Mumbai: The much-awaited clash between FC Barcelona & Real Madrid – one of the biggest sporting rivalries in world football – experienced unparalleled enthusiasm as it returned to the national capital on Saturday for the ‘The Official LALIGA Watch Party’. In collaboration with LALIGA’s media partner in the region, Viacom18 & global partner PUMA, the event witnessed massive participation. With Real Madrid securing a 2-1 win against the hosts, courtesy a Jude Bellingham brace, fans across Mumbai, Delhi, and Kerala were immersed in the LALIGA experience through similar screening activations in collaboration with LALIGA, Viacom18, and select fan clubs.
Emceed by football-centric content creator, Drogbaba, the excitement at the event was even captured by the Talk Football HD team across their social media handles while fans across different parts of the country viewed the free livestream on JioCinema and broadcast on Sports 18-1 HD. Alongside an array of exciting interactions and refreshments, fans also had the opportunity to participate in a half-time quiz activation by PUMA, on all things LALIGA & ELCLÁSICO. The grand prize was presented to a lucky fan at the end of the event through a raffle; An official LALIGA football signed by Indian cricket captain & LALIGA brand ambassador Rohit Sharma.
With regards to the success of the event, LaLiga Global Network Delegate India Aakriti Vohra said, “The passion and fervour displayed by football fans is a testament to the global appeal of LALIGA and the pull of the ELCLÁSICO. We are thrilled with the success of this event and are delighted to play a role in fan screening activations across Delhi, Mumbai & Kerala with support from Viacom18. Along with our global and Indian partners, we are committed to continuing our support for the beautiful game through this vibrant and passionate football community in India.”
Mumbai: Have you ever thought about mixing tea leaves with your coffee or pairing chapati with plain rice? Probably not. How about noodles tucked inside a dosa? Unconventional, right? In a groundbreaking marketing endeavour, AbhiBus, the highest-rated bus booking app, is turning heads with its latest campaign, “Wrong Da.” This campaign ventures into the realm of unconventional choices, echoing the surprising scenarios often encountered in the world of bus ticket booking. And guess who’s leading this captivating charge? None other than the charismatic South Indian sensation, Silambarasan TR, affectionately known as Simbu.
The “Wrong Da” campaign is a spectacular showcase of AbhiBus’s standout features, putting the spotlight on Instant Booking and Refunds, India’s largest bus network, and 24×7 customer service. Simbu, our magnetic star, gracefully moulds the ‘right’ symbol with his fingers, leaving a resounding mark that echoes convenience, reliability, and affordability, all of which AbhiBus bestows upon travellers. With the creative genius of Simbu, “Wrong Da” seamlessly embodies the heartbeat of Tamil Nadu’s diverse populace, striking a profound connection with every traveller’s soul.
AbhiBus the COO Rohit Sharma enthusiastically shared, “Our ‘Wrong Da’ campaign is an ode to the unmistakable errors people make while booking bus tickets and guides them toward a superior, more convenient approach. This concept and video were born from the extensive research our team conducted, revealing that a staggering 85% of Indians still opt to book their tickets offline – enduring long queues or overpaying travel agents. These methods don’t guarantee their preferred seats or travel partners. Our mission is to enlighten travellers about the superior way to book their tickets, and that’s effortlessly achieved by booking online through AbhiBus.”
Simbu is equally thrilled about the campaign, stating, “I am proud to represent AbhiBus and be a part of the ‘Wrong Da’ campaign. AbhiBus’s user-centric approach and innovative technology are transforming the way people travel. With this campaign, we aim to connect with our audience and redefine their bus travel experiences.
“Wrong Da” is creating a buzz across Tamil Nadu, and with Simbu’s star power, it promises to be a memorable campaign that reshapes the bus travel narrative.
Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.
With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.
A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.
Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”
Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.
In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.
