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Tag: Rohit Sharma

  • Rohit Sharma joins fan banter around IPL in new campaign

    Rohit Sharma joins fan banter around IPL in new campaign

    MUMBAI: The thirteenth edition of the Indian Premier League is witnessing huge fan banter which inspired the #KhelBolega campaign, launched by Star Sports in tandem with BCCI recently. 

    One of the big conversation points amongst fans was that Rohit Sharma-led Mumbai Indians has only won the IPL in even number years. In response to banter, Rohit has now joined the conversation, putting an end to the odd or even conundrum.

    In a new TVC launched by Star Sports & BCCI, Mumbai Indians’ captain Rohit Sharma is seen talking to his superstitious Mama Ji (Uncle) about the 'odd-even' theory. The uncle in the TVC is constantly trying to change the odd-numbered things around Rohit and make them even-numbered. He explains to his uncle, it’s the 13th year of the IPL, and the number 13 is an odd number, hinting that there is nothing to be worried about.

    The four-time champions have one of the most vociferous fan bases, known to wear their emotions on their sleeves. The response of their dynamic captain has helped to quell the curiosity of the fans of the Mumbai Indians to a large extent that is now waiting for the 13th season of the IPL to commence.

  • LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India

    LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India

    MUMBAI: LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma, vice-captain of India cricket in T20 and ODI format. The campaign has been launched to take the brand and the sport to a wider audience base in the country.

    The 55-second campaign film features one of the batting greats of the modern era and LaLiga’s face in India, Rohit Sharma. He takes viewers through what LaLiga truly stands for: discipline, pride, precision and passion and talks about how “It’s not Football, it’s LaLiga.”

    Conceptualised and produced by India On Track, the video ends with details about the broadcast destination for LaLiga in India – Facebook Watch. The campaign will have a 360 degree rollout across various platforms. 

    LaLiga India’s managing director, Jose Antonio Cachaza, said: “We have managed to carve a space for ourselves in the hearts of millions of football fans in India. We have also learned about the passion this country has for premium international sporting content and we have launched this campaign to take LaLiga closer to millions more. We have the perfect combination, with great content, an icon like Rohit Sharma as our ambassador and a strong broadcast partner like Facebook.”

    LaLiga India’s brand ambassador Rohit Sharma, said, “As an athlete, I know that sports is not only about technique but also, passion, adrenaline, temperament, strategy and character. I believe football tests all of these attributes in an individual and whether you are playing or watching the sport, you tend to feel it running inside you.”

    “I am extremely excited by this campaign as it helped me connect with LaLiga fans not only as a sportsperson but also as one of them. I believe that LaLiga drives you to play the sport and there can be no better testimony to a legendary league than this,” added Sharma, who is exclusively managed by IMG Reliance’s talent management vertical.

    The launch of a video campaign is expected to increase knowledge among sports and football enthusiasts across the nation about the top-tier league and its work in the country.

    LaLiga has undertaken several projects to understand the audience and the market better and to take the league closer to fans in the region. Through initiatives like bringing a LaLiga club, Girona FC to India, landmark broadcast partnership with Facebook to present all matches at no cost to fans, the launch of LaLiga Football Schools to impact the sport at a grassroots level.

    It has also associated with Indian brands like BKT and Dream11 along with bringing onboard the first-ever non-football brand ambassador, Rohit Sharma, LaLiga has grown its fan base significantly in the country. 

  • Virat Kohli becomes most valuable celebrity for third consecutive year

    Virat Kohli becomes most valuable celebrity for third consecutive year

    Mumbai: Indian cricket team skipper Virat Kohli has scored a hat-trick of being India’s most valuable celebrity. His brand value rose by 39 per cent to $237.5 million in 2019.

    Duff & Phelps released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold.

    Bollywood actor Akshay Kumar has out thrown Deepika Padukone to claim the second spot in the list with a rise in brand value by 55 per cent to $104.5 million.

