the brands he endorses. In an interview with Indiantelevision.com, Sharma said, “I am extremely cautious about the brands I associate myself with. I don’t want to be selling or getting involved with something that I don’t use myself. I genuinely believe in having a connection with a brand that you endorse and if that’s missing, there is no point in selling fake products/ideas to people. 

    But how does he really decide on signing a brand or giving it a miss? Says the MI captain, “Whenever I choose to endorse a product, I want my fans and people to experience the product and enjoy it as well. A lot of brands that I have endorsed are used by me and if I don’t see any camaraderie between me and the brand, I don’t go ahead with the association.”

    Lately, newcomer Hardik Pandya is also getting better acceptance in the market than the proven and seasoned Sharma. Pandya is increasingly getting brands despite being new as he is flamboyant, stylish and supports different looks and hairstyles.

    The hitman still has a long road and career ahead and his star value is unlikely to dim anytime in the future.

  • Conekt to connect Indians with quality electronic accessories

    Conekt to connect Indians with quality electronic accessories

    MUMBAI: What started off as a personal need for two young entrepreneurs, has shaped into a full fledged technology company. Conekt, a gadget and smart phone technology accessories brand has forayed into the already cluttered space of accessories technology where consumers can choose from over 1000 products ranging from data cables to earphones and car mounts.

    What’s interesting is the fact that Conekt announced its launch in the market with its brand ambassador and cricketer Rohit Sharma. It’s pretty unusual for a brand to have an endorser from day one and that’s what the co founders Pradeep Yerraguntla and Aashish Kumbhat got right! And why wouldn’t they! With a startup capital of $2 million, the founders invested strategically on getting a brand ambassador and R&D.

    Currently, Conekt has products such as power banks, data cables, wall chargers, wireless chargers and earphones in its portfolio but is actively looking at expanding the range.

    Yerraguntla however thought of launching a company with the need to have all products under one umbrella so the consumer doesn’t have to buy 10 different products from different companies. He says, “Apple users always keep complaining that their chargers don’t work long enough and break only after 8-12 months of use. That’s when we thought to ourselves, whether it’s really that difficult to come up with a quality charger or accessories. While most mobile manufacturers concentrate on building quality mobiles, they often forget to build quality accessories. We wanted to change that.”

    While the products start from as low as Rs 399 for a pair of earphones, they go up as high as Rs 3499 for a power bank. The co-founders like to call themselves a mix of both world with products in mid-level and premium range.

    But Conekt will have to face stiff competition from local players and products that are built wise merely moderate but available at a much cheaper price point. And who doesn’t like saving some extra bucks! The company however wants to change the Indian mentality about investing in quality products rather than just buying something which will only last a couple of months. With this, they will not be competing with small players but directly with the Samsung and Apple of the world.

    Distribution is key. Conekt products will be available on Flipkart, Amazon and Paytm Mall from 20 August along with a strong distribution channel of 5000 retail outlets in the first phase of launch. The startup is looking at targeting metros and district headquarters for now and will gradually move in to tap the rural consumer in tier II and tier III towns.

    While launching a product or a company is relatively easy, sustaining the momentum in the long run is where most startups get it wrong. What better way for this than to advertise your product on all available platforms, especially television, the leader of all marketing expenses!

    Stating that the prime focus for the company will remain digital and BTL for all marketing initiatives, Ashish said that they will “have to” launch a television commercial during the festive season with Rohit Sharma to reach the audience at a mass level, even though they want to restrict their ad-spends on digital medium.

    Since there is no warranty/guarantee available on technology accessories, it is also one of those categories where demand will always keep pouring in as products will continue to keep getting damaged and consumers will keep coming back for new, replaced products. At such point, this poses another threat for Conekt which wants to deliver quality products with two years of warranty on its products. Being optimistic, Kumbhat says, “Most people don’t invest in accessories because they know it won’t last long enough, We are not worried about one time sale as we are in for the long game.”

    With only a day in the market, Conekt is already looking at international market and wants to expand globally. With everything in place and Indian sales channel all set up, the founders target the launch overseas by the end of financial year 2018-19.