Mumbai: Max Life Insurance Company Ltd. (“Max Life” / “Company”) has unveiled its latest advertising campaign, starring Indian National Cricket team men captain Rohit Sharma, along with his spouse and entrepreneur, Ritika Sajdeh. This marks the third captivating ad campaign featuring the power couple, as they immerse the audience in the universe of trust, a cornerstone of life insurance. The Television Commercial (TVC) introduces a tapestry of candid everyday moments that delve into the deep impact of “bharosa” (trust) on one another and the impact we have in the lives of our loved ones.
The TVC narrative unfolds in a succession of heartwarming scenes, where Sajdeh’s thoughtful swap of Rohit’s sandwich for a salad or their co-parenting practices exemplify more than just their personal dynamics. Throughout the commercial film, Sajdeh’s reassuring presence and simple solutions evoke a sense of trust and unwavering support. Echoing the campaign’s core, the tagline “Aap hi to ho apno ka sabse bada bharosa, aur aapke bharose ke liye Max Life Insurance” reflects Max Life’s commitment to protecting the lives of their customers.
When it comes to safeguarding its customers’ and their family’s future, Max Life Insurance goes beyond words; it delivers on the promise of ‘bharosa’ through an impressive claims paid ratio. Whether it’s securing their financial stability with guaranteed savings options, ensuring a worry-free retirement with guaranteed lifelong income, or prioritizing their health with wide-ranging coverage and a suite of comprehensive well-being solutions- each of Max Life Insurance’s products embodies the essence of ‘bharosa.’
Commenting on the campaign launch, Max Life Insurance CMO Rahul Tanwar said, “Embedded at the heart of this campaign is the unwavering theme of ‘bharosa,’ a value that Max Life personifies. Rohit and Ritika beautifully epitomize the dynamics of trust and partnership. Together, they are an embodiment of our philosophy ‘You are the Difference’ inspiring individuals to protect the well-being and aspirations of their loved ones. Rohit and Ritika’s relatable journey mirrors the journey of countless couples, families, and individuals who find solace in the presence of their loved ones. Through this campaign, our focus is to underscore Max Life’s commitment – to stand by our customers when it matters most.”
Talking about the campaign launch, Sharma said, “This TVC holds immense personal significance for me, as it brings together the essence of ‘bharosa’ and the impactful notion of ‘you are the difference.’ These values resonate deeply with my own principles. As a cricketer, the notion of being there for your team, through thick and thin, reflects the same spirit of trust and reliability. Ritika and I, through our journey, have emphasized the value of trust and the pivotal role each of us plays in our family’s well-being.”
“It’s truly reassuring to witness Max Life valuing the trust placed by customers. Max Life’s comprehensive suite of insurance solutions, financial guidance, and customer-centric approach enable individuals to take charge of their financial security and the well-being of their loved ones. Ensuring the well-being of my loved ones holds unparalleled significance to me, and I would encourage each individual to move towards ensuring a secured future for their families.” added Sajdeh.
FCB Group India group chairman & CEO Rohit Ohri said, “Created by FCB Interface, Max Life Insurance’s latest campaign featuring Rohit Sharma and Ritika Sajdeh brings alive the many dimensions of ‘bharosa’ in the lives of modern, progressive couples. Through candid moments and relatable experiences, the campaign beautifully encapsulates these dimensions of ‘bharosa’. Further, this campaign looks to use AI to take personalization and accessibility to newer heights, ensuring that it connects with audiences like never before.”
In addition to the TVC, the campaign is breaking new ground with AI powered advancements. With cutting edge AI integration, the campaign sets its sights on unlocking personalisation and accessibility by enabling opportunities of limitless content creation with Rohit Sharma at the heart of it all. The fusion of Rohit Sharma and AI will enable content development aimed at elevating consumer experience across the board with videos that cater to their specific requirements. The campaign goes live on Linear Television (LTV), Connected Television (CTV), and Mobile platforms. The campaign will also tap regional markets through its vernacular versions- in 6 regional languages- Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati.
Mumbai: Thums Up, the iconic homegrown beverage brand under The Coca-Cola Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign has highlighted the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.
The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’
The narrative delves into the current emotions of Indian cricket fans – the passionate heart that fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic interplay.