    Meanwhile, the dynamic power couple, Ranveer and Deepika, claimed the third spot with a brand value of $93.5 million each. Deepika retained her most-valuable female celebrity status for the second consecutive year, whereas Singh moved up a spot, to now occupy the same position as Padukone.

    The total value of the top 20 celebrity brands stands at $1.1 billion, with the top 10 contributing about 75 per cent of the total value, the report says.

    “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Duff & Phelps mnaging director Aviral Jain.

    The list being majorly dominated by Bollywood celebrities,  sportspersons such as Virat Kohli, Mahindra Singh Dhoni, Sachin Tendulkar, and Rohit Sharma have also been featured.

    Jain further added, “Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new.”

    Duff & Phelps managing director and Asia Pacific leader for valuation services Varun Gupta said: “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements.”

    “Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative fewer windows dressed, an important facet for today’s Gen Y and Gen Z,” Gupta added.

  • Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

    Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

    MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma.

    As an entity, Noise stands for the passion that drives the youth to break the mold and follow their dreams at will. It aims to enable the same through all its upcoming campaigns, and is excited about the intangible value Rohit Sharma will add to the brand’s message at its core.     

    Noise founder Gaurav Khatri said, “We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise.”

    Expressing his thoughts, Rohit Sharma said, “As a professional athlete, my life demands me to focus on my fitness. Having said that, I have always believed that being healthy is the first step towards a meaningful life as a healthy body breeds a healthy mind. Hence, I ensure that I give my 100% every single day whether I’m in between a series or have a gap. This always keeps me in a happy space, also ensuring that I do justice to my commitment to the sport.”

    “I’m excited to be associated with Noise for their fitness wearables category. With them, I get to map my fitness regimes to push myself to the next level. Their trendy designs couple their technology brilliantly and also align with my sense of style,” added Rohit, who is exclusively managed by IMG Reliance’s talent management company.

    In the near future, Rohit will launch Noise’s freshest addition to its smart wearables category – NoiseFit Fusion – India’s first full touch hybrid Smart Watch. Furthermore, Rohit Sharma will be launching his own Limited Edition through the brand as well, thereby ingraining his passion directly into the brand’s DNA.

    Within just two short years, Noise has become one of the top players in wireless earphones and smart wearables in the Indian market. It tells the inspirational tale of how a young, fresh and hungry start-up can quickly grow into a worthy opponent in today’s hyper-competitive Indian market. With the right mix of attractive pricing, sleek design, and compelling features – Noise is well on its way to making sure it’s heard.

  • Star Sports launches 2nd TVC for the Paytm India vs West Indies T20 Trophy

    Star Sports launches 2nd TVC for the Paytm India vs West Indies T20 Trophy

    MUMBAI: Star Sports, India’s leading sports broadcaster has launched the second television commercial for the Paytm India vs West Indies T20 Trophy. Before the first TVC that announced the #UnfriendshipDay campaign, Kieron Pollard and Rohit Sharma had declared war on Twitter.

    Ahead of the T20 matches, the battle heats up between the two friends who have turned into foes. In the second TVC, Rohit Sharma gets an unexpected wake-up call at 4 a.m. and is furious when he finds out that it was Pollard’s doing.

    After an exciting series with Bangladesh, India is ready to take on West Indies. Viewers and cricket fans alike can look forward to another scintillating display of cricket from the Men in Blue as they take on the visiting West Indies team in a series of three T20Is and three ODIs starting 6th December 2019, which will be broadcast on the Star Sports network and Hotstar.

    Link to the 2nd television commercial:

    Twitter: https://twitter.com/StarSportsIndia/status/1200308741763223552

    Youtube: https://www.youtube.com/watch?v=2uJH62EcIMs

    Facebook: https://www.facebook.com/starsportsindia/videos/2477445119167546/

  • Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

    Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

    MUMBAI: Star Sports – India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash between India and West Indies.