    In the end, it’s a breath of fresh air to see a brand be conscious of what they deliver to the consumers and wants to focus on quality products rather than just giving out sub standard products so they keep coming back. As they say, competition is always healthy and calls for a level playing field, but whether the Indian cost conscious consumers will ‘Conekt’ with the products or not, only time and the next financial year will tell.

  • Aristocrat creates new TVC with Rohit Sharma

    Aristocrat creates new TVC with Rohit Sharma

    MUMBAI: Aristocrat, from the house of VIP Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign.

    The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy which is definitely a result of extensive hard work and passion.

    Aristocrat brand ambassador Rohit Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, VIP Industries CEO Sudip Ghose mentions, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, e-commerce sites and can be purchased on the brand’s website.

  • Aristocrat’s new ad with Rohit Sharma

    Aristocrat’s new ad with Rohit Sharma

    MUMBAI: Aristocrat, from the house of V.I.P Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy.

    Aristocrat brand ambassador Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, V.I.P Industries Sudip Ghose CEO adds, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, E-commerce sites and can be purchased on the brand’s website.

  • Aristocrat wins bronze at DMA International ECHO Awards

    Aristocrat wins bronze at DMA International ECHO Awards

    MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in New York. The brand brought home a bronze in the use of Artificial Intelligence category for its campaign, ‘Unpack your dreams’. The campaign led by Indian cricketers R Ashwin and Rohit Sharma, aimed towards individuals who are ambitious and constantly pursuing their passion.

    To educate the consumers about its new offering, the brand unveiled a digital film through its social media platforms that featured the ace cricketers. In the film, Sharma and Ashwin play the roles of selectors and put the brand’s new products through a series of tests. The cricketers test the Aston, Morris and the Dio collection for their build, durability and space.

    The ace cricketers also double up as travel and luggage experts while advising their fans on issues that they face while packing for holidays, day to day travel, etc.

    Link to the TVC that won :

    Aristocrat vice president sales and marketing Sudip Ghose said, “An Echo is globally considered to be among the most coveted awards for effective response based communication and winning the bronze award feels truly wonderful.”

  • Rohit & R. Ashwin share goals with Indian Team in Aristocrat campaign

    MUMBAI: Aristocrat, from the house of V.I.P Industries Ltd, India’s leading luggage company, unveils their latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R. Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

    Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy. He was challenged with multiple dilemmas that made him sacrifice a lot of things to achieve the stardom he witnesses today. While Rohit Sharma talks about his struggle, the film on spin king R Ashwin talks about how sheer practice, dedication and commitment helped him achieve his childhood dream of becoming a cricketer. The films go on to reveal the goals they have decided for themselves with the Indian Cricket team .

    Talking about living his dream, Aristocrat brand ambassador Rohit Sharma says, “Cricket is a huge sport in India where millions of people try hard to make this sport their profession. Not everyone gets a chance and I feel extremely content that I am living my dream. Achieving this position hasn’t been easy for me and this campaign gives you a glimpse of how I have unpacked my dreams.”

    Speaking about his journey Aristocrat brand ambassador R Ashwin says, “I have dreamt of being a cricketer since I was a kid. Achieving success isn’t easy, it’s only possible if you are determined enough to go out there and chase it. I truly believe that hard work, commitment and talent can help you fulfil your dreams which is why I relate to Aristocrat’s philosophy of, unpacking your dreams.”

    V.I.P Industries VP – sales and marketing Sudip Ghose says, “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”

    The campaign has been rolled out on all social media platforms of Aristocrat.

    Link to the campaign:

    Rohit Sharma: https://www.youtube.com/watch?v=NOPEPFLXXt0

    R. Ashwin: https://www.youtube.com/watch?v=lj6MfX7hQFI

  • 92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu

    MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.

    This year the radio station is all set to ride the 20-20 cricket wave yet again, with two exclusive segments. The radio station has roped in celebrated cricket analyst Ayaz Memon to co-host ‘BIG Cricket League’ with sports RJ Abhimanyu. The duo will present a star player’s biopic every week from Monday-Thursday 8pm-9pm from 3rd April to 26th May for its listeners across HSMs. Leveraging the cricket fever, 92.7 BIG FM is collaborating with legendary cricketer Virender Sehwag for the third time to bring match analysis to a cricket crazy nation during the morning show across the network.