Commenting on the launch of the next chapter of ICC World Cup Campaign, Coca-Cola India and South West Asia VP & marketing Arnab Roy said, “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”
Ogilvy India CCO Sukesh Nayak said, “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. Our idea is based on this strong cultural insight – while all of us want Team India to win, a few not so great results & the mind starts creating doubt.”
“So as the ICC World Cup inches closer, Thums Up’s commitment to celebrating our players’ resilience & creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani World Cup.”
With an integrated approach, the brand aims to be on top of every relevant conversation and milestone moment, during the ICC World Cup 2023.
Mumbai: Sony Pictures Networks (SPN) has secured exclusive television rights to broadcast the India-Bangladesh tour. Sports fans can watch the inning live on Sony Sports Ten 5, Sony Sports Ten 3, and Sony Sports Ten 4, which are exclusive to the Indian territory.
The Indian cricket team will visit Bangladesh beginning 4 December led by Rohit Sharma and vice captain KL Rahul. Star players such as Virat Kohli, Shikhar Dhawan, Rishabh Pant, and Mohammed Shami will also be part of team India’s lineup.
Fans will be hoping for an all-round performance from Ravindra Jadeja as he prepares to return to the field after a knee injury. This series will be India’s final before facing Sri Lanka in January 2023, consisting of three one-day internationals and two tests.
The series will add to Sony Sports Network’s nonstop cricket coverage, and the broadcaster will be hoping for India to continue its international success.
Sony Pictures Networks India chief revenue officer & distribution and head of sports business Rajesh Kaul said, “It gives us immense pleasure to present fans with Team India’s final series before ending a successful year of cricket. India’s overseas record under the leadership of Rohit Sharma has been remarkable, and we hope to witness the same success in Bangladesh. We hope to continue providing fans with nonstop cricket action with this series.”
Bangladesh Cricket Board chief executive officer Nizam Uddin Chowdhury added, “We are happy to note that Sony Sports Network has acquired the broadcast rights for India’s tour of Bangladesh in 2022. Sony Sports Network is among the industry leaders, and I am sure the broadcast quality and standards will be befitting of a much-anticipated series like this one.”
Veteran bowler Ishant Sharma talks about India’s chances of winning and how the current player line-up is perfect. In the interview, Sharma expressed his thoughts about the former captain’s batting performance being crucial for the win and believes Kohli will be there for his team. He also discussed other talents on Rohit Sharma’s team and how they have a great chance of winning the ICC T20 World Cup 2022 after the prolonged wait since 2007.
While the Indian fast bowler is excited about the tournament, he thinks it will be a great one as multiple teams have fantastic players. For Sharma, it’s more exciting, especially after the first match victory for India.
Explaining the key points to bring home the silver cup, Sharma thinks the bowlers will be ‘crucial’ in the tournament. The chances of bounce are pretty high. Bowlers will have a lot of opportunities since Australian grounds are big. He also states that scoring runs are comparatively easy in T20 tournaments these days. He says bowlers are the ones ‘who can make the difference.’
Explaining India’s odds against winning without star bowler Jasprit Bumrah, Sharma said, “There is plenty of depth in India’s fast bowling and somebody is going to have to step up and win the World Cup for their team.”
When he was asked whether the Indian team has the perfect balance of experienced and youth players, Sharma was affirmative. He expressed how the team has a good ‘experienced core’ with players like Rohit Sharma, Virat Kohli, Dinesh Karthik, and KL Rahul. He also said the Indian team has multiple players accustomed to winning T20 games.
He also stated that the Indian team is in good shape and they have prepared well. Sharma said, “The Indian team has played a lot of T20 cricket in the build-up and I think they’ve rotated the team well enough so that every player is mentally fresh. That’s so important.”
Praising India’s star player Kohli, Sharma showcased full support and faith for the former skipper. Sharma said, “I have played so much cricket with him since childhood and I know that he will perform exactly how the team needs him to perform. If they require quick innings from him, he will deliver. If they need somebody to bat through the innings, he can do that, too,” while explaining how Kohli is all about his team.