    The last time these two teams played in West Indies, the hosts lost in all three formats and they would be looking to get back at the Indians on home ground. Rohit and Pollard are close friends because of their long association with the two-time IPL Champions, the Mumbai Indians. Friends are seen turning into rivals, as both Rohit Sharma and Pollard prank each other in the India v West Indies campaign.

    In the first TVC, Rohit leaves Keiron stranded in the middle of nowhere with his belongings leaving him confused. #FrenemiesAtPlay focuses on how two friends off the field turn on each other as they begin their cricketing battle of T20s and ODIs.

    India’s recent run at home has been impeccable, and they have been almost unbeatable in the T20 and One-day internationals. The previous two series against Bangladesh and South Africa has shown India’s dominance over their opponents at home and they would be looking to close the year on a winning note.

    The West Indies tour of India will be consisting of three T20I’s and three ODI’s starting 6th December 2019 and will be broadcast exclusively on the Star Sports network.

    Whilst posting the TVC on his Twitter handle; Rohit Sharma said, “Happy #UnfriendshipDay, @KieronPollard55! PS: Sorry about the bags, NOT! #INDvWI @StarSportsIndia”

  • Rohit Sharma bats for rhinos in association with WWF India and Animal Planet

    Rohit Sharma bats for rhinos in association with WWF India and Animal Planet

    MUMBAI: Rohit Sharma, the star Indian batsman is launching Rohit4Rhinos campaign, in partnership with WWF India and Animal Planet, to help build awareness for the need to conserve the Greater One-Horned Rhinoceros or the Indian Rhino. In a campaign launching on Animal Planet to commemorate World Rhino Day on September 22, Rohit pledges to do his bit to save the “vulnerable” species from extinction.

    Of the estimated 3500 Indian rhinos left in the world, 82% are found in India. Once found abundantly across the Indus, Ganges and the Brahmaputra river basins, the animal is now found only in select pockets in Assam, West Bengal, Bihar and Uttar Pradesh. The state animal of Assam, the Indian rhinoceros faces several threats, including poaching, habitat loss and mass mortality from in-breeding and disease.

    With five decades of work in the conservation space, WWF India has been working extensively on rhino conservation across key landscapes where the animal is found in the country. Rohit Sharma joined WWF India as its Brand Ambassador for Rhino Conservation in 2018. With leading wildlife channel, Animal Planet, now joining the cause, the team has set out to create awareness and sensitize India about the species and the need for its conservation. Animal Planet will run a series of path breaking programmes during ‘Rhino Week’ to sensitize people about these gentle giants.  A special page, www.rohit4rhinos.org is also being created to strengthen the campaign, through which viewers can pledge their support to the cause. 

    Talking about Rhino conservation campaign, Rohit Sharma, said, “It is our duty as co-inhabitants of this planet to try and protect other species that walk this planet, alongside us. The future is in our hands and we should do whatever we can to ensure that our children are able to enjoy the rich bio-diversity this world has to offer. I hope that this campaign will inspire others to come forward and join Animal Planet, WWF India and I in this endeavor to save the Greater One-Horned Rhinoceros.”

    “Discovery has long been committed to telling the stories and protecting the creatures that make our planet extraordinary. We remain steadfast to leverage the brand strength of India’s leading wildlife channel Animal Planet to galvanize people power for the cause of endangered species, said, Megha Tata, Managing Director – South Asia, Discovery. “We are confident that Rohit’s strong support for the cause of Rhino conservation will help more people to join us for the cause of saving these gentle giants.”

    “WWF India would like to thank Rohit Sharma for being the voice of conservation and for his continuous support in raising awareness about the greater one-horned rhinos. Decades old stories of rhino conservation success in India need to be told and we believe that the campaign #Rohit4Rhinos being implemented in partnership with WWF India and Animal Planet will also be able to bring attention to the challenges that conservationists face in protecting the species,” said, Dr. Dipankar Ghose, Director, Species and Landscapes, WWF India.