    Big Cricket League will see Ayaz Memon presenting biopics of iconic players every week and bringing alive interesting facts of the lives of famous cricketers like MS Dhoni, Yuvraj Singh, Suresh Raina, Virat Kohli, Rohit Sharma, Zaheer Khan, Gautam Gambhir and Murali Vijay that will be focusing on their childhood, family background, education and more. Spread over a period of eight weeks, this cricket season will see the flamboyant Virender Sehwag offer exclusive pre and post match analysis.

    Sehwag said, “This is my third year with 92.7 BIG FM for the 20-20 cricket series and it gives me immense pleasure to be associated with them yet again. I feel privileged to connect with all the cricket enthusiasts off the field. Cricket has always been my passion and I am humbled to be doing what I love through this unique offering.”

    Memon, said “This is a great platform through which listeners can acquire information and insights about their favorite players. Cricket is a religion in our country and fans want to know everything about their heroes. BIG Cricket League will provide the audience with just what they are looking for.”

    Spokesperson from 92.7 BIG FM said, “92.7 BIG FM has always catered to the various entertainment needs of its listeners through a plethora of distinctive content formats. Cricket is one sport that is celebrated largely in the country.”

    92.7 BIG FM will further drive engagement by conducting daily musical contests for the listeners largely segregated under two categories, BIG 4 and BIG6. In the BIG 4 contest, the listeners will have to identify one common thing between 4 consecutive songs played in an hour. The BIG 6 will have an RJ play a 15-sec mash-up of 6 songs, wherein the listeners will have to identify all 6 songs. This light-hearted segment will make the content more interactive, providing listeners a chance to win exciting prices.

  • Kenstar associates with Mumbai Indians for IPL

    MUMBAI: Kenstar, one of the preferred premium brands in India, has joined hands for the first time with Mumbai Indians franchise as the official partner for the tenth season of the Indian Premier League.

    Mumbai Indians has been a consistent and one of the most successful teams in IPL. Having won the 2011 Champions League Twenty20 and the IPL in 2013 and 2015, Mumbai Indians team has showcased their mettle time and again. The MI brigade has some acclaimed names from the cricket fraternity such as Rohit Sharma, Lasith Malinga, Kieron Pollard, Mitchell Johnson to name a few, who are known for their powerful performances. Like MI, Kenstar also believes in offering power – packed performance and touching hearts of its patrons through the wide range of product offerings.

    Kenstar COO Rajiv Kenue said, “With its format, IPL appeals to a larger section of consumers across the country. With this association, we aim to connect with a larger section of the society. We wish the team all the best for their forthcoming innings and look forward to adding many more years to this association.”

  • Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

    MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag – #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also give a visual representation of the trademark three stripes of adidas. The idea behind the campaign is to keep hashtags concise and crisp, in line with the tenets of social media. The campaign is being led by adidas athletes Rohit Sharma, KL Rahul and Rishabh Pant and each ‘I’ in the #III, represents each one of them. As part of the campaign all three athletes will come together as the adidas #III squad, to become cricket’s first 3D superhero squad who are here not merely to play the game but to entertain audiences at extraordinary levels.

    The #III Squad (or the cricket squad) of Rohit Sharma, KL Rahul and Rishabh Pant will regale audiences on field with their explosive performances and off-field with fictional storytelling around the game. These three superheroes will live two lives – one with fantastical superpowers and the other with cricketing powers.

    “As the world’s leading sports brand, we decided to establish the world’s shortest hashtag that represents the game – #III. We also realized that it was time to bring back the excitement to the cricket season and hence decided to push our athletes to go beyond just being sportsmen. Today audiences are seeking entertainment in the sport of cricket and we felt that the time was right to showcase Rohit, KL and Rishabh as the explosive players and entertainers that they are. What better than their superhero avatars to showcase their super abilities.” said adidas India director – Heartbeat Sports & Outdoor Business Unit Dhanashree Sowani.

    During the upcoming cricket season, the #III squad will give epic live commentary through GIFs and cinemagraphs on social media especially during matches. The superhero avatars will also be placed at prominent malls and adidas stores in New Delhi, Mumbai and Bangalore. adidas will also giveaway limited edition merchandise to winners of online contests that will be run on the adidas cricket social media handles.