During the interview, Ishant Sharma also talked about other players at length, like how Rishabh Pant has the power to win a game ‘single-handedly.’ He also explained how Suryakumar Yadav is a ‘difficult player to bowl to.’
While concluding, the interviewer asked Sharma to name challenging teams for the upcoming T20 World Cup, and he pointed to England and Australia. With star players like Jos Buttler and David Warner on these teams, Sharma thinks ‘they can put bowlers under pressure from any situation and are a big part of why he thinks their teams can challenge India for the title.
Mumbai: Internet commerce platform Meesho has announced its upcoming “Mega Blockbuster Sale” campaign that onboard nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly. This is in line with the company’s efforts to go deeper and build local relevance with customers across Bharat.
The campaign aims to position Meesho as India’s biggest marketplace where you can access a variety of products from local markets across the country. The idea was to create a visual world representing celebrities as sellers of various categories, spreading awareness about the company’s unique value proposition of quality products at lowest prices. Through these films, Meesho aims to showcase how shopping on the company’s app mirrors the enjoyable, real-world experience of physical markets. The nine celebrities have a pan-India fan following and are at the top of their craft and careers, aligned with Meesho’s values. WIth a total of 12 films, each master is shot in Hindi, Tamil, Bengali and further amplified in other regional languages like Marathi, Malayalam, Kannada, Telugu and Gujarati.
User Growth CXO Megha Agwarwal said, “Through this campaign we are not only looking to target the average 125 million existing monthly users on our platform but every Indian who is looking to shop for their festive needs at affordable prices without compromising on quality. Simultaneously, sellers will have the whole of India to cater to, giving them a chance to build on their customer base.”
“The celebrities we are engaging with as part of the “Saal ke Sabse Kam Daam” campaign enjoy tremendous love and affection across the country, which helps us in communicating the offerings to our customers and the opportunity to our sellers in the best possible way,” she added.
Commenting on his association with Meesho for the campaign, actor Ranveer Singh said, “Fashion has seen rapid evolution in the past two years. Everyone is now trying to experiment and develop their personal sense of style. In that light, I am elated to be associated with a platform like Meesho, which is helping local sellers across various different categories to bring their products forward. Not only will you be able to find the perfect gifts for your friends and family at the most affordable prices, there is also no compromise on quality. And through Meesho’s industry-first tenet, your choice will help make the festive season great for local sellers.”
Cricketer Rohit Sharma said, “It gives me great pride to associate with Meesho and play a key part in supporting the local economy. The brand provides local sellers with a powerful platform to scale their business. Also, the wide range of products at pocket-friendly price points makes it the preferred choice for customers. I look forward to working closely with the team.”
Meesho, recently strengthened its regional foothold by adding eight new languages on the app—Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.
Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation of adidas’ and Rohit’s long-standing partnership and commitment to end plastic waste. Rohit has been committed towards this cause in partnership with adidas, as was witnessed during the past two editions of the IPL, where he used the global stage to showcase specially crafted shoes, highlighting the cause and spreading awareness around marine plastic pollution.
The stylish and sustainable collection will comprise an array of products ranging from training t-shirts, training pants, shorts, track suits, polo t-shirts, round neck t-shirts, sweatshirts, and lounge pants. The collection has been designed by leading experiential designer Aaquib Wani in collaboration with Rohit. The limited edition collection will be available in select stores and on adidas.co.in.
Speaking at the launch, Indian Cricket Captain Rohit Sharma said, “Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival, and it is a world like no other and must be protected. My association with adidas over the years has been a major step towards spreading awareness for the cause, which is why I am proud to collaborate with them for this collection. Ending plastic waste is a priority for us both, and this collection is a result of unparalleled commitment and effort towards saving the oceans.”
Sharing his thoughts at the launch, adidas India senior director Sunil Gupta said, “Sustainability has been one of the core values for adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe that collaboration, creativity, and eco-innovation are the winning formulas to save our oceans and end the global plastic crisis. As our sustainability ambassador, Rohit has always been at the forefront of our quest to end plastic waste, which is why this collection marks a milestone for our partnership. It is through this partnership that we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste.”
Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.
Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.
The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’
Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.