  • POKKT Mobile Ads joins hands with Adways Inc to power Japanese expansion

    POKKT Mobile Ads joins hands with Adways Inc to power Japanese expansion

    MUMBAI: POKKT, one of the leading smartphone advertising platforms for mobile games in India and Southeast Asia, has partnered with Tokyo-based Adways Inc to expand its operations into the Japanese market. Through its association with Adways, POKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and extensive portfolio of mobile advertising solutions to drive higher engagement with its target audiences.

    Speaking on the partnership, POKKT founder and CEO Rohit Sharma said, “POKKT has built a very strong brand and product proposition in India, SEA & MENA. Having delivered more than 100 successful brand campaigns in these markets, we feel this is the right time to take our robust product offering to the Japanese digital brand advertising market which is at its inflection point. In addition, our platform is getting more than 50 million MAUs from Japan, which is a huge opportunity for advertisers to target mobile gaming audiences in Japan. Adways is undoubtedly one of the leading and most successful ad-tech Companies in Japan. We have had a great working relationship with them in the last few years. With their strong understanding of the market and very strong brand presence, we feel they are the right partners to launch our Mobile Video Ad Platform in the Japanese market.”

    Adways Inc director, head of global business Nobuyoshi Noda added, “Adways is excited to be POKKT’s exclusive partner in Japan. The platform, with over 50 million MAUs covering 80 per fent of gaming audience in Japan, combined with Adways’ ad tech expertise and local market know-how, together we believe we can provide new mobile marketing opportunity for brand advertisers in Japan.”

    Established in 2001, Adways Inc is an industry leader in affiliate advertisement for PC and mobile devices and offers a wide range of advertising, media, and e-commerce solutions to its clients. It has an operational footprint in multiple international markets such as the US, India, China, Taiwan, Philippines, Singapore, South Korea, and Hong Kong, in addition to Japan.

    POKKT, on the other hand, is one of the leading mobile video ad-platforms in India, South-East Asia, and Middle-East. POKKT has built proprietary products and state-of-the-art mobile ad-tech platform for in-app video advertising. This coupled with its strong Data capabilities and proprietary DMP, POKKT is successfully able to deliver on all key KPIs for brand advertisers such as targeting, viewability, brand safety, along with other programmatic tools. POKKT works closely with leading advertisers in the region such as Unilever, P&G, GSK, Nissan, Pepsi, Coke, Amazon, Netflix, Samsung, Oppo, Disney, Sony etc.

  • New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps

    New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps

    MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket team Rohit Sharma, to unveil an exclusive line of caps designed by him.

    The collection will reflect Sharma's distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April 2019. The much-anticipated collection marks Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.

    New Era Cap vice president EMEA Paul Gils said, “New Era Cap Co is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.”

    D: FY founder director Rajiv Mehta said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO, and Koovs.”

    “I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India,” said Sharma.

    New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.

  • Adidas extends contract with Rohit Sharma

    Adidas extends contract with Rohit Sharma

    MUMBAI: Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma. The cricketer has been associated with the brand since 2013.

    The Indian opener, who recently became the third fastest batsman along with former skipper Sourav Ganguly to have completed 8,000 runs in ODI cricket, mentioned that he is looking forward to the association saying, “I feel Adidas is the best brand for athletes I truly believe in their products and the comfort and benefit they offer me in my sport. Further, they have continuously stepped in to provide customized solutions to athletes, including me, thereby helping us overcome many injuries.”

    He continued, “It is the leading sports brand and has played a key role in promoting sports at grassroots, which includes providing world-class platforms and experiences accessible to amateurs and pro-athletes. I look forward to our association going from strength to strength.”

    Adidas already has on board sprinter Hima Das, hockey player Manpreet Singh and heptathlete Swapna Barman